Archive 4: 2020-2023

780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden

May 12, 2021

Business can be a force for good or bad and if you are not helping, you are hurting.

Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually.

Quotes

“Business can be either a force for good or not. There's that saying, if you're not helping, you're hurting.” - Kerry Worden

“If your business has a deeper objective or a deeper purpose, then you can align all of your activities, your advertising, and your message to that purpose.” - Kerry Worden

“There's so much more that people can do from a financial planning standpoint, or in other words, on their asset side of their balance sheet than they can on their debt side of their balance sheet.” - Kerry Worden

Takeaways

03:22 Benefit corporations require businesses to align their activities with a deeper social or environmental purpose and report on their progress annually.

04:59 Becoming a benefit corporation can help businesses diversify their income streams and connect with like-minded customers and partners.

12:49 Individuals can support benefit corporations and social causes through their financial planning and investment decisions.

20:22 Establishing a benefit corporation requires additional legal and compliance work, but the impact can be significant, regardless of the business size.

24:07 Resources provide guidance and certification for businesses interested in becoming benefit corporations.

Resources

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779: I Love Cambridge: Serve Your Community with Your Business and Podcast with Walter Monteiro

May 10, 2021

Walter Monteiro is a real estate and mortgage agent in Cambridge, Kitchener Waterloo, Ontario, located about 60 miles outside of Toronto. In addition to his real estate work, Walter hosts a podcast called "I Love Cambridge," where he provides a platform for local professionals to showcase their services and share their stories with the community. Today, Walter discusses the unique characteristics of Cambridge, highlighting its self-contained nature, strong employment opportunities in the technology sector, and the growth in average home prices compared to Toronto.

Quotes

“Cambridge is a very self-contained area. There's lots of employment going on around here. They actually call Cambridge, Kitchener, and Waterloo the technology hub of Canada.” - Walter Monteiro

“The growth is quite something. Our average sale price in the community here has just skyrocketed. But still, in comparison to what you can buy in Toronto, you can get pretty much twice the house for what you pay in the city.” - Walter Monteiro

“The thing about the real estate business is that it's something that pays very well. So, when you get people, especially those who are victims of downsizing or any kind of unemployment, you're getting a very talented pool of people who are suddenly coming into the real estate business as a second career.” - Walter Monteiro

Takeaways

02:34 Understanding the unique characteristics and growth trends of a local real estate market can help buyers make more informed decisions about where to invest.

06:42 Building a strong network and maintaining relationships with clients and community members can be a valuable asset for real estate professionals.

08:07 Embracing new marketing tools and techniques, such as personalized video messages, can help real estate agents and local businesses stand out and connect with their target audience.

14:40 Having a more authentic and conversational interview style, rather than a rigid, scripted format, can lead to more engaging and meaningful discussions with podcast guests.

19:43 Creating an authentic and engaging conversation style can lead to more meaningful interviews and better connect guests with the audience.

21:12 Providing a platform for local businesses to share their stories and expertise can benefit both the host and the guests by expanding their reach and creating new opportunities.

Resources

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778: Achieve Professional and Personal Success: Thoughts, Beliefs, Experiences, and Perspectives with Kim Ades

May 7, 2021

Everyone wants to succeed in life but not everyone knows how. Success isn’t always about a result of luck and hard work. It is also knowing how to define success for yourself and putting yourself in the right frame of mind.

Kim Ades is the founder of Frame of Mind Coaching, a coaching business centered around her journaling software. She also hosts the Frame of Mind Coaching Podcast, where she conducts live coaching sessions with leaders from around the world. Today, Kim talks about the evolution of her podcast, sharing how she now invites guests to share their challenges and receives on-the-spot coaching from her.

Quotes

“Google doesn't always deal with the emotional stuff very well. They don't understand how to help you with frustration.” - Kim Ades

“What we're really looking for is the ride, the seesaw, the up and down. We're looking to have fun on the ride.” - Kim Ades

“The beliefs we have will determine how we feel. In order for you to really calm down, we need to identify and address the beliefs that are causing you to feel stress.” - Kim Ades

Takeaways

01:00 Shifting the focus of a podcast from generic topics to live coaching sessions can lead to increased engagement and downloads.

13:04 Effective coaching involves asking the right questions to uncover the core issue, rather than addressing surface-level concerns.

15:49 Meaningful conversations and social interactions are more valuable than simply increasing the volume of contacts.

18:36 Providing a taste of live coaching through a podcast can help prepare listeners for deeper, one-on-one coaching sessions.

24:16 Adopting a strategic approach to engaging podcast listeners can lead to speaking opportunities and referrals for coaching clients.

Resources

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777: Differentiate and Win the Pricing Game with Marketing Expert Ajit Ghuman

April 5, 2021

Do you price your products relative to your customer’s business scale, or is it consistent with every business? Understand the category of your customers and start pricing from there. If you think marketing is all you need, think again because as your business grows, your customers change. Intrigued? Price your products appropriately after listening to this episode!

Ajit Ghuman is the head of Product Marketing at Narvar, an enterprise-grade customer engagement platform. He is also involved in the pricing community at Revenue Collective, where he leads discussions on improving SaaS pricing strategies. Today, Ajit shares his insights on the importance of pricing in software businesses, highlighting how it can be a powerful lever for companies to capture more value from the market and position themselves effectively.

Quotes

“Pricing has a really huge lever in terms of helping companies get more value out of the market, as well as position better.” - Ajit Ghuman

“If you don't really have the pricing structure down right, you could be leaving a lot of money on the table.” - Ajit Ghuman

“It starts with the strategy, then the positioning. They try to ensure they're delivering value to clients and recapturing that value on their end as much as possible.” - Ajit Ghuman

Takeaways

00:52 Pricing is a strategic lever that can help companies capture more value from the market and position themselves effectively.

02:34 Designing a pricing model that aligns with customer segments and their needs is crucial for scaling a software business.

11:02 Regularly reviewing and updating the pricing structure is essential as a company and its customer base evolve.

17:01 Shifting the pricing metric from a per-user or per-agent model to one that better reflects the customer's key success metrics can unlock significant revenue growth.

19:43 Educating product managers and CEOs on pricing strategies can empower them to manage pricing independently, rather than relying on consulting firms.

Resources

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776: Workplace Jazz: Get Unstuck, Rediscover Your Passion, and Build a High-Performing Team with Gerald Leonard

March 29, 2021

Have you lost your passion for your job? Are you feeling completely burned out or has your flame simply been extinguished? According to studies, the gap between workforce engagement and workplace productivity is increasing. Hurtful workplace behavior can decrease performance, increase employee burnout and employee turnover, and even destroy customer relationships.

The real question is,"What should leaders do to address the workforce engagement and productivity gap?" Should they just keep implementing changes on their processes and procedure without looking into and addressing the emotional connection that team members need? Should they just keep it as is and try to keep moving forward?

Gerald Leonard offers a unique approach to accomplish more productivity in the workplace using his 9-step Workplace Jazz method to help your team achieve peak performance. Gerald is an accomplished Jazz musician. With his creativity, innovation, and peak performance, he uses all these principles to help your business achieve the edge needed to succeed in a highly competitive workplace. He has authored two books, Culture Is The Bass: 7 Principles for Developing A Culture That Works, and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams.

Gerald’s framework will help your team rediscover their passion and build a productive and harmonious workplace. Grow in the areas of emotional and conversational intelligence while experiencing the connections that professional musicians achieve when they’re performing.

Quotes

“What happens in jazz is the horn player may lead for a while, and then the piano player says he's got a solo. Then everyone else starts listening to the piano player, and you have this ebb and flow that happens.” - Gerald Leonard

“If someone has a bad day, that negative attitude could impact the team. Imagine trying to play and encourage and support someone when you have a negative attitude towards them. You're not going to be very encouraging, and it's not going to swing, groove, or have that feel to it.” - Gerald Leonard

“Musicians are always open to feedback. The first thing you do as a musician when you start off is look for a teacher or coach, and you want to find people who are much better than you are so that you can play with them, get feedback, show what you're doing, learn from them, and so on.” - Gerald Leonard

Takeaways

01:51 Applying the techniques and secrets of jazz musicians can help build high-performing teams in the business world.

04:50 Maintaining a positive attitude and being open to feedback are crucial for effective teamwork, similar to how jazz musicians support and encourage each other.

13:55 Applying musical principles like improvisation, support, and whole-brain integration can help make work more enjoyable and fulfilling, similar to the experience of playing music.

26:04 Maintaining a mindset of embracing the journey, rather than solely focusing on the end result, can lead to greater personal and professional growth.

35:11 Embracing a mindset of continuous learning and adaptation is key to staying relevant and successful in a rapidly changing environment.

Resources

Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed

775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce

March 22, 2021

If you are new to Amazon, you probably have asked yourself, "How do I sell on Amazon?" "How do I choose a winning product sell it?" Or if you are an existing Amazon seller, you might be constantly searching for ways to create credibility of your product, substantially improve your sales performance, and grow for six, seven and eight figure brands.

Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.

Quotes

“Forget about the product, forget about the sale. What's of real value today is that digital Amazon listing. By having your own brand, you don't have to share the buy box. You can develop your own brand equity and sell your own product over time.” - Jason Boyce

“Success on Amazon now is building a brand and differentiating your product from other products out there so people have a reason to buy it, even though it's higher priced than some others.” - Jason Boyce

“If you don't have inventory and your customers have no way of buying it, you will not sell anything.” - Jason Boyce

Takeaways

01:45 Building a strong brand and digital presence on Amazon is crucial for long-term success in the e-commerce marketplace.

03:53 Adopting a startup mindset and reinvesting profits to expand the business and team can lead to exponential growth on Amazon.

13:33 Utilizing video content and ensuring inventory availability are low-hanging fruit opportunities that can significantly boost sales and conversions.

15:50 Seeking expert guidance, through resources like books and courses, can help entrepreneurs avoid common mistakes and accelerate their success on Amazon.

16:45 Diversifying beyond Amazon by building a direct-to-consumer website and leveraging marketing tactics like email lists and retargeting can further strengthen a brand's presence and profitability.

Resources

Podcast: Play in new window | Download (Duration: 19:41 — 18.2MB) | Embed

774: Jumpstart Your Journey to Success and Take Your Life to the Next Level with Elysia Stobbe

March 15, 2021

With all the uncertainty that’s going around the world, do you feel overwhelmed and struggling to find happiness and fulfillment? Do you feel as if you are not where you should be in your life? Have you ever felt stuck? The bottom line is you can design your day. The choice is yours. Most importantly, ask yourself this question, are you ready for something new?

Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times.

Quotes

“If we look at where we are around the planet, most of us really have so much to be grateful for.” - Elysia Stobbe

“I just feel like you can't always post only the stuff where you're doing great things. You just have to be real and sometimes, you know, eat a slice of humble pie.” - Elysia Stobbe

“The bottom line is, when you come out on the other side, you have a life that you can truly enjoy for yourself because you've defined it with your own depth of happiness.” - Elysia Stobbe

Takeaways

08:02 Focusing on gratitude and positive aspects can lead to better days and overall happiness.

15:37 Small, consistent habits and practices can result in significant personal growth and transformation over time.

18:03 Defining your own success and living a life you truly enjoy is worth the effort, even if the journey feels challenging.

20:19 Surrounding yourself with a supportive community can provide accountability and help you stay on track with your personal development goals.

23:27 Leveraging social media authentically and with a serving mentality can be an effective marketing strategy.

Resources

Podcast: Play in new window | Download (Duration: 24:09 — 22.3MB) | Embed

773: Mastery Your Weight, Fitness, and Health in 12 Weeks with Health and Wellness Expert Richard Fast

March 9, 2021

Break the cycle once and for all! To live healthy, you need to "master" health. Masters don’t have shortcuts; and they respect the process of time. The only way to accomplish this is through mastery.

Richard Fast is a certified American Council on Exercise (ACE) personal trainer, Wellness Coach & Weight-loss specialist. He has created the 29 Days Program to transform people’s deeply held beliefs, addictions, and behaviors. With 29 Days Template, Richard uses proven, scientific techniques, technology and online coaching, to guide you through a step-by-step process to acquire desirable new habits. It’s time you can transform your weight, fitness-level, health, and fundamental thoughts in just 12-weeks.

Today, Richard shares his insights on the confusion and contradictions in the health and fitness industry, and explains the deeper psychological factors that drive our behaviors around exercise and weight management. As an expert in this field, Richard offers a unique perspective on how to develop sustainable healthy habits.

Quotes

“Exercise is completely unnatural. It goes against the very grains, the very programming of survival.” - Richard Fast

“Ninety-five percent of what drives us happens below our conscious awareness. So if we don't understand these drivers and horse around with one nonsensical diet after another, they all work. But the thing is, that's just the fluff.” - Richard Fast

“If exercise is something you hate to do, it's not going to be a benefit. It's going to be worse, because now you're stressed out about it.” - Richard Fast

Takeaways

08:22 Developing a healthy habit requires overcoming the natural resistance to exercise, but the long-term benefits of enjoying physical activity are worth the initial effort.

14:11 Understanding the deeper psychological drivers behind our behaviors, rather than just focusing on surface-level solutions, is key to achieving lasting health and fitness goals.

18:02 Mastering health and fitness is a long-term process, not a quick fix, and requires a shift in mindset and a commitment to consistent, enjoyable habits.

24:14 Prioritizing health and investing in it is the most valuable thing we can do, as it provides immediate and long-term benefits to our overall well-being.

24:58 Age is not a barrier to improving fitness and health, and it's never too late to make positive changes and see significant improvements.

Resources

Podcast: Play in new window | Download (Duration: 25:36 — 23.6MB) | Embed

772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip

March 5, 2021

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.

Quotes

“To me, a content channel and a social platform that works really well organically not only allows you to share amazing content, but it also allows you to have that direct messaging feature.” - Lloyd Yip

“Ideally, organic marketing at its best combines the best of both worlds. You have the willingness to approach, but you're also intelligent enough to know that if that's all you do, it's pretty inefficient.” - Lloyd Yip

“Eventually, you want to start automating and delegating things, because if you can learn how to automate and delegate, it allows you to go multi-channel. This simultaneously removes you as a CEO from that particular channel, which will free up a ton of time.” - Lloyd Yip

Takeaways

01:48 Organic marketing is crucial in 2021 as it provides a foundational income source for businesses amidst the risks and challenges of paid advertising.

08:01 Effective organic marketing requires a strategic focus on a few key platforms that align with the target audience, rather than spreading efforts thinly across multiple channels.

14:16 Organic marketing is not just about content creation, but also proactive outreach and engagement to build trust and shorten sales cycles.

22:28 Automating and delegating tasks like appointment setting, content creation, and lead management is essential for scaling an organic marketing system.

34:22 Customized solutions and personalized guidance are important for businesses to maximize the impact of their organic marketing efforts.

Resources

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771: Build Your Brand on Instagram with Jake Adam Davey

February 22, 2021

Struggling to get the attention of your audience? Do you feel as if your message is getting lost in all those noise on social media? Did you know that Instagram is the ONLY place you need to build your brand and reach a global audience? We got you covered. Grow your Instagram following, build influence, get leads and grow your business together with the help of Jake Adam Davey.

Jake Adam Davey is a marketing expert who has been focused on Instagram for the past 4 years. He has helped numerous clients grow their Instagram following and generate sales through the platform. Today, Jake discusses the power of Instagram, including the various features like Stories, Reels, and direct messaging, and how businesses can leverage these to build their brand and connect with their audience.

Quotes

“If your audience isn't on there, then maybe there's something wrong with the business or area that you're in.” - Jake Adam Davey

“The invention of stories and live video, live TV, and search is a lot more about real life and being authentic.” - Jake Adam Davey

“The real shift that we're looking for, and the main thing that I teach, is how to build your audience, build your brand, and actually grow a following.” - Jake Adam Davey

Takeaways

00:58 Instagram combines the best features of various social media platforms, making it a powerful tool for businesses to connect with their audience.

03:03 Authenticity and real-life engagement are crucial on Instagram, as features like Stories and Reels allow businesses to showcase their personality and build personal connections.

10:28 Direct messaging on Instagram can be a highly effective way to convert leads and generate sales, with some businesses seeing 3-4 figure sales directly through DMs.

14:53 Building a strong, engaged following on Instagram is key, as it allows businesses to position themselves as authorities in their industry and have people come to them, rather than constantly chasing new leads.

23:09 Utilizing Instagram's latest features, like Reels, and engaging with your audience through simple actions like sending weekend messages, can significantly boost your organic reach and engagement.

Resources

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Archive 4: 2020-2023

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