Archive 3: 2018-2020

750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro

October 2, 2020

Can you relate to having FOMO -- Fear of Missing Out? Do you wish you had more time to pursue those fun bizopps or "income" projects to create passive income?

Lance Tamashiro is a successful entrepreneur and the co-founder of Tamashiro Marketing. He has been a frequent guest on the Marketer of the Day podcast. Today, Lance talks about strategies for scaling a business, including overcoming income ceilings, hiring employees, and building standalone business units. He shares his personal experiences and insights on how to effectively manage growth and delegate tasks to free up time for the business owner.

Quotes

“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.” - Lance Tamashiro

“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.” - Lance Tamashiro

“Believe in yourself enough to know that this could literally change your life.” - Lance Tamashiro

Takeaways

00:43 Hiring employees can help break through income ceilings by increasing bandwidth and resources.

03:55 Overcoming the ego and trusting employees to handle tasks is crucial for business growth.

05:56 Building standalone business units, like Etsy stores or Amazon listings, can create passive income streams.

16:04 Scaling a business doesn't have to be a sudden, overwhelming process; it can be done gradually.

22:54 Utilizing existing training resources and allowing employees to learn on the job can streamline the hiring process.

31:47 Gradually building trust and allowing employees to work independently can lead to a more hands-off management approach.

40:19 Embracing the unknown and being open to learning new tools and systems can help streamline the hiring and scaling process.

50:36 Reflecting on past mistakes and regrets can provide valuable insights for improving business growth strategies.

Resources

Tamashiro Marketing: SEO & Marketing

Podcast: Play in new window | Download (Duration: 59:59 — 55.1MB) | Embed

749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank

September 25, 2020

Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.

Quotes:

“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank

“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank

“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank

Takeaways:

00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.

04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.

06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.

16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.

28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.

36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.

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748: Live Longer, Happier and Healthier By Improving Your Posture with Tana Hope

September 18, 2020

Tana Hope is here to deliver some much-needed advice to entrepreneurs about health, posture, longevity, and taking better care of ourselves -- including advice on exercise, sleep, diet, and more.

Tana Hope is an author and expert on posture and body awareness. She has written a series of books called "The Body Operator's User's Guide" that aim to help people live longer, happier, and healthier lives by improving their posture and daily habits. Today, Tana discusses the importance of understanding how gravity affects the body and the need to be mindful of our basic body functions, such as walking, sitting, and sleeping. She shares her journey of discovering the impact of poor posture and how simple adjustments can lead to significant improvements in overall health and performance.

Quotes

“Our body—just like a car, if you abuse it, it's going to break down fast, and you're going to experience a lot of problems, and maybe you will not have the most optimal performance out of it.” - Tana Hope

“Holding your head upright is extremely important for your brain to function at its full capacity.” - Tana Hope

“Remember, what we do the most affects us the most. What we do the most—like breathing, standing, walking, sitting, sleeping—those basic body functions that we do every day—needs to be learned the proper way, so that you can perform at your best.” - Tana Hope

Takeaways

01:12 Being aware of how the body is aligned and the impact of gravity is crucial for optimal performance and health.

12:57 Simple adjustments to daily habits like sleeping, walking, and sitting can have a significant positive impact on overall well-being.

21:59 Addressing small issues early on can prevent larger problems and costly medical interventions down the line.

25:20 Experimenting with different postures and techniques can help find the most beneficial ways to use the body.

28:47 Balancing productivity and relaxation requires mindfulness and a willingness to adjust one's approach as needed.

Resources

Podcast: Play in new window | Download (Duration: 29:35 — 27.3MB) | Embed

747: Mission, Ownership, Competence: Remove Yourself from Your Business and Create a High Performance Organization with Peter Montoya

August 12, 2020

Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-life experience driving his insights and ideas.

Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-life experience driving his insights and ideas. He previously owned a software company, which he sold in 2018, and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team.

Quotes

“The number one goal of a business leader is not vision, strategy, thinking, and dictating. The number one goal of a business leader is leadership development.” - Peter Montoya

“The truth is, whether a person realizes it or not, they are already a leader. So I'm just getting them to recognize that they are leading.” - Peter Montoya

“The pain of being lonely is actually worse for your personal health and longevity than smoking 15 cigarettes per day.” - Peter Montoya

Takeaways

03:09 Shifting from an authoritative leadership style to an empowerment-based approach can unlock the full potential of a team.

04:50 Instilling a sense of mission, responsibility, and competence in team members is crucial for creating a high-performance organization.

11:35 Maintaining social connectivity is essential for personal well-being and effective leadership.

21:07 Transforming business leaders and training the next generation is key to shaping a better future.

23:26 Joining a mentoring program can help business owners untether themselves from their businesses and create a well-oiled machine.

Resources

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746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi

August 10, 2020

Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.

Quotes

“The word value is valueless because it's used so much and it has no definition. So a definition I'd give for value is providing an emotional respite despite what's going on in the world.” - Adil Amarsi

“If you're selling to people who did not like school, don't use words associated with school. People avoid pain and go towards pleasure.” - Adil Amarsi

“Remove as much fear as humanly possible from the buying process for your customers. Tell them what they're going to see next. Be upfront with them. Be very, very straightforward.” - Adil Amarsi

Takeaways

03:35 Reactivating a "dead" email list requires in-depth analysis of the client's voice and list history to craft an effective reengagement strategy.

10:06 Extracting and sharing personal stories can be a powerful way to connect with an audience and make marketing messages more compelling.

18:25 Blending humor, value-added content, and direct selling in email sequences can help build rapport and overcome resistance to sales pitches.

26:59 Avoiding overused marketing terms like "learn" and being transparent about the buying process can help remove fear and friction for potential customers.

33:19 Consulting services that offer quick, personalized feedback can be an effective way for copywriters to leverage their expertise.

Resources

Connect with Adil Amarsi on LinkedIn

Podcast: Play in new window | Download (Duration: 36:58 — 34.0MB) | Embed

745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger

August 7, 2020

Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a deep impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.

Quotes

“If you know who your client or your audience is, you know what your objective is.” - Ben Krueger

“If it is a topic or an area of interest where people want to develop, grow, improve, and continuously learn about, then it's going to be well suited for podcasting.” - Ben Krueger

“Follow one approach that makes sense to you and ignore everything else, at least to get started and get things rolling.” - Ben Krueger

Takeaways

01:52 Podcasting is a transparent medium that reveals the authenticity and passion of the host, attracting serious business owners.

03:32 Defining a clear objective and target audience is crucial for creating a successful, community-driven podcast.

14:54 Focusing on a specific problem that a targeted audience wants to solve, rather than trying to appeal to a broad group, can lead to stronger community engagement and growth.

26:13 Emphasizing topics that lend themselves to continuous learning and improvement is key to sustaining a podcast in the long run.

30:07 Podcasting is a long-term strategy, requiring a commitment of at least six months to a year to see meaningful results.

32:42 Avoiding the temptation to appeal to a broad audience and instead targeting a specific niche can lead to stronger community engagement and growth.

Resources

Podcast: Play in new window | Download (Duration: 37:00 — 34.1MB) | Embed

744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger

August 5, 2020

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

Gessie won annual sales awards at 2 different Fortune 500 companies. His 20+ years of sales experience began in an outbound call center where he averaged 450 calls per week and blew out his quota by 297%. Unsurprisingly, he moved to field sales where he traveled 300 days a year convincing the biggest companies in the United States to open their wallet. He now spends his time educating sales leaders to utilize the most effective sales tool in the world.

Quotes

“There's only so much time in the day, and you never know if what you're doing is actually the most effective use of your time.” - Gessie Schechinger

“If you want to sell on LinkedIn these days, you got to stand out big time.” - Gessie Schechinger

“Don't ever create some kind of grand plan with automation that has a manual step in the middle of it, because you're going to have a day that goes sideways, and you won't finish all the little to-do things on your list.” - Gessie Schechinger

Takeaways

03:33 Integrating multiple sales tools that don't fully communicate with each other can create unnecessary complexity and inefficiency, leading to the need for a more comprehensive solution.

11:15 Businesses often struggle with managing multiple sales tools and systems that don't fully integrate, leading to inefficiencies and challenges in their sales processes.

14:54 The On Course platform provides an all-in-one solution that combines a CRM, phone system, email, SMS, and LinkedIn automation capabilities to streamline sales activities.

15:59 Automating repetitive sales tasks, such as LinkedIn outreach, can help businesses save time and resources, but it's important to balance automation with personalized engagement.

18:18 Creating structured sales sequences or cadences that leverage multiple communication channels can improve follow-up and increase the chances of converting leads.

20:34 Providing hands-on training and support is crucial for helping small businesses effectively utilize sales technology and maximize its benefits.

Resources

Podcast: Play in new window | Download (Duration: 21:08 — 19.5MB) | Embed

743: Apply the Book Formula Process to Write an Easy Book in Record Time and Get Clients

August 3, 2020

Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses.

You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies.

Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book.

Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking.

The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit.

There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business.

Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book.

Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner.

A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it.

You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number.

You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process.

Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you, they're free to go ahead and try it on their own.

Book Formula Course

Figuring out books hook, concept, cover & mock up. Title, Picture, Author Name, (Front) Picture, Bio, Website (Back)
1st module: figure out idea and have the mock-up business card book
2nd module: Doodle & Present Method- draw a doodle or a diagram or graphic presentation to outline your book content.
3rd Module: Transcribe, edit it yourself,
Bonuses include... How to use your book to get on podcasts and sell more copies of it
How to make an audio book format. You can give away promo codes where someone can take a special code, go to audible.com, get your audiobook for free. If someone gets an audiobook for free, that boosts your sales for the print book on Amazon. Plus you can follow-up and get them to review the audio book.
The audiobook contains Compilation book
How to make a website based on your book
Get interviewed about your book on Marketer of the Day Podcast

Podcast: Play in new window | Download (Duration: 1:08:44 — 63.1MB) | Embed

742: Facebook Campaigns and Retargeting: Discover Profitable Paid Social Ads with Naira Perez

July 29, 2020

Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients.

Naira founded SpringHill Digital in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all.

Naira loves the excitement of optimizing in real-time and exploring the plethora of possibilities that exist in raw data, taking pride in the fact that companies don’t need huge budgets to make their digital marketing more effective.

Quotes

“You have to give to the audience before you can receive.” - Naira Perez

“Keeping up with the algorithm is essential if you want a campaign to work out as you want it to work out, because they make so many changes so fast.” - Naira Perez

“The ‘set it and forget it’ is my pet peeve, maybe because I'm just addicted to the data. I like to look at my campaigns almost every day.” - Naira Perez

Takeaways

00:43 Paid social media advertising is essential for reaching new audiences and growing a business, as organic reach on platforms like Facebook and Instagram is limited.

07:11 Creating engaging, content-focused ads that address the audience's pain points and partner with influencers can significantly improve ad performance and build a loyal community.

11:28 Continuously monitoring and optimizing ad campaigns, as well as staying up-to-date with platform algorithm changes, is necessary to maintain the effectiveness of social media ads.

16:02 Retargeting and lead nurturing are crucial components of a successful social media advertising strategy, as they help convert interested prospects into customers.

20:04 Addressing misconceptions and educating the target audience is key when advertising in polarizing industries, as it can help overcome resistance and drive better results.

Resources

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741: Book Formula: Solve Problems and Make Money

July 27, 2020

Podcast: Play in new window | Download (Duration: 28:50 — 26.6MB) | Embed

Continue to Book Formula

Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing.

It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living.

Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors.

When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience.

Nothing is perfect. "Waiting" for the timing to be just right is only an excuse not to take action, never get things done, remain stuck, and procrastinate. This irrelevant and nonexistent fear keeps you from "just doing it."

How to Create Your Book

First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. Create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters.

List 10 questions, the first 4 questions may be the simplest that you can think of -- the basics. "Middle" questions that you think of in sequence 5-7 are probably pointless, futile questions. The 8th through 10th questions are (magically) well thought and smart questions.

From 10 questions, reduce them down to seven. Cross out the three weakest ones.
Rearrange and figure out what’s a logical order to rearrange the questions
You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios.
To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s

Run spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.

Quotes

“It's really important to take some action, to focus, to get rid of all distractions, and get something done. Reach some kind of milestone so that you can keep going.” - Robert Plank

“Go find what someone else is doing and copy it. Don't copy exactly. Bring your own creative influences to it. But if this guy can make money doing something, why can't you make money doing something?” - Robert Plank

“Nothing is perfect, and many times that idea of perfectionism and procrastination is based on fear.” - Robert Plank

Takeaways

02:08 Overcoming the fear of imperfection and taking action is crucial for making progress.

03:23 Focusing on your unique skills and solving real problems for others is key to building a successful business.

07:11 Using a proven framework can help you quickly write and publish a book.

16:43 Continuous learning and adapting to new opportunities are essential for long-term success.

25:09 Differentiating your ideas and building a "fence" around them can help you stand out in a crowded market.

Continue to Book Formula

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Archive 3: 2018-2020

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