Archive 3: 2018-2020
621: Succeed By Failing 90 Percent of the Time: Pay Attention to What’s Working and Apply the 80/20 Rule to Your Productivity, Google Ads, and Facebook Ads with Perry Marshall
Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.
Resources
- 80/20 Sales and Marketing (Book, 1¢ Offer)
- Perry Marshall (Facebook)
- Perry Marshall (LinkedIn)
Podcast: Play in new window | Download (Duration: 51:17 — 117.6MB) | Embed
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620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie
Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM.
Resources
- Monica Louie: Facebook & Instagram Ads Management (Official site)
- Flourish with FB Ads (Facebook ads course)
- Monica Louie (LinkedIn)
Podcast: Play in new window | Download (Duration: 34:29 — 79.1MB) | Embed
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619: Ace the Game of Viral Content, Attention Getting, and Traffic with Vin Clancy
Infamous growth hacker Vin Clancy's went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero adspend.
He's since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their audiences and businesses.
Resources
- Vin Clancy (Official site)
- Ace the Game (Book)
- Vin Clancy (LinkedIn)
- Vin Clancy (Twitter)
- Traffic and Copy (Facebook Group)
- LinkedHelper (Connect with LinkedIn users)
- ReBump (Email follow-up sales tool)
Podcast: Play in new window | Download (Duration: 23:57 — 55.0MB) | Embed
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618: Healing from the Inside Out: Focus, Productivity, and Incremental Changes with Dr. Nauman Naeem
Dr. Nauman Naeem is a pulmonary and critical care specialist who has been interested in human behaviour and how to achieve our highest potential since his adolescent years. His intellectual curiosity and drive motivated him to become a pulmonary and critical care physician.
Podcast: Play in new window | Download (Duration: 32:21 — 74.2MB) | Embed
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During the course of his career, which has spanned two countries and has involved caring for tens of thousands of chronically and critically ill patients, he noticed that the majority of patients do not heal and remain trapped in the paradigm of chronic disease. This motivated him to dive deeper into the roots of true healing through studying ancient healing traditions, the psychology of healing, consciousness and metaphysics which culminated in the writing of his book. He continues his medical practice in Ontario, Canada with the goal of bridging conventional medicine with a more holistic multi-dimensional approach to healing.
Dr. Naeem talks to us about four areas of low-hanging fruit where entrepreneurs can improve their health: nutrition, movement (15-20 minutes), sleep (an extra 1 hour), and stillness (meditation, mindfulness, and journaling).
Resources
- Dr. Nauman Naeem (Official Site)
- Dr. Naeem (Blog)
- Healing from the Inside Out: Overcome Chronic Disease and Radically Change Your Life (Book)
Resources
Podcast: Play in new window | Download (Duration: 32:21 — 74.2MB) | Embed
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617: Mindset Shift: Content Recycling, Accountability Masterminds, Networking and Consistency with Aaron Walker
Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron Sharpens Iron Mastermind groups. Aaron started masterminding 20 years ago with Dave Ramsey, Dan Miller and several other notable Nashvillians. Today, he spends time with his wife, two daughters and five grandchildren.
Resources
- View from the Top (Official Site)
- View From the Top: Living a Life of Significance (Book)
- Aaron Walker (LinkedIn)
- 175: View from the Top: Perspective, Mastermind, Abundance Mindset, and Decision Making with Aaron Walker (Appearance)
Podcast: Play in new window | Download (Duration: 44:55 — 103.0MB) | Embed
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616: Cashflow Connections: How to Build Wealth, Identify Stable Opportunities, and Create Multiple Streams of Income with Hunter Thompson
Hunter Thompson is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20mm in private capital and controls more than $60mm in commercial real estate.
Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows.
Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office.
Resources
- Cash Flow Connections (Official Site)
- Hunter Thompson (LinkedIn)
- Cash Flow Connections Real Estate Podcast (Stitcher)
Podcast: Play in new window | Download (Duration: 30:31 — 70.0MB) | Embed
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615: ClickUp: Be More Productive, Save Time, and Get More Out of Your Team Using Project Management Software with Zeb Evans
Zeb Evans is a serial entrepreneur that's started several software companies with over $50 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.
Resources
- ClickUp (Project Management Software for Teams)
- Zeb Evans (LinkedIn)
- How ClickUp is Successfully Growing a SaaS product in a Crowded Space (Huffington Post)
Podcast: Play in new window | Download (Duration: 32:01 — 73.5MB) | Embed
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614: Openless Apps: Educate, Nurture, Follow-Up Your Customers with Peter Lisoskie
Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business.
Resources
- 553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie (Appearance)
- Openless Apps (Website)
- Openless Apps (speaking demo)
Podcast: Play in new window | Download (Duration: 28:27 — 65.3MB) | Embed
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613: Jumpstart Your Retirement Income and Plan For Financial Freedom with Bill Corley
Bill Corley is a Certified Financial Planner™ specializing in retirement income issues and holds an RICP designation, having studied Social Security, taxes, investments, insurance and estate issues. He was also named as a FIVESTAR WEALTH MANAGER for the fourth time in his career. Bill offers workshops on Sustainable Retirement Income because most people fear running out of money before they die. He is the author of "Jumpstart Your Retirement Income."
Resources
- Bill Corley: Retirement Planning (Official Site)
- Phone Number: 916-223-4023
- Bill Corley (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:01 — 71.2MB) | Embed
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612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram
Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.
He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.
Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.
Resources
- Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (Book)
- eWebResults Free Website Analysis Agency (Website)
- Matt Bertram (LinkedIn)
Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed
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