Archive 4: 2020-2023
810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow
Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth.
In this episode of Marketer of the Day, Daniel discusses his work scaling e-commerce brands and managing The Snow Agency. He highlights the importance of content creation, proper inventory and fulfillment management, and client collaboration to achieve rapid revenue growth. Notable case studies include Hollywood Hair Bar, which grew from $30K to $25 million in annual revenue with Daniel’s guidance. Daniel emphasizes that growth requires disciplined execution, being open to advice, and building strong internal teams. Listeners can follow his insights and updates via The Snow Agency website, Twitter (@imdanSnow), Instagram (@dapper), or email (Dan@thesnowagency.com).
Quotes
“Growth is what makes me feel fulfilled, personally and professionally—solving problems and seeing the impact on clients is what drives me.”
“The most common mistake is when brands don’t take advice, waiting too long to act, which often leads to failure.”
“Content is truly the single greatest bottleneck for advertising—you need constant, platform-specific content to test and scale effectively.”
“You hire us to allow us to do what we do best; the clients who trust and implement our guidance see the fastest growth.”
Resources
- The Snow Agency: Social Media and Influencer Agency. Growing great brands through award-winning social media and influencer marketing.
- Connect with Daniel Snow on LinkedIn
Podcast: Play in new window | Download (Duration: 26:22 — 24.3MB) | Embed
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809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd
Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members.
In this episode of Marketer of the Day, Larry discusses his Open Playbook framework, which helps leaders identify their inherent strengths, develop effective communication and management strategies, and mentor others to build strong organizational cultures. He highlights the three playbooks—self-awareness, developing your own approach, and giving your playbook away—as tools to maximize leadership impact. Larry draws on his experience using Gallup CliftonStrengths assessments and shares insights on guiding teams, building culture, and mentoring future leaders. Notable projects include writing for Your Brains Magazine, developing a documentary, and producing a virtual product for Open Playbook, all aimed at scaling leadership development and creating lasting organizational impact.
Quotes
“It starts by knowing your own playbook. Once you have that foundation, you can understand and appreciate differences in others and build stronger teams.”
“The effective leader leaves awake leaders behind them—they grow people, they share their experiences, and they create a culture of development.”
“Sharing stories of your wins and your failures allows others to learn faster and helps build confidence and capability within your team.”
“Step back, examine your strengths, and build from them—it allows you to make better decisions and create a more fulfilling experience as a leader.”
Resources
- OpenPlaybook: Driving successful strategic change through strengths-based leadership, team building and execution
- Follow OpenPlaybook on Facebook
- Connect with Larry Dodd on LinkedIn
Podcast: Play in new window | Download (Duration: 34:43 — 32.0MB) | Embed
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808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius
Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.
In this episode of Marketer of the Day, Chris discusses actionable strategies for dental practices to generate leads, retain patients, and optimize marketing efforts. He shares examples of low-hanging opportunities such as advertising on platforms like Nextdoor and implementing automated lead follow-ups that connect prospective patients within one minute. He highlights the importance of creating targeted landing pages for specific services and streamlining front desk processes to maximize conversions. Chris also recounts success stories where struggling practices rebounded and even expanded under his guidance. To learn more or schedule a free strategy session, visit KickstartDental.com.
Quotes
“The worst thing a dental practice can do is nothing—digital marketing is where people are finding new dentists, and visibility alone isn’t enough; you need a reason for them to choose you.”
“Every client has a unique selling proposition, and it’s our job to uncover it and show what makes them different from every other dentist in town.”
“We built a system that can connect a lead to the front desk within one minute—speed of response drives huge conversion rates.”
“Take action—doing nothing isn’t going to grow your business. Even small steps consistently taken will move the needle.”
Resources
- KickStart Dental Marketing: Marketing for dental & orthodontic practices THAT are looking to grow
- Follow KickStart Dental Marketing on Facebook
- Follow Chris Pistorius on Twitter
- Connect with Chris Pistorius on LinkedIn
- Subscribe to The Dental Marketing Podcast
Podcast: Play in new window | Download (Duration: 23:25 — 21.6MB) | Embed
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807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz
Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader.
In this episode of Marketer of the Day, Susan explains how leaders can apply emotional intelligence to build more cohesive, high-functioning teams and improve organizational outcomes. She provides strategies for stress management, balancing strengths and weaknesses within teams, and creating environments where employees feel empowered to solve problems and contribute creatively. Susan illustrates these concepts with examples of resolving interdepartmental conflicts and mentoring managers to recognize their influence on team behavior. She encourages leaders to listen to understand, clarify responsibilities, and continually revisit processes as organizations evolve. To learn more or connect with Susan, visit her at SGS@RiverBridgeGroup.com or follow her on LinkedIn.
Quotes
“Emotional intelligence is how you see the world and how other people see you—it’s observing the situation and choosing the appropriate response.”
“Leadership is not a solo sport; your strength comes from giving confidence to your team and collaborating to achieve shared goals.”
“Listening to understand, rather than listening to respond, allows your team to solve problems and grow independently.”
“The more you practice emotional intelligence, the more natural it becomes, enabling you to make strong choices and build collaborative, constructive teams.”
Resources
- The River Birch Group: Transforming expert professionals into emotionally intelligent leaders
- Connect with Susan Schwartz, MA PMP on LinkedIn
- Creating a Greater Whole: A Project Manager’s Guide to Becoming a Leader (Best Practices in Portfolio, Program, and Project Management) by Susan Schwartz on Amazon
Podcast: Play in new window | Download (Duration: 30:34 — 28.2MB) | Embed
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806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen
Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.
In this episode of Marketer of the Day, Tim explains how e-commerce brands can thrive in a fast-moving ecosystem by combining classic marketing principles with innovative tactics. He stresses the importance of creative execution in ads, using engaging visuals, clear messaging, and mobile-optimized formats. Tim highlights trends such as personalization, early-stage lead generation, and borrowing techniques from the SaaS sector to enhance e-commerce marketing. He also shares case studies, like helping a client scale from $30–50K per month to a million-dollar Q4 through smart optimizations across Facebook, Google, and email channels. To learn more, visit loop.club to explore their services and schedule a consultation.
Quotes
“The fundamentals of marketing have never been more important: a clear value proposition, compelling creative, and a reason for customers to buy still move the needle.”
“Creative is the biggest piece most people are still sleeping on—if your ad doesn’t grab attention in the first three seconds, it’s already lost.”
“Incremental optimizations—better creative, customer reviews, remarketing lists—compound to create exponential growth in your business.”
“Collecting customer data early and providing value at every stage is the key to personalization and sustainable growth in e-commerce.”
Resources
- Loop Club: 🚨ATTENTION ecommerce BRANDS🚨 Your agency has no idea what they’re doing.
- Connect with Tim Keen on LinkedIn
Podcast: Play in new window | Download (Duration: 26:00 — 24.0MB) | Embed
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805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford
Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers.
In this episode of Marketer of the Day, Kyle discusses the critical role of strategic branding and design in helping businesses differentiate themselves and reach their goals. He highlights trends such as the post-pandemic shift in consumer behavior, the rise of social media platforms like TikTok for marketing, and the balance between calculated risk and caution in brand communication. His agency, The Brand Leader, focuses on strategy, design, and identity systems, emphasizing the holistic aspects of branding beyond just logos or visual assets. Kyle also recommends resources like The Ultimate Guide to Rebranding, available on thebrandleader.com, as a tool for businesses seeking guidance on brand strategy and positioning.
Quotes
“If you don’t understand who you are internally, the market will tell you who you are—and you may fall flat if you’re not ready to respond.”
“A brand isn’t just a logo; it’s an emotional connection between a business and its customers, built across every touchpoint.”
“Before you rebrand or reposition, ask yourself why you need to change—don’t make arbitrary decisions based on competitors or trends.”
“The pandemic forced businesses to pivot, and those who stayed true to their mission while adapting strategically are the ones coming out stronger.”
Resources
- The Brand Leader: We Grow Brands and Help Gain Ownable Market Share
- Follow The Brand Leader on Facebook
- Follow The Brand Leader on LinkedIn
- Connect with Kyle Duford on LinkedIn
Podcast: Play in new window | Download (Duration: 23:31 — 21.7MB) | Embed
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804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee
Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast.
In this episode of Marketer of the Day, Rob discusses his current work with Libsyn, one of the first podcast hosting platforms, and his ongoing co-hosting of the New Media Show. He emphasizes the importance of defining goals, understanding your audience, and using technology to enable creativity rather than hinder it. Rob highlights the value of starting with a focused niche and expanding thoughtfully as your community grows, as well as leveraging live events and hybrid formats to engage audiences. Key takeaways include the necessity of consistency, adaptability, and collaboration in content creation, and the potential for podcasts to serve as a core medium within a broader content strategy.
Quotes
“Podcasting is not a magic bullet—it takes consistent effort, audience engagement, and understanding your goals to succeed.”
“Start with a niche focus, then expand thoughtfully; content should grow with your audience, not fragment it.”
“Technology should enable better connections between people, not become an obstacle to content creation.”
“Content creation—whether podcasting, video, or social media—can transform your career if you align it with your objectives.”
Resources
- Libsyn: Grow Your Audience. Track Your Success. Make Money.
- Rob Greenlee: Host, Spoken Life Show, Co-Host, New Media Show, Host, Trust Factor and Host, Podcast Tips with Rob Greenlee
- Follow Rob Greenlee on Facebook
- Connect with Rob Greenlee on LinkedIn
- Subscribe to New Media Show hosted by Todd Cochrane & Rob Greenlee on Apple Podcasts
Podcast: Play in new window | Download (Duration: 44:00 — 40.5MB) | Embed
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803: Learn and Convert Information into Knowledge with Hannes Jordaan
Hannes Jordaan is an ERP software implementation expert who has overcome learning difficulties throughout his life. Today, he shares his strategies for optimizing his learning process and creating a successful career. Hannes further talks about the importance of finding personalized methods for consuming information, such as using audio and visual resources, as well as building a supportive network to help overcome challenges.
In this episode of Marketer of the Day, Hannes Jordaan shares his approach to overcoming learning difficulties and creating effective habits that support personal and professional growth. He emphasizes saying no to distractions, valuing your time, and celebrating small wins as essential strategies. Hannes is working on a support program to help others implement these techniques, encouraging people to optimize their processes, create routines, and develop a community for accountability and encouragement. His advice centers on actionable, simple strategies for building momentum, embracing imperfection, and finding personalized paths to learning and productivity. For more insights, listeners can visit hannesjordan.com to explore his work and upcoming initiatives.
Quotes
“Information sets us free, but you need to find the way that allows you to process it and convert it into knowledge.”
“Learning to say no is the biggest skill you can have—it allows you to focus on what truly matters and avoid overwhelm.”
“You don’t have to be perfect; celebrate the small wins and the tiny habits that compound over time.”
“Do it afraid. Take that step, be kind to yourself, and know there are people who will support you along the way.”
Resources
Podcast: Play in new window | Download (Duration: 29:42 — 27.4MB) | Embed
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802: The Code of Business Building: Marketing, Product Development, and Launches with Tracy Childers
Tracy Childers is an experienced internet marketer and software entrepreneur. He comes from a family of successful speakers and business owners - his father John Childers teaches people how to speak and sell from the stage, and his brother JJ Childers teaches asset protection and tax strategies. Today, Tracy talks about his background in software development and internet marketing, explaining how he transitioned from creating custom software for clients to building and selling his own software products.
In this episode of Marketer of the Day, Tracy Childers shares his approach to product development, software, and business scalability, emphasizing the importance of outsourcing and building systems. He discusses key projects like FLV Producer and WishList Member, showing how listening to customer feedback and improving usability drove their success. Tracy explains that success comes not from coding alone, but from combining marketing insight, customer understanding, and careful team management. He encourages creators to prototype, test, and refine their products while retaining focus on vision and end-user experience. For more information, he directs listeners to wishlistproducts.com, where they can explore his software offerings and community resources.
Quotes
“You don’t have to know how to code; you just have to get really good at explaining what you want.”
“Once a product is finished, it can sell over and over without you doing the work—set it up right, and it generates revenue while you focus on new ideas.”
“The magic formula is simple: does your visitor come to your site and say, ‘This is exactly what I was looking for’?”
“Having the right people is always key—you need to make sure what gets done is your vision and what the customers want.”
Resources
- WishList Products: Quickly Protect Your Content With WishList Member
- Connect with Tracy Childers on LinkedIn
Podcast: Play in new window | Download (Duration: 45:46 — 42.1MB) | Embed
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801: Stop Self-Sabotage and Learn to Be Positive Again with Eric Carder
Eric Carder is an expert in leadership and motivation. He has been focused on the concept of the "toxic mindset" and how it can hold people back from achieving their goals. Today, Eric discusses how negative self-talk, difficulty adapting to change, and relying on others for motivation can all contribute to a toxic mindset. He shares his strategies for overcoming these challenges, including the use of index cards to write down goals, problems, and solutions.
In this episode of Marketer of the Day, Eric Carder shares his current focus on helping entrepreneurs and business owners overcome self-sabotage, build strategic systems, and align actions with their long-term vision. He emphasizes the importance of breaking large goals into manageable steps, writing them down, and celebrating milestones to maintain momentum. Eric also highlights the need to ask for help and use support systems strategically rather than trying to handle everything alone. His work involves coaching, consulting, and developing systems that help companies acquire and retain ideal clients. For those interested in connecting with him or exploring his strategies further, he directs audiences to ericcarder.com, where consultations and guidance are available.
Quotes
“We are our own worst enemies. Everything starts in your brain—your outcomes reflect your thoughts.”
“You can’t consistently perform in a manner that’s inconsistent with the way you see yourself.”
“Celebrate small wins. Break your big goals into manageable steps so you don’t get overwhelmed.”
“Stop doing everything yourself. Ask for help—solitude is not the best thing in business or life.”
Resources
- Eric Carder: What would happen if you 10X your income in the next 3 years?
- Add Eric Carder as a Friend on Facebook
Podcast: Play in new window | Download (Duration: 28:50 — 26.6MB) | Embed
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