Archive 3: 2018-2020
582: Niche Down and Play Bigger: Evangelize and Redesign the Problem, Market Differently, and Master Category Design with Christopher Lochhead
Christopher Lochhead, author of Play Bigger (and now, Niche Down) is THE person to listen to if you're looking for the courage to stand out (in your life and business) using what's called "category design."
Podcast: Play in new window | Download (Duration: 37:12 — 34.1MB) | Embed
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If you'd like to become LEGENDARY by carving out your own category -- in the same way Apple, 5 Hour Energy, CarMax, Goldiblocks, and The World's First Arcade Bar (Barcade) did -- then you'll need to market AND redesign the problem you're solving so you can't be compared to anyone else.
Teach the world to think in a different (NOT better) way!
Resources
- Legends and Losers (Podcast)
- Niche Down: How To Become Legendary By Being Different (Book)
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Book)
- Christopher Lochhead (LinkedIn)
Podcast: Play in new window | Download (Duration: 37:12 — 34.1MB) | Embed
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581: Passion Plus Commitment Equals Success: Love What You Do, Practice Gratitude, Challenge Yourself and Win with Elysia Stobbe
Certified Military Relocation Pro, Wonder Woman Adventurer, Speaker and Author of the #1 Best Seller How To Get Approved for the Best Mortgage Without Sticking A Fork in Your Eye.
Podcast: Play in new window | Download (Duration: 33:12 — 30.5MB) | Embed
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Elysia Stobbe has closed more than $250 million in residential mortgage loans during her career. Through diligence and great service to her clients, Elysia not only survived, but actually thrived during the mortgage crisis that began in 2006. Through a relentless and never-ending commitment to customer service and integrity as a core value, Elysia has built a successful mortgage business in the midst of the industry's tightening regulations. Elysia has moved 10 times and has a unique perspective that she brings to her real estate business. In addition, Elysia has bought and sold over 30 properties as a real estate investor.
She tells us how to maximize your potential, prevent stagnation, and challenge yourself to break through limits and reach new heights. Elysia shares her daily routine, tips on staying organized, and five secrets to money and business success:
- pay yourself
- build cash reserves
- get access to lines of credit BEFORE you need the credit
- create a SEP IRA
- know your exit strategy
Resources
- How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye (Book)
- Elysia Stobbe ~ Mortgage Marketing Coach and Mentor (LinkedIn)
- Elysia Stobbe (Twitter)
Podcast: Play in new window | Download (Duration: 33:12 — 30.5MB) | Embed
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580: Convey Your Message Using Membership Sites, Gamify Learning for Your Customers, and Live Your Best Moments of Truth with Issac Tolpin
Isaac Tolpin is one of the Founders of ConveYour.com, the #1 Micro-Learning platform for influencers and companies.
He's a tech entrepreneur and futurist at heart, on a mission, enabling brands to authentically connect and inform at scale with over 105 million in combined revenues from the companies he's helped build. His success comes from understanding the relationships between human behavior, business and technology. This expertise has helped celebrity influencers and companies to transform their knowledge into humanized digital training. He refuses to waste his life achieving the world's definition of success that leave so many empty, but instead does what matters through the projects he's involved with, those he serves, and the family he leads.
Resources
- ConveYour (Gamified membership sites)
- Isaac Tolpin: Build More Than a Business (Official Site)
- Isaac Tolpin (LinkedIn)
- Isaac Tolpin (Twitter)
Podcast: Play in new window | Download (Duration: 29:29 — 27.1MB) | Embed
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579: Build Your Championship Company, Overcome the Seven Deadliest Employee Communication Sins, and Manage High Performance Teams with Workplace Communication Expert Skip Weisman
Skip Weisman, The Leadership & Workplace Communication Expert, spent the first 20-years of his career leading professional baseball organizations, 16 as CEO. That experience in professional sports allows him to connect championship performance in sports to championship performance small business, Bringing the Right People Into the Right Environment to Deliver the Right Results!
Skip’s powerful leadership communication strategies, combined with his Championship Game Plan and Playbooks, bring championship performance to work environments in every industry. Despite his sports background, Skip connects with every type of audience because his experiences, stories and lessons come from your typical office environment anyone can relate to.
Resources
- The 7 Deadliest Communications Sins (Book)
- Skip Weisman Speaks (Official Site)
- Skip Weisman - Getting Employees to Think Beyond the Paycheck (LinkedIn)
Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed
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578: Holistic Tax Planning: Save Money As an Entrepreneur Using Health Insurance, Life Insurance, and Income Strategy with Money Geek Michael Dinich
Michael Dinich is the founder of Your Money Geek and he helps people retire early by reducing taxes, fees and costs. He blogs about personal finance and he’s here to share the latest tactics, tips and strategies entrepreneurs need to know about regarding personal finance, tax planning, life insurance and health insurance.
Resources
- Wealth of Geeks (Financial Planning)
- Michael Dinich (Blog)
- Michael Dinich (LinkedIn)
Podcast: Play in new window | Download (Duration: 29:05 — 26.7MB) | Embed
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577: Work Hero: Stratch Your Own Itch, Innovate When There Is No Other Option, Be Persistent and Create Freedom with Kevin Koskella
Kevin Koskella from Work Hero is an online entrepreneur and digital nomad. He decided he wanted to be free of the corporate world when he lost his job after the dot com bubble burst.
With a history of competitive swimming, he returned to the water and started doing part time work as a swim instructor and personal trainer. In 2005, he turned Tri Swim Coach, his business teaching swimmers to become triathletes, into a full time, location independent, online business.
Today he works with entrepreneurs around what he teaches triathletes: you need experts so you can be the most successful. That’s why in 2017, Kevin founded Work Hero, a service that helps online entrepreneurs by accomplishing their design and technical tasks so they have the freedom to focus on the work they do best. For a flat monthly rate, teams of experts focus on the annoying and technical tasks that business owners should not have to deal with.
Resources
- Work Hero (Flat monthly fee for unlimited technical tasks and graphic design)
- Freedom Lovin' (Podcast)
- Tri Swim Coach (Triathlon Training for Beginners)
- Kevin Koskella (LinkedIn)
Podcast: Play in new window | Download (Duration: 32:25 — 29.7MB) | Embed
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576: Locate Your Ideal Client Through Relationships, Pillars, and Mentor Moments with Lee Richter
Lee Richter is an award winning, dynamic business innovator and a visionary recognized again by the San Francisco Business Times as one of their Top 100 Women Business Leaders in 2017. For more than 25 years, she has launched a dozen successful businesses in the financial, education and lifestyle sectors. Her unique vision and drive revolutionizes business as her companies produce hundreds of jobs, educate tens of thousands of people and make millions in revenue.
Resources
- Holistic Veterinary Care and Rehabilitation Center (Site)
- Go Ask Lee: Turn Your Business into a Multi-Million Dollar Business (Official Site)
- Richter Design Group: We Inspire Entrepreneurs (Site)
- Lee Richter (Facebook)
- Lee Richter (LinkedIn)
- Lee Richter (YouTube)
- Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company by James Collins (Book)
Podcast: Play in new window | Download (Duration: 28:38 — 26.3MB) | Embed
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575: Turn Clicks into Customers: Voice Search, Position Zero Search Engine Optimization, and Artificial Intelligence with Duane Forrester
Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more.
Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.
Resources
- Yext: Control Your Brand Across the Digital Universe (Official Site)
- Duane Forrester (Blog)
- Duane Forrester (LinkedIn)
- Duane Forrester (Twitter)
- Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Book)
- How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (Book)
Podcast: Play in new window | Download (Duration: 31:17 — 28.7MB) | Embed
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574: Live Long and Stay Productive At Any Age: Self-Care, Visualization, and Moderation with Serial Entrepreneur and Health Advocate Renee Balcom
Renee Balcom is the CEO of Renee & Company and has proven to be a serial entrepreneur. During her time in Oregon Renee found that her true passion and mission is to change the cultural point of view about aging. Often you will hear her exclaim that ageism is the last acceptable form of discrimination in our society. After working with hundreds of Elders, Renee came to realize that most of the information being provided to us about aging is wrong - most of our beliefs about getting older is wrong.
She's here to explain how to find a new calling, take care of your health, and stay motivated/productive at any age.
Resources
- Phone number: 541-661-2369
- Email address: renee@reneecompany.com
- Renee & Company (Official Site)
- Renee Balcom (LinkedIn)
- Renee Balcom (Facebook)
Podcast: Play in new window | Download (Duration: 37:49 — 34.7MB) | Embed
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573: How and When to Sell Your Business: Due Diligence, Deal Structure, and Diversification with Business Acquisition Consultant Ace Chapman
Ace Chapman is the ultimate authority when it comes to buying and selling businesses. He's back on the show to discuss creative deal-making and the latest developments in acquiring online businesses.
Resources
- Ace Chapman: Business Acquisition Consultants (Official Site)
Podcast: Play in new window | Download (Duration: 32:42 — 30.0MB) | Embed
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