Archive 3: 2018-2020
691: Multiply Yourself by Hiring Smart Virtual Assistants with Anne and Mark Lackey
Anne & Mark, owners of several businesses, determined they were working harder and not smarter, so they embarked on their newest business - HireSmart Virtual Assistants which helps business owners scale by providing top-notch virtual employees. Since then they have transformed over 60 businesses from chaos & overwhelm to calm, well run businesses making higher profits; their team dynamic contributes dramatically to their ability to scale and grow multiple businesses.
Anne & Mark love to educate others on how to scale and create business processes; sharing their passion through seminars, webinars, podcasts, and live events.
Resources
- Hire Smart Virtual Employees (Website)
- HireSmart VAs Education (Facebook)
- Anne Lackey (Youtube)
- Anne Lackey (Linkedin)
Podcast: Play in new window | Download (Duration: 30:15 — 27.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
690: Deep Knowledge and Learning: Automate, Delegate and Grow with E-Commerce Agency Owner Darwin Liu
Darwin Liu googled "how to get rich online" in 2008 and has never stopped since. After failing for two years, he worked his way up in an agency. Soon after, he started his X Agency, a digital marketing company specializing in ecommerce and hit 7 figures within the first year. He's a published author, owner of multiple businesses and a gym fanatic.
Resources
X Agency (Website)
Podcast: Play in new window | Download (Duration: 26:44 — 24.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
689: Become a Thought Leader by Identifying and Solving a Customer Point of Pain with Global Credibility Expert Mitchell Levy
Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months
He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.
Resources
AHAthat (Website)
Podcast: Play in new window | Download (Duration: 36:49 — 33.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok
Joe Sanok from Practice of the Practice Podcasting talking about Podcasting to level up any type of Business.
Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience.
Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days)
Blog: minimal audience
YouTube: reaches an average amount of audience
Active Podcasting: reaches a greater amount of audience compared to the other two mediums
5 things to consider about Podcasting
- Why you should and Should not Do a podcast
Why you shouldn't start a podcast
- If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time.
- Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast.
Who and Why you should start a podcast
- any businesses who want to attract or reach a larger audience.
- any businesses who want to try new things, areas, or approach
- If you aspire for your company, services & products, offer, and practices to grow
- any businesses who want to expand their network-opening doors for new industries and influencers to bring business together
When you start a podcast consider below factors:
-Stay true to the core of your business
-What and why your passionate about your business
-Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast
- Structures of the Podcast
- How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast
Regular Podcast- doing it every single day or week.
Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes
Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast.
- Planning the "now what" of your podcast
- call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you
go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation
- Actual Starting of the Podcast
- Deciding what materials and equipments to use: good quality microphone, podcasting software
- organized schedule of guests to ensure their availability to guest on the podcast
- On going marketing of the podcast
Questions to ask?
- How are you going to market your podcast?
- Who should be invited? and where to look for them?
Other businesses' approach is: AUTOMATED EMAIL SEQUENCE
live webinar which leads into an eCourse, which then leads into being able to make more money.
Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT
Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast
which is free at podcastlaunchschool.com.
Additional Tips on Podcasting
- Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc).
Be organized and stick through the flow of your podcast
- Optimize your time- Be resourceful and innovative. For example, a single zoom recording of your podcast can be repurposed and used for different platforms.
A zoom recording can be uploaded as a Youtube video, transcript of the video can be posted on a blog with an embedded link of the recording, or putting it into an email
sequence. Can also be uploaded on Instagram, facebook, and other social media platforms. In that case, information will reach a larger scale of different types of audiences.
Final takeaway:
Your time is precious. Decide if starting a podcast for your business is WORTH YOUR TIME.
Do as much research as you can, optimize and be resourceful, talk to people who have done podcasting successfully.
When you decide to start a podcast, go to podcastlaunchschool.com for helpful tips and notes.
Resources
PODCAST LAUNCH SCHOOL (Website)
Podcast: Play in new window | Download (Duration: 10:31 — 9.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
687: How to Build Your Brand Online Using SEO, Podcasting, and Video with eWebResults CEO Matt Bertram
Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials
Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content.
What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download.
Resources
- EWR Digital (Website)
- Build Your Brand Mania (Website)
Podcast: Play in new window | Download (Duration: 10:39 — 9.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
686: Get Measurable Results from Direct Response Marketing and Combine with Branding with JD Dwyer
Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.
-
- Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
-
- Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
-
- Use the problem-solution (before-and-after) formula: solve a real problem
-
- Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
- Collect customer data!
Resources
- 245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer (previous appearance)
- The Institute Of Wow (Site)
- THE AVALANCHE LEADS FORMULA! How To Attract A Stampede Of New Leads ONLINE & OFFLINE! (Book)
- JD Private Consult (Website)
Podcast: Play in new window | Download (Duration: 20:29 — 18.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
685: Flourish to Seven Figures, Set Bigger Goals, and Take Imperfect Action with Facebook Ads Expert Monica Louie
Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast.
Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.
Resources
-
- (Previous Episode)
Podcast: Play in new window | Download (Duration: 35:08 — 32.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
684: Relieve Entrepreneurial Stress, Live in the Present, Build Rapport, and Communicate Better with Kathy Gruver
Kathy Gruver, PhD has graced stages on four continents (including 2 TEDx), three cruise ships and a handful of islands. She hosts the TV show based on her first book, The Alternative Medicine Cabinet and has earned her PhD in Natural Health. Dr. Gruver is the twelve-time award-winning author of seven books including, Conquer Your Stress, Workplace Wellness, Conquer your Stress at Work, and Journey of Healing.
She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard, and has been featured as an expert in numerous publications including Glamour, Fitness, Time, WebMD, Prevention, Huffington Post and Dr. Oz’s The Good Life, and has appeared on over 250 radio & TV shows including Lifetime, NPR, CBS Radio and SkyNews London. She is also the co-host of the new Fire and Earth Podcast.
Resources
-
- (Previous appearance)
- Kathy Gruver (Site)
- Kathy Gruver (Wikipedia)
- eSpeakers (Youtube Channel)
-
- Kathy Gruver, PhD, ACC (Linkedin)
Podcast: Play in new window | Download (Duration: 26:37 — 24.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
683: Mega Podcasting: Create Content, Get Traffic, and Network to Get Joint Ventures and Affiliates
Why bother podcasting? What is the point of creating an online "show" and inviting guests to it? Robert breaks down the reason why you should create a podcast show AND appear on podcasts in order to land better joint ventures and affiliates.
Resources
-
- Podcast Crusher (Site)
Podcast: Play in new window | Download (Duration: 46:51 — 43.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
682: Local Media Assets: Grow a News-and-Events Local Facebook Magazine, Run Contests and Land Recurring Clients with Drew Griffin
Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers.
Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation.
He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling.
Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Things you will discover in this episode:
- How did Drew Griffin's career transition happen?
- How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies?
- What is Drew Griffin's Local Media Asset approach or concept?
- Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess
- The concept of the Local Business Films
- What do businesses get when they participate and get featured on the Facebook Page?
- With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?
How did Drew Griffin's career transition happen?
Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to
help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of
his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market.
How does Drew Griffin differentiate himself from other Internet Marketers?
It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset.
What is Drew Griffin's Local Media Asset approach or concept?
Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around.
Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide.
Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess
The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Philadelphia Eagles, so that only means he could get a lot of audience/engagement/participants in this contest. Whoever wins the contest gets to have a free $50 or $100 dollar gift to a local restaurant. A messenger bot pops us and these participants walk through an automation process on Facebook Messenger, and in the backend, this messenger is designed to grab their email addresses. From Facebook Messenger Bot List this can be used as an email list as leads for the company that Drew Griffin is working with in this case, the local restaurant. Networking with other businesses or services is possible in this kind of strategy too.
The concept of the Local Business Films
It is the strategy of creating a local business spotlight video that only runs around 5 to 10 mins. Reaching out to local businesses through an email or telephone call and offering them to be featured on their Facebook Page which has thousands of audience. These audiences are from the local area and they may have tried the services of the local business or are interested to put up the same business as the featured local business.
The contents of the video/film are basically, the type of business they have, services and products they offer, best seller/must try products, location and where to contact (telephone number/address/website).
What do businesses get when they participate and get featured on the Facebook Page?
They get attention from the audiences that the Facebook page already has. These audiences translate into video views, people who comment they love the product/services, etc. And the people who viewed the videos and engaged either on comments or by mere liking/reacting on the post became part a list of potential clients/leads of the business. Once the list is established, this is a great tool to tap more similar clients and land to more local businesses who are into same service or sell the same products and, make business with them, show them results of previous clients who have worked on the same leads and eventually provide them the list.
How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?
Asking a local business to be filmed and be featured in the local Facebook Page is a make or break of the business. In this kind of approach or system, Drew Griffin's LMA build up the audience first which is something that local businessess want.Mentioning their local media agency/local media asset gave them an instant authority and these local businesses recognize them. Nervousness is there at first but because they recognize you, it gives you that badge, sense of credibility and authority that diminishes whatever nervousness you feel asking a local business to be filmed. When you have something valuable to provide you can leverage them to your advantage.
To know more about smart prospecting & sales strategies for Local Marketing Agencies, join their Facebook page. Also, watch the replay of their Local Media Assets course!
Resources
Delicious Local Marketing Hacks (Facebook Group)
Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
