Archive 3: 2018-2020
641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove
Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.
She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.
She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.
Resources
- Super Spicy Media (Official Site)
- The Science of Facebook Ads (Online Course)
Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed
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640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali
Marisa Cali is a social media strategist and content coach with a background in digital marketing and a keen eye for graphic design.
She explains to us how she helps business owners (typically CEOs and startups) see the big picture with their social media content marketing to achieve their traffic goals.
Resources
- 5 Tips To Build A Better LinkedIn Profile By Tomorrow (Free PDF)
- All the Social (Official Site)
- Marisa Cali (LinkedIn)
- Marisa Cali (Instagram)
Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed
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639: Enhance Performance and Efficiency In Your Organization Using Assessments, Scoring, and Software with Natasha Davis
Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes.
Resources
- Impact Branding Consulting (official site)
- Natasha E. Davis, MBA-M, RN-MSN, CSMA, CEME (LinkedIn)
- 205: Branding: Strategically Focus Your Pricing, Content, Client Acquisition, Company Culture, Business Model, Customer Experience, and Identity with Natasha Davis (Appearance)
Podcast: Play in new window | Download (Duration: 30:16 — 27.9MB) | Embed
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638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer
Dr. Joe Schaefer is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. So his clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.
Resources
- Dr. Joe Schaefer (Amazon Books)
- Joe Schaefer (Twitter)
- Dr, Joe Schaefer (LinkedIn)
Podcast: Play in new window | Download (Duration: 32:59 — 30.4MB) | Embed
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637: Hire a Full-Time Assistant in the Philippines: Outsource Forum Posting, Programming, Graphic Design, Customer Support and More with John Jonas
John has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over half a million Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.
Resources
OnlineJobs.ph: World's Largest And Safest Marketplace For Finding Rock Star Filipino Workers (Website)
Podcast: Play in new window | Download (Duration: 35:12 — 32.4MB) | Embed
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636: Move Beyond Ego to Become a Kind Communicator, Have Compassion and Discover Self-Awareness to Achieve Your True Potential with Elizabeth Barry
Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.
Resources
- Beyond Ego (Podcast)
- Elizabeth Barry Consulting (Official Site)
- The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (Book)
- Own Your Vulnerability: Become a Self-Loving Powerful Woman: A Woman’s Guide to Renewal Through Life, Self-love, Career and Spirituality (Book)
Podcast: Play in new window | Download (Duration: 26:30 — 24.5MB) | Embed
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635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio
Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.
He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.
Resources
- Foodie Tribe (Website)
- Rev Ciancio (Yext Profile)
- Rev Ciancio (Instagram)
- Rev Ciancio (Twitter)
- Rev Ciancio (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed
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634: Fearless Wealth: Money Mindset, Question the Obvious, Find Extreme Stability and Implement Powerfully Simple Investing with CFP and NLP Expert RC Peck
RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money.
RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money.
Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at FearlessWealth.com.
Resources
- FearlessWealth (Official Site)
- RC Peck (Twitter)
- RC Peck (LinkedIn)
- RC Peck (YouTube)
Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed
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633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister
Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.
Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed
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Five Trends with Digital Marketing
- content marketing: nurturing leads and prospects into customers
- marketing automation: conversion, retention, CRM's, e-commerce
- mobile marketing: landing pages, texting
- social media marketing: interacting with leads to start selling
- e-commerce: B2B & manufacturers
Types of Digital Marketing Campaigns
- lead generation (opt-in, free report)
- sales conversion (persuade with a sales letter)
- trust building (whitepaper, success stories)
- retention campaign (get established clients to buy more)
- upsells and downsells (cart abandonment, lesser-quantity offers)
Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and ecommerce.
Resources
- Jeff Traister Digital Marketing Automation (Free Report)
- Jeff Traister (LinkedIn)
- Text "firstname lastname email" to phone number: 561-277-3363
Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed
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632: Diving Deep Within: Stop Being a Coach Resister, Use the Socratic Method, Discover Your Aspirational Self, and Become Coachable with Melinda Kelly
Melinda Kelly wants to know: are you a "coach resister?"
You're afraid to invest the money? Don't want to give up control to someone else? Think you know better and if you tough it out, it will get better? You've tried and it didn't work, so you won't give it another shot?
Until, maybe, the hammer comes down! Your business hits rock bottom, your partner leaves you, your health deserts you, you're so miserable you're loading up on anti-depressants?
That's usually when someone gets desperate enough to hire a coach. But Melinda J. Kelly says it's a mistake to wait that long when there are so many ways for you to thrive and succeed NOW with a coach that's right for you.
But there's more to it than just hiring a coach...you have to be ready, willing and have the right mindset to make the relationship succeed...and she tells you how you can go deeply within to prepare yourself for a coaching relationship that will take you far beyond what you can do on your own.
She provides the roadmap in today's podcast episode where we discuss Finding Your Coach and Diving Deep Within.
Resources
- Melinda J. Kelly (Official Site)
- Contact Melinda (To receive a copy of her Aha! quiz)
- Finding Your Coach: Diving Deep Within Kindle Edition (Book)
Podcast: Play in new window | Download (Duration: 30:46 — 28.3MB) | Embed
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