Archive 4: 2020-2023

810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow

September 3, 2021

How hard is it to scale a business? REALLY HARD! It’s not even a stretch to say that many companies start failing when they begin to scale. And the main reason for that is not having “scaling” in mind when they started their business or hiring people who did not live up to their expectations.

Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth.

Quotes

“Growth is what makes me feel fulfilled, whether personally, professionally, or in any aspect. It can be annually and simultaneously in different areas of life.” - Daniel Snow

“Nothing's ever good enough, which is fine. On my end, to constantly grow, we agree that now we've got to double it. I have to double that constantly.” - Daniel Snow

“The single most important mistake is investing in content and Ambassador programs, which leads to organic content and everything around that, because content is truly the single greatest bottleneck.” - Daniel Snow

Takeaways

03:48 Rapidly scaling an agency requires building a strong infrastructure and team to support the growth.

06:03 Hiring in classes and finding great department leaders are key strategies for managing growth.

14:51 Venture-backed brands are often more aggressive in their growth goals, willing to test and make mistakes to learn and succeed faster.

21:06 Investing in content creation and ambassador programs is crucial for fueling advertising and organic growth.

23:55 Being open to feedback and advice from experts can be a game-changer for a brand's success.

Resources

Podcast: Play in new window | Download (Duration: 25:47 — 23.8MB) | Embed

809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd

September 1, 2021

What are the characteristics a leader should possess? It is not easy to be a leader. You shoulder everyone's expectations and burden, and when things go wrong, you are the first person to receive the brunt.

Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members.

Quotes

“Open playbook is built on the foundation of strength-based leadership. We really center that on three distinct playbooks.” - Larry Dodd

“Once you have awareness of your own talents and strengths, then it's a lot easier when you look at other people who are different to appreciate those differences.” - Larry Dodd

“Our job as leaders is to find ways to give our playbook away in a way that allows a person to go faster. They can get past the mistakes we made and grow more effectively.” - Larry Dodd

Takeaways

02:06 Effective leaders focus on building diverse teams that leverage the unique strengths of each team member.

04:01 Sharing your personal experiences and vulnerabilities as a leader can have a profound impact on those you mentor.

14:41 Sharing your personal stories and experiences as a leader can have a great impact on those you mentor, even in unexpected ways.

21:00 Developing self-awareness of your own strengths and weaknesses is the foundation for becoming a more impactful leader.

24:29 Empowering your team by giving away your "playbook" of knowledge and experiences can drive exponential growth.

28:40 Being open to feedback and advice from experts can be a game-changer for a brand's success.

Resources

Podcast: Play in new window | Download (Duration: 34:09 — 31.5MB) | Embed

808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius

August 31, 2021

Is your visibility on the internet REALLY generating leads for your business?

Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.

Quotes

“Nowadays, there are 500 different places where you can market just online. The internet has caused some complexity in marketing, not just for dentists but for any local businesses.” - Chris Pistorius

“We don't believe every dentist is the same. We believe that each and every one of our clients has a unique selling proposition, and that's what we try to expose the most.” - Chris Pistorius

“Take action if you want to grow your practice. Doing nothing isn't going to grow your business, right? Do something that will grow your business.” - Chris Pistorius

Takeaways

01:30 Dentists today face a complex digital marketing landscape, with over 500 different online channels to navigate.

02:58 KickStart Dental Marketing helps dentists by serving as their dedicated digital marketing department, allowing them to focus on their practice.

05:43 Identifying a unique selling proposition is crucial for dentists to stand out in a crowded market and attract new patients.

07:47 Taking advantage of local community platforms like Nextdoor can be a cost-effective and underutilized way for dentists to reach potential patients.

16:31 Implementing a robust lead management system, including immediate follow-up with new leads, can significantly improve patient acquisition for dental practices.

21:22 Take action to grow your dental practice or local business - whether it's through digital marketing, direct outreach, or other strategies. Inaction will not lead to growth.

Resources

Podcast: Play in new window | Download (Duration: 22:25 — 20.7MB) | Embed

807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz

August 27, 2021

What is leadership and how do you drive organizational change?

Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader.

Quotes

“Emotional intelligence can be interpreted in a variety of ways. From my perspective, emotional intelligence is how you react to external situations, how people are behaving, and the situation around you.” - Susan Schwartz

“Leadership is not a solo sport. Many people think that when they have the title of manager, they are all alone. They are not. Their strength comes from giving confidence to their team and bringing them together to collaborate.” - Susan Schwartz

“The key is to help each team member recognize and understand how they fit in, where their function contributes, and to understand what the other teams do and how they can communicate.” - Susan Schwartz

Takeaways

01:14 Emotional intelligence is about how you react to external situations and people, not just your inner self.

09:18 Balancing your strengths and weaknesses as a leader by pairing them with complementary team members can create a more well-rounded and effective organization.

16:43 Understanding how different roles and teams fit together towards a shared mission is crucial for organizational alignment.

18:33 Listening to understand, not just to respond, is an important skill for leaders to develop.

22:27 Effective leaders build confident, collaborative teams by empowering their people and encouraging them to solve problems.

28:49 Practicing emotional intelligence is a continuous process, as it becomes more natural with time and experience.

Resources

Podcast: Play in new window | Download (Duration: 30:00 — 27.7MB) | Embed

806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen

August 25, 2021

Are you spending at least $20,000 per month on paid media for your eCommerce brand?

Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.

Quotes

“The fundamentals of marketing have never been more important. Having a clear value proposition, compelling creative, a real reason for customers to buy, and a strong value proposition are still moving the needle.” - Tim Keen

“Collecting more customer data is the biggest piece we're going to see. Whether it's quizzes, surveys, or pop-ups, there will be a movement toward lead generation at an earlier stage for e-commerce companies.” - Tim Keen

“Don't panic; we're going to get through it. If you're in the e-commerce space, we're seeing growth in the industry, so you will be okay. Just think macro instead of micro, and we'll make it through together.” - Tim Keen

Takeaways

00:54 Adapting to constant industry disruptions and changes in marketing platforms is crucial for e-commerce brands to stay competitive.

07:46 Focusing on marketing fundamentals, such as compelling creative and data-driven personalization, can have a significant impact on a brand's growth.

12:02 Agencies can provide valuable expertise and a fresh perspective to help e-commerce businesses identify and implement effective optimization strategies.

18:36 Collecting first-party customer data through interactive experiences will be a key focus for successful e-commerce brands in the future.

25:00 Maintaining a positive, forward-thinking mindset and a willingness to learn can help e-commerce entrepreneurs navigate the challenges of a rapidly evolving industry.

Resources

Podcast: Play in new window | Download (Duration: 26:00 — 24.0MB) | Embed

805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford

July 30, 2021

What does it mean to keep up with marketing trends? How will it affect you if you don't know your company well, and what should your next step be to improve it?

Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers.

Quotes

“If you can't come to a conclusion about who you are internally, how are you ever going to explain it to either your current customers or potential customers?” - Kyle Duford

“Now's the time to really put your differentiators and value propositions out there. Let people know that you're still around, still strong, and doing really well.” - Kyle Duford

“A brand has an emotional connection with your customer or potential customer. So, it's not just one thing; it's the sum of all the parts.” - Kyle Duford

Takeaways

07:51 Brands need to go back to their core mission, values, and internal communication to effectively reposition themselves in the post-pandemic landscape.

14:41 Successful brands are using a mix of traditional and new marketing channels, like social media and streaming services, to reach their customers in unique ways.

18:11 Calculated risk-taking and adaptability are key for businesses to thrive in the current uncertain economic climate.

22:08 Brands should carefully consider the reasons behind any rebranding or repositioning efforts, rather than making changes arbitrarily.

22:33 Developing an emotional connection with customers is essential for a brand's long-term success, beyond just visual elements like a logo.

Resources

Podcast: Play in new window | Download (Duration: 23:30 — 21.7MB) | Embed

804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee

July 28, 2021

Thinking of Starting a Podcast? Are you interested on How to Set Up Your Own Podcast? Is Podcasting Right For You? Listenership is booming, sponsorship and advertising are lucrative, and the industry is growing daily and it's no debate that podcasting is a great place to be. Podcasting is an effective way to network and create relationships with others interested in or working in your area. If you're a business owner or a marketer, consider the following advantages of podcasting so you can make an informed decision on whether to use this marketing channel.

Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast.

Quotes

“I think to some degree, the advertising market pulled back a little bit. I think we're continuing to see some struggles in the advertising side of things from the standpoint of metrics and analytics.” - Rob Greenlee

“As far as the content side goes, I think podcasting is growing in leaps and bounds, and the listening side is growing in leaps and bounds as well.” - Rob Greenlee

“It takes a lot of planning to start a podcast and be successful with it.” - Rob Greenlee

Takeaways

01:23 Podcasting is a dynamic and evolving medium that requires adaptability and a willingness to keep up with changes in technology and audience preferences.

06:05 Building a loyal community around a podcast is crucial and requires consistent effort and a focus on providing value to listeners.

11:14 Podcasting can be a powerful tool for personal and professional development, enabling content creators to share their knowledge and expertise with a wider audience.

14:31 Collaboration and partnership-building are key in the podcasting space, as they can lead to new opportunities and help podcasters reach new heights.

25:04 Successful podcasters need to have a clear vision and goals for their show, while also being open to expanding their content and reaching new audiences.

Resources

Podcast: Play in new window | Download (Duration: 43:40 — 40.2MB) | Embed

803: Learn and Convert Information into Knowledge with Hannes Jordaan

July 26, 2021

How do you learn new things? Is it through a book? Or is it through you own way of learning? Not everyone has the same methods of learning. Some learn through a podcast and some by reading a book. Nevertheless, we should consume information in the way that is effective for us.

Hannes Jordaan is an ERP software implementation expert who has overcome learning difficulties throughout his life. Today, he shares his strategies for optimizing his learning process and creating a successful career. Hannes further talks about the importance of finding personalized methods for consuming information, such as using audio and visual resources, as well as building a supportive network to help overcome challenges.

Quotes

“I realized in my life that finding different methods of processing information so that you can convert it into knowledge is essential. Information sets us free; knowledge is great.” - Hannes Jordaan

“Learning to say no is the biggest thing that you can do in your life. Saying no to email, saying no to all kinds of things, and focusing on what is needed.” - Hannes Jordaan

“At the end of the day, life's going past you, and you cannot do everything. Basically, you've got to focus on what your passion is.” - Hannes Jordaan

Takeaways

01:18 Finding personalized methods for consuming information, such as using audio and visual resources, can help overcome learning difficulties.

06:12 Saying "no" and setting boundaries is crucial to avoid overwhelm and focus on what's truly important.

10:40 Celebrating small wins and being kind to yourself is essential when working towards your goals.

15:31 Building a supportive network of like-minded individuals can provide the encouragement and accountability needed to overcome challenges.

27:45 Embracing the fear and taking the first step is often the hardest part, but with the right mindset and support, you can achieve your passions.

Resources

Connect with Hannes Jordaan on LinkedIn

Podcast: Play in new window | Download (Duration: 29:07 — 26.9MB) | Embed

802: The Code of Business Building: Marketing, Product Development, and Launches with Tracy Childers

July 23, 2021

Do you need to be a programmer to build a software company? NO! That's the biggest BS if there is anything to know when it comes to building your business. That's the biggest misconception, and you should never have that mindset if you desire to create a business of your liking, only to think you need to get the profession for that business.

Tracy Childers is an experienced internet marketer and software entrepreneur. He comes from a family of successful speakers and business owners - his father John Childers teaches people how to speak and sell from the stage, and his brother JJ Childers teaches asset protection and tax strategies. Today, Tracy talks about his background in software development and internet marketing, explaining how he transitioned from creating custom software for clients to building and selling his own software products.

Quotes

“I never, ever get paid for the stuff that I'm actually working on right now. It all has to be finished, and then whenever it's finished, that's when I start getting paid.” - Tracy Childers

“You really do need to have some good talent that can do the things that you're asking for.” - Tracy Childers

“You need to make sure that what gets done aligns with your vision and what the customers wanted. That's what it really boils down to.” - Tracy Childers

Takeaways

01:21 Focusing on creating and improving a single product, rather than doing custom work for clients, can lead to a more sustainable and scalable business model.

14:34 Identifying and addressing common pain points or frustrations that customers have with existing solutions in the market can provide an opportunity to create a better product.

23:04 Understanding customer needs and pain points is crucial when developing a new product or software solution.

28:29 Iterating on a product based on customer feedback, and continuously improving the user experience, can help differentiate your offering from competitors.

33:18 Establishing a system where the business can largely run itself, without requiring your constant involvement in day-to-day operations, can unlock greater freedom and flexibility.

34:52 Outsourcing development to skilled programmers and designers can allow you to focus on the high-level vision and strategy, without needing to be a technical expert yourself.

Resources

Podcast: Play in new window | Download (Duration: 45:12 — 41.6MB) | Embed

801: Stop Self-Sabotage and Learn to Be Positive Again with Eric Carder

July 21, 2021

How do you know if you are a toxic person? If you consistently harm yourself or others through your mindsets and actions and you are in the habit of self-sabotage, you are actively getting in the way of your own goals and dreams. The reasons one may do this can be complex, but there are ways to learn how to stop self-sabotage.

Eric Carder is an expert in leadership and motivation. He has been focused on the concept of the "toxic mindset" and how it can hold people back from achieving their goals. Today, Eric discusses how negative self-talk, difficulty adapting to change, and relying on others for motivation can all contribute to a toxic mindset. He shares his strategies for overcoming these challenges, including the use of index cards to write down goals, problems, and solutions.

Quotes

“You shouldn't rely on somebody else's motivation to motivate you. What a toxic mindset comes in as is we are our own worst enemies.” - Eric Carder

“You can't consistently perform in a manner that's inconsistent with the way that you see yourself.” - Eric Carder

“Sometimes it takes someone else to see something that's really literally in front of your face.” - Eric Carder

Takeaways

00:43 Negative self-talk and difficulty adapting to change can contribute to a toxic mindset that holds people back from achieving their goals.

07:46 Breaking down big goals into smaller, actionable steps and celebrating those small wins along the way can help overcome the feeling of being overwhelmed.

13:17 Asking for help and not trying to do everything alone is crucial, as relying solely on oneself can be one's own worst enemy.

21:19 Maintaining a strategic, step-by-step approach, rather than focusing solely on the end result, is key to making progress.

22:59 Developing systems and processes to effectively utilize tools and software is important for business success, not just the tools themselves.

Resources

Podcast: Play in new window | Download (Duration: 28:50 — 26.6MB) | Embed

Archive 4: 2020-2023

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