Archive 4: 2020-2023

906: LaunchCart eCommerce Revolution: A Selling Strategy for Simple Online Sales and Massive Profits with Greg Writer

February 13, 2023

The attraction of eCommerce is the ability to sell to a large online audience - to develop your business much faster by using the power of the internet. Whether it's saving time or money, many people and companies prefer doing business online rather than at a physical location. Online shopping is beneficial for both consumers and businesses since it allows them to compare prices, browse a broader selection of products, and buy from the comfort of their homes or offices at any time of day or night.

Greg Writer is the founder of Launch Cart, an e-commerce platform that aims to provide a better and faster solution for online businesses. With over 25 years of experience in digital marketing, Greg has seen the evolution of e-commerce from the early days of online malls to the current landscape of print-on-demand and influencer marketing. Today, Greg shares his insights on the unique features of Launch Cart, including its freemium model, built-in marketing tools, and integration with print-on-demand providers, making it easier for businesses to get started and grow their online presence.

Quotes

“We're launching a B2B marketplace where brands and manufacturers can upload their product catalogs. This will enable car sellers to search for products and add them to their stores.” - Greg Writer

“We want to onboard millions of people around the globe quickly. We'll give them the ability to create a store, access the marketplace, click a few buttons, and start selling products with no money upfront.” - Greg Writer

“It's about surrounding yourself with people who are smarter than you, those who will help you grow and advance.” - Greg Writer

Takeaways

00:35 Building a better e-commerce platform requires understanding the pain points of existing solutions and creating a more streamlined and feature-rich experience.

04:01 Offering a freemium model can help onboard a large user base quickly, while also providing opportunities to upsell and cross-sell additional services.

11:12 Integrating a marketplace model that connects brands, manufacturers, and sellers can create a mutually beneficial ecosystem for all parties involved.

17:25 Taking advantage of existing websites with high traffic and targeted audiences can be a good approach to building a successful e-commerce marketplace.

23:50 Maintaining a positive mindset and surrounding oneself with people who can help you grow are key to success in the ever-evolving world of e-commerce.

Resources

Podcast: Play in new window | Download (Duration: 28:15 — 39.0MB) | Embed

905: Kettlebell Kings: Build A Strong Business Community, Generate Content, and Embrace Your Competitive Spirit With Chad Price

February 10, 2023

If you're an entrepreneur, you might think that business is all about the number of sales. But the dilemma is that branding nowadays is hard since there’s already a lot of information available, plus, everyone wants to put a name on things and call it a brand. How are you going to make a brand that stands out? By building a community and a purpose within your brand, it will be much easier to compete with other companies. Furthermore, generating content is vital because it increases people’s engagement, which is one of the measurements of success.

Chad Price is a serial entrepreneur with over 10 years of experience in multiple industries. His most notable company is Kettlebell Kings, which he started from scratch and has grown into a multi-million dollar Fortune 5000 company. Today, Chad talks about his entrepreneurial career, sharing insights on building a strong brand and community around a product.

Quotes

“I think what makes me unique is my perseverance, coming from a competitive background where hard work is a given and success isn't always guaranteed. I embrace the journey and the process, finding enjoyment in every step.” - Chad Price

“The good teams share a common purpose. Not everyone measures success in the same way, so someone has to uphold the standard and set the bar for where we need to be to claim champion status or success.” - Chad Price

“The hardest part is embracing that competitive spirit and understanding that there will be ups and downs. If you don't enjoy that aspect of the process, it might not be for you.” - Chad Price

Takeaways

02:29 Building a strong community and sense of purpose around a product or brand is crucial for long-term success in entrepreneurship.

14:47 Maintaining a scalable, technology-focused infrastructure can help businesses handle unexpected surges in demand and growth.

18:01 Embracing a competitive spirit and persevering through challenges and failures is key to achieving entrepreneurial goals.

19:24 Collaboration and forming strategic alliances can be beneficial, even among competitors, in navigating industry changes and opportunities.

24:55 Taking ownership of problems and focusing on solutions, rather than assigning blame, is an important mindset for entrepreneurs to cultivate.

Resources

Podcast: Play in new window | Download (Duration: 26:51 — 37.1MB) | Embed

904: Access Ally: Launch Your Market Product Successfully and Grow Your Online Business With Nathalie Lussier

February 8, 2023

Are you struggling to scale your online business? Most oftentimes, even though coaches and course creators have the skills and desire to build a course in a certain area of expertise. But they don’t understand what people are willing to pay for or what they want for free. This lack of understanding affects the growth of the business. So what changes you’ll need to make? Regarding product market fit, you need to know what people say they want, what they actually want, and what you want to create personally. Aligning those three will guarantee a successful launch for your product.

Nathalie Lussier is the founder of Access Ally, a powerful digital course and membership solution for coaches who want to develop their courses, memberships and communities on their terms. She is also the author of the book, “Pre-Sell Your Online Course.” Today, Natalie shares her insights on the importance of product-market fit, the lessons she learned from past failures, and the benefits of running live, cohort-based courses.

Quotes

“Often, we feel like our course needs to be perfect before launching, which can leave us stuck since perfection doesn't exist. Co-creating with people live allows you to put forth your best current work and get immediate feedback from participants.” - Nathalie Lussier

“A lot of times, people struggle with finding the right product-market fit. This is especially true for coaches, course creators, and others who have a great idea or a strong desire to help in a specific area of expertise.” - Nathalie Lussier

“Ideas have a shelf life; use them before they expire. If we had acted on our idea when we first had it, it might have turned into something amazing.” - Nathalie Lussier

Takeaways

00:56 Carefully validating your product idea and understanding what people are willing to pay for is crucial for creating a successful course or digital product.

05:21 Validating your idea through a smaller-scale proof of concept or pilot can help reduce risk and ensure your full-scale launch is more successful.

11:37 Surrounding yourself with the right people, whether it's a team or a community, can help you stay motivated and on track with your long-term business goals.

22:00 Embracing imperfection and co-creating with your audience can be more beneficial than trying to create a "perfect" course before launching.

25:51 Taking action on your ideas before they expire is more important than waiting for the "right time" to start.

Resources

Podcast: Play in new window | Download (Duration: 27:27 — 37.7MB) | Embed

903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis Kelly

January 2, 2023

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers’ inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features.

Dennis Kelly is the CEO of Postalytics, a company that helps businesses leverage direct mail marketing in a modern, automated way. Postalytics provides tools and services to simplify the process of creating and sending personalized postcards and letters, integrate direct mail with CRM and marketing automation, and track the performance of direct mail campaigns. Today, Dennis discusses the benefits of using direct mail as a marketing channel, especially as digital channels become more crowded.

Quotes

“What we've done is build a national network of print partners across the country. We've negotiated bulk rates and pricing that individual businesses could never obtain on their own.” - Dennis Kelly

“We've integrated with the Postal Service's tracking system behind the scenes. Now, every single piece of mail sent through Postal X is tracked throughout the entire delivery process.” - Dennis Kelly

“Don't do it the old-fashioned way. Approach it in a modern, smart manner, so you can focus on how to conduct testing and improve marketing, instead of spending your time as a project manager.” - Dennis Kelly

Takeaways

00:45 Direct mail marketing is making a comeback as digital channels become increasingly crowded and less effective.

06:42 Postalytics simplifies the direct mail process by providing a national network of print partners, bulk pricing, and automated tracking and analytics.

10:38 Integrating direct mail with CRM and marketing automation allows businesses to personalize and target their campaigns more effectively.

14:44 Testing and iterating on direct mail campaigns, similar to digital marketing, is crucial for success.

19:02 Businesses should take a long-term, consistent approach to direct mail marketing rather than relying on one-off campaigns.

Resources

Podcast: Play in new window | Download (Duration: 24:12 — 33.5MB) | Embed

902: DMN8 Digital Marketing Specialists: Dominate Your Market Using Google Ads, Local SEO, and Social Media Marketing Strategy with Gary Geiman

December 30, 2022

Market domination is an important part of any business. In fact, it’s one of the main reasons why you’re starting your business in the first place — to be the best at what you do and have everyone else know about it. It’s time to separate yourself from the competition. You know you’re the expert and you’re ready to take the reins on your industry, but how are you going to do it? You need a plan of attack, an opportunity to show the world what you’re made of.

Gary Geiman is a serial entrepreneur and business owner. He owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition and market. Today, Gary discusses the importance of making customers and employees the priority, and how to create a business that is a business, not just a job.

Quotes

“Put value out into the universe. If you consistently provide value, it will come back to you.” - Gary Geiman

“Production over perfection. I believe that speed and ease of use in terms of services and products should be top priorities for most businesses.” - Gary Geiman

“To make people aware of you and your business, post on social media multiple times daily. If you're not posting continuously and consistently, you're leaving people in the dark about what you do.” - Gary Geiman

Takeaways

00:51 Prioritizing customers and employees is key to building a successful business.

10:28 Embracing a "production over perfection" mindset can lead to faster results and better customer experiences.

13:32 Consistently providing value to others, both customers and the community, can lead to unexpected rewards.

21:57 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions and targeting the right customers.

28:37 Consistent and continuous social media posting, especially using video, is crucial for building awareness and making people aware of your business.

Resources

Podcast: Play in new window | Download (Duration: 30:10 — 41.6MB) | Embed

901: Blubrry: Podcast Hosting, Statistics, Growth, and Monetization with Todd Cochrane

December 28, 2022

What prevents you from podcasting? When preparing for a show, people frequently forget to ask themselves, first and foremost, what is the goal? Some podcasters may already be working toward a goal but unaware of it. There are several factors to consider before you make a podcast. Creating content, identifying your target market, deciding how frequently to post, and many other things.

Todd Cochrane is the CEO of Blubrry Podcasting. Todd wrote the book on podcasting called Podcasting - The Do It Yourself Guide. He has Blubrry Podcasting and its parent company Raw Voice, a full-service podcast hosting service. They aim to create a platform that will enable anyone who wants to start developing or growing a show to do so in a manner they believe to be correct and start creating a brand on your .com properly. In this episode, he talks about how you can start podcasting, building your show, brand, audience, and tribe, and what you can do as a podcaster to build traffic on your podcast.

Quotes

“You've never seen someone build a castle on rented land.” - Todd Cochrane

“Podcasting is amazing, diverse, and inclusive. You hear all these buzzwords today, like DEI, but podcasting truly embodies them. Everyone is creating content now, and the barriers to entry are very, very low.” - Todd Cochrane

“You never know who's listening. It might be one person or 1000, but that one person could completely change your life, depending on the goal of the show and the stage you are at in business or content creation.” - Todd Cochrane

Takeaways

02:21 Building your brand on your own domain, rather than "rented land," is crucial for long-term success in podcasting.

07:38 Consistency is key - getting to that first episode is the hardest part, but once you do, it's about "rinse, wash, repeat" to build a sustainable show.

11:04 Setting clear goals for your podcast, whether it's building authority, generating leads, or something else, is essential for guiding your content creation.

15:32 Visualizing your audience, even if it's just 100 people, can help you approach your podcast with more respect and preparation.

20:47 You never know who is listening to your podcast, so it's important to approach each episode with a good mindset.

Resources

Podcast: Play in new window | Download (Duration: 24:02 — 33.2MB) | Embed

900: Persuasion Experience: Attract More Leads, Convert More Traffic, and Close More Deals with Alisha Conlin-Hurd

December 26, 2022

Do you want your business to grow and scale? Are you searching for ways how to increase the sales of your business? Most businesses market just by focusing on themselves rather than solving the problem. This makes the business boring and affects the overall growth of your business. Using the funnels, you will get more attention, which leads to an increase in traffic and sales.

Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a company that helps businesses create high-converting funnels. With over 450 funnels launched and experience building funnel and conversion teams from scratch, Alisha is an expert in the field of online marketing. Today, Alisha shares the importance of the post-click experience, which is what happens after someone clicks on your marketing

Quotes

“A funnel isn't optional. You have a funnel, whether you want one or not, because it's effectively every single touchpoint somebody has with your brand.” - Alisha Conlin-Hurd

“Marketing is just inputs and outputs—garbage in, garbage out. We need to go back and do a lot of that unsexy, foundational work to understand who's the target market.” - Alisha Conlin-Hurd

“Be outrageous, be polarizing, and that's how you'll attract the right people.” - Alisha Conlin-Hurd

Takeaways

00:36 Focusing on the "why" behind your marketing, rather than just the "how" or "what", is crucial for creating an irresistible offer that resonates with your target audience.

07:13 Building a competitive moat around your business by developing proprietary language and systems can help you stand out from the competition.

11:49 Maintaining self-awareness and being willing to let go of tasks that are not high-leverage can help you stay focused and productive as an entrepreneur.

15:56 Identifying and amplifying the 20% of your marketing that is already working, rather than just dismissing it, can be a more effective strategy than completely overhauling your approach.

22:18 Being willing to experiment with outrageous and polarizing marketing tactics can help you attract the right people to your business.

Resources:

Podcast: Play in new window | Download (Duration: 23:00 — 31.8MB) | Embed

899: Real Estate Basics: What To Do, What To Avoid, and Become a Successful Real Estate Investor With Peter Vekselman

December 23, 2022

Do you want to enter the world of real estate? Are you hesitant because of the large risk it has? Everyone desires to be a real estate investor because of the huge cash it brings, but little do they know that it only has a 3-5% success rate. The root of people's problems is that they are trying to put different things together, not understanding how they fit. However, this problem could be solved by acquiring everything from just one trustable source, having a coordinated piece and building an assembly line.

Peter Vekselman is a real estate investing expert who has completed over 3,600 real estate deals. He is the founder of Partner Driven, a company that provides a comprehensive platform for real estate investors, offering lead generation, capital, construction, and sales services. Today, Peter discusses the common pitfalls that hold back many real estate investors, emphasizing the need for a unified approach that combines all the necessary elements of a successful real estate business.

Quotes

“Whoever spends the most money on marketing and screams the loudest gets the most attention. It's not because they're the smartest—they just make the most noise.” - Peter Vekselman

“You've got to be willing to put in the time and effort. You've got to be a long-term player because nothing happens overnight.” - Peter Vekselman

“The goal is to get as many deals under contract as possible. Because ultimately, he who controls real estate makes the most money.” - Peter Vekselman

Takeaways

01:27 Real estate investing success rates are low, with only 3-5% of investors achieving success, due to the complexity of piecing together all the necessary elements of the business.

06:38 Successful real estate investing requires a long-term mindset, a willingness to put in the effort, and a desire to level up and achieve more than one's current situation.

13:49 Effective lead generation and communication with property owners are the core skills that drive profitability in real estate, while the back-end operations can be handled by a supportive team.

17:13 Aligning with experienced and successful real estate investors is the ultimate shortcut to achieving one's own success in the industry.

21:07 Partnering with a comprehensive real estate investing platform can mitigate risk and liability, allowing investors to focus on the revenue-generating activities.

Resources

Podcast: Play in new window | Download (Duration: 23:15 — 32.2MB) | Embed

898: Hack and Grow Rich: Leverage More Sales From Your Podcast Storytelling and Marketing With Shaahin Cheyene

December 21, 2022

Do you want to learn more about leveraging your business online using podcasting? Are you looking for strategies to achieve rapid growth in your business? Do you want to become a better storyteller and build more influence in your business and marketing? You must start with the basics to attract potential customers and generate sales for your products or services. Because you already have a business, you know your ideal customer and who you want to sell to.

Shaahin Cheyene is an entrepreneur who has started multiple companies, including Podcastcola. He is the author of the book "Billion: How I Became King Of The Thrill Pill Cult" and the host of the podcast "Hack and Grow Rich". Today, Shaahin describes how podcasting can be used to double your revenue and sell products or services. He explains that podcasting allows you to build a relationship with your audience, unlike traditional advertising where the attention span is short.

Quotes

“Podcasts, unlike traditional advertising, especially long-form podcasts, allow you to get to know the person.” - Shaahin Cheyene

“Quantity does matter. Quality is important, quantity is important, and just staying relevant is important.” - Shaahin Cheyene

“If you're going to do it, do it right. That means focusing on working on your business, not in your business, and doing what I do—bringing on the best people in whatever fields I need to accelerate my business.” - Shaahin Cheyene

Takeaways

00:48 Podcasting allows you to build a deeper relationship with your audience compared to traditional advertising.

05:11 It takes time and practice to become comfortable and effective at podcasting, but working with a professional agency can help overcome the initial learning curve.

11:03 Quantity and consistency are important factors in successful podcasting, not just quality.

18:32 Podcasting is more effective for businesses with a backend (e.g., online courses, coaching) rather than just selling books.

26:14 If you're going to pursue podcasting, do it right by bringing on the best people and experts to help accelerate your business, rather than trying to do it all yourself.

Resources

Podcast: Play in new window | Download (Duration: 27:22 — 37.8MB) | Embed

897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz

December 19, 2022

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.

Greg Zakowicz is a veteran marketer and the senior ecommerce expert at Omnisend. As an experienced professional in the field of ecommerce, Greg has the knowledge on how businesses can take advantage of email, SMS, and other marketing channels to drive sales and growth. Today, Greg discusses the benefits of using Omnisend, an all-in-one platform that integrates email, SMS, and retargeting capabilities to help ecommerce businesses streamline their marketing efforts and improve their overall performance.

Quotes

“15 years ago, having a sophisticated platform for marketing purposes was a lot more challenging, complex, and expensive than it is today.” - Greg Zakowicz

“Do not rest on your laurels, don't assume, and don't hold yourself back or unknowingly self-sabotage.” - Greg Zakowicz

“This stuff does not have to be hard. Don't get overwhelmed. It's super easy—just do one thing at a time.” - Greg Zakowicz

Takeaways

01:01 Integrating email, SMS, and retargeting capabilities on a single platform can help ecommerce businesses streamline their marketing efforts and improve overall performance.

05:45 Retargeting customers across multiple channels, such as email, SMS, and social media, can effectively rekindle their intent and drive more sales.

13:36 Embracing new marketing channels, like SMS, even if they may not seem like a natural fit for your audience, can lead to unexpected growth opportunities.

17:51 Constantly experimenting and trying new tactics, even if they seem risky, is crucial for staying ahead in the ever-evolving ecommerce landscape.

23:38 Focusing on one step at a time, rather than getting overwhelmed by the complexity of multi-channel marketing, is the key to successful implementation.

Resources

Podcast: Play in new window | Download (Duration: 24:34 — 33.9MB) | Embed

Archive 4: 2020-2023

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