Archive 3: 2018-2020
651: Rise Together to Find Leadership Within Your Organization: Strategic Clarity, Accountability and Systems, Governance, and Rivalty Control with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth, he has worked in more than 25 countries on 4 continents. In addition to being a regular contributor to HBR and Forbes, and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Inc, Business Week, Smart Business, and thought leaders.
Resources
- Navalent (official site)
- Leading Transformation: An Owner's Manual (free e-book)
- Rising Together Cohort (Live event)
- Ron Carucci (LinkedIn)
Podcast: Play in new window | Download (Duration: 25:01 — 23.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips
Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.
She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.
Resources
Smooth Business Podcasting (Website)
Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
649: Convert More Prospects into Profitable Clients with Phone Sales Doctor Chris Mullins
Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients.
Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.”
Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted.
Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies.
Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™
Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients.
Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice.
Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas.
- Relationships first business second
- Consistent, integrity-based sales process
- Empowering and enabling staff with the right skills
- On-going coaching and reinforcement to ensure intake quality
- Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them.
Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients.
If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients.
Resources
Law Firm Conversions (Website)
Podcast: Play in new window | Download (Duration: 30:19 — 27.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
648: Indies United: Create and Market Your Self-Published Book with Lisa Orban
Lisa Orban is an author and founder of the publishing house "Indies United." She's the author of several books, including "I'd rather Starve than Cook! A Cookbook For People Who Hate to Cook." It has received over 100 excellent ratings and reviews on Amazon and GoodReads.
In 2015, she published her first book, "It'll Feel Better When It Quits Hurting: A Memoir" and has received critical acclaim by top-rated Amazon reviewers. She's published a second memoir, political satire, four optical illusion adult coloring books, and others.
In 2018, she opened the publishing house Indies United to give indie authors a safe haven to publish books and avoid the pitfalls so common to this industry.
Resources
- Indies United (official site)
- Indies United Publishing House, LLC (Twitter)
- Indies United Publishing House (Youtube)
- Indies United Publishing House (Instagram)
- Lisa Orban (LinkedIn)
Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
647: Live the E-Commerce Dropship Lifestyle and Make Your Shopify Store the Best It Can Be with Anton Kraly
Anton Kraly is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle. He focuses on empowering people through eCommerce and better marketing. He and his team are constantly researching and testing to discover what works best in digital marketing and eCommerce.
Resources
- Dropship Lifestyle (Website)
- eCommerce Lifestyle (Website)
- Anton Kraly - Drop Ship Lifestyle (YouTube)
- Anton Kraly (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:58 — 24.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish Saemann
Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.
Resources
- Trish Saemann (Official Website)
- Trish Saemann (LinkedIn)
- 395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann (Brian Seamann's Podcast Appearance)
Podcast: Play in new window | Download (Duration: 27:47 — 25.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
645: The Leverage Equation: Entrepreneurial Time Management, Productivity, and Communication with Financial Mentor Todd Tresidder
Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later.
Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience.
Resources
- Financial Mentor (Official Site)
- The Leverage Equation (Book)
- Todd's Ultimate Retirement Calculator (Ultimate Retirement Calculator)
- Todd Tresidder (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:01 — 28.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
644: Power Up For Profits: Discover Your Passion, Reinvent Yourself, Get Comfortable Being Uncomfortable, and Find Your Big Why with Kathleen Gage
After nearly 25 years in business, Kathleen Gage is doing what most entrepreneurs would never dream of doing; changing her business direction and market in a big way. Creating a level of success many entrepreneurs aspired to achieve, Kathleen discovered a passion that had been percolating under the surface for years; a whole food, plant-based lifestyle.
Resources
- Kathleen Gage (Official Site)
- Vegan Visibility (Business consulting & keynote speaking for plant-based, vegan and wellness organizations)
- Plant Based Eating for Health: Optimize the Health of Your Mind, Body and Soul Through Ethical Food Choices (Site)
- Kathleen Gage (LinkedIn)
- Kathleen Gage (Amazon Books)
Podcast: Play in new window | Download (Duration: 30:53 — 28.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas
Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.
Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.
Resources
- Fueled by Culture (Official Site)
- Marcus Damas (Instagram)
- Marcus Damas (Twitter)
Podcast: Play in new window | Download (Duration: 21:34 — 19.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out
of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.
From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.
Resources
Ballantine (Website)
Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
