Archive 3: 2018-2020
681: Avoid Outsourcing: Build a Team of Profitable Full-Time Employees with Lance Tamashiro
Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits.
Quotes
“I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro
“I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro
“The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro
Takeaways
07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses.
17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies.
22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities.
32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing.
34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment.
Resources
- Get a copy of Level Up: The Best Kept Secrets to Overcoming Roadblocks, Achieving Success & Multiplying Results by Robert Plank, Lance Tamashiro, & Larry Becht on Amazon
- TamashiroMarketing.com
Podcast: Play in new window | Download (Duration: 40:34 — 37.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
680: Content Marketing for Local Search with Ken Tucker
Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO.
Quotes
“Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker
“Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker
“Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker
Takeaways
02:01 Content is the biggest driver for both search engine optimization and customer engagement.
07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases.
10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions.
11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website.
18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content.
Resources
- Previous Guest Appearance:
- Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour
- Connect with Ken Tucker on LinkedIn
- Get a copy of Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour (Co-Authored by Ken Tucker) on Amazon
Podcast: Play in new window | Download (Duration: 24:02 — 22.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
679: Scale Your Company, Outsource to Virtual Assistants, Grow Your Brand Recognition, and Master Your Freelance Life with Laura Pennington Briggs
Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work.
Quotes
“So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs
“Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs
“Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs
Takeaways
00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027.
02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition.
06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor.
06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals.
08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams.
Resources
- Previous guest appearance:
- Watch The Future is Freelancing: Laura Briggs | TEDxLehighRiverSalon on YouTube
- Watch Flip the Script: Empowering the Freelance generation | Laura Briggs | TEDxGeorgiaTech on YouTube
- Six Figure Writing Secrets: Journaling, Blogging, and Freelancing Guides
- Connect with Laura Briggs on LinkedIn
- Get a copy of Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) on Amazon
Podcast: Play in new window | Download (Duration: 10:54 — 10.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
678: Crushing YouTube: How to Build 100,000 Subscribers and Diversify Your Website Revenue with Joseph Hogue
Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video.
You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent!
Quotes
“The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue
“You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue
“You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue
Takeaways
02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products.
05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube.
11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform.
12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business.
15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following.
Resources
- Previous Appearance:
- Subscribe to Let's Talk Money! with Joseph Hogue, CFA on YouTube
- Connect with Joseph Hogue on LinkedIn
Podcast: Play in new window | Download (Duration: 18:28 — 17.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
677: Writing, Speaking, Networking, and Book Funnels with Suzy Prudden
Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. • Winner of the Women in Business: 1994-95 Most Inspirational Speaker Award and the International Federation of Hypnotists 2001 Award for Excellence for Integrated Therapies & 2006 Lifetime Achievement Award. • Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America. Proven Strategies for Achieving Success in Business, Relationships, Weight Loss and Every Area Controlled by Your Mind Suzy Prudden has been featured on Oprah who said, “In order to heal your relationship with your body, you have to go inside. The answers are all in Suzy Prudden’s book, Change Your Mind, Change Your Body.”
Suzy Prudden is an entrepreneur and the founder of Itty Bitty Publishing, a company that helps experts create small, 30-page books to share their knowledge. She has appeared on numerous TV shows, including The Oprah Winfrey Show, and has written 11 books with major publishers. Today, Suzy discusses the benefits of her "itty bitty book" concept, which allows experts to provide concise, easy-to-digest information to readers.
Quotes
“95% of Americans don't read. And everybody needs information. You're right—the soundbite era is upon us. With itty-bitty books, the expert has an opportunity to create a relationship with the reader.” - Suzy Prudden
“Publishing the book is just the beginning. A lot of authors and experts think it's the end, but it's actually a nice cornerstone for your business.” - Suzy Prudden
“If you want to sell books, you have to get out there, period. You have to be visible, and you have to carry your book.” - Suzy Prudden
Takeaways
01:51 Itty Bitty Books are designed to be business-building tools, driving readers to the author's website for additional resources and services.
08:52 The investment to publish an Itty Bitty Book is typically around $5,000, which includes workshops, coaching, and a comprehensive publishing package.
15:48 The Itty Bitty Book publishing process includes workshops, coaching, and a bestseller campaign to help authors succeed.
25:24 Authors need to actively seek out speaking opportunities that align with their Itty Bitty Book's topic and target audience.
30:27 Having an Itty Bitty Book can help position authors as experts in their field, which can open doors for speaking engagements and other opportunities.
Resources
- Previous Appearance:
- Suzy Prudden: International Recognized Author, Speaker, Coach
- Get a copy of Your Amazing Itty Bitty Book of Words: 270 Words to Educate and Entertain Your Mind on Amazon
- Connect with Suzy Prudden on LinkedIn
Podcast: Play in new window | Download (Duration: 35:56 — 33.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
676: Journaling, Self Care and Time Management: Marinate, Prioritize, Disrupt the Pattern and Let Go of Control with Petra Monaco
Author + Artist + Coach and the CEO of The Rebels Den. She has a Bachelor’s degree in Accounting, a Master’s in Mental Health Counseling.
Her mission is to help people embrace who they are, create a life that feels good and removes the excuses from achieving their goals. She joins us on the podcast to talk about letting go of control so you can experience your ideal week.
Resources
- Take Inspired Action and Use Boundaries to Create More Freedom with Petra Monaco (Previous appearance)
- The Rebels' Den (Official Site)
Podcast: Play in new window | Download (Duration: 27:33 — 25.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
675: Clarity, Empathy, and Abundance with Agency Coach Jason Swenk
Jason Swenk is the agency advisor & mentor that guides marketing agencies through a proven framework for growing their agency faster.
Jason has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.
Jason currently hosts two shows: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; and
SwenkToday is a Tuesday & Thursday show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.
Resources
- Jason Swenk (Official site)
- Smart Agency Master Class (Podcast)
- Jason Swenk (Facebook)
Podcast: Play in new window | Download (Duration: 25:56 — 23.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
674: Strengthen Your Skills and Disrupt Your Industry with Jeet Banerjee
Jeet Banerjee is a serial entrepreneur, digital marketing expert and TEDx speaker. Jeet has launched over 15+ online businesses, sold 2 companies for a profit and generated over 8 figures in revenue with online sales.
Resources
- Jeet Banerjee (Official site)
- 568: The Income Incubator: Commit to Taking Action, Fill the Convenience Gap, and Fail Fast with Jeet Banerjee (Previous appearance)
Podcast: Play in new window | Download (Duration: 24:21 — 22.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
673: Remove Trapped Emotions Using The Emotion Code: Take Calculated Risks with Michael Losier
Michael Losier is the author of the best-selling book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.
Michael's second book, Law of Connection, was published in 2009 and quickly became another best-seller. This book caught the attention of the business community, who learned new ways of connecting with employees, co-workers and family, both at work and at home. Michael's "how-to" style teaches how to create better connections with the people in our lives.
Michael's upcoming third book, Your Life's Purpose - Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose.
Michael is so passionate about teaching that he travels the world sharing his insight into Law of Attraction, delivering hundreds of hours of teleclasses, podcasts, workshops and seminars every year. Programs are tailored to meet the needs of the audience. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out with Michael, allows him to connect with fans of Law of Attraction in an exciting new way.
Resources
- Michael Losier (Official site)
- Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't (eBook)
- Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships (eBook)
- Your Life's Purpose: Uncover What Really Fulfills You (eBook)
Podcast: Play in new window | Download (Duration: 42:43 — 39.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
672: Double Your Close Rate CaseFuel: Google AdWords, Cost-Per-Click, and Intake Consulting for Lawyers with Jan Roos
Jan Roose from CaseFuel says that you need to differentiate, know your numbers, and be aware of the work (or time) required to achieve the desired result in your business. He explains how he's niched down and helps lawyers land more business using Google Ads and inbound phone sales.
Resources
- law firm growth podcast (Free copy of the audiobook)
- jan@CaseFuel.com (Email)
Podcast: Play in new window | Download (Duration: 21:22 — 19.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
