Archive 2: 2017

301: Market Yourself as An Authority Figure, Clean Up Your Social Presence, and Build a Service People Use with Anthony Couch

Anthony Couch from GetSuitable has created a tool called Cachet that cleans up social media. Listen in as he explains what people need to do to keep themselves "hireable" and likable on social media, as well as the struggles and breakthroughs he's had gaining popularity from social media, as well as his trials and tribulations getting his apps to catch on.

Podcast: Play in new window | Download (Duration: 31:16 — 28.6MB) | Embed

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300: Systems, Coaching, Peer Support, Massive Action, and Focus with Jason Treu

Motivational speaker Jason Treu wants you to enjoy better relationships in your entrepreneurial journey, career changes, and business transitions. He says that there are three pillars to success:

1. have the right systems, processes, strategies, and best practices
2. find coaching and mentors to shrink the path to where you want to go
3. get peer support, others who know your pain, and develop relationship building skills

Jason provides a great deal of actionable advice in our discussion today to make those three items the best they can be. For example:

• To improve your networking opportunities at events, research some of the speakers and perhaps high-profile attendees. Aim for 25 or so people. Pitch meetings beforehand, offer value, and interview them for podcast episodes
• To locate a great mastermind, join one that costs money, dig into who's leading that group, and try it out for a meeting or two
• To find an amazing mentor who's on their way up but is still approachable, read blogs and find successful people who look like rockstars but aren't quite to the "Pat Flynn" level yet

Resources

• Social Wealth (Book)
• Jason Treu (Official Site)
• Jason Treu's (Blog)

Podcast: Play in new window | Download (Duration: 29:14 — 26.8MB) | Embed

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299: Organize a Virtual Summit for Instant Traffic, Credibility, Subscribers and Sales with Tom Morkes

Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches.

Podcast: Play in new window | Download (Duration: 33:15 — 30.4MB) | Embed

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A virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers. He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients:

• strategy/planning: 1 month (two half-hour calls)
• research/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment)
• trust building: start conversations
• pre open-cart / pre-promotion: 2 weeks
• summit: 1-2 weeks

Tom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a membership site (which you can have as an upsell) contains evergreen information. You can also have a lot of fun with your summit and offer it for free, but later charge for replays and shownotes.

Podcast: Play in new window | Download (Duration: 33:15 — 30.4MB) | Embed

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298: The Leadership Gap: Unleash Your Greatness (and Potential) By Rethinking the System with Lolly Daskal

Executive Leadership Coach Lolly Daskal, author of The Leadership Gap, says that entrepreneurs fall into one of seven archetypes: the Rebel, Explorer, Truth Teller, Hero, Inventor, Navigator, and Knight. Knowing your type allows you to identify your gap and achieve greatness.

Podcast: Play in new window | Download (Duration: 23:50 — 21.8MB) | Embed

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For example, if you're a "rebel" then you lack confidence and suffer from impostor syndrome. In this case, identifying your uniqueness can be the key to improving your competence and confidence.

Lolly also opens up about her morning ritual where she reads a book every morning and lists what she's grateful for. Every evening, she also asks herself, "What did you do well today" And, "What can I do better tomorrow than I did today?"

Resources

• Lolly Daskal (Official Site)
• The Leadership Gap (Book)
• Lolly Daskal (Twitter)

Podcast: Play in new window | Download (Duration: 23:50 — 21.8MB) | Embed

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