Archive 3: 2018-2020

671: The 50-75-100 Solution: Relationships, Interdependence, Ownership, and Influence with Bryan Falchuk

November 22, 2019

Bryan Falchuk is an executive coach, public speaker, C-level executive, and an author, and his upcoming book is titled "The 50 75 100 Solution." Today, Bryan discusses how to improve relationships by understanding the dynamics of actions, reactions, and influence. He shares his insights on the 50 75 100 solution, which focuses on taking ownership of your half of the relationship and influencing the other person's behavior to create better outcomes.

Quotes

“There are two sides to every story, and this isn't just about romantic relationships. It's really about any human relationship we have. This is crucial in marketing and business because everything we do involves relationships with others.” - Bryan Falchuk

“We're all different in various situations. By changing the situation or its dynamics, you can achieve different outcomes or behaviors.” - Bryan Falchuk

“Everything changes. That gives us hope and makes it worth doing this. Nothing stays the same always and forever. People just want to be happy.” - Bryan Falchuk

Takeaways

01:15 Every relationship has two sides, and each person has control over half of the equation.

02:35 How we react to situations is a choice that can influence the other person's behavior.

07:40 Applying principles like happiness seeking, interdependence, and impermanence can help improve relationships.

09:49 Recognizing that you have influence over 75% of a relationship can empower you to create positive change.

10:22 Focusing on your own actions and reactions, rather than blaming the other person, is key to resolving conflicts.

Resources

Podcast: Play in new window | Download (Duration: 13:01 — 12.1MB) | Embed

670: Recurring Subscriptions from Course Membership Sites: Design, Copywriting, and Content Creation with Direct Response Marketing Consultant Jeffrey Traister

November 18, 2019

Jeffrey Traister is certified Ontraport, AccessAlly, and Sendible consultant. He's here to tell you that you have CHOICES when it comes to your membership site -- it can be one-time, recurring, or both. You can release content all at once or in stages. You can get members to complete something (i.e. a survey) before continuing. He also unpacks a few case studies, including: a fitness coach (course + library model), a chemist tutor (with mini-courses, PDFs, quizzes, and private notes) and explains why you should you WordPress AND outsource the setup of the entire operation.

Quotes

“While you could sell courses for a one-time fee, a membership site could enable you to earn recurring subscription fees.” - Jeffrey Traister

“A course membership site gives you the perfect opportunity to extend customer lifetime value. In turn, this can help boost your profits and overall income.” - Jeffrey Traister

“Even if you're a good learner and have some technical acumen, it's best to outsource the development of the course membership site and the automation systems to certified experts.” - Jeffrey Traister

Takeaways

01:30 Course membership sites allow businesses to package content in a unique way and monetize it through one-time or recurring subscription fees.

05:27 Integrating course membership sites with marketing automation systems enables businesses to monitor user progress, personalize content, and enhance the customer experience.

08:45 Course membership sites can benefit various business models, from fitness coaching to physical product sales, by creating new revenue streams and deepening customer relationships.

10:42 Outsourcing the technical development of course membership sites to certified experts can save time and reduce headaches, allowing businesses to focus on creating content and growing their operations.

11:29 Providing valuable content and educational opportunities through course membership sites can extend customer lifetime value and boost overall profitability.

Resources

Previous Appearance
- 633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister
Jeff Traister Digital Marketing Automation: Your Superhero for Direct Response Sales
Connect with Jeff Traister on LinkedIn
For inquiries: Text (FIRSTNAME) (LASTNAME) (EMAIL) to 561-277-3363

Podcast: Play in new window | Download (Duration: 11:51 — 11.0MB) | Embed

669: Develop New Habits, Overcome Mental Roadblocks, and Conquer Fear with Joan Sotkin

November 15, 2019

Joan Sotkin is an expert in helping entrepreneurs and practitioners overcome financial struggles. She is the author of the book "Build Your Money Muscles" and the host of the podcast "The Prosperity Show." Today, Joan discusses strategies for overcoming financial fear and developing new habits, such as consciously choosing to feel confident instead of ashamed, creating positive stories about unexpected financial windfalls, and using affirmations to train the brain.

Quotes

“Everything about you is a habit. It's not like you learn how to feel shame as a grown-up; you learn it when you're a child. Those emotions influence your decisions because every decision has a thought, a belief, and an emotion behind it.” - Joan Sotkin

“Once you realize that it's just your brain trying to hold you back, to keep you safe, you can say to your brain, 'Thank you for sharing, but we're going to try it anyhow.'” - Joan Sotkin

“Part of learning is setting boundaries and learning how to communicate. It's taken me all this time to figure out who I'm not, and I think you have to figure out who you're not before you figure out who you are.” - Joan Sotkin

Takeaways

01:43 Emotions like shame and fear learned in childhood can affect how entrepreneurs feel about and make decisions related to money.

04:41 Consciously choosing to feel confident and excited about money, instead of worrying, can help build new neural pathways in the brain.

08:48 Making up positive stories about unexpected financial windfalls can train the subconscious mind to focus on more optimistic outcomes.

10:56 Consistent practice of positive affirmations and habits is key to overcoming habitual negative thought patterns about money.

20:45 Facing fears and taking risks, even when feeling uncertain, can lead to personal growth and a more fulfilling life.

Resources

Podcast: Play in new window | Download (Duration: 25:23 — 23.4MB) | Embed

668: Business Insights: Identify the Right Market, Set Goals, Solve Problems, and Help People with Business Plan Answer Man David Brown

November 11, 2019

David Brown is the "Business Plan Answer Man" and the founder of BusinessPlanAnswerMan.com. He has over 30 years of experience in business and has appeared on the Marketer of the Day podcast before, discussing topics like strategy, entrepreneurship, and focus. Today, David shares insights on the importance of identifying the right target market for your business, rather than trying to appeal to everyone.

Quotes

“Starting a business for the wrong reason is the number one reason businesses fail.” - David Brown

“When we niche down, you have a narrower focus. Instead of fishing with a dip net trying to catch just perch, you can target with a specific bait on your line, going out to catch just the perch.” - David Brown

“Markets shift neighborhoods. Some go down, become rundown and unkempt, while new ones come in. You have to always be cognizant of what's going on in your marketplace.” - David Brown

Takeaways

01:10 Targeting everyone as a customer is a mistake, as it leads to spreading yourself thin and not charging the right value.

03:22 Identifying the problem your product or service solves and who has that problem is crucial for effective marketing and business growth.

11:35 Niching down and targeting a specific customer profile can lead to much better results than trying to appeal to a broad market.

18:14 Ongoing evaluation of your target market and customer base is important, as markets and neighborhoods can change over time.

19:53 Gathering testimonials and referrals is a powerful way to build your business through referral marketing.

Resources

Podcast: Play in new window | Download (Duration: 24:36 — 22.7MB) | Embed

667: Work Smart: Life Purpose, Essentialism, Downtime, and Finding Coaching Clients with David Ralph

November 8, 2019

David Ralph is the host of the popular podcast "Join Up Dots," where he interviews guests and explores their paths to success. As an entrepreneur and business coach, David has shared his insights on topics such as work-life balance, essentialism, and building a sustainable business. Today, David talks about his journey of overcoming burnout and finding a more intentional way of living and working.

Quotes

“Understanding branding is crucial, but also challenging. You almost have to live it for it to become powerful.” - David Ralph

“I don't think you should be everywhere, because by being everywhere, you're nowhere. You should focus on being really, really good in one area, and that is your traffic.” - David Ralph

“Become obsessive. Don't just aim to be passable—strive to be absolutely the best you possibly can.” - David Ralph

Takeaways

06:18 Focusing on one or two primary traffic sources that align with your strengths can be more effective than trying to be everywhere.

09:09 Simplifying your business by eliminating unnecessary tasks and distractions can lead to greater clarity and productivity.

16:44 Taking regular breaks and disconnecting from work can foster creativity and help you gain a fresh perspective.

26:24 Identifying and catering to the right clients, those who are open to making changes, can be more rewarding than trying to please everyone.

29:49 Embracing a minimalist and essentialist approach to business and life can help you achieve a better work-life balance.

Resources

Podcast: Play in new window | Download (Duration: 33:48 — 31.1MB) | Embed

666: Focus, Leverage, and Value: Build Your Customer Base and Champion a Cause with Naresh Vissa

November 4, 2019

Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.

He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets.

Quotes

“Any business idea or venture has a better chance of succeeding if you go with something proven, if you piggyback off what's known to work, rather than trying to reinvent the wheel. As I like to say, good artists borrow, but great artists steal.” - Naresh Vissa

“Action is more important than just thinking about things in your mind. Too many people say, 'I've got it in my head. It'll come out one of these years,' and it just never comes out.” - Naresh Vissa

“If you want to make things happen, you have to get up and actually do it, regardless of your age.” - Naresh Vissa

Takeaways

05:53 The freelance economy is growing, and technology has enabled more people to work for themselves.

16:16 Skills are the currency of today's economy, and developing multiple skills can lead to more opportunities.

17:59 Focusing on your core competencies and most profitable customer base is crucial for business success.

19:07 Achieving leverage, where clients come to you, can provide freedom and flexibility in your career.

31:33 Pursuing your passions and gaining experience in your 20s can set you up for long-term success.

Resources

Podcast: Play in new window | Download (Duration: 40:36 — 37.4MB) | Embed

665: Slow Down to Speed Up: Discover Your Genius Zones with Darren Virassammy

November 1, 2019

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a new breed of consultancy that gives a voice to disengaged employees by helping organizations like yours become great places to work. A leading expert in the global Employee Engagement community, Darren leverages the Gallup StrengthsFinder assessment to create massive shifts within organizations, both culturally and on the bottom line.

Quotes

“We can get so caught up in chasing top-line revenue that we stop looking at the overall health of the business. Revenue is great, but it can often put a lot of stress on your business.” - Darren Virassammy

“The ultimate productivity hack is not about doing more, but about figuring out what to do less of.” - Darren Virassammy

“Your greatness zones are the areas where you excel, where you're naturally good at tasks, and can perform well consistently. These are the activities you can do effortlessly, often reaching the next level without even trying.” - Darren Virassammy

Takeaways

01:31 Systematizing and outsourcing business operations can create a more predictable and scalable business model.

04:54 Evaluating client relationships and identifying the right "pumpkin" clients is crucial for long-term business success.

12:05 Maintaining a strong internal culture and aligning it with external branding is key to building a sustainable business.

17:49 Pausing to reflect and focus on the fundamentals, such as rereading foundational books, can provide clarity and direction.

23:04 Offering a mix of personalized and open-enrollment programs can help reach a wider audience and provide more value.

Resources

Podcast: Play in new window | Download (Duration: 27:00 — 24.9MB) | Embed

664: Niche Down: Find Your Superpower, Meaning, and Purpose with Kat McLead

October 28, 2019

Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: *the* proven framework for creating a highly profitable business that you love while working 2 hours a day. She coaches other coaches find their ideal client and raise rates by providing a unique, specialized, in-demand service.

Quotes

“The truth of the matter is, I never have to work a day in my life. We've already accumulated a lot through smart investing and careful financial planning.” - Kat McLead

“If you want to work 25 or 30 hours a week and have a flexible schedule, then make that happen. Outsource everything that you don't need to do.” - Kat McLead

“While you're creating your dream life, moving from where you are now to where you want to go, just keep taking those steps. Get the support you need, find a community, and make it happen for yourself.” - Kat McLead

Takeaways

00:58 Niching down to a specific, targeted audience can lead to significant business growth and success.

07:44 Gradual transitions and outsourcing can help entrepreneurs balance their business and personal life.

14:47 Overcoming personal challenges, such as feeling not good enough, is an ongoing process for many entrepreneurs.

22:00 Building a supportive community and seeking guidance can be invaluable for entrepreneurs on their journey.

24:38 Embracing failure and consistently taking action are key to achieving entrepreneurial goals.

Resources

Podcast: Play in new window | Download (Duration: 25:31 — 23.5MB) | Embed

663: System Hub and Systemology: Step Out of Day-to-Day Operations By Creating Processes with David Jenyns

October 25, 2019

David Jenyns is the founder of Melbourne SEO Services, a digital agency he has owned for over 13 years. He is also the author of the book "Authority Content." Today, David discusses his journey of systematizing his business, including hiring a CEO to run the day-to-day operations, and creating a platform called "System Hub" to help other business owners document their best practices and processes.

Quotes

“I don't want to be that dad who's always too busy focusing on running the business. I kept coming back to the idea of systemization: getting my core business processes documented and then putting some key team members in place.” - David Jenyns

“If you take the idea that you need to build up your business processes, that's going to lead to your success.” - David Jenyns

“Think about your marketing processes, document them so your team can apply them consistently, and you'll start to see your business skyrocket.” - David Jenyns

Takeaways

00:55 Systematizing your business can free up time and allow you to focus on strategic planning instead of day-to-day operations.

07:47 You don't have to create all the systems and processes yourself - you can have experts show you how it's done and then document the steps.

13:20 If the people you hire to carry out your systems are making money for your business, their cost is essentially free.

15:25 Virtual assistants can attend trainings and webinars on your behalf, saving you time and effort.

16:12 Modeling successful systems from other businesses, rather than trying to replicate their current level of sophistication, can be a more effective approach to systematization.

Resources

Podcast: Play in new window | Download (Duration: 18:52 — 17.5MB) | Embed

662: Focus, Flow and Control: Marketing P.L.A.N.S., Time-Blocking, Leverage, Planning, Systems, Strategy, and Actions with Diane Conklin

October 22, 2019

Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars.

She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy)

Quotes

“If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin

“The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin

“It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin

Takeaways

04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient.

09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities.

10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals.

16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example..

18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year.

Resources

Previous Appearance
- 469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin
Complete Marketing Systems: Turning Your Knowledge Into Profits
Connect with Diane Conklin on LinkedIn
PlanGrowAndSucceed.com Promo Code: VIP (SITE)

Podcast: Play in new window | Download (Duration: 22:21 — 20.6MB) | Embed

Archive 3: 2018-2020

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Done For You Podcasting

Signup for Free Report

About Robert & The Podcast

Recent Posts

Income Machine

Bestselling Books

Categories

Archives