Archive 2: 2017
380: Next Level Mindset: End Self-Sabotage, Money Blocks, and Other Limits to Become Self-Aware, Discover a Bigger Purpose and Take Consistent Profitable Actions with Christy Primmer
Christy Primmer from Primetime Consulting is an expert at changing lives. If you want to live up to your true potential and stop self-sabotage, you'll want to listen to her advice today and apply a few of her exercises. For example, ask yourself, "What's the payoff of staying stuck?" And then, "What will change if you get un-stuck?" Finally, "What if you had it now?"
Quotes:
“It's about having your daily routine set up for you, always fueling your mind for success—not just fixating on the goal, but truly trusting it's happening, stepping into it, owning the greatness you have, and showing up as that 2.0 version of yourself.” – Christy Primmer
“Always do more than you think you can, but don't burn yourself out.” – Christy Primmer
“When we stop self-sabotaging in pursuit of our goals, become aware of what's going on, and give ourselves the time to invest in shifting our mindset and thoughts, it makes all the difference.” – Christy Primmer
Takeaways:
00:50 Having a vision bigger than your immediate goal creates powerful, consistent motivation.
03:38 Successful people show up 100% consistently, especially on days they don't feel like it.
14:46 Self-awareness and accountability are critical for breaking through personal performance barriers.
22:10 Listing out your fears and reasons for staying stuck can help you overcome self-sabotage.
23:20 Acting "as if" you've already achieved your goals can help you create the mindset needed for success.
Resources
- Christy Primmer: Primetime Consulting (Official Site)
- Primetime Consulting (Facebook)
- Christy Primmer (LinkedIn)
- Christy Primmer (Instagram)
Podcast: Play in new window | Download (Duration: 27:02 — 24.7MB) | Embed
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379: Expert Engines: Use AdWords Pay-Per-Click to Get More Leads into Your Local Business with Jan Roos
Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords.
Quotes:
“It's not about what's pretty, it's about what works.” – Jan Roos
“At the end of the day, the whole process of marketing is just about conveying a message to somebody.” – Jan Roos
“You can drive a car with three wheels, but you're not going to get there as fast, and you're not going to use as much gas as you should.” – Jan Roos
Takeaways:
03:59 Marketing success hinges on understanding your client's unique value and communicating that difference clearly.
11:48 Attractive design doesn't always mean better conversion - data and testing reveal what truly works.
20:32 Small businesses can compete with big spenders by focusing on their own return on investment, not total market share.
22:41 Choose marketing channels that provide quick feedback, allowing rapid testing and adjustment of strategies.
25:35 The best AdWords clients have short buying cycles, high-ticket services, and limited nationwide competition.
Resources
- Expert Engines (Website)
- Jan Roos (LinkedIn)
Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed
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378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young
Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.
Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.
P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa.
Quotes:
“Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young
“What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young
“It's all about good design—really creating an elegant product these days.” – Steve Young
Takeaways:
01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies.
03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques.
08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates.
19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models.
24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth.
Resources
- App Masters (app Marketing Agency)
- App Marketing (Podcast)
- Steve Young (YouTube)
- Steve Young (LinkedIn)
- Fortafy Games (Game Publisher)
- App Advice: (Reviews Of The Latest Apps)
- Sensor Tower: (Get App Keywords And Analytics)
- Mobile Action: (App Store Optimization)
Podcast: Play in new window | Download (Duration: 28:25 — 26.0MB) | Embed
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377: Ditch the Blueprint, Follow Your Intuition, Do What You Love, Test Things Out, Put Yourself First, Live with Love and Find Personal Fulfillment As An Entrepreneur with Heather Criswell
Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today?
Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes.
Quotes:
“When I put myself first, I create magic for the world. When I put someone else first and their needs, I feel bitter, angry, resentful, and it all just crumbles to the ground.” – Heather Criswell
“We're not meant to be here to grind it out. We're not meant to hustle to the point where we kill ourselves or beat ourselves up so ridiculously that we're of no use to anybody. We're here to shine.” – Heather Criswell
“If you're happy doing your work, succeeding, feeling good about it, gaining momentum, and getting the results you're looking for—keep doing that. If you're not, then test some other things out.” – Heather Criswell
Takeaways:
03:18 Follow your heart and intuition in business, not rigid marketing blueprints.
07:14 Success can come through unexpected channels when you stay true to yourself.
17:03 Take breaks and reconnect with life when feeling stuck or frustrated.
23:49 Do one meaningful task daily that moves you forward, rather than grinding endlessly.
28:30 Entrepreneurship isn't for everyone - find work that genuinely fulfills you.
Podcast: Play in new window | Download (Duration: 33:22 — 30.6MB) | Embed
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376: Mindset Success Secrets: Overcome Fear, Doubt and Procrastination By Simplifying and Taking Action with Bedros Keuilian
Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He's also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.
Podcast: Play in new window | Download (Duration: 23:46 — 21.8MB) | Embed
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In our episode, Bedros explains his early successes and failures. If you feel like you have more potential to live up to, if you're spinning your wheels, and if you need to get out of your own way, Bedros says that you need to keep things simple, go for the low hanging fruit, take one step at a time, and take ownership of your decisions.
Resources
- Bedros Keuilian (Official Site)
- Empire Podcast Show (Podcast)
- Fit Body Boot Camp (Site)
- Bedros (Twitter)
- Bedros (YouTube)
Podcast: Play in new window | Download (Duration: 23:46 — 21.8MB) | Embed
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375: Send Daily Emails to Your Fan Base for More Money, Better Exposure, and Greater Trust By Helping Your Prospects Achieve and Relieve with Adam Houge
Adam Houge returns to the show to explain how he sends daily emails in order to build passive income, run mini product launches and maintain top-of-mind status with his prospects and customers. It's all about combining information with entertainment, relieving their pain and helping them achieve their passion. Your goal
Resources
- Adam Houge (Official Site)
- The Fan Base Formula (How To Launch A Bestseller)
- The Author Success Summit (Site)
Podcast: Play in new window | Download (Duration: 32:56 — 30.2MB) | Embed
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374: Use Analogies in Your Storytelling and Marketing to Make a Lasting Impression, Become Well-Known and Get Raving Fans with Former Presidential Speechwriter John D. Pollack
John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.
Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed
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John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign.
John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance.
Resources
- John D. Pollack (Official Site)
- Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas (Book)
Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed
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373: Wall Monkeys: How to Turn Your Dreams into Reality, Beat the Competition, and Pivot with Jason Weisenthal
Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available.
Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all.
WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU.
Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels.
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372: People Shock: Increase Customer Satisfaction By Blending Automation and the Human Factor with Tema Frank
Tema Frank is the author of PeopleShock: The Path To Profits When Customers Rule and hosts the Frank Reactions Podcast on Customer Experience. Her clients have included Fortune 500 companies, such as Bank of America and Expedia, as well as governments, small businesses and non-profits. A highly rated speaker and educator, Tema's talks have delighted audiences and event organizers in the US, Canada, France, South Africa and Mexico.
In our discussion, we talk with Tema about the improtance of talking to and listening to your customers, how Facebook, automation, and artificial intelligence have changed the game, and how you can succeed MORE as a small business compared to larger businesses.
Resources
- Tema Frank (Official Site)
- Email Tema: tema@frankreactions.com
- Frank Reactions Podcast (Podcast)
- PeopleShock (Book)
Podcast: Play in new window | Download (Duration: 28:13 — 25.8MB) | Embed
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371: High Performance Habits: How to Be at Your Best, Always Be Creative, Deliberately Focus on Energy, and Level Up with Nina Amir
Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world.
Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge.
Quotes:
“Common sense isn't always common practice. We know these things, but we have a culture that has generated a mindset where being overly busy is seen as a good thing.” – Nina Amir
“We are like little power plants. Power plants don't have energy—they generate it. And we can generate whatever we want if we know how and do it deliberately.” – Nina Amir
“High performance is not about peak performance—not getting to the summit and sliding down into the valley and climbing back up. It's about reaching a peak and then going to the next peak, and the next.” – Nina Amir
Takeaways:
01:29 High performance isn't about working harder, but working smarter by managing your energy and psychology deliberately.
05:25 Entrepreneurs often mistake being busy with being productive, which can lead to burnout and inefficiency.
08:28 Creating new habits requires consistent commitment and understanding that your mind can be trained like a muscle.
18:06 Your body and mind are interconnected systems that can be intentionally optimized for peak performance.
23:22 Visualization and mental preparation are powerful tools for improving performance across any field, not just athletics.
Resources
- Nina Amir (Official Site)
- Books By Nina Amir (Books)
- Author Training Manual (Book)
- How to Blog a Book (Book)
- Creative Visualization for Writers (Book)
- Nonfiction Writer's University (Site)
Podcast: Play in new window | Download (Duration: 29:52 — 27.4MB) | Embed
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