Archive 3: 2018-2020

740: Use Your Book to Land Local Clients, Build a Local Media Asset, Consistently Post on Social Media and Create a Delegated Business

July 24, 2020

Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page.

Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast.

He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known.

His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock.

In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post.

If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts.

Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM

His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line.

When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses.

Quotes

“If you don't post on your Facebook page or your website, then what are you doing? There's nothing to react to or respond to. With the way things move so fast, you need to always be posting.” - Robert Plank

“Figure out a way to look forward to the work you have to do. Don't just say, "Oh, I guess I'll do it," and tough it out. Spending 20 minutes getting it done and hating it the whole way through isn't the way.” - Robert Plank

“Having something hosted and also done for you is like a magic box where you put in what you want done, and it magically happens.” - Robert Plank

Takeaways

02:55 Networking and involving others with larger audiences and connections is crucial for marketing success, as creating products alone has limitations.

15:54 Authoring a book, even a short one, can serve as a powerful marketing tool to establish authority and land new clients.

21:16 Consistently posting engaging content, like local news and memes, on a dedicated media asset can boost online visibility and credibility.

25:02 Outsourcing tasks can free up time and energy to focus on the most important aspects of your business.

38:48 Embracing an abundance mindset and investing in employees who can generate revenue is key to business growth.

40:25 Appearing as a guest on other podcasts is an effective way to expand your reach and connect with new audiences.

Resources

Podcast: Play in new window | Download (Duration: 48:19 — 44.4MB) | Embed

739: Solve, Systematize, Scale: Build an Online Business, Monetize Your Existing Skills, and Master Time Management with Dr. Mike Woo-Ming

July 22, 2020

Dr. Mike Woo-Ming is a physician strategist, online health influencer, and medical practice owner. He has built multiple successful businesses, including an information product business during his medical residency and his current medical clinic and med spa. Today, Dr. Mike talks about his entrepreneurial career, sharing insights on balancing multiple income streams, building a team, and overcoming the common mistakes he sees doctors make when starting their own businesses. He also talks about his upcoming book, "The Positioned Physician," and his chapter in the book "Level Up."

Quotes

“I'm not the biggest fan of having bosses, I like to proudly say that I am unemployable.” - Dr. Mike Woo-Ming

“I have a bit of control issues, and you can't do that if you want to grow and scale. Another thing I had to learn is to back off and not micromanage things.” - Dr. Mike Woo-Ming

“Know the numbers in your business. Understand ROI. If you have products and services, know how much these products cost you, how much you're selling, and whether you're making money or not.” - Dr. Mike Woo-Ming

Takeaways

04:12 Starting a side business or income stream while maintaining a primary job can provide financial stability and flexibility, allowing for gradual transition into entrepreneurship.

18:19 Diversifying income streams, including passive and active sources, can help mitigate risk and provide financial stability, especially in uncertain times.

23:18 Maintaining a clear understanding of the numbers and financial performance of a business is crucial for making informed decisions.

27:57 Pursuing passions and finding ways to give back can make work more fulfilling and energizing for the entrepreneur.

32:25 Embracing a mindset of action and experimentation, rather than excessive research and planning, can help overcome the risk-averse tendencies common among doctors.

35:22 Letting go of control and empowering a talented team can enable business growth and free up time for the entrepreneur to focus on high-level strategy.

Resources

Podcast: Play in new window | Download (Duration: 38:41 — 35.6MB) | Embed

738: Get Consistent on Content Creation, Break Through the Confusion, and Create a Digital Marketing Plan with Marty McDonald

July 20, 2020

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.

Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.

Bad Rhino won top Social Media agency award in 2016, 2017, 2018 and 2019 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories.

Quotes

“Things have changed so much. A lot of people subscribe to YouTube alone for their TV instead of cable. So that changes how people select.” - Marty McDonald

“The internet's not magic. You have to put everything to work, wait for the data to come back, and then start to analyze.” - Marty McDonald

“The first thing you need to find out is what converts for your product. Identify where it might be, and then start from there to build out that strategy so you can eliminate that overwhelm for your agency or yourself.” - Marty McDonald

Takeaways

06:44 Businesses should be flexible and open to trying new marketing strategies, as the landscape continues to evolve rapidly.

11:23 Businesses should revisit and repurpose their existing content to create a consistent digital marketing plan, rather than starting from scratch.

22:47 Adapting to changes in the marketing landscape, such as the shift to virtual events, is crucial for businesses to stay relevant and engage their audience.

26:37 Maintaining a proactive approach, regularly reviewing business operations and marketing strategies, can help businesses better prepare for unexpected events.

27:58 Seeking expert advice on digital marketing can help businesses effectively invest their advertising dollars and achieve desired results.

Resources

Podcast: Play in new window | Download (Duration: 31:20 — 28.9MB) | Embed

737: Industrial Strength Marketing: How to Brand, Modernize, and Grow Your Manufacturing, Distribution, or Workforce Recruiting Business with James Soto

July 2, 2020

James Soto is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business.

As Founder and CEO of Industrial Marketing Agency, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA.

James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core.

Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does.

Quotes

“When we really look at any kind of amazing technology product, that's really where manufacturing and the industrial supply chain come in.” - James Soto

“For the most part, in the manufacturing sector, marketing is either missing, mismanaged, or misunderstood, and this issue starts at the leadership level.” - James Soto

“Everything that goes into that process, from design to ultimately getting it to the end user, is really what the industrial sector does. Industrial marketers are involved in this process.” - James Soto

Takeaways

01:09 Industrial marketing is distinct from other forms of B2B marketing, focusing on the interdependency and scale of industrial products and services.

03:57 Industrial companies often struggle with mismanagement and misunderstanding of marketing, stemming from leadership issues and a history of directory-focused sales.

09:40 Manufacturing Day is a significant annual event that aims to change perceptions of manufacturing and attract the next generation of workers to the industry.

18:23 Industrial companies should focus on being of service and creating inspiring work to deliver value and connect with their audience.

26:11 Proactive marketing and brand awareness are crucial for industrial companies to stay competitive and adapt to changing market dynamics.

Resources

Podcast: Play in new window | Download (Duration: 27:58 — 25.8MB) | Embed

736: Outsource School: Crack the VA Code with Podcast Outreach, Lead Generation, and Implement Standard Operating Procedures for Predictable Online Income with Nate Hirsch

July 1, 2020

Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019.

Today, Nathan is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. With all of his businesses, Nathan has hired and scaled with hundreds of virtual assistants and freelancers from all over the world. He shares his roadmap for scaling businesses with virtual assistants through OutsourceSchool. Nathan has built himself into a social media personality online, he has appeared on over 300+ podcasts, and has spoken to thousands about remote hiring at industry events.

Quotes

“I'm a big fan of trial and error and just trying various freelancers for different things.” - Nate Hirsch

“For me, it's about what I want to do at certain times. For example, from 7 to 9 am, that's my most productive time of the day. So I try to maximize that time and work on my most important project.” - Nate Hirsch

“If you're doing it organically, and you have the partnerships, you've been on the podcast, the backlinks are there. Those are things that complement anything you do on the paid ad side, and that makes your business even more valuable.” - Nate Hirsch

Takeaways

09:26 Developing detailed standard operating procedures (SOPs) for various business tasks and delegating them to virtual assistants can make a company more scalable and valuable for potential buyers.

17:30 Building a company culture of accountability and open communication, where team members can provide honest feedback, is crucial for the long-term success of a business.

21:38 Maintaining a balanced work schedule, with dedicated time for the most important tasks and personal activities, can help entrepreneurs avoid burnout and stay productive.

24:10 Implementing an organic marketing strategy, where virtual assistants handle the majority of the tasks, can free up the founder's time to focus on high-impact activities.

29:51 Automating repetitive communication tasks, such as sending standard responses and links, can significantly improve an entrepreneur's productivity.

Resources

Podcast: Play in new window | Download (Duration: 31:07 — 28.7MB) | Embed

735: The Money Nerve: Conquer Money Shame and Make Better Financial Decisions with Bob Wheeler

June 30, 2020

Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices.

As a man of true integrity with infectious energy, Bob’s crusade for personal growth has cross-pollinated with his accounting practice to create a new approach to personal finances. His passion is to help others gain insights about how their emotions trigger financial decisions. Combining finances with behaviors, Bob explores his personal concept of creating a healthy relationship with money in his recent book, The Money Nerve.

Quotes

“People fear success, or people fear making the wrong choice, and then they either hoard their money or spend it lavishly so they don't feel guilty that they have it.” - Bob Wheeler

“There's no shame in not knowing how to do things, learning how to ask for help, and finding people that can advocate for you.” - Bob Wheeler

“Be willing to be uncomfortable, be willing not to know, and be willing to ask stupid questions. Just take the risk, jump into the arena, and have fun.” - Bob Wheeler

Takeaways

01:32 Recognizing the emotional connection to money and addressing past experiences can help break the cycle of financial self-sabotage.

03:13 Setting boundaries and advocating for oneself is crucial in developing a healthy relationship with money.

11:44 Finding a financial advisor who is passionate and supportive can make the process of money management more enjoyable and effective.

13:09 Pursuing personal hobbies and activities can positively impact one's financial success by fostering self-responsibility and risk-taking.

22:22 Seeking financial education and resources can provide the tools and support needed to make informed financial decisions.

Resources

Podcast: Play in new window | Download (Duration: 23:01 — 21.3MB) | Embed

734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese

June 29, 2020

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.

Today, John Meese discusses the impact of the COVID-19 pandemic on his businesses and the importance of adapting to the "new economy" by embracing online strategies.

Quotes

“It's more important and more helpful to focus on who you're trying to help, and then think, what problems do they have right now? And then it becomes immediately clear how to help them solve those problems.” - John Meese

“Having an online side to your business is an insurance policy, so that if your physical business does get closed down, you're still making sales.” - John Meese

“Entrepreneurs are problem solvers. That's what they do. They go out there, see a problem, solve it, and get compensated accordingly.” - John Meese

Takeaways

01:59 Focusing on who you're trying to help, rather than just your product, is crucial for adapting your business during times of crisis.

05:32 Embracing online strategies, such as building an email list, creating video content, and launching digital products, can serve as an "insurance policy" for businesses when physical operations are disrupted.

12:00 Consistently producing high-quality, informative, and entertaining content can help grow an audience and provide value to those in need during challenging times.

23:47 Adapting to the "new economy" shaped by the pandemic may require a shift in mindset, as the pre-pandemic business models may not be sustainable in the long run.

28:19 Empathetic and intelligent communication is key when spreading "good news" and helping people solve their problems during times of crisis.

Resources

Platform University: Build an Engaged Online Audience From Scratch
John Meese: Sell Your Smarts Without Sacrificing Your Soul
Connect with John Meese through his email: hey@johnmeese.com

Podcast: Play in new window | Download (Duration: 29:15 — 27.0MB) | Embed

733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch

June 26, 2020

John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times.

Quotes

“Sometimes it takes a shock to the system to bring us back to the present.” - John Jantsch

“Start sharing your gifts now. Don't bring apologies; bring yourself, unfinished as you are. Start by giving those you encounter the gift of your presence or even a silent word of thanks for who they are.” - John Jantsch

“Our job as marketers is not to understand the tools; it's to understand how those tools can actually help guide the customer on the journey they want to take.” - John Jantsch

Takeaways

04:34 Maintaining a morning routine and taking time for reflection can help entrepreneurs stay centered and focused, even during challenging times.

06:39 Drawing wisdom from historical literature can provide valuable insights and inspiration for modern-day entrepreneurs.

14:35 Small business owners should focus on their core customers and providing value, rather than trying to be everywhere at once.

18:38 Breaking up the workday with activities like walking can help boost creativity and problem-solving.

22:22 Asking questions and engaging with customers directly can be more effective than relying on impersonal marketing tactics.

Resources

Podcast: Play in new window | Download (Duration: 27:41 — 25.5MB) | Embed

732: B2B Lead Generation Through LinkedIn with JC Granger

June 25, 2020

JC Granger is the founder of Infinity Marketing Group, a digital marketing agency specializing in the B2B tech industry. With over 20 years of experience in the field, JC has honed his expertise in lead generation strategies, particularly through the use of LinkedIn. Today, JC talks about the importance of immediate lead generation during the COVID-19 pandemic, highlighting the effectiveness of direct outreach on LinkedIn.

Quotes

“If you're cutting marketing, you're basically giving yourself a death sentence no matter what. You're just prolonging it. You just put yourself on death row; you didn't get yourself out of the execution.” - JC Granger

“The only way to survive is to make sure that you're still having inbound leads. If your client base is starting to go away one by one because they're going under, the only way to survive is to be able to continue to bring some in.” - JC Granger

“If you're in any way, shape, or form able to keep any valid amount in your marketing budget, you have to do it. Otherwise, your pipeline is going to dry up completely.” - JC Granger

Takeaways

01:00 Focusing on immediate lead generation through direct outreach on LinkedIn can provide fast results for B2B companies during challenging times.

02:56 Automating the LinkedIn outreach process with personalized messaging and engagement can help businesses efficiently connect with qualified leads.

10:00 Targeting specific, high-value prospects with personalized content, such as customized videos, can be an effective account-based marketing strategy.

10:28 Building a comprehensive demo library on a company's website can make it easier for potential clients to understand the software's capabilities and features.

18:04 Maintaining marketing efforts, even during recessions, is crucial for businesses to gain market share and survive economic downturns.

25:00 Businesses should consider using their email lists for cost-effective and targeted retargeting ads on Facebook, rather than just blasting generic ads, as it can be a more strategic approach during challenging times.

Resources

Infinity Marketing Growth: Your Revenue Growth Partner. We Help B2B Tech Companies Scale!
Connect with JC Granger on LinkedIn
Send your inquiries through his email: info@infinitymgroup.com
You can call at phone: 303-834-7344

Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed

731: Thrive Under Fire: Turn Difficult Customers into Business Success And Conquer Your Inner Demons with John Faisandier

June 24, 2020

Have you ever wondered how you could better manage those moments when the other person is difficult and emotional? They could be customers, colleagues, friends or family. There’s always someone in your life that’s a challenge.

John Faisandier is an expert in emotional management and the founder of Thrive Under Fire (TUF), a training program that helps people, especially those in high-stress professions like veterinary medicine, learn to navigate difficult emotions and challenging situations. As an author and trainer, John has dedicated his career to teaching thousands of people in various countries the skills to manage their own emotions and those of others. Today, John discusses the contagious nature of emotions and how they can significantly impact our lives, both personally and professionally.

Quotes

“Emotions are contagious. And so we could be having a nice day and then meet somebody who's very grumpy and acting out in some way, which affects us quite deeply.” - John Faisandier

“None of our feelings are bad, even using the words good or bad. There are feelings we don't like, but all our feelings are good in the sense that they tell us something about ourselves.” - John Faisandier

“Nobody makes me frustrated. It's my frustration. I need to own it, see it, and acknowledge it, and that can make a huge difference.” - John Faisandier

Takeaways

01:31 Emotions are contagious and can deeply affect our mood and behavior, even when they are not our own.

02:44 Naming and acknowledging our emotions, rather than suppressing them, can help us gain control and respond more effectively.

08:27 Reflecting on the root causes of our emotions, even after the fact, can provide valuable insights and prevent future outbursts.

13:35 Taking practical steps like taking a break or going for a walk can help manage emotional overwhelm, especially in high-stress situations.

20:48 Developing emotional intelligence and people skills is crucial for success, even in professions that may not seem people-oriented, like veterinary medicine.

26:21 Emotions are valuable because they reveal our underlying values and can be healed by bringing them to consciousness.

Resources

Podcast: Play in new window | Download (Duration: 28:14 — 26.0MB) | Embed

Archive 3: 2018-2020

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