Archive 3: 2018-2020

681: Avoid Outsourcing: Build a Team of Profitable Full-Time Employees with Lance Tamashiro

January 17, 2020

Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits.

Quotes

“I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro

“I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro

“The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro

Takeaways

07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses.

17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies.

22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities.

32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing.

34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment.

Resources

Podcast: Play in new window | Download (Duration: 40:34 — 37.3MB) | Embed

680: Content Marketing for Local Search with Ken Tucker

January 15, 2020

Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO.

Quotes

“Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker

“Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker

“Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker

Takeaways

02:01 Content is the biggest driver for both search engine optimization and customer engagement.

07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases.

10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions.

11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website.

18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content.

Resources

Podcast: Play in new window | Download (Duration: 24:02 — 22.2MB) | Embed

679: Scale Your Company, Outsource to Virtual Assistants, Grow Your Brand Recognition, and Master Your Freelance Life with Laura Pennington Briggs

December 20, 2019

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work.

Quotes

“So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs

“Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs

“Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs

Takeaways

00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027.

02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition.

06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor.

06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals.

08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams.

Resources

Podcast: Play in new window | Download (Duration: 10:54 — 10.2MB) | Embed

678: Crushing YouTube: How to Build 100,000 Subscribers and Diversify Your Website Revenue with Joseph Hogue

December 16, 2019

Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video.

You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent!

Quotes

“The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue

“You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue

“You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue

Takeaways

02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products.

05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube.

11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform.

12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business.

15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following.

Resources

Previous Appearance:
- SEO Content Marketing with Joseph Hogue
Subscribe to Let's Talk Money! with Joseph Hogue, CFA on YouTube
Connect with Joseph Hogue on LinkedIn

Podcast: Play in new window | Download (Duration: 18:28 — 17.1MB) | Embed

677: Writing, Speaking, Networking, and Book Funnels with Suzy Prudden

December 13, 2019

Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. • Winner of the Women in Business: 1994-95 Most Inspirational Speaker Award and the International Federation of Hypnotists 2001 Award for Excellence for Integrated Therapies & 2006 Lifetime Achievement Award. • Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America. Proven Strategies for Achieving Success in Business, Relationships, Weight Loss and Every Area Controlled by Your Mind Suzy Prudden has been featured on Oprah who said, “In order to heal your relationship with your body, you have to go inside. The answers are all in Suzy Prudden’s book, Change Your Mind, Change Your Body.”

Suzy Prudden is an entrepreneur and the founder of Itty Bitty Publishing, a company that helps experts create small, 30-page books to share their knowledge. She has appeared on numerous TV shows, including The Oprah Winfrey Show, and has written 11 books with major publishers. Today, Suzy discusses the benefits of her "itty bitty book" concept, which allows experts to provide concise, easy-to-digest information to readers.

Quotes

“95% of Americans don't read. And everybody needs information. You're right—the soundbite era is upon us. With itty-bitty books, the expert has an opportunity to create a relationship with the reader.” - Suzy Prudden

“Publishing the book is just the beginning. A lot of authors and experts think it's the end, but it's actually a nice cornerstone for your business.” - Suzy Prudden

“If you want to sell books, you have to get out there, period. You have to be visible, and you have to carry your book.” - Suzy Prudden

Takeaways

01:51 Itty Bitty Books are designed to be business-building tools, driving readers to the author's website for additional resources and services.

08:52 The investment to publish an Itty Bitty Book is typically around $5,000, which includes workshops, coaching, and a comprehensive publishing package.

15:48 The Itty Bitty Book publishing process includes workshops, coaching, and a bestseller campaign to help authors succeed.

25:24 Authors need to actively seek out speaking opportunities that align with their Itty Bitty Book's topic and target audience.

30:27 Having an Itty Bitty Book can help position authors as experts in their field, which can open doors for speaking engagements and other opportunities.

Resources

Podcast: Play in new window | Download (Duration: 35:56 — 33.1MB) | Embed

676: Journaling, Self Care and Time Management: Marinate, Prioritize, Disrupt the Pattern and Let Go of Control with Petra Monaco

December 9, 2019

Petra Monaco is an author, artist, and coach who is the CEO of The Rebels Den. She has previously appeared as a guest on the Marketer of the Day podcast, where she discussed how to take inspired action and improve one's mindset. Today, Petra talks about her rebranding efforts, the importance of work-life harmony, and the strategies she uses to overcome creative blocks, such as journaling, self-care, and letting go of control.

Quotes

“My message is always bigger than my mistake. That's what I focus on, and it helps me through so many imperfections.” - Petra Monaco

“It's about learning how to let go of control. I think we're not necessarily designed, but taught to believe that we have to control everything.” - Petra Monaco

“I fully believe in meeting people where they are instead of expecting them to meet where I'm at, because it doesn't work that way.” - Petra Monaco

Takeaways

01:07 Embracing a non-conformist mindset and disrupting patterns can lead to personal and professional growth.

02:11 Achieving harmony between life and business requires flexibility, self-awareness, and prioritizing personal needs.

11:20 Letting go of control and allowing ideas to "marinate" can lead to better outcomes than forcing progress.

21:04 Incorporating self-care practices, such as journaling, exercise, and spending time with friends, can help overcome creative blocks.

22:37 Focusing on the message rather than perfection can help overcome the fear of imperfection and encourage taking action.

Resources

Podcast: Play in new window | Download (Duration: 27:33 — 25.4MB) | Embed

675: Clarity, Empathy, and Abundance with Agency Coach Jason Swenk

December 6, 2019

Jason Swenk is the agency advisor & mentor that guides marketing agencies through a proven framework for growing their agency faster.

Jason has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.

Jason currently hosts two shows: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; and

SwenkToday is a Tuesday & Thursday show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.

Quotes

“If they're happy with where they are, or if they're pretty stubborn and don't like to listen, or they're people I don't want to hang out with, then I won't gel with them.” - Jason Swenk

“The villain in this story is being too busy. You're too busy because you lack clarity on what to say no to or where you need to go.” - Jason Swenk

“People are everything. If you don't have the right people, the whole organization depends on you, and that's a lot to bear.” - Jason Swenk

Takeaways

02:31 Providing valuable free content can build a loyal audience over time, even if they don't immediately convert to paying clients.

07:00 Positioning oneself as a trusted advisor, focused on helping clients achieve their goals, is more effective than just promoting one's own success.

10:32 Removing emotions and gaining an outside perspective can help agency owners make better decisions for their business.

15:51 Transitioning from an owner to a CEO role, by delegating tasks and empowering others, can unlock growth and freedom in an agency.

20:13 Continuously refining one's messaging and positioning to better address the needs of the target audience is crucial for staying relevant.

Resources

Podcast: Play in new window | Download (Duration: 25:56 — 23.9MB) | Embed

674: Strengthen Your Skills and Disrupt Your Industry with Jeet Banerjee

December 2, 2019

Jeet Banerjee is a serial entrepreneur, digital marketing expert, and TEDx speaker. He has launched over 15 online businesses, sold two companies for a profit, and generated over eight figures in revenue. Today, Jeet discusses his entrepreneurial journey, including his strategy for building and managing multiple businesses, his focus on e-commerce and creating an alternative to traditional education, and the challenges he has faced and overcome in his career.

Quotes

“I'm probably a step above the experimenting stage. I'm in the stage where I'm trying to test market viability—how big are these markets, and how much of these markets can I conquer and take a market share of.” - Jeet Banerjee

“I believe at the end of the day, if you give people the ability to learn what they actually want to learn, they will not only be able to implement it, but they will be so passionate about it that we will end up seeing some of the most brilliant inventions and products.” - Jeet Banerjee

“I'm not out there just copying other people. If I copy others, I'll always be second place.” - Jeet Banerjee

Takeaways

02:07 Embracing one's entrepreneurial nature and delegating tasks to a team can enable the creation and management of multiple successful businesses.

05:43 Testing market viability and understanding consumer behavior are crucial for building sustainable and scalable e-commerce brands.

08:59 Continuous learning, particularly in the field of psychology, can provide valuable insights for creating effective marketing and branding strategies.

12:10 Overcoming challenges, such as retaining talent and managing micromanagement tendencies, requires a long-term perspective and the implementation of strategic solutions.

17:42 Providing alternative educational paths and empowering individuals to pursue their own entrepreneurial ventures can disrupt the traditional educational system.

22:20 Taking advantage of social media platforms like Instagram can provide valuable inspiration, motivation, and insights into the lives and strategies of successful entrepreneurs.

Resources

Podcast: Play in new window | Download (Duration: 24:21 — 22.5MB) | Embed

673: Remove Trapped Emotions Using The Emotion Code: Take Calculated Risks with Michael Losier

November 29, 2019

Michael Losier is the author of the best-selling book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.

Michael's second book, Law of Connection, was published in 2009 and quickly became another best-seller. This book caught the attention of the business community, who learned new ways of connecting with employees, co-workers and family, both at work and at home. Michael's "how-to" style teaches how to create better connections with the people in our lives.

Michael's upcoming third book, Your Life's Purpose - Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose.

Michael is so passionate about teaching that he travels the world sharing his insight into Law of Attraction, delivering hundreds of hours of teleclasses, podcasts, workshops and seminars every year. Programs are tailored to meet the needs of the audience. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out with Michael, allows him to connect with fans of Law of Attraction in an exciting new way.

Quotes

“There is no in-between. It's like a light switch—you're either on or off.” - Michael Losier

“Seasonal allergies are caused by one emotion, and this emotion conflicts. Each time a certain smell returns, our brain and subconscious mind link that smell with the conflict, manifesting as running noses.” - Michael Losier

“Some people take a big risk and then don't follow through because they get into procrastination and fear. So, one step at a time, ensure everything you do is in alignment with your goal.” - Michael Losier

Takeaways

00:49 Unprocessed negative emotions can manifest as physical ailments and can be addressed through the Emotion Code technique.

03:02 The Emotion Code process involves quickly identifying and removing the specific emotions causing a person's issues using muscle testing and a magnet.

07:05 Removing deeply ingrained habits and cravings, such as for soda or fast food, can be achieved through the Emotion Code, leading to lasting change.

10:30 Michael is working towards his goal of having a TV show to further promote the Emotion Code and reach a wider audience.

21:06 Michael takes a calculated and planned approach to achieving his goals, such as his vision of having a TV show, by continuously practicing, experimenting, and building his skills and experience.

30:04 Being flexible, adaptable, and continuously improving one's skills through practice and experimentation to achieve success is very important.

Resources

Podcast: Play in new window | Download (Duration: 42:43 — 39.3MB) | Embed

672: Double Your Close Rate CaseFuel: Google AdWords, Cost-Per-Click, and Intake Consulting for Lawyers with Jan Roos

November 25, 2019

Jan Roos is the founder of CaseFuel, a company that specializes in helping lawyers with their AdWords and Pay-Per-Click marketing. Previously, his company was known as Expert Engines. Jan has also published a book on AdWords for law firms, which can be applicable to other local service businesses. Additionally, he hosts the Law Firm Growth podcast. Today, Jan talks about the importance of focusing on the sales and intake process after generating leads, as well as the impact of a strong intake process on a law firm's close rate and revenue.

Quotes

“If you know your numbers, even your rough numbers, then you understand how much work is required and what the cost is.” - Jan Roos

“The larger firms just have more experience closing deals over the phone. It's very rare to find that level of expertise in smaller or startup firms, or in any local business.” - Jan Roos

“Depending on where you stand, sales might be more important than you think. If you're a local business, take a look at your numbers. Be honest with yourself—if you're not closing about 20%, see if there are ways to improve.” - Jan Roos

Takeaways

06:01 Knowing your numbers, such as email unsubscribe rates and click-through rates, is crucial for setting realistic goals and understanding the required work and costs.

08:50 Focusing on the sales and intake process can be more important than the marketing efforts, as a strong intake process can make even "cruddy marketing" work effectively.

13:59 Having a strong intake process can significantly improve a law firm's close rate, potentially doubling the revenue compared to a firm with a lower close rate.

14:34 Larger law firms often have higher close rates due to their extensive training and experience in the intake and sales process.

17:48 Providing resources like free video courses and books can help law firms improve their intake and sales processes.

20:08 Adopting a curious mindset and learning from different industries can lead to innovative ideas and strategies for one's own business.

Resources

CaseFuel: Scale Your Estate Planning Firm.
Connect with Jan Roos on LinkedIn
Subscribe to the Law Firm Growth Podcast hosted by Jan Roos on Apple Podcasts
Send a message to Jan Roos on: jan@CaseFuel.com

Podcast: Play in new window | Download (Duration: 21:22 — 19.7MB) | Embed

Archive 3: 2018-2020

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