Archive 3: 2018-2020

661: Join the Golden Age of Podcasting, Leveraging Interviews, and Repurpose Content through Conversations with Tom Schwab

Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting.

Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting

Quotes

“I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab

“Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab

“Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab

Takeaways

08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts.

11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions.

13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview.

14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations.

16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience.

Resources

• Interview Valet: GO BEYOND GUESTING. DRIVE RESULTS WITH PODCAST INTERVIEW MARKETING.
• Connect with Tom Schwab on LinkedIn

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660: Learn to Embrace the Ocean, Manage Expectations, and Break the Cycle with Evan Money

Evan Money is a global entrepreneur, number one best-selling author, and happily married for over 20 years. He and his wife remarry in a different state or country every year, celebrating their 25th wedding anniversary. Today, Evan Money talks about the importance of embracing the process, managing expectations, and breaking negative cycles to achieve success in business and relationships.

Quotes

“It's not the big, giant things. It's the little efforts every day that add up to a massive, amazing abundance of joy, harmony, and success.” - Evan Money

“If you're focused on the outcome, you're always going to be disappointed because it will always be different from what you have in your head. It’s never going to match your expectations exactly.” - Evan Money

“The secret to reaching your dreams and goals, and never having to work hard, is to truly fall in love with the process.” - Evan Money

Takeaways

01:04 Embracing the process and falling in love with the daily tasks is the key to reaching your dreams, rather than focusing solely on the end result.

10:15 Unmet expectations are the root cause of frustration, anger, and disappointment, so it's important to manage your expectations realistically.

18:37 Developing a "home court advantage" by prioritizing your personal relationships and home life can lead to success in your business and other areas.

34:23 Understanding and embracing the differences between men and women, rather than trying to change each other, is crucial for maintaining healthy relationships.

36:53 Becoming a "cycle breaker" by taking responsibility for personal growth and improvement is essential for creating positive change in your life.

Resources

• Happily Ever After!: INCREASE THE FLOW OF LOVE IN YOUR MARRIAGE.
• Happily Ever After Webinar: The 3 Biggest Lies About Marriage and How You Can Instantly Improve Yours!
• Connect with Evan Money on LinkedIn

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659: The Power Of Mindset: Why Most Successful People Feel Unfulfilled (And What To Do About It) with Hayk Tadevosyan

Hayk Tadevosyan is a proud father, husband, deacon, athlete, and entrepreneur passionate about serving his community and inspiring others to reach their goals.

Hayk owns and operates a thriving insurance and construction business that he built from scratch. With the years of coaching and developing his top producing teams, he has developed great joy in coaching and consulting other business owners, professionals, aspirants and team members on replicable sales systems, processes of entrepreneurship and personal development.

His first book, The Power of Mindset follows Hayk Tadevosyan’s amazing journey from growing up in a poor country of Armenia, to becoming a shining example of achieving the American dream.

Quotes

“Consistency comes from maintaining a regular schedule and prioritizing what's important. This means identifying what needs to be done today and ensuring that important tasks are not sacrificed for the urgent ones.” - Hayk Tadevosyan

“Everything is faith-driven. There's no separate time for spending; you do it all with faith.” - Hayk Tadevosyan

“The primary driving factor for a business owner should be to develop good jobs in the community. By creating good jobs in your office, you attract talented business partners who will, in turn, take care of your clients.” - Hayk Tadevosyan

Takeaways

05:32 Balancing different aspects of life, like family, fitness, finances, and friendship, is crucial for overall success and fulfillment.

07:30 Embracing the process of writing and editing can lead to a deeper understanding of your own beliefs and ideas.

10:32 Writing down your thoughts and ideas, even in a journal format, can help you organize and refine them over time.

25:58 Consistency in your daily routine, such as a structured morning schedule, can help maintain high energy and productivity.

29:11 It's important to develop a strong team and not be the sole employee of your own business, as this can lead to burnout.

Resources

• Previous Appearance
  • 590: Family, Fitness, Finances and Friendships: The American Dream Realized Through Hard Work, Positive Beliefs, Sacrifices and Focus with Hayk Tadevosyan
• Hayk Tadevosyan: Author
• Check out Hayk Tadevosyan State Farm Insurance Agent Profile
• Connect with Hayk Tadevosyan on LinkedIn
• Get a copy of The Power Of Mindset: The Manual To Why Most Successful People Feel Unfulfilled And What To Do About It on Amazon

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658: Find Your Mission Worth Sharing, Become a Champion By Choice and Build Your Purpose Driven Business with American Idol Contestant and Motivational Speaker William Hung

After his American Idol audition, William Hung's rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Rick Martin in Las Vegas.

William has spent the last few years studying the world's top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independant Billboard charts. His latest TEDx talk has already been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations.

He now helps purpose-driven business owners go from hidden gem to industry rockstars by leveraging public speaking. He helps them uncover their unique message and leverage it to get booked and sell out their stages, webinars, and livestreams.

Quotes

“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - William Hung

“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - William Hung

“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - William Hung

Takeaways

01:48 Embracing your unique experiences, even if they seem like failures, can be a path to success.

13:59 Focusing on your core strengths and talents, even if they don't directly align with your current path, can open up new opportunities for success.

22:35 Prioritizing your audience's problems is more important than just sharing your own story.

26:15 Customizing your message and delivery based on the specific needs of your audience can make a bigger impact.

29:36 Balancing structure and flexibility in your presentations allows you to connect with your listeners.

31:16 Taking imperfect action and iterating is often more effective than waiting for everything to be perfect.

Resources

• William Hung: Unlock Data-Driven Insights to Make Smarter Decisions and Drive Growth
• Get a copy of Champion By Choice on Amazon
• Connect with William Hung on LinkedIn
• Watch a TEDxChulaVista Talk How Being on 'American Idol' Made Me Resilient By William Hung on YouTube
• Follow William Hung on Instagram
• Follow William Hung on Facebook

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657: Make Money Using Your Voice: Find Voiceover Business Success with Voices.com CEO David Ciccarelli

David Ciccarelli is the Co-Founder and CEO of Voices.com, the online marketplace that connects business people with professional voice over talent. The unique blending of his audio engineering background with self-taught business savvy and website development afforded David the creative freedom to pursue his passion for innovation during the first dot com boom, the result of which catapulted him onto the scene as a pioneer in his field in the early 2000s.

Quotes

“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - David Ciccarelli

“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - David Ciccarelli

“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - David Ciccarelli

Takeaways

04:31 Successful voice talent requires a combination of artistic abilities, technical skills, and business acumen.

19:29 Having multiple voice demos tailored to specific categories of work can increase visibility and job opportunities on Voices.com.

27:22 Maintaining a complete and up-to-date profile on Voices.com is crucial for achieving higher voice match scores and getting invited to relevant job postings.

32:12 The Voices.com platform serves as a trusted intermediary, facilitating secure transactions between clients and voice talent.

37:16 The growing field of voice applications, such as smart speakers and in-car systems, presents new opportunities for voice actors.

Resources

• Voices: #1 Marketplace For Voice Over
• David Ciccarelli: Voice Over Coaching
• Connect with David Ciccarelli on LinkedIn

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656: Use Daily Practices and Proven Life Strategies to Quiet Your Inner Bully in 21 Days with Eden Gold

Eden Gold is a 21-year-old certified health coach and published author. She has written an eBook called "21 Days to Quiet Your Inner Bully," which focuses on mental health and overcoming the negative inner voice that can hold people back. Today, Eden discusses her book and the strategies she provides to help readers become aware of their toxic thoughts and develop tools to address them.

Quotes

“It's really about identifying where exactly you need help. It could be in your career, family life, social life, happiness, physical activity—whatever it may be. Having that accountability, structure, and plan, and working in a program are key.” - Eden Gold

“Anything that comes up for you, take note of it. Don't let it just be a passing thought; write it down, sit with it, and handle it.” - Eden Gold

“Every time I have a pimple on my face, I post a picture of myself online. I'm not going to let that take over what I know to be true—my words and the message I'm trying to spread.” - Eden Gold

Takeaways

01:53 Becoming aware of negative thoughts and patterns is the first step to addressing an "inner bully."

06:46 Incorporating daily practices and building a personal "toolbox" of strategies can help overcome self-doubt and negative self-talk.

13:47 Having an accountability partner or supportive community is crucial for maintaining progress and achieving long-term goals.

19:27 Embracing self-compassion and seeing setbacks as learning opportunities is key to the healing process.

22:58 Mapping out a long-term plan and specific goals can provide structure and direction for personal growth.

Resources

• Eden Gold: We Help Young Adults Become Successful Adults
• Connect with Eden Gold on LinkedIn

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654: Attention, Connect, Transaction, Invest, Ongoing, Nurture: Take Action and Make Money with Small Business Marketing Specialist Stacey Riska

Small Business Stacey Riska knows firsthand what great marketing can accomplish. She has won numerous awards through her career for her marketing efforts. But not all days in her marketing world were bright, sunny and profitable. In her coffee and smoothie business, which she still runs today, at one point she was $500K in debt and about to lose it all – her house, her family, her sanity. She harnessed her marketing prowess to tap into the power of using daily deal sites like Groupon, which was a key strategy that took her business from $500K in debt to a 7-figure profitable business.

Quotes

“People buy when they're ready to buy, not when you're ready to sell to them.” - Stacey Riska

“It is not your customer's job to remember to do business with you. It is your job to remind them to come back and do business again and again.” - Stacey Riska

“Stop focusing on those vanity metrics. It doesn't matter how many Facebook likes or Twitter followers you have. What matters is putting these six simple steps, the Action Marketing System, into action—literally and figuratively. Then, you will have the foundations for the business of your dreams.” - Stacey Riska

Takeaways

01:23 Small business owners often struggle with marketing due to the overwhelming number of options and strategies available.

07:58 Consistent, focused marketing efforts in small steps are more effective than trying to do everything at once.

14:14 Repurposing content across different platforms can help small business owners maximize their marketing efforts.

19:07 Setting boundaries, such as limiting email check-ins, can improve productivity and time management.

22:30 Joining a supportive community can provide valuable insights and accountability for small business owners.

Resources

• Small Biz Marketing Specialist
• Small Biz Marketing Success
• Connect with Stacey (Your Dream Business Matchmaker) Riska, CFC on LinkedIn

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653: The Exponential Networking Strategy: Use Podcast Interviews to Interview Clients, Influencers, and Prospects with Unstoppable CEO Steve Gordon

Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast (now Authority Builder Podcast) and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of.

Quotes

“What makes us unique is that we take a long-term view to building a business. Many marketing tactics focus on short-term gains, but we prioritize sustainable growth.” - Steve Gordon

“Over the last year, we've been focused on our clients and ourselves. We've been using the medium of podcasting to build relationships, create trust, and really set up those long-term connections.” - Steve Gordon

“If you want to make your business successful, you've got to have a strong team behind it. As the business owner, focus on the one thing only you can do: show up, be the face of the business, deliver the message, and create those relationships.” - Steve Gordon

Takeaways

00:56 Building long-term client relationships is more profitable than short-term marketing tactics.

02:53 Podcasting is an effective way to build trust and create connections with clients, influencers, and prospects.

05:01 Committing to a consistent content creation strategy over several years can create a powerful asset for a business.

08:58 Balancing different types of podcast episodes, such as client interviews, influencer interviews, and solo episodes, can keep the content engaging and valuable.

16:21 Focusing on the people you interview, rather than worrying about the technical details, can help overcome the initial fear and hesitation of starting a podcast.

21:47 Having a team to handle the technical aspects of podcasting allows business owners to focus on building relationships.

Resources

• The Unstoppable Ceo: Write, publish and promote your book in 90-days, guaranteed.
• Connect with Steve Gordon on LinkedIn

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652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry

Today's guest is Todd Hockenberry, Owner/Founder of Todd Hockenberry, Inc. (formerly Top Line Results,) a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.

In his book, Todd shows leaders how to build their company's future around inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service them is changing, and most importantly, what to do about it.

Quotes

“Your mission and culture must change first. Create a situation where everyone in your company understands what customer focus means, the kind of customer experience you want to deliver, and their role in delivering it.” - Todd Hockenberry

“Your strategy is up to you. How you deliver it to your customers, how you communicate your tactics, and which channels you use should be dictated by your customers. Your customers should determine where you go because those are the channels they use.” - Todd Hockenberry

“Start with value and customers. Focus on them, work backwards from their needs, and then figure out your tactics.” - Todd Hockenberry

Takeaways

01:40 Adapting to internet-driven changes in buying behavior and creating a digital experience from the customer's perspective is crucial for B2B companies.

06:25 Applying inbound principles across the entire organization, not just the marketing team, is crucial for delivering a great customer experience.

13:04 Understanding the customer's business, how they make money, and the outcomes they are looking for is essential for effective B2B sales and marketing.

17:00 Understanding customer needs and providing value beyond just products or services is key to effective B2B marketing.

21:18 Focusing on tactics over strategy and not understanding customer needs are common mistakes B2B marketers make.

Resources

• HubSpot CRM: Unify your growing business on one AI-powered platform that’s easy to use, delivers ROI in no time, and transforms customer happiness into your competitive edge.
• Todd Hockenberry: We help B2B companies understand their ideal target audience, focus their marketing efforts on what works, and coach sales teams on the realities of selling in a new world.
• Connect with Todd Hockenberry on LinkedIn
• Get a copy of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles on Amazon

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