Archive 4: 2020-2023
790: Rise Above Obstacles, Flaws, and Imperfections with Simonia Blassingame
Simonia Blassingame is a wife, mother, sister, aunt, friend, entrepreneur, and Child of God. She is a speaker and is working on her signature talk. Today, Simonia discusses her mission to help women achieve greatness and overcome obstacles, drawing from her experiences in the military and as a mentor to young women.
In this episode of Marketer of the Day, Simonia shares her superhero-inspired coaching approach through her company, Sane Leadership, Inc. She mentors women on leveraging strengths, mitigating weaknesses, and navigating workplace challenges without unhealthy comparisons. She emphasizes reflection, understanding personal triggers, and aligning career choices with individual traits rather than external expectations. Key takeaways include embracing your origin story, building support systems, and finding flow by focusing on activities that align with your natural strengths. Simonia offers one-on-one coaching and personality diagnostics at simoniablastinggame.com, guiding clients to unlock their potential and achieve meaningful growth.
Quotes
“Once I stopped pretending to be the person I thought they wanted to see, my career really took off.”
“Comparing yourself against the wrong criteria can lead to self-doubt, envy, and missing out on fulfilling your purpose.”
“Your origin story—the experiences that shaped you—can become your superpower if you choose to use it.”
“Tap into your superpowers, show up the way we need you to, and bring your gifts and talents
Resources
- Simonia Blassingame: What Is Your Genius?
- Follow Simonia Ridley Blassingame on Facebook
- Connect with Simonia Ridley Blassingame, SPHR, SHRM-SCP on LinkedIn
Podcast: Play in new window | Download (Duration: 34:12 — 31.5MB) | Embed
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789: Email Writing, Copywriting, and Marketing with Charlene Burke
Charlene Burke is a seasoned copywriter and content creator who has found success in writing email sequences for a variety of clients. After experimenting with different business ventures, Charlene discovered her passion for copywriting, particularly in the realm of email marketing. Today, Charlene shares her insights on the importance of understanding your audience, conducting thorough market research, and leveraging the creative freedom of email copywriting to differentiate yourself in a crowded market.
In this episode of Marketer of the Day, Charlene shares how she now focuses primarily on writing email copy and producing content for her PLR platform, Grow PLR. She explains her process of combining data-driven insights with human empathy to write emails that engage audiences and drive results. Key takeaways include treating life and business as experiments, breaking down challenges into manageable steps, and using support networks to gain perspective and guidance. Charlene also stresses the importance of strategic decision-making, filtering opportunities through long-term goals, and maintaining flexibility while protecting her time and energy. Her services and content can be explored at searchbyburke.com and growplr.com.
Quotes
“Life is an experiment. You just don’t know until you do it.”
“You can get through it, over it, under it, or around it—but you have to address the obstacle in front of you.”
“Don’t let the need for a detour throw you off track; every challenge is a stepping stone toward your ultimate goal.”
“Put opportunities through the filter of your long-term goals—if it doesn’t move you closer, it’s okay to say no.”
Resources
Podcast: Play in new window | Download (Duration: 48:56 — 45.0MB) | Embed
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788: MindMeister Mind Mapping: Organize Your Ideas, Create Incredible Presentations, Run Meetings and Communicate in New Ways with Michelle Matus
Michelle Matus is the Product Marketing Manager for MindMeister, a leading mind mapping software platform that enables over 20 million users to brainstorm, collaborate, and plan projects in a visual way. Today, Michelle talks about the benefits of using mind mapping, including its ability to help users be more creative and productive. She explains how online mind mapping tools like MindMeister allow for efficient organization and visualization of ideas, as well as real-time collaboration with others.
In this episode of Marketer of the Day, Michelle explains how MindMeister can support podcasters, educators, and business teams by breaking down complex projects into visual structures, collaborating in real-time, and embedding maps on websites or linking them to content. She discusses the broader Meister ecosystem, including MeisterTask for task management, and highlights features like public maps, chat, voting, and templates to streamline workflows. Key takeaways include using templates for recurring tasks, leveraging public maps for SEO and content sharing, and approaching mind mapping with a free and open mindset to maximize creativity. Resources and templates are available at mindmeister.com and their blog.
Quotes
“Mind mapping is a fantastic visual way to essentially be more creative and productive.”
“With MindMeister, you can do the brain dump, reorganize, and collaborate in real-time without losing your creative energy.”
“You can’t eat an elephant all at once—you have to break it down one bite at a time, and mind mapping lets you do that with any project.”
“The limitation isn’t in the tool, it’s in your mindset—don’t self-censor, explore all your ideas freely.”
Resources
- MindMeister: It all starts with an idea. Collaborative Mind Mapping.
- Connect with Michelle Matus on LinkedIn
Podcast: Play in new window | Download (Duration: 30:30 — 28.1MB) | Embed
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787: Grow and Disrupt: Simplify the Psychology of Sales, Marketing and People with Stephanie Scheller
Stephanie Scheller of Grow Disrupt simplifies the psychology of sales, marketing, & people for small business owners who want to increase their impact. After studying for more than a decade about human psychology, Stephanie built her business from scratch and left her 9 to 5 job, and under a year, she has worked with more than 2500+ companies, dedicated to uplift and help small entrepreneurs understand how to create their impact in their own businesses. Stephanie is the ultimate “Impact Authority”, a best-selling author, TED X speaker, and today breaks down the psychology behind sales, marketing, and people management to implement and accelerate growth in your business. Today, Stephanie shares her journey of building her business from scratch, the challenges of running events during the pandemic, and the importance of taking action and creating momentum in your business.
In this episode of Marketer of the Day, Scheller discusses her current work running live and virtual events, coaching small business owners, and building her brand. She emphasizes preparation, energy management, skill-building, and decisive action to create momentum. Key takeaways include having backup plans, marketing effectively, and continuously evaluating and improving strategies. Her websites, stephaniescheller.com and growdisrupt.com, offer access to events and resources for entrepreneurs.
Quotes
“Our greatest asset isn’t our time; it’s our energy.”
“Have a backup plan to your backup plan, and work your ass off to make them both happen.”
“Events are 20% about planning the event—they’re 80% about marketing the heck out of it.”
“Action creates momentum. The only reason someone else takes your idea is because they act on it and you don’t.”
Resources
- The Stephanie Scheller: The woman who doubled her events company During a global pandemic [on a $0/month ad spend]
- Grow Disrupt: Breakthrough is Waiting.
- Connect with Stephanie Scheller on LinkedIn
- Get a copy of Friend Power: How the Friends You Choose Can Change the Course of Your Life by Stephanie Scheller on Amazon
Podcast: Play in new window | Download (Duration: 35:01 — 32.2MB) | Embed
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786: Grow your Team, Foster Culture, and Stop Work Burnout with Stephen Christopher
Stephen Christopher is the co-founder of Wit Digital, a digital marketing agency. Today, Stephen discusses the importance of building a business that does not consume your entire life. He shares his personal journey of stepping back from the day-to-day operations of his company in order to find more fulfillment and balance. He further talks about the emotional challenges of redefining his role within the business and the value of developing self-awareness through practices like meditation and journaling.
In this episode of Marketer of the Day, Christopher discusses his current approach to leadership, emphasizing conscious decision-making, self-awareness, and maintaining boundaries to prevent business ownership from overtaking life. He now focuses on vision-setting, relationship building, and strategic coaching within the company while empowering other team members to take visible leadership roles. Christopher also highlights the importance of meditation and journaling in cultivating self-awareness, improving decision-making, and fostering personal growth. Listeners are encouraged to follow his insights on his Facebook page, where he shares guidance on conscious leadership, business strategy, and living a purpose-driven life.
Quotes
“There is no finish line in life. There are only milestones, and how many you hit depends on how willing you are to lean into the exciting unknown.”
“As an owner, you have to be conscious of your role, stay in your lane, and understand the impact of what you say around others.”
“Self-awareness is the most impactful skill—you need to think about what you’re thinking about, then use your feelings as a guide.”
“If you want to live a better life, make conscious choices, grow your awareness, and the impact will naturally extend to others.”
Resources
- Wit Digital: A FREE WEBSITE REPORT DOESN’T GROW YOUR BUSINESS. THIS CAN.
- Follow Wit Digital on Facebook
- Connect with Stephen Christopher on LinkedIn
Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed
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785: Write Your Book to Express Yourself and Your Business with Lin Eleoff
Lin Eleoff is the founder of the Mighty Tiny Book Academy, where she teaches coaches, consultants, and course creators how to write a book to market their business. As an expert in the field of non-fiction book writing, Lin helps her clients create "business cards on steroids" - books that are less than 100 pages and designed to turn readers into paying clients. Today, Lin talks about the benefits of writing a Mighty Tiny Book, including how it can overcome common writing obstacles and provide a clear roadmap for building a successful business.
In this episode of Marketer of the Day, Eleoff discusses her current work with the Mighty, Tiny Book Academy, where she teaches clients to craft short nonfiction books that act as business accelerators. She explains how these books serve as “business cards on steroids,” designed to convert readers into paying clients while providing material for emails, blogs, and other content. Eleoff emphasizes the importance of guiding clients through the book-writing process, from defining their unique angle to structuring content effectively, while helping them navigate self-doubt and maintain focus. She highlights that a well-crafted, short book can become a foundation for coaching programs, provide credibility, and help entrepreneurs attract their ideal audience. For those ready to take the next step, her program and resources are available at mightytinybookacademy.com.
Quotes
“If your goal is to generate income for your business, use a book to attract your ideal readers and turn them into paying clients.”
“A mighty, tiny book is a business card on steroids—it grabs attention, shares your expertise, and brings people to you.”
“Self-doubt is just code for fear creeping in, but with the right tools and guidance, you can put up the umbrella and keep moving forward.”
“Recognize the two voices in your head—the one telling you to stop, and the one connected to your heart saying, ‘I really want this.’ Listen to the one that helps you.”
Resources
- Lin Eleoff: YOU'RE ONLY A (TINY BOOK) AWAY FROM $100k
- Lin Eleoff: A Woman Who Owns a Business, Owns her Life
- Connect with Lin Eleoff, J.D. on LinkedIn
- Check out Lin Eleoff's Books on Amazon
Podcast: Play in new window | Download (Duration: 33:52 — 31.0MB) | Embed
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784: Smarter Than a Startup: Buy, Manage and Run a Business the Risk-Reduced Way with David Barnett
David Barnett is a business expert who has helped many people buy and sell businesses. He is the author of the book "Smarter Than a Startup", which provides a risk-reduced way for people to get the business of their dreams up and running. Today, David discusses the advantages of buying an existing business over starting a new one from scratch. He explains how buying a business with existing customers, sales, and profits can make it easier to secure financing and reduce the overall risk compared to launching a brand-new venture.
In this episode of Marketer of the Day, Barnett shares his expertise on how aspiring entrepreneurs can strategically buy businesses and optimize them to suit their goals. He discusses the advantages of acquiring businesses with existing customers and cash flow, the importance of structuring deals with protective clauses, and creative ways to use business resources for additional ventures, such as testing new products. He highlights the distinction between investing and speculation, particularly in industries affected by external factors like the pandemic. Barnett’s current work includes consulting, his podcast Small Business and Deal Making, and his book Smarter Than a Startup, all designed to educate entrepreneurs on minimizing risk while maximizing opportunity. His guidance empowers buyers to approach business acquisitions strategically, balancing growth ambitions with financial prudence.
Quotes
“Buying a business may still be the path to create your new business while reducing risk in a tremendous way.”
“Even if you buy a business, you can pivot it or use its resources to pursue your dream.”
“Businesses are asymmetrical systems—a small decline in sales can mean a big decline in profits.”
“Buying a distressed business is speculation, not investing—you could be signing up for losses until things recover.”
Resources
- David Barnett: Small Business, Local Investing, Private Lending, Borrowing, Business Buy/Sell, Franchise Issues, Being Heroic
- Connect with David Barnett on LinkedIn
- Subscribe to David C Barnett Small Business & Deal Making Podcast hosted by David Barnett on Apple Podcasts
- Get a copy of Smarter Than a Startup: The risk-reduced way to get the business of your dreams up and running by David Barnett on Amazon
Podcast: Play in new window | Download (Duration: 23:33 — 21.8MB) | Embed
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783: Eliminate Mental Blocks: Achieve Greatness Using Neuro-Linguistic Programming (NLP), Self Hypnosis, Mindfulness, and the Emotional Freedom Technique (EFT) with Charles Crenshaw
Charles Crenshaw is a hypnotist, NLP practitioner, and EFT practitioner who helps people solve everyday problems using these tools. He is the author of two books - "EFT for Meditation" and "Pathless Path: God, Grace, Guru" - which detail his 40 years of meditation experience. Today, Charles talks about how techniques like NLP and EFT can be used to help people make positive changes in their lives, from overcoming phobias to breaking bad habits.
In this episode of Marketer of the Day, Charles explains how hypnosis, NLP, and EFT help people break long‑held patterns, resolve fears, and eliminate habits that no longer serve them. Through practical tools—such as tapping sequences, self‑hypnosis, and specific “mind hacks”—he teaches clients how to access their own inner resources, change ingrained responses, and improve their quality of life. His approach emphasizes personal empowerment: giving people the tools to regulate their emotions, shift their internal state, and take control of their outcomes. Charles offers sessions via Zoom, provides a free 15‑minute consultation, and continues to share his work through his books and his platform at eliminateyourblock.com.
Quotes
“You have the capacity to help yourself, and you are the architect of your own destiny.”
“We’re not dependent on something outside ourselves all the time—your own inner laboratory can verify what’s possible.”
“Hypnosis, NLP, and EFT are simply tools to access your imagination, your intelligence, and your ability to concentrate.”
“The average person has far more power to self‑regulate than they’ve ever been taught.”
Resources
- Eliminate Your Block: If you don‘t heal what hurt you, you’ll bleed on people who’ve done you no harm
- Connect with Charles B Crenshaw Jr on LinkedIn
- Get a copy of EFT for Meditation by Charles Crenshaw on Amazon
- Get a copy of Pathless Path: God, Grace, Guru by Charles Crenshaw on Amazon
- Check out Charles B. Crenshaw Books on Amazon
Podcast: Play in new window | Download (Duration: 27:17 — 25.2MB) | Embed
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782: Purpose, Passion, Reinventing, Rediscovering, and Realigning Yourself with Barbara McCollough and Lorna Lyons
Barbara McCollough and Lorna Lyons are experts in the field of human development and personal growth. Barbara is a former psychotherapist and coach, as well as a teacher and memoirist. Her book "Digger" explores the process of self-discovery and reinvention. Lorna has a background in women's studies and specializes in helping people identify their strengths and use them to achieve their goals. Today, Barbara and Lorna discussed their collaborative program "Achieve at Any Age," which focuses on empowering women in their 40s and 50s to unlock their full potential and create fulfilling new chapters in their lives.
Their work addresses the restlessness many adults feel after years of career and family responsibilities, guiding them to uncover latent creativity, purpose, and satisfaction in the next phase of life. The programs emphasize mindfulness, meditation, and conscious exploration of values and skills to create actionable pathways toward fulfilling goals.
Quotes
“Even the sharpest knife can’t carve its own handle—sometimes you need guidance to access what’s beneath the surface of your mind.”
“We have a 30-year bonus on life compared to previous generations, but we’re still constrained by unconscious programming.”
“You can achieve at any age by combining awareness of your strengths with your deeper values—then you’re truly aligned and effective.”
“It’s not instant; it takes effort, but the rewards are remarkable—doing something you care about with your natural abilities changes your world.”
Resources
- Achieve at Any Age: Unleash the Fullest Expression of Yourself
- Follow Barbara McCollough on Facebook
- Get a copy of Digger: A Memoir by Barbara McCollough on Amazon
Podcast: Play in new window | Download (Duration: 28:51 — 26.6MB) | Embed
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781: Alexa Skills, Voice Search, Smart Speakers, and Artificial Intelligence with Terri Jones
Terri Jones is the host of the "We Voice It" podcast, where she shares tips and insights on using Amazon Alexa devices to boost productivity and expand your brand. As a technology expert with over 34 years of experience, Terri is passionate about helping entrepreneurs and content creators take advantage of the power of voice technology. Today, Terri discusses the vast array of Alexa skills available, from Jeopardy and Family Feud to local business content and podcast integration.
In this episode of Marketer of the Day, Jones explains the growing opportunities in voice technology, the different ways content can be delivered via Alexa (flash briefings vs. full podcasts), and examples of monetization through skill development. She emphasizes that now is the time to act while the Alexa skill ecosystem is still relatively small, positioning early adopters ahead of the competition.
Quotes
“Three years ago, Amazon let everyday people develop Alexa skills. There are now over 100,000 skills, and most people don’t even know about them.”
“Your podcast, blog, or business content can live on Alexa, making it accessible in homes, cars, and anywhere people use smart speakers.”
“If you’re serious about getting your content on voice, now is the time—get in before the space gets crowded.”
“I provide a no-code, easy way to get your content on Alexa, even if you’re not tech-savvy.”
Resources
- We Voice It: Discover the Components of Publishing A Book To Learn and Earn Passive Income
- Connect with Terri B. Jones on LinkedIn
- Subscribe to We Voice It by Terri B. Jones on Apple Podcasts
Podcast: Play in new window | Download (Duration: 24:31 — 22.6MB) | Embed
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