Archive 2: 2017
331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
Podcast: Play in new window | Download (Duration: 48:01 — 44.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.
Resources
- High Status book (Book)
- Jason Capital (Official Site)
- Jason Capital (YouTube)
Podcast: Play in new window | Download (Duration: 48:01 — 44.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips
Podcast: Play in new window | Download (Duration: 32:46 — 30.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.
Resources
- Lyndsay Phillips (Official Site)
- Smooth Business Growth (Website)
- Google Analytics (Google Analytics)
- TubeBuddy (Website)
Podcast: Play in new window | Download (Duration: 32:46 — 30.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald
Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.
Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.
He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.
Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Resources
- The Good (Score Your Site)
- Diane James (Faux Floral Client)
- CrazyEgg (Website)
- HotJar (Heat Mapping)
- Google Analytics (Google Analytics)
- Peek User Testing (Website)
Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson
Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.
She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.
Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller
Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.
Podcast: Play in new window | Download (Duration: 33:12 — 30.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
326: Thinkific: Create an Online Course to Build Your List and Generate Income with Sid Bharath
Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It's used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones.
Thinkific is a great solution because you don't have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion.
Sid also talks about ways you can drive traffic to your course once you've created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live).
Get An Account with Thinkific Now
Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
325: The Perfect Day Formula: Structure Equals Freedom! Have a Clear Vision and Laser-Focused Goals By Implementing The Five Pillars of Success with The World’s Most Disciplined Man Craig Ballantyne
Podcast: Play in new window | Download (Duration: 30:35 — 28.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day.
For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use "self rules" (but not laws) to stay on track, i.e. if you're looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends.
Craig's Five Pillars of Success
- Have the same bedtime and wake time every day
- Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day)
- Perform an activity daily for your health (i.e. meditation)
- Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book)
- Have a not-to-do rule to limit backsliding
Resources
- The Perfect Day Formula (Free Book)
- Craig (Instagram)
- Craig Ballantyne (Official Site)
- Early to Rise (Website)
- Turbulence Training (Weight Loss Product)
Podcast: Play in new window | Download (Duration: 30:35 — 28.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
324: Evergreen Organic Rankings and Traffic: Build Backlinks Using HARO and Guest Blog Posts with Adam White
Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach.
Resources
- SEOjet (Management Software)
- Guest Post Tracker (Find Blogs In Need Of Your Content)
- Help a Reporter Out / HARO (Connect With Journalists Who Need Content)
- FastCompany (Website)
Podcast: Play in new window | Download (Duration: 31:00 — 28.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
323: Website Planning for Small Businesses: Get a Clear Roadmap for What You Want, Manage Expectations and Avoid the SEO Geek-Speak with Veteran Web Professional Ben Seigel
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process.
In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site.
Resources
- Versa Studio (Website)
- Website Planning for Small Businesses (Discount Code "robertplank")
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
322: Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box with Reputation Engineer and Authority Marketer Kris Reid
Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page).
Resources
- Ardor SEO (Kris' SEO Agency)
- Kris Reid (Personal Site)
- Mob Warrior (Online Game)
- Ahrefs (All-in-one SEO toolset)
- Moz (SEO software)
Podcast: Play in new window | Download (Duration: 29:07 — 26.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
