Archive 4: 2020-2023

770: Listening, Adapting, Appreciating: Master Your Team Communication Skills with Meredith Bell

February 15, 2021

Why is effective communication very important in the workplace? According to general consensus, the #1 issue identified in every workplace is always the lack of effective communication. Whether it’s co-workers or talking to clients, it’s the pain of ineffective communication that always gets in the way..

Meredith Bell is a communication expert and the co-author of the book "Connect with Your Team: Mastering the Top 10 Communication Skills." With over 30 years of experience working with her business partners, Meredith has a wealth of knowledge on effective team communication. Today, Meredith talks about the importance of active listening, accepting constructive feedback, and building strong relationships in the workplace.

Quotes

“Being fully present with someone is one of the greatest gifts that you can give another human being.” - Meredith Bell

“The more we try to look at multiple things at once, the more the brain becomes chaotic in terms of bouncing around.” - Meredith Bell

“If you waste time and energy telling yourself stories about why this person is criticizing you or why they are being negative, and instead say, ‘Hey, they're giving me some useful information,’ and take a more neutral position, it makes a world of difference in how the conversation goes.” - Meredith Bell

Takeaways

08:09 Effective communication skills, such as active listening and accepting feedback, are critical for building strong relationships and improving team dynamics.

10:58 Being fully present and focused during conversations, without distractions, demonstrates respect and strengthens connections.

14:09 Addressing communication issues directly, while providing support and patience, can lead to positive behavior changes and better collaboration.

21:51 Seeking and graciously accepting feedback, even if it's constructive, can help individuals and teams identify blind spots and make improvements.

23:57 Expressing appreciation and maintaining a neutral, problem-solving mindset can foster more productive dialogues and better outcomes.

28:33 Regularly reflecting on your relationships and proactively asking how you can improve them is a powerful way to strengthen connections and address any issues.

Resources

Podcast: Play in new window | Download (Duration: 29:16 — 27.0MB) | Embed

769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo

February 8, 2021

Are you looking to revamp your marketing results? Do you want to know the secret to getting the attention of the right audience who you want to sell your products to? If you believe that you have a product or service that causes transformation in others, be ready to teach someone to that same transformation and get the same results as you, and build a Power Tribe!

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.

Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!

Quotes

“Nobody really fails until they quit. My goal in talking to people is to help them understand that every time they fail, it's a step in a journey in a direction that they need to go.” - Mitch Russo

“It's best for the person who creates it to not only use it but also understand how customers are using it. I think it's important to stay involved in the beginning cycles, and then it's much easier to pass it off.” - Mitch Russo

“The obvious thing is that if you look at some of these code certifications, most people pay once, get certified, and they're done. We advise our clients to certify every year.” - Mitch Russo

Takeaways

07:13 Mitch created a coaching platform called Client Folio to streamline his own workflow and help other coaches manage their client sessions more efficiently.

14:25 Staying involved in the early stages of a new product or service is crucial to fully understand customer needs and ensure a smooth transition when handing off to others.

19:38 Certification programs can be a powerful way to generate multiple streams of recurring revenue for a business, by leveraging a network of certified partners as a sales force.

23:37 Building a sense of community and culture around a certification program can help ensure the right people are involved and that they support each other in a positive way.

29:00 Failure should be viewed as an opportunity to learn and pivot, rather than a reason to quit, as "nobody really fails until they quit."

Resources

Podcast: Play in new window | Download (Duration: 30:03 — 27.7MB) | Embed

768: Change Your Mind, Change Your Results, and Get What You Want Out of Life Shawn Shewchuk

February 2, 2021

For most of us, success seems to be very far of reach and completely evasive. We look around us and we see people getting what they want with left and right and achievements, living happily and fulfilling lives, but somehow you can’t help question yourself why it isn’t working and happening for you. What can YOU do to change your results?

Shawn Shewchuk is an international speaker, results coach, and the founder of Change Your Results, an agency that helps clients around the globe. He hosts the award-winning Results Radio broadcast and is also the author of Daily Motivation. Today, Sean talks about productivity and how to help people increase their results, emphasizing the need to take action instead of waiting for opportunities. He shares a personal story about working with renowned speaker and author Bob Proctor, highlighting the value of finding a mentor or coach to guide you when you don't know how to proceed.

Quotes

“You can choose what kind of day you want to have, the kind of wealth you want to have, the kind of business, career, and relationships you want to have. If you put the time, effort, energy, and in some cases, some money into that, it's going to happen.” - Shawn Shewchuk

“Jump off the building and grow wings on the way down. You need to make a decision.” - Shawn Shewchuk

“If you're truly going to be an entrepreneur, it's a risk. If you're risk-averse and do not want to take risks, full stop, period, don't become an entrepreneur.” - Shawn Shewchuk

Takeaways

01:51 Choosing to have a positive mindset and good days, even in the face of challenges, is crucial for success.

03:32 Surrounding yourself with the right people, whether mentors or coaches, can significantly impact your growth and results.

06:11 Letting go of the need to do everything yourself and delegating tasks is essential for increasing productivity and achieving freedom.

12:25 Taking risks and jumping into entrepreneurship, even if it's uncomfortable, can lead to significant growth and opportunities.

15:19 Seeking holistic coaching that addresses all aspects of your life and business can help you achieve lasting success.

24:07 Making the decision to take action and seek help, whether through a coach or other resources, is the first step towards achieving the changes you desire in your life and business.

Resources

Podcast: Play in new window | Download (Duration: 25:58 — 24.0MB) | Embed

767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn

January 25, 2021

One of the challenges in digital marketing strategy is to create a personalized approach to all clients. How can you possibly personalize an approach to all of your different customers? In this digital age, using social media and other online platforms can be a curse or a blessing to businessmen.

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.

Quotes

“Being able to market yourself online and promote what you're doing makes the world your oyster right now. People are understanding this more and more, and it completely lifts the geographical boundaries for a lot of businesses.” - Jason Osborn

“A lot of businesses that didn't pivot just went under. However, those that pivoted really well have seen their business soar.” - Jason Osborn

“If you can add value, people will see you as someone genuine, there to help and add value to them. When they have a clear understanding of the main thing you're able to help them achieve or solve, it changes the game for them.” - Jason Osborn

Takeaways

01:06 Businesses need to pivot their marketing strategies and embrace online platforms to succeed in the current global climate.

11:44 Providing value and building genuine relationships with potential clients is more important than just making sales.

14:14 Positioning yourself as a unique and specialized expert in your field can help you stand out in a crowded market.

15:19 Getting that first customer is about leading with value, having conversations, and understanding their needs, even if it means starting with a lower price point.

25:44 Patience and a long-term mindset are crucial when starting a new business or transitioning to online marketing.

Resources

Podcast: Play in new window | Download (Duration: 27:18 — 25.2MB) | Embed

766: Win the Hour, Win the Day to Escape the Grind of Time Management with Kris Ward

January 18, 2021

Do you struggle to use your time effectively? Whether your goal in your business is to make more money working fewer hours or get everything done that you have planned for the day, time management skills will play a key role in getting you there.

Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer.

Quotes

“Your business should support your life, not consume it.” - Kris Ward

“I would tell you that being a sufferpreneur, a solopreneur suffering, is like being someone watching sports on TV and thinking, ‘Oh, I'm an athlete.’ No, you're just watching sports.” - Kris Ward

“Why did you start your business? You didn't start your business to get trapped in admin work and work so many hours that your hourly pay becomes something not permissible by law.” - Kris Ward

Takeaways

05:24 Positivity and appreciation are crucial for maintaining a balanced life and business, even in the face of challenges.

07:54 Developing self-awareness about your work habits and hourly rate is crucial for identifying areas to improve efficiency and profitability.

13:05 Building a strong "win team" with the right systems and infrastructure is essential for freeing up time and resources for business growth and creativity.

17:22 Transitioning from being the sole operator to becoming the "maestro" who directs the orchestra is key for leveraging a team to support business growth and creativity.

19:24 Simplifying processes and delegating tasks, even with basic tools like screen captures, can help entrepreneurs transition from being a "sufferpreneur" to a more efficient and fulfilled business owner.

Resources

Podcast: Play in new window | Download (Duration: 21:30 — 19.9MB) | Embed

765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication

January 11, 2021

Is your podcast nearing death's door? Are you scrambling to find ways to spice things up? Fear not... the opportunity is here to breath new life to your dying podcast.

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.

Quotes

“The simple solution for where you're stuck right now is to keep moving, to keep going forward.” - Robert Plank

“Don't compare yourself to these big, huge, mega podcasters. There's a lot going on behind the scenes with them that you do not see or know about.” - Robert Plank

“You can create a podcast episode one time and enjoy benefits from it forever. Maybe in little doses from this social post, that social post, that email, and that tweet, but so many things piling up for months or years to come.” - Robert Plank

Takeaways

02:27 Adopting a "proof of concept" mindset can help podcasters start small and gradually build up their offerings, such as by selling ads at a lower price point.

03:26 Consistent podcast posting is crucial to avoid the "pod fade" phenomenon, where the average podcast dies after just six episodes.

12:17 Leveraging video and social media platforms like YouTube can expand a podcast's reach and visibility.

25:06 Creating podcast notes and social graphics can help repurpose content, improve search engine optimization, and increase engagement.

34:52 Following up with past guests and compiling best content into a mini-book or compilation can provide additional value and exposure for the podcast.

Resources

Podcast: Play in new window | Download (Duration: 36:48 — 33.9MB) | Embed

764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough

January 8, 2021

How do you get advertisers as a small podcaster? The Independent Podcast Alliance is a community built to achieve that endeavor lead by its Founder, Peter Clough. Podcasters are divided into four categories, the Behemoths, the Hobbyist, the Aspirants and the Enhancers. Let’s dive and assess together which category your favorite podcaster belongs to!

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.

Quotes

“I decided I'm going to form this alliance where we can all help each other grow, improve, and ultimately monetize our podcasts in various ways. Advertising is just one of the many ways to do it.” - Peter Clough

“If you are serving a niche, whether it is restaurants in Richmond, skiers in Vermont, or skiers on a particular slope on a particular mountain in Vermont, you can niche yourself down so that the people who are totally into you will find you.” - Peter Clough

“Don't make your goals too daunting, but don't make them too easy either.” - Peter Clough

Takeaways

06:00 Podcasters can be categorized into different groups, from the 1% who are well-known to the business-enhancing podcasters who use their shows to attract clients.

14:28 Building a community and actively participating in it can be more beneficial for podcasters than solely focusing on audience numbers.

16:00 Investing in quality audio equipment and editing can significantly improve the listener experience, even for smaller podcasts.

17:51 Having a content buffer and realistic release schedules can help podcasters maintain consistency and avoid burnout.

25:54 Leveraging existing networks and guest appearances can be an effective way for new podcasters to gain initial traction.

Resources

Podcast: Play in new window | Download (Duration: 26:38 — 24.6MB) | Embed

763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong

January 4, 2021

How can your business maintain its presence online?

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.

Quotes

“As a business owner, you want to be more visible and prominent. So, understanding the foundation of why customers go to Google in the first place is crucial.” - John Vuong

“People who click on ads versus those who find you organically have different customer profiles. The best type of customer is usually the one in control, seeking you out, rather than you pushing stuff at them.” - John Vuong

“Anything can be taught. You can be any profession, any trades, any person you want.” - John Vuong

Takeaways

01:33 Focusing on running a good business and understanding customer needs is the foundation for effective search engine optimization.

11:42 Hiring a professional for search engine optimization and digital marketing can be more cost-effective and efficient than trying to do it all yourself, similar to how hiring a skilled tradesperson can be more valuable than attempting DIY home repairs.

18:25 Owning your online presence, rather than just renting it, can provide a more sustainable and effective long-term strategy for local search engine optimization.

21:49 Educating and informing business owners about the benefits of local SEO, rather than just selling them services, is crucial for building trust and driving meaningful results.

24:38 Producing high-quality, informative content and positioning oneself as an expert in the local market can significantly improve online visibility and attract the right customers.

26:29 Delegating tasks to experts and working with the right partners can help business owners focus on their strengths and achieve greater success.

Resources

Podcast: Play in new window | Download (Duration: 27:05 — 25.0MB) | Embed

762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright

December 31, 2020

Are you in the digital marketing business? Do you find yourself still on the merry-go-round buying other people’s products and services and using those to market them when you can be investing on yourself and achieve so much more? Perhaps this is the time for your transformation. Don’t be afraid to invest in yourself and capitalize on your own abilities.

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.

Quotes

“Despite all the degradation we could verbalize, it inspired us to know that we could do better. With the digital age at our disposal, the opportunity to do better has never been greater.” - Gary B. Wright

“Once you have a brand identity, you now have niche specificity. You now have a specific niche group.” - Gary B. Wright

“Each individual has a product within them, but you have to take responsibility for it now.” - Gary B. Wright

Takeaways

01:47 Investing in personal brand identity is crucial in the digital age, as many people are still investing in other brands rather than building their own.

04:08 Establishing a personal brand before a business brand is essential, as it allows you to create niche-specific content and connect with your target audience.

09:44 Turning life experiences and challenges into valuable content can help build an authentic brand identity and create a return on investment.

14:01 Digital tools and platforms empower individuals to create and monetize their own content, providing an alternative to traditional employment.

22:29 Taking responsibility for personal branding and leveraging digital strategies can lead to success, financial independence, and positive impact on mental health.

32:41 Using personal experiences and knowledge to create valuable content can help resolve challenges and provide a "stocking stuffer" of digital brand identity for the new year.

Resources

Podcast: Play in new window | Download (Duration: 34:26 — 31.7MB) | Embed

761: Clients and Community: Grow Your Facebook Group with Landon Stewart

December 28, 2020

Struggling to make sales in your business? Couldn’t get clients with the current tools and strategies you are using? Then it is time to capitalize and invest on a method that has proven to work. Grow your very own wildly profitable, client getting Facebook Group, build thriving communities, and generate millions in your business. Revolutionize how you market yourself online.

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.

Quotes

“Our end goal with every single person joining the Facebook group is to get them having a conversation with us.” - Landon Stewart

“We use the content in the group to warm people up to our thinking. A lot of the mistakes we see people making with their content in their group involve a couple of things they are doing wrong.” - Landon Stewart

“If you've got other marketing going on elsewhere, consider a group. Get it started, and share your success stories and wins inside our clients and community.” - Landon Stewart

Takeaways

01:45 Building a successful Facebook group requires overcoming initial challenges and evolving strategies over time.

05:22 Using paid advertising can be an effective way to rapidly grow a Facebook group, but it requires a strategic approach.

15:12 Providing valuable content and nurturing relationships with group members is crucial for converting them into paying clients.

21:52 Integrating a Facebook group with other marketing channels, such as email and text messaging, can help maximize its impact.

31:03 Automating group management and lead nurturing processes can enable scalability as a group grows.

Resources

Podcast: Play in new window | Download (Duration: 33:15 — 30.6MB) | Embed

Archive 4: 2020-2023

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