Archive 2: 2017
340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders
Kay Sanders from KaySanders.com is a business coach who can transform your business and life to get more clients and more sales. It's all about you having the right strategies and systems, and you must be willing to invest in your future business. Kay helps her clients setup that foundation: niche down, find your target market, and establish that online presence. She also helps people become more productive and overcome obstacles through mindset techniques such as EFT.
Quotes:
“No matter how good your system of strategies is, if your mindset or vibration isn't right, if you have negative energy around you, you're not going to be able to attract any clients.” – Kay Sanders
“The universe is unlimited. You have unlimited opportunities and abilities. You can make as much as you want—but we put limitations on ourselves.” – Kay Sanders
“If you don't have the calls, if you don't have those conversations, no one is going to know that you exist, what you do, or who you are.” – Kay Sanders
Takeaways:
04:40 Building a successful business requires creating repeatable systems and strategies that can be tested and improved over time.
11:14 Overcoming fear of client interactions starts with believing in your own abilities and focusing on serving others, not just making a sale.
15:37 Personal growth and mindset work are critical for entrepreneurs to break through self-imposed limitations and expand their business potential.
20:42 Using tools like EFT can help release negative energy and shift internal beliefs that block professional and personal success.
24:31 Pre-qualifying potential clients through detailed questionnaires helps filter serious prospects and saves time for business owners.
Podcast: Play in new window | Download (Duration: 26:54 — 24.6MB) | Embed
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339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales
I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting.
What is a Podcast?
- "I'm an author and I make money... how can I use podcasting"
- Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet)
- What equipment do I need for podcasting?
Gotchas & Advice
- ContactMonkey (a networker's secret weapon)
- Looking professional is not that important (it shows off to your peers, production quality)
- What is the content muscle and how do you ramp up?
- How do you remain consistently marketing every day?
Big Picture
- Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right.
- Consistent daily actions: slow to lose weight but also slow to gain weight
- Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes)
Quotes:
“Consistent daily actions add up, but only over time. You don't have to be perfect. I'd rather be real and authentic and put myself out there than have every single thing edited out.” – Robert Plank
“Lots of people have websites, lots of people have blogs, but fewer people have podcasts. And podcasts are one of these growing things—they're only going to get more popular.” – Robert Plank
“I think what's more important is quantity instead of quality, because the quality will sort itself out. If you do enough of anything—blog posts, Facebook Lives, YouTube videos, podcasts—you'll eventually get better and better.” – Robert Plank
Takeaways:
01:30 Interviewing guests provides an effortless way to generate podcast content while expanding professional networks.
05:00 Podcasts offer a unique opportunity to maintain audience connection, even when they might disengage from other marketing channels.
25:36 Equipment quality matters less than actual content creation; start simple and improve gradually through practice.
30:34 Podcasting is far easier and faster than blogging, allowing content creators to quickly produce engaging audio material.
38:31 Consistent daily actions, even small ones, compound over time to create significant business growth and content development.
Join "Podcast Crusher" Now
Podcast: Play in new window | Download (Duration: 41:38 — 38.1MB) | Embed
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338: One Million Dollar Payday: Buy, Grow, Combine, and Sell E-Commerce Businesses with Murray Priestley
Murray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success.
Quotes:
“The issue between good ideas and getting them done is execution—and that's where most people are just not equipped. That's where the opportunity lies.” – Murray Priestley
“When you find something that's worth it, you want to grab it and do something—because it takes 90 days to make a significant difference in what that business is doing.” – Murray Priestley
“Most people get stuck in their business. Take time to tell yourself the truth—if it's not going that well, then it's not going that well.” – Murray Priestley
Takeaways:
06:51 Buying undervalued e-commerce businesses with untapped potential can be a smart investment strategy.
09:29 Improving basic marketing elements like upsells and email lists can quickly double a business's revenue.
16:00 Selling businesses to strategic institutional buyers can significantly increase the sale price compared to selling to individual investors.
19:48 Not every product in a business portfolio will be successful, but a few strong performers can offset the underperforming ones.
24:11 Taking an outsider's perspective on your own business can reveal hidden opportunities for growth and improvement.
Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed
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337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams
Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too.
Quotes:
“The way you spend your money and the way you spend your time is exactly what you're prioritizing in your life.” – Shane Sams
“If you want to go to the next level in whatever you want to accomplish, you're going to have to make sacrifices for a time—until you reach a point where you can do all the things you want to do.” – Shane Sams
“Every person on earth has 168 hours in their week—that's 24 hours times seven days—and you just have to find a way to make it work.” – Jocelyn Sams
Takeaways:
06:36 Prioritize your time by looking at your calendar and checkbook, which reveal your true priorities in life.
14:24 Focus on one task at a time, batch your work, and schedule content in advance to free up future time.
20:58 Recognize that seemingly "free" time can actually be time being stolen from you by unproductive activities.
26:35 For married couples in business, being on the same page and having conflict resolution strategies is crucial for success.
28:28 Start with a product first: identify the problem you're solving and who you're selling to before building a website or marketing.
Resources
- The Flipped Lifestyle (Site)
- Flipped Lifestyle podcast (Podcast)
- Flipped Lifestyle (Twitter)
Podcast: Play in new window | Download (Duration: 30:22 — 27.8MB) | Embed
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336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou
Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.
Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.
Quotes:
“If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou
“Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou
“Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou
Takeaways:
02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.
05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.
07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.
15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.
20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.
Resources
- Ted Prodromou: The Social Media Guy (Official Site)
- Connect with Ted (LinkedIn)
- Seven LinkedIn Strategies to Get More Clients (Site)
Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed
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335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser
Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.
This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.
You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.
Quotes:
“Social proof is like a shortcut—a cheat code—to getting a higher-converting lead magnet or sales page.” – Dave Rogenmoser
“When in doubt, adding social proof makes everything else easier in your funnel and marketing.” – Dave Rogenmoser
“I'm a lot more excited about conversion than I am about social proof; it's just that social proof is an incredibly easy way to increase conversion.” – Dave Rogenmoser
Takeaways:
03:12 Adding social proof can dramatically increase website conversion rates with minimal effort.
06:28 Real-time customer activity notifications create instant credibility and trust for potential buyers.
09:29 Social proof works across multiple website elements, from order forms to lead magnets and webinar registrations.
16:19 The most effective social proof shows recent, authentic customer interactions with location and profile details.
19:19 Entrepreneurs should view social proof as an easy "cheat code" for improving marketing performance.
Signup for Proof at UseProof.com
Podcast: Play in new window | Download (Duration: 21:57 — 20.1MB) | Embed
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334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.
Quotes:
“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle
“Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle
“The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle
Takeaways:
02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.
09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.
14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.
22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.
26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.
Resources
- Ben Settle (Official Site)
- Ben Settle's (Blog)
- The BenSettle.com (Podcast)
- Ben Settle (LinkedIn)
- The Email Player's (Book)
Podcast: Play in new window | Download (Duration: 36:10 — 33.1MB) | Embed
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333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman
Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.
Quotes:
“I'm a strong believer that everyone's main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman
“If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman
“The greatest thing is being able to do something you love, and that's why I feel fortunate to be able to do this every single day.” – Ace Chapman
Takeaways:
02:59 Diversifying business investments reduces risk and increases potential returns.
12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention.
17:17 Buying an established business can be faster and smarter than starting from scratch.
20:24 Always conduct thorough due diligence before purchasing any business.
24:06 Structure business deals to protect your capital by involving the seller in the risk.
Resources
- Portfolio Sharks (Website)
- Email Ashley, Ace's Assistant (Email)
- BizBuySell (Website)
Podcast: Play in new window | Download (Duration: 34:14 — 31.3MB) | Embed
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332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
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Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.
Quotes:
“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe
“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe
“You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe
Takeaways:
05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.
11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.
18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.
25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.
32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.
Resources
- Richard Lowe: The Writing King (Official Site)
- Richard's Amazon Author Page (CoolAuthor.com)
- Richard Lowe, Jr. (LinkedIn)
- Make a Living as a Professional Self-Published Author (Book)
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
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