Archive 3: 2018-2020
740: Use Your Book to Land Local Clients, Build a Local Media Asset, Consistently Post on Social Media and Create a Delegated Business
Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page.
Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast.
He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known.
His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock.
In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post.
If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts.
Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM
His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line.
When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses.
Resources
- EverLinks (Website)
- Delicious Marketing (Site)
- Done For You Local Media Assets (Website)
- Local Turlock (Social Media Assets Site)
Podcast: Play in new window | Download (Duration: 48:19 — 44.4MB) | Embed
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739: Solve, Systematize, Scale: Build an Online Business, Monetize Your Existing Skills, and Master Time Management with Dr. Mike Woo-Ming
Dr. Mike Woo-Ming MD MPH is a medical entrepreneur and marketing strategist who oversees the development and growth of several multi-million dollar online companies.
He's the CEO of Executive Medical (ExecMed.org), which specializes in age management, medical weight loss and aesthetics in the San Diego suburbs, and co-owns many more cash-based practices, including weight loss, regenerative medicine, and med spa services in Southern California. His goal is to help 1000 doctors live life on their own terms. He's the founder of BootstrapMD.com, providing career consulting and mentoring for physician entrepreneurs for over a decade.
Resources
- BootStrapMD (Site)
- Mike Woo-Ming MD MPH (Linkedin)
Podcast: Play in new window | Download (Duration: 38:41 — 35.6MB) | Embed
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738: Get Consistent on Content Creation, Break Through the Confusion, and Create a Digital Marketing Plan with Marty McDonald
Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.
Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.
Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.
Bad Rhino won top Social Media agency award in 2016, 2017, 2018 and 2019 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories.
Resources
- Bad Rhino (Website)
- info@badrhinoinc.com (Email)
- 179: Strategic Content and Advertising: Increase Social Media Presence with Marty McDonald (Previous appearance)
Podcast: Play in new window | Download (Duration: 31:20 — 28.9MB) | Embed
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737: Industrial Strength Marketing: How to Brand, Modernize, and Grow Your Manufacturing, Distribution, or Workforce Recruiting Business with James Soto
James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business.
As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA.
James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core.
Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does.
Resources
Industrial Strength Marketing (Website)
Podcast: Play in new window | Download (Duration: 27:58 — 25.8MB) | Embed
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736: Outsource School: Crack the VA Code with Podcast Outreach, Lead Generation, and Implement Standard Operating Procedures for Predictable Online Income with Nate Hirsch
Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019.
Today, Nathan is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. With all of his businesses, Nathan has hired and scaled with hundreds of virtual assistants and freelancers from all over the world. He shares his roadmap for scaling businesses with virtual assistants through OutsourceSchool. Nathan has built himself into a social media personality online, he has appeared on over 300+ podcasts, and has spoken to thousands about remote hiring at industry events.
Resources
- Outsource School (Website)
- (Previous Appearances)
Podcast: Play in new window | Download (Duration: 31:07 — 28.7MB) | Embed
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735: The Money Nerve: Conquer Money Shame and Make Better Financial Decisions with Bob Wheeler
Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices.
As a man of true integrity with infectious energy, Bob’s crusade for personal growth has cross-pollinated with his accounting practice to create a new approach to personal finances. His passion is to help others gain insights about how their emotions trigger financial decisions. Combining finances with behaviors, Bob explores his personal concept of creating a healthy relationship with money in his recent book, The Money Nerve.
Podcast: Play in new window | Download (Duration: 23:01 — 21.3MB) | Embed
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734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese
John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.
Resources
- Platform University (Site)
- John Meese (Official Website)
Podcast: Play in new window | Download (Duration: 29:15 — 27.0MB) | Embed
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733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business.
Resources
- Duct Tape Marketing (Site)
- Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide (E-book)
- John Jantsch (Linkedin)
Podcast: Play in new window | Download (Duration: 27:41 — 25.5MB) | Embed
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732: B2B Lead Generation Through LinkedIn with JC Granger
J.C. has 20 years in digital marketing experience. He launched his agency in 2011 and finds particular joy in empowering tech companies to grow while discovering exponential digital sales success. J.C is a passionate and skilled marketer who takes pride in Infinity Marketing Group’s ability to deliver a comprehensive ROI for its clients.
Resources
- info@infinitymgroup.com (Email)
- INFINITY MARKETING GROUP (Site)
- You can call at phone: 303-834-7344
Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed
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731: Thrive Under Fire: Turn Difficult Customers into Business Success And Conquer Your Inner Demons with John Faisandier
Have you ever wondered how you could better manage those moments when the other person is difficult and emotional? They could be customers, colleagues, friends or family. There’s always someone in your life that’s a challenge.
My guest today has spent a lot of his life researching, teaching and practising the skills that could help you to manage your own emotions and emotional people.
He’s taught these skills to thousands of grateful people in many countries and he’s here with me to share a little of his story as an author, trainer and entrepreneur.
Resources
- Thriving Under Fire (Facebook)
- TUF (Site)
Podcast: Play in new window | Download (Duration: 28:14 — 26.0MB) | Embed
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