Archive 3: 2018-2020
621: Succeed By Failing 90 Percent of the Time: Pay Attention to What’s Working and Apply the 80/20 Rule to Your Productivity, Google Ads, and Facebook Ads with Perry Marshall
Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.
Quotes:
“Marketing always aligns with existing trends and natural forces in the marketplace. Anything effective in marketing works because it harmonizes with these larger forces, and you're simply directing or steering them slightly.” – Perry Marshall
“There are certain kinds of salespeople and sales modalities. If you put the wrong person in the wrong modality, you're just pounding a square peg into a round hole, which frustrates everybody.” - Perry Marshall
“The world is increasingly chaotic, making it harder to predict the future based on the past. It's becoming more difficult to foresee which product will go viral tomorrow based on what went viral today.” - Perry Marshall
Takeaways:
04:40 Fail fast and seek early customer validation by asking people to pay for your product before fully developing it.
14:01 Focus on the 20% of your skills and customers that generate 80% of your business results.
20:42 Stop trying to improve weak areas and instead concentrate on your natural strengths and talents.
35:45 Pay close attention to your reliable, low-maintenance customers who consistently generate steady business.
41:43 Recognize that business success often comes through incremental steps and experimental approaches, not overnight miracles.
Resources
- 80/20 Sales and Marketing (Book, 1¢ Offer)
- Perry Marshall (Facebook)
- Perry Marshall (LinkedIn)
Podcast: Play in new window | Download (Duration: 51:17 — 117.6MB) | Embed
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620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie
Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM.
Quotes:
“If a client doesn’t have an established following online, then the targeting needs to be more creative. If the client already has a great following on Facebook, website traffic and email list, then the goal is to grow their audience and get more people to their website or products.” – Monica Louie
“One of the great things about Instagram ads is that even if you don't have that large Instagram following, it almost doesn't matter when it comes to ads, because you can create those audiences within Facebook, and then use them with your Instagram ads as well.” - Monica Louie
“When you're thinking about creating an ad, pay attention, scroll through your own newsfeed and see what stands out at you, what makes you hesitate, what makes you pause for just a moment, and start reading further. And then use that as your own inspiration when coming up with an image idea or a video idea for your ad.” - Monica Louie
Takeaways:
02:00 Instagram ads can be powerful for businesses with visually appealing products or services, especially for younger demographics.
08:36 Facebook and Instagram offer advanced targeting options, including look-alike audiences based on email lists and website traffic.
16:10 Staying updated with platform changes and learning from successful ad examples is key to effective digital marketing.
19:54 Narrowing down audience targeting can significantly improve ad conversion rates by focusing on specific interests and demographics.
33:00 Continuously testing and refining ad strategies is crucial for successful Facebook and Instagram advertising.
Resources
- Monica Louie: Facebook & Instagram Ads Management (Official site)
- Flourish with FB Ads (Facebook ads course)
- Monica Louie (LinkedIn)
Podcast: Play in new window | Download (Duration: 34:29 — 79.1MB) | Embed
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619: Ace the Game of Viral Content, Attention Getting, and Traffic with Vin Clancy
Infamous growth hacker Vin Clancy's went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero adspend.
He's since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their audiences and businesses.
Quotes:
“The secret is using the cheat codes of the internet to get a competitive advantage. I learned how to create viral content. I started to get people to write it for me and I learned how to make that go viral.” – Vin Clancy
“Growth hacking is doing whatever it takes to get a lot of traffic basically for free or cheap. And what's interesting about that is because we're all addicted to our phones and our screens, things can pass around very fast in a way that was never possible before.” - Vin Clancy
“Online magazines were my entrance into this world back when I was on welfare. Now, I guess, I'm a full stack business person.” - Vin Clancy
Takeaways:
03:00 Speed and timing are critical when creating viral content, with seconds mattering more than hours.
08:20 Growth hacking is about achieving significant results with minimal resources and creativity.
12:03 Always start marketing efforts by understanding and maximizing value from existing customer lists.
14:25 Using humor and unexpected approaches can help your messages stand out in professional communication.
17:47 Automated tools can dramatically streamline social media and networking efforts.
Resources
- Vin Clancy (Official site)
- Ace the Game (Book)
- Vin Clancy (LinkedIn)
- Vin Clancy (Twitter)
- Traffic and Copy (Facebook Group)
- LinkedHelper (Connect with LinkedIn users)
- ReBump (Email follow-up sales tool)
Podcast: Play in new window | Download (Duration: 23:57 — 55.0MB) | Embed
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618: Healing from the Inside Out: Focus, Productivity, and Incremental Changes with Dr. Nauman Naeem
Dr. Nauman Naeem is a pulmonary and critical care specialist who has been interested in human behaviour and how to achieve our highest potential since his adolescent years. His intellectual curiosity and drive motivated him to become a pulmonary and critical care physician.
Podcast: Play in new window | Download (Duration: 32:21 — 74.2MB) | Embed
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During the course of his career, which has spanned two countries and has involved caring for tens of thousands of chronically and critically ill patients, he noticed that the majority of patients do not heal and remain trapped in the paradigm of chronic disease. This motivated him to dive deeper into the roots of true healing through studying ancient healing traditions, the psychology of healing, consciousness and metaphysics which culminated in the writing of his book. He continues his medical practice in Ontario, Canada with the goal of bridging conventional medicine with a more holistic multi-dimensional approach to healing.
Dr. Naeem talks to us about four areas of low-hanging fruit where entrepreneurs can improve their health: nutrition, movement (15-20 minutes), sleep (an extra 1 hour), and stillness (meditation, mindfulness, and journaling).
Quotes:
“I've always been interested in human potential and human behavior ever since I read my first Tony Robbins book when I was at my teens, Unlimited Power. And that just blew my mind and set me on this path. And I just started to dive further into human potential and human behavior.” – Dr. Nauman Naeem
“We're trying to get all sorts of different things. We're trying to get at the business level, and that's great. But the most important aspect of your focus and productivity as an entrepreneur, is your health comes first.” - Dr. Nauman Naeem
“Listen to your body, because there are going to be days if you're an entrepreneur that you're going to have to do that 12-hour marathon. And you just have to get things done. However, you can't keep doing that day after day, so I would say listen to your body.” - Dr. Nauman Naeem
Takeaways:
04:19 Holistic healing means addressing all levels of human experience - physical, mental, emotional, and spiritual - not just treating surface-level symptoms.
11:37 Entrepreneurs must prioritize personal health and balance to maintain long-term productivity and success.
17:57 Small, incremental lifestyle changes can significantly improve overall well-being and prevent chronic health issues.
21:45 Listening to your body's signals and checking in with your physical and emotional state is crucial for preventing burnout.
27:16 Daily practices like nutrition management, movement, extra sleep, and stillness can transform personal health.
Resources
- Dr. Nauman Naeem (Official Site)
- Dr. Naeem (Blog)
- Healing from the Inside Out: Overcome Chronic Disease and Radically Change Your Life (Book)
Podcast: Play in new window | Download (Duration: 32:21 — 74.2MB) | Embed
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617: Mindset Shift: Content Recycling, Accountability Masterminds, Networking and Consistency with Aaron Walker
Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron Sharpens Iron Mastermind groups. Aaron started masterminding 20 years ago with Dave Ramsey, Dan Miller and several other notable Nashvillians. Today, he spends time with his wife, two daughters and five grandchildren.
Quotes:
“It's embarrassing, but I'd rather be embarrassed in front of 10 guys that love me and appreciate me than I had in front of the whole world where it failed miserably. And so I just want these guys around me all the time to give me the encouragement to push through these upper limit challenges.” – Dr. Nauman Naeem
“If I'm just going to open my life up, it'll be an open book. And if it helps one person today, to me, it was worth it.” - Dr. Nauman Naeem
“It's just a much cooler way to live your life trying to catch people doing things right. Rather than complaining about people doing things wrong.” - Dr. Nauman Naeem
Takeaways:
07:40 Consistent weekly check-ins in a mastermind group help members stay accountable and motivated, even during slow progress periods.
14:13 Authenticity and vulnerability in content creation are more valuable than polished, perfect presentations.
18:04 Develop a systematic approach to content creation by repurposing videos across multiple platforms and tracking audience engagement metrics.
32:33 Creating short, personal video messages can have a more significant impact than traditional email communication, especially for birthdays or professional acknowledgments.
38:05 Plan your goals and tasks meticulously using tools like the 12-week year method to focus on key objectives and eliminate distractions.
Resources
- View from the Top (Official Site)
- View From the Top: Living a Life of Significance (Book)
- Aaron Walker (LinkedIn)
- 175: View from the Top: Perspective, Mastermind, Abundance Mindset, and Decision Making with Aaron Walker (Appearance)
Podcast: Play in new window | Download (Duration: 44:55 — 103.0MB) | Embed
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616: Cashflow Connections: How to Build Wealth, Identify Stable Opportunities, and Create Multiple Streams of Income with Hunter Thompson
Hunter Thompson is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20mm in private capital and controls more than $60mm in commercial real estate.
Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows.
Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office.
Quotes:
“Generally speaking, it's basically finding out what your actual goals are. And finding the most direct path to accomplish those.” – Hunter Thompson
“When things are tough, then it is important to bring on a partner that is because it's important to balance that out. This is necessary in the world of investing.” - Hunter Thompson
“My personal strategy is focused around trying to be able to sleep at night. And so, I have selected asset classes and investment vehicles that I think are well positioned to accomplish that.” - Hunter Thompson
Takeaways:
03:13 Emotional decision-making can sabotage investment strategies, so develop a counter-cyclical mindset.
11:24 Look for investment opportunities in stable, slow-moving markets with predictable long-term trends.
16:22 Prioritize understanding debt terms and financing structures in real estate investments.
20:29 Diversify investments across multiple properties and geographic locations to minimize risk.
21:13 Focus on asset classes that perform well or remain stable during economic downturns.
25:57 Seek investment strategies where operators are incentivized by investor success.
Resources
- Cash Flow Connections (Official Site)
- Hunter Thompson (LinkedIn)
- Cash Flow Connections Real Estate Podcast (Stitcher)
Podcast: Play in new window | Download (Duration: 30:31 — 70.0MB) | Embed
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615: ClickUp: Be More Productive, Save Time, and Get More Out of Your Team Using Project Management Software with Zeb Evans
Zeb Evans is a serial entrepreneur that's started several software companies with over $50 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.
Quotes:
“That was the problem that I wanted to solve. I wanted to be able to know where to put tasks, I wanted to be able to know where to find tasks, and most importantly, know what people are working on without having to switch between five different applications.” – Zeb Evans
“From the beginning, I had always known that I wanted to build a platform that was customizable for everybody. But we stuck with it and we really were successful in being able to do that.” - Zeb Evans
“Don't create things out of other people's frustration. Create things out of your own frustrations, your own problems that you see. Because that's the only way to really solve it in a great, outstanding way.” - Zeb Evans
Takeaways:
02:26 Project management software can dramatically increase team productivity by creating clear accountability and a single source of truth.
09:54 A great productivity tool should be flexible enough to work for simple and complex team needs.
17:40 Building software that solves your own problems leads to more authentic and effective solutions.
20:49 Releasing frequent product updates keeps users engaged and helps differentiate from slower-moving competitors.
25:12 Hiring too quickly can create organizational problems, so it's better to grow team size carefully and intentionally.
Resources
- ClickUp (Project Management Software for Teams)
- Zeb Evans (LinkedIn)
- How ClickUp is Successfully Growing a SaaS product in a Crowded Space (Huffington Post)
Podcast: Play in new window | Download (Duration: 32:01 — 73.5MB) | Embed
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614: Openless Apps: Educate, Nurture, Follow-Up Your Customers with Peter Lisoskie
Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business.
Quotes:
“Like the story of the boiling frog, the technology around you that's changing here is the water temperature that is rising. If you don't start looking at this and making changes, you will be that boiled frog in the water, and you'll get boiled alive.” – Peter Lisoskie
“The whole world now is being run on these phones, and people have control. People don't want to be sold. They want to discover they want to choose their own journey just like people that play video games.” - Peter Lisoskie
“Technology has conditioned people. When people want to search for something, they Google it. They want a message and want to ask questions. People don’t want to be sold. They want everything at arm’s length and make their life easier.” - Peter Lisoskie
Takeaways:
05:01 Seamless mobile experiences are now critical, where users can transition between devices without interruption.
19:41 Modern customers want to discover and choose their own path, not be sold to directly.
12:39 Every step a user must take creates friction that reduces engagement and conversion rates.
21:06 Smartphone-based technologies are replacing traditional marketing methods like websites and email.
19:28 Early technology adoption provides a significant competitive advantage for businesses.
10:54 Push notifications and interactive apps offer much higher engagement than traditional marketing channels.
Resources
- 553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie (Appearance)
- Openless Apps (Website)
- Openless Apps (speaking demo)
Podcast: Play in new window | Download (Duration: 28:27 — 65.3MB) | Embed
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613: Jumpstart Your Retirement Income and Plan For Financial Freedom with Bill Corley
Bill Corley is a Certified Financial Planner™ specializing in retirement income issues and holds an RICP designation, having studied Social Security, taxes, investments, insurance and estate issues. He was also named as a FIVESTAR WEALTH MANAGER for the fourth time in his career. Bill offers workshops on Sustainable Retirement Income because most people fear running out of money before they die. He is the author of "Jumpstart Your Retirement Income."
Quotes:
“The largest demographic in America that is growing the fastest as a percentage are people over the age of 85. It is amazing to think that it's estimated we will have over a million people over the age of 100 by the year 2050.” – Bill Corley
“As Americans, we seem to want to buy everything. But if you really want to have a good plan or a trajectory, spend less than you make and start saving. Look at those plans that are available through work.” - Bill Corley
“Make sure you are saving money so that you have enough when you retire. True financial freedom is when the money that you have saved is generating enough income so that you could walk away from a job.” - Bill Corley
Takeaways:
04:28 Retirement planning requires a holistic approach that goes beyond just investment numbers.
09:30 Paying taxes upfront with a Roth IRA can provide significant long-term financial benefits.
15:15 Social Security will likely remain a viable income source, even with projected future cuts.
21:33 Trust and passion are critical when choosing a financial advisor who truly understands your needs.
28:32 It's never too late to start improving your financial situation, regardless of your current age.
Resources
- Bill Corley: Retirement Planning (Official Site)
- Phone Number: 916-223-4023
- Bill Corley (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:01 — 71.2MB) | Embed
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612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram
Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.
He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.
Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.
Quotes:
“I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram
“You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram
“Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram
Takeaways:
03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools.
08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms.
14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels.
19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics.
29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways.
Resources
- Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (Book)
- eWebResults Free Website Analysis Agency (Website)
- Matt Bertram (LinkedIn)
Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed
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