Archive 2: 2017
350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter
Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.
Podcast: Play in new window | Download (Duration: 22:40 — 20.7MB) | Embed
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349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers
Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...
Podcast: Play in new window | Download (Duration: 52:01 — 47.6MB) | Embed
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- Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
- Absorb your competitors (they absorb you back, arms race)
- Strengthen Your Content Muscle: get ahead of this month in the calendar
We also cover one of my best secrets: daily marketing emails... and:
- Is it possible to email too much? (how to send those emails every day)
- Why the "exclusion list" balances things out so your buyers aren't "bombarded"
- How to provide value and use the restaurant mentality
- Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)
If you'd like to see how to setup that funnel, join our course:
Join the Income Machine Online Course
Podcast: Play in new window | Download (Duration: 52:01 — 47.6MB) | Embed
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348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro
Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions.
Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle.
Resources
- Income Machine (Website)
- Lance Tamashiro Show (Podcast)
Podcast: Play in new window | Download (Duration: 37:55 — 34.7MB) | Embed
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347: Real Estate Wholesaling: Build Wealth, Be Creative, and Make the Right Deal with Abhi Golhar
Abhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast.
Podcast: Play in new window | Download (Duration: 26:41 — 24.4MB) | Embed
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Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality.
For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today.
Resources
- Real Estate Deal Talk (Podcast)
- Summit and Crowne real estate firm (Website)
- Abhi Golhar (Official Site)
- Abhi Golhar (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:41 — 24.4MB) | Embed
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346: Get Stuff Done: Create Balance, Develop Productive Habits, and Make the Best Use of Your Time with Yvonne Heimann
Podcast: Play in new window | Download (Duration: 38:51 — 35.6MB) | Embed
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Yvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow:
- Start using her Protopreneur Planner to get your business goals and daily activities clear
- Use a scheduling program to manage your meetings
- Use templates for email responses
- Use questionnaires for client intake
- Use apps/programs to connect services and automate
Resources
- Ask Yvi (Official Site)
- Protopreneur Planner (Site)
- ActiveCampaign (Send Emails and Tag Clients)
- Zapier (Combine Apps, Such As Shopify to A Newsletter)
- Shopify (Simple Shopping Cart)
- SmarterQueue (Find Evergreen Social Media Content)
- Acuity Scheduling (Calendars and Payments)
Podcast: Play in new window | Download (Duration: 38:51 — 35.6MB) | Embed
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345: Easy Small Business Systems: Organize, Systematize, Architect the Business You Want, and E-Myth Your Way to a Sellable Business with David Barnett
Podcast: Play in new window | Download (Duration: 29:37 — 27.1MB) | Embed
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David C. Barnett from Easy Small Biz Systems returns to the show, and his most recent passion is getting your business into a "sellable" state to make it easier to offload or easier to hold and continue. It's possible using David's "12 plus 1" step program. No matter what your business is or does, it still requires capital, people, and a place.
Instead of "winging it" you should describe your ideal life 10 years from now (step one), then sketch what your business looks like to support that lifestyle (step two). Create an org chart and break down tasks, including their roles for the future. Think about those roles that don't exist, ask what's causing the stagnation, assign tasks to a workflow, and explain what negative things might happen if tasks are NOT fulfilled.
David's brand new book is Build a Business That People Will Want to Buy.
Resources
- Build a Business That People Will Want to Buy (New Book)
- David Barnett (Official Site)
Podcast: Play in new window | Download (Duration: 29:37 — 27.1MB) | Embed
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344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan
Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work.
Resources
- Leslie Nolan Design (Website)
- Schedule a Mojo Session with Leslie (Website)
- Leslie Nolan (Facebook)
- Leslie Nolan (LinkedIn)
Podcast: Play in new window | Download (Duration: 27:35 — 25.3MB) | Embed
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343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex
Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters.
Podcast: Play in new window | Download (Duration: 37:46 — 34.6MB) | Embed
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She believes in four levels of research:
- socially (how prospects relate to friends)
- relationally (how prospects relate to you, i.e. have they bought or tweeted you)
- psychologically (what keeps them up at night)
- demographics (gender, age, location)
Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows:
- get attention (headline, pre-head, sub-head)
- identify the problem
- introduce a solution
- explain how to get it
- don't let them walk away without it
Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter.
Resources
- Alyson Lex (Official Site)
- Headline Generator (Site)
- Alyson (Twitter)
- Alyson (LinkedIn)
Podcast: Play in new window | Download (Duration: 37:46 — 34.6MB) | Embed
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342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro
Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice).
Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now.
Resources
- The Lance Tamashiro Show (Podcast)
- Website Remote (WordPress Management Tool)
- Four Daily Tasks group (Facebook)
- Income Machine (Book)
Podcast: Play in new window | Download (Duration: 46:44 — 42.8MB) | Embed
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341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin
Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.
Resources
- Second Flight Consultancy (Agency)
- Schedule a Meeting with Nick (Website)
- Nick Kullin (LinkedIn)
- Nick Kullin (Twitter)
Podcast: Play in new window | Download (Duration: 32:17 — 29.6MB) | Embed
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