Archive 3: 2018-2020
601: Mini-Offers, Market Research, Quitting Your Job, and Building Your Funnel with Michelle Evans
Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant.
Michelle talks to us about her strategy of creating mini-offers to find hot selling product ideas, training your list, creating upsells and funnels, and how to emotionally connect with prospects.
Take This Short Quiz to Claim Your Michelle's Free Funnel Template
Podcast: Play in new window | Download (Duration: 38:32 — 88.4MB) | Embed
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600: The Magical Profit-Producing Power of Following Up, Being Organized, and Persistent: 22 Things I Learned From Grant Cardone About Wealth, Mental Health, Happiness, Knowledge, and Making Money
For our 600th episode, we're going to talk about Grant Cardone, who I consider to be one of the top 10 marketers on the planet. Important to note: Grant doesn't know me and he does not appear in this episode. However, I've read (almost) all his books and bought a few other things from him, such as his 10XGrowthCon livestream. He brands himself as a sales trainer and is the best person to learn from if you're looking to up your game, develop a better work ethic, and connect better with your customers & employees.
He's definitely the hardest working person I've ever seen. If that makes me a kiss-ass, so be it:
Podcast: Play in new window | Download (Duration: 55:04 — 126.2MB) | Embed
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- 10X rule: it takes 10 times the effort you think it will take, so set your goal, then 10-times that goal, and then 10-times the action you think you'll need to take to hit that goal (avoids "one foot on the brake")
- Get your money right
- Have a quiet workspace, rent an office, get employees
- You don't know if "too much" is too much until you've done it
- Grocery store rot: feed the beast, keep the traffic, clients, business, and money pouring in constantly
- You’re always selling (job, career, webinar, class) -- surpass your quota (quick personal videos)
- Be the most ethical person you know: "ethical" means telling as many people about your product because it’s unethical not to help them by selling it to them
- Most of us are introverted or shy (the thing you fear is the action you are putting off and should probably take). Be "social" even if you're introverted. Make thank you calls or send postcards to customers. "Someone canceled on me for lunch, let's have lunch."
- Daily meetings & quotas (measured progress): get into the habit of completion
- Most people don’t follow-up (36 voicemails, every business in Miami, eat lunch with people)
- Don't wait to get your ducks in a row before taking action: CRMs or spreadsheets? Just start dialing or contacting.
- Omnipresence (market yourself in so many places that people can’t ignore you
- Ramp up as your skill and efficiency improves (Brad Lea videos, morning vlogs, daily LinkedIn posts)
- Be difficult and ask for what you want
- Ask questions from prospects (buying a laptop story), mirror and always agree
- Scheduling & happiness: fill in so much in your schedule that the weeds can’t grow
- Be so busy that you haven’t even had time to watch your favorite tv show in weeks.
- Work weekends - don't take them off like everyone else does
- Write down your goals in the morning and at night
- If you have multiple jobs / streams of income, be looking for "complementary" skills, i.e. day job to learn coding and create plugins on the side... voiceover artists who get into podcast setup & editing
- Are you discouraged because someone hasn't called you back? How many times have you failed to call someone back? Call again.
- Even if they hate you, they’re still talking about you, so just be yourself
Resources
- Grant's articles (LinkedIn)
- 10XGrowthCon (Live Event)
- Cardone University (Online training, non-affiliate link)
- The 10X Rule: The Only Difference Between Success and Failure (Book)
- Sell or Be Sold: How to Get Your Way in Business and in Life (Book)
Podcast: Play in new window | Download (Duration: 55:04 — 126.2MB) | Embed
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599: Listen, Choose, and Breathe: Parse Your Story to Meet Your Audience, Create a Strong Call-to-Action, and Recap with Communications and Public Relations Expert Jeanne Alford
Jeanne Alford -- author, speaker and communications expert -- directed PR and communications programs for such brands as Dolby Laboratories, Philips Electronics, Visa and Sony. She focused on media perception, crisis communications and international issues. As an executive coach, today, she specializes in communications and media training including speaking, presenting and writing to guide business leaders to tell their most compelling stories in their own words.
Resources
- Jeanne Alford (LinkedIn)
- Jeanne Alford on Alignable (Business Card)
- Jeanne Alford on Clarity (Coaching Session)
- Jeanne Alford on Medium (Blog)
- Jeanne Alford (Twitter)
Podcast: Play in new window | Download (Duration: 40:37 — 93.1MB) | Embed
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598: Create a Better Product, Narrow Down Your Audience, Find the Ideal Price Point and Grow with Crossword and Word Search Hobbyist Jonah Phillips
Jonah Phillips is the founder and CEO of Crossword Hobbyist and My Word Search. He’s here to talk about starting your own business, and explain why you should ignore most business advice you get. He also explains how he was able to grow the audience for his crossword and wordsearch tools, as well as the audiences he's broken into in order to expand his user base.
Podcast: Play in new window | Download (Duration: 29:08 — 66.8MB) | Embed
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597: How to Go Viral: Conflict, Narrative Tension, Emotional Messaging, Anger, Anxiety, and Awe with Joe Romm
Joe Romm, named one of Rolling Stone’s "100 people who are changing America," has a game-changing new book, "How to Go Viral and Reach Millions." Romm is "the communicator's communicator," blurbs Van Jones, host of CNN’s The Van Jones Show.
"How to Go Viral" is the first book to reveal all the latest secrets for consistently generating viral online content—words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.
Joe is here to talk about how to create viral content that grabs attentions, connects emotionally, and has all the correct "mechanics" in place, i.e. winning headlines.
Resources
- How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump (Book)
- Rhetoric (Official Site)
- Joseph Romm (Wikipedia)
Podcast: Play in new window | Download (Duration: 36:47 — 84.4MB) | Embed
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596: Rock Your Lifestyle, Live Life to the Fullest, and Transform Your Life with Jenny Holla
Jenny Holla is a life adventurist, world traveler, author of Rock Your Lifestyle and the co-founder of 2jHolla. Jenny is on a mission to awaken deep transformational life change in leaders and executives who are looking for more free time, energy, connection and who crave more out of life. As far back as she can remember, she has been motivated to love what she is doing, no matter what. She's always been drawn to adventure, new experiences, meeting new people and seeing the world.
You can get a dose of inspiration from Jenny and her husband, Jai Holla (co-founder of 2jHolla), on their show The Hollastic Life with J&J, LIVE via Facebook every Sunday at 8pm EST. They cover many topics about holistic living including wellness, finances, relationships and travel.
Jenny is here to tell us about about her three secrets: confidence, active listening, and followup. She also explains how she was able to transition from a stressful existence into an ideal stress-free, money-making lifestyle on her own terms.
Resources
- Rock Your Lifestyle (Book, use coupon code "robertplank" at checkout)
- 2JHolla (Website)
- Unf*ckwithable Wedding Pros with Jenny & Jai Holla (Facebook Group)
Podcast: Play in new window | Download (Duration: 28:04 — 64.4MB) | Embed
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595: Tax Liens and Tax Deeds: Make More Money Easily By Thinking Outside the Box and Ramping Up with Ted Thomas
Ted Thomas is an active investor with over 20 years' experience. He specializes in advising, guiding and teaching people the steps to make money with Tax Lien Certificates and Tax Defaulted property. It's something he's taught thousands of men and women all around the world to do – from single moms to professional investors and entrepreneurs. He's here to tell us how to make easy, passive, scalable income using tax liens and tax deeds.
Resources
- Ted Thomas: America's Tax Lien Certificate & Tax Deed Authority (Official Site)
- Ted Thomas (Twitter)
- Ted Thomas (LinkedIn)
Podcast: Play in new window | Download (Duration: 34:39 — 79.4MB) | Embed
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594: Shiny Object Mastery: Discover Sustainable Motivation, Achieve High Productivity Excellence, and Conquer Your Inner Game with Productivity Expert Michael Montague
Michael Montague is the Amazon #1 best-selling author of the book Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity. Michael’s mission is to help people transition from the confusion of the Information Age, into the clarity and aligned intention of the Age of Purpose.
Resources
- Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity (Book)
- Michael Montague: The King of Productivity Excellence (Official Site)
- Michael Montague (Facebook)
Podcast: Play in new window | Download (Duration: 27:13 — 62.3MB) | Embed
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593: Rockstar Marketing: Make More Money, Think Outside the Box, Get Noticed and Succeed with Keynote Speaker Craig Duswalt
Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of RockStar Marketing.
Podcast: Play in new window | Download (Duration: 33:22 — 76.4MB) | Embed
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His background includes touring with Guns N' Roses, as Axl Rose's personal assistant, and Air Supply, as the band's personal assistant.
After touring, Craig opened his marketing firm, Green Room Design and Advertising, which was named the 2002 SCV Chamber of Commerce Small Business of the Year.
Craig then combined his backgrounds in both music and marketing, and is now a professional speaker, author and podcaster, promoting his RockStar Marketing Program all over the world. He is known in the industry for putting on high energy, 3-Day RockStar Marketing BootCamps every Spring and Fall in Los Angeles.
Craig is here today to share with us how to use outside the box marketing techniques to generate leads, attract clients and how to stand out from the competition — Like a RockStar.
Resources
- Craig Duswalt's RockStar Marketing Program (Official Site)
- Craig Duswalt (Twitter)
- RockStar Marketing Bootcamp (Live event in Los Angeles)
- RockStar Marketing Backstage (Membership site)
Podcast: Play in new window | Download (Duration: 33:22 — 76.4MB) | Embed
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592: Stay Focused on Gratitude, Shift Out of Negativity, Get Empowered and Transition to the Next Stage of Your Life with Love and Lifestyle Coach Terri Rose
Terri Rose is a Love & Lifestyle Coach and Motivational Speaker committed to serving those in major life transitions such as separation, divorce, single parenting, empty nesting and/or losing a job. Terri encompasses the qualities of Love and Service to others.
Podcast: Play in new window | Download (Duration: 38:08 — 87.3MB) | Embed
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After leaving her 13 year marriage, she has walked the emotionally challenging path of divorce. With a strong and passionate desire to serve and empower others, she brings unique insight and inspiration from her own life experiences.
Terri knows how transformative the aftermath of Divorce, loss, break ups and starting over can be. Emerging free and independent as a single mother of two, she recognized the potential to help hundreds of people transform their heartbreak and grief into clarity, vision, and self-love. Her wisdom, intuition and genuine love for others inspire one to shift out of limiting unconscious beliefs and step into personal strength and empowerment. With her coaching methods, you will move through the sea of emotions and awaken to deep abiding self-love and experience the inner joy that comes from truly loving yourself.
Through her own unique experience, Terri approaches everyone she meets with extraordinary compassion and brings deep listening and an open, welcoming heart to each client. Clients experience a deeper understanding of their emotions, compassion and self-love in even just one session, and over a series of sessions, they are able to stand in their own power, asking the universe fearlessly for the love and lives they truly desire, arms and heart open, ready to receive.
Resources
- Roseville, California Meetup: Finding Your Empowered Self through the Divorce Process (Events)
- Blissify Your Life: Terri Rose, Love & Lifestyle Coach (Official Site)
- Email: love@blissifyyourlife.com
- Phone: 916-425-8383
Podcast: Play in new window | Download (Duration: 38:08 — 87.3MB) | Embed
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