Archive 4: 2020-2023

956: ClickMakers and MeasureBit: The Big Data Multi-Channel Marketing Takeover with Alex Makarski

August 16, 2023

Ever wondered how giants like Amazon, Google, and Facebook constantly stay ahead of the curve, delivering personalized experiences to their users and streamlining their operations? What if you could tap into the same secret sauce and supercharge your own business? The secret lies in their strategic use of big data, artificial intelligence, and machine learning – the hidden game-changers of the modern business world. Transform your business into a lean, agile, and highly competitive entity.

Alex Makarski is the Founder of clickmakers.io and co-Founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying, and decision-making. Certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, Alex and his team have managed millions of dollars in monthly ad spend for companies ranging from open-source software to lead generation, and from eCommerce to digital products. Listen, learn, and leverage these powerful technologies to drive innovative strategies, optimize operational efficiency, and create a competitive edge in your marketplace. Stay tuned!

Quotes

"Artificial intelligence is the term we like to kick around these days. However, I'm hesitant to use it because 'machine learning' is the correct way to refer to it." - Alex Makarski

“Good data goes way beyond these days. In the past, we were used to the cycle of planning a campaign, launching it, evaluating the results, adjusting, and then launching again. Now, many of these things happen within the campaign itself.” - Alex Makarski

“Don't be afraid to lean into your natural talents. I wish someone had smacked me 20 years ago and said, 'What are you doing? Lean back into that!'” - Alex Makarski

Takeaways

11:13 Properly training machine learning algorithms is crucial for effective digital marketing, as it allows you to "nudge" the algorithms in the right direction and avoid rewarding poor-quality leads.

18:41 Real-time data and instant conversion tracking are essential for understanding the performance of your marketing efforts and making informed decisions.

20:21 Embracing the shift to multi-channel advertising is necessary, as platforms like Google and Bing are increasingly blending different ad formats and inventory sources within a single campaign.

21:13 Adapting to the constant changes in the digital marketing landscape is key, as platforms often implement new rules and features that you have no control over.

24:03 Leaning into your natural talents and unique abilities can be more beneficial than trying to force yourself into a role that doesn't align with your strengths.

Resources

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955: A Symphony of Choices: Lead Teams, Set Goals, and Allocate Resources Through Insightful Leadership with Gerald J. Leonard

August 14, 2023

Strategies for decision-making and management play a crucial role in the success of any organization. Effective decision-making involves analyzing information, considering alternatives, and choosing the best course of action. Furthermore, adept management requires the ability to lead teams, set goals, and allocate resources efficiently. By implementing well-defined strategies for decision-making and management, businesses can enhance productivity, foster a positive work environment, and achieve their objectives with confidence.

Gerald J. Leonard is is the CEO of Principles of Execution (PofE), a Certified Minority Business Enterprise, and a return guest on the podcast. He is the author of an upcoming book called "A Symphony of Choices" which covers topics like mentorship, decision-making, project management, and workplace engagement. Today, Gerald shares his writing process, the importance of storytelling, and how he overcame personal challenges to grow as a person and professional.

Quotes

"When tough things happen, don't just go through them, grow through them." - Gerald J. Leonard

“Transformational change starts with transformational learning.” - Gerald J. Leonard

“People can be like crabs in a barrel, pulling you back. Find a new barrel of crabs that are much higher and doing better than you are.” - Gerald J. Leonard

Takeaways

01:32 Storytelling and engaging narratives can be powerful tools for conveying important business principles.

07:18 When faced with difficulties, focus on growing through them rather than just going through them.

12:30 Transformational change requires transformational learning - seek out coaches and support to help you learn and grow.

13:29 Manage your energy and take breaks when needed to stay productive and engaged.

26:39 Surround yourself with a supportive "barrel of crabs" that will lift you up, not pull you down.

Resources

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954: Thursday Labs: Create High-Quality Video Content with Jake Hurwitz

August 12, 2023

Companies new to creating video content tend just to make a simple video and post it online, wishing it would turn into revenue. Little do they know that creating video content is much deeper. The days when creating content for content's sake are over. To succeed in digital marketing, you first need to gather information such as the target customer, then create a funneling strategy, go through the process, and ultimately make revenue.

Jake Hurwitz is the Founder of Thursday Labs, a digital content creation and marketing studio. With over a decade of experience in the industry, Jake has helped numerous startups and businesses develop effective content strategies to drive revenue. Today, Jake discusses the concept of working backwards from your ideal customers to create targeted, high-quality content that captivates and converts, rather than simply producing content for the sake of it.

Quotes

"The point at the end of the day is to drive revenue. What most companies are getting wrong, or not even thinking about, is working backwards. How do we first identify who our ideal customers are?" - Jake Hurwitz

“It's good to test general conversion rates, but serious growth, long-term loyalty, and sustainability come from much more than that.” - Jake Hurwitz

“Some companies are not pushing their product or just telling great stories. They're not selling the product; they're selling the lifestyle their product enables.” - Jake Hurwitz

Takeaways

01:12 Effective content marketing requires working backwards from your ideal customers to create targeted, high-quality content that drives revenue.

06:34 Producing a high volume of diverse, engaging content across multiple channels is more effective than relying solely on paid advertising.

10:02 Embracing a long-term, sustainable growth mindset is crucial for building a successful content marketing strategy.

16:41 Prioritizing enjoyment and passion in the content creation process can lead to greater success and impact.

18:54 Taking action and seizing opportunities, even when they seem daunting, can be the key to unlocking personal and professional growth.

Resources

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953: Connected Investors: Tips on Being a Great Entrepreneur, Real Estate Investor, and Creator with Ross Hamilton

August 11, 2023

Oftentimes, new entrepreneurs find it difficult to sell their products and services. Why? Because their marketing strategy is flawed. Before starting a product, plan how your marketing will go first. Beginning in marketing will enable you to hook customers and clients into buying your product so that your product is ready when it comes out. This technique will surely boost you up in having a successful entrepreneurial career.

Ross Hamilton is the retired founder of Connected Investors, a real estate investors marketplace and community platform that can help you connect with other investors and achieve financial freedom through real estate. Ross is an expert in real estate techniques, micro-flipping, and marketing. Now, he is focused on the non-profit industry in affordable housing. Tune in as Ross shared about his journey to becoming a successful real estate investor, as well as marketing tips and how to be a great entrepreneur. Don’t miss out on this episode!

Quotes

"No matter what product you have, if you can't market it, then you don't even have a product." - Ross Hamilton

“Being an idea person is a blessing, but it's also a curse. You have to know yourself. Every company needs that 'crazy idea' person, but often, those ideas can just flicker around and never really come together.” - Ross Hamilton

“The secret to being a good entrepreneur is having good habits. I use a 12-month habit planner religiously and daily.” - Ross Hamilton

Takeaways

01:32 Building relationships with influencers and creating a network can be a powerful marketing strategy.

03:57 Selling a product before creating it can help build accountability and test the market.

13:01 Redefining the market by creating a new category can be an effective way to differentiate.

16:59 Asking the right questions can help you find solutions and new opportunities.

23:27 Establishing daily routines and habits, especially at the start and end of the day, can significantly contribute to an entrepreneur's success.

Resources

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952: Creative Business Company: Get a Fresh Perspective on Branding and Empowered Marketing with Faisal Siddiqui

August 9, 2023

Branding and marketing can sometimes feel like a vast, nebulous universe that's waiting to engulf you. You're constantly hearing about the need to create a strong brand image, unique value proposition, or engaging marketing campaigns, but it can seem like a foreign language. It's easy to feel overwhelmed, especially when success in the business world often seems inextricably linked to strong branding and effective marketing. However, remember that branding and marketing aren't monoliths. They're malleable, adaptable, and they need to fit your business and not the other way around. It's about communicating your business's values and unique offerings in a way that resonates with your target audience. It's a journey to learn, adapt, and grow as your business does.

Faisal Siddiqui is the founder of Creative Business Company and a board-level strategist who works with Fortune 10 companies, startups, and nonprofits. He is on a mission to make brand marketing more accountable and effective for all. Today, Faisal discusses the key differences between brand marketing and performance marketing and also shares his thoughts on the challenges of relying solely on performance marketing and the benefits of incorporating brand marketing strategies.

Quotes

"95 percent of a business's lifetime customers will come from people who may buy from you in the future but aren't ready to buy right now." - Faisal Siddiqui

“The way we like to think about brand marketing is that it's about engaging with the customer before they're ready to buy.” - Faisal Siddiqui

“On the marketing side, instead of targeting specific ad keywords, you should focus on targeting people within a specific category.” - Faisal Siddiqui

Takeaways

03:36 Performance marketing, while effective for short-term sales, can become very expensive as you compete with others for the same keywords and customers who are ready to buy.

06:33 Brand marketing is about engaging with customers before they are ready to buy, using a soft sales message to build awareness and familiarity with your company.

10:08 In B2B, brand marketing should focus on providing unique insights and getting the client to think about their industry in a different way.

18:16 It's important to have a strong lead capture and nurturing process in place to turn brand marketing interest into sales opportunities.

21:18 Starting your entrepreneurial journey earlier can be beneficial, as it takes time to develop the right mindset and overcome bad habits.

Resources

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951: Do Good Work: Shift Your Mindset to Scale Your Business and Reach Your Goals with Raul Hernandez Ochoa

August 7, 2023

You're looking to transform your business into a scalable machine and design a high-profit digital marketing agency? Start with a clear vision and strategic plan. Define what scalability means for your business, and map out your journey to reach that goal. With the right strategies, your business can become a powerhouse in the digital marketing landscape.

Raul Hernandez Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth, and the author of “Productive Profits: The Founder’s Guide To Scaling Your Impact.” As an experienced entrepreneur and marketing expert, Raul shares his thoughts on how businesses can transform into scalable machines. Today, Raul discusses the common challenges faced by bootstrapped businesses, such as lack of clarity in their growth strategy and operational bottlenecks.

Quotes

"Focusing on small, daily tasks consistently, over time, in alignment with your goals, will help you reach them. Every goal is achievable—it's not just a dream; it can be turned into reality." - Raul Hernandez Ochoa

“You can't just speak whatever you feel in the moment if it's not going to be effective in supporting the other person listening to you. Be intentional with how you're approaching your days, how you're approaching your team, and compounding the effects by focusing on the right activities.” - Raul Hernandez Ochoa

“Success needs failure; failure is a prerequisite for achieving a level of success.” - Raul Hernandez Ochoa

Takeaways

01:18 Bootstrapped businesses often struggle with lack of clarity in their growth strategy and operational bottlenecks, which can be addressed by aligning the business's mission and product with its marketing and sales activities.

02:18 Successful business leaders must be willing to let go of control and empower their team to take on more responsibilities, in order to scale the business without sacrificing their personal life.

06:16 Focusing on the journey, rather than just the destination, and building consistent daily habits are key to achieving sustainable growth and success.

14:02 Embracing failure and using it as a learning opportunity is a prerequisite for achieving success, as long as it's the "good" kind of failure that leads to adjustments and pivots.

18:34 Connecting with the right people and continuously expanding one's knowledge through reading can be powerful strategies for personal and professional growth.

Resources

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950: Gray Dot SEO Digital Strategy Consultancy: Unlock Long-Term Business Growth from Data-Driven Analytics with Sam Torres

August 5, 2023

Digital strategy is an essential component for businesses seeking a competitive edge in the digital landscape. Leveraging data-driven insights empowers companies to make informed decisions, understand customer behavior, and optimize their online presence effectively. These solutions enable the identification of key performance indicators and the measurement of campaign success, leading to more targeted and impactful marketing efforts. By harnessing the power of data-driven analytics, organizations can adapt quickly to changing market trends, refine their strategies, and drive meaningful results in an ever-evolving digital world.

Sam Torres is the Chief Digital Officer and co-founder of the Grey Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, nonprofit organizations, and SaaS companies. Grey Dot Company also hosts the Opinionated SEO Opinions Podcast. Today, Sam shares how the Grey Dot Company uses a unique approach to blend creativity and technical skills to provide writing services and digital consumer intelligence insights to their clients. They use data from various sources, including social media platforms, to help their clients make informed decisions about product roadmaps, content programming, and market trends.

Quotes

"One of the things I love about SEO is that it's constantly evolving. What I do today is not what I did even a month ago, let alone 10 years ago." - Sam Torres

“Take the time to figure out who you are and how you want to lead. How you want to influence others is equally important. Authenticity is what will truly allow you to build a great team and have solid connections.” - Sam Torres

“Connections are the biggest part of your career. It's all about who you know and being in the right place at the right time.” - Sam Torres

Takeaways

00:43 Taking advantage of data from various sources, including social media platforms, can provide valuable insights to help businesses make informed decisions about product roadmaps, content programming, and market trends.

07:30 Understanding the nuances of word choice and how it can impact user intent is crucial for effective SEO and marketing strategies.

13:30 Embracing challenges and constantly evolving one's skills can lead to a fulfilling and rewarding career, as long as authenticity is maintained.

15:38 The rise of AI in the digital marketing landscape is creating a "bumpy ride" that requires businesses to be adaptable and vigilant in their approach.

18:56 Authenticity and self-awareness are essential for effective leadership and building strong connections within an organization.

Resources

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949: Gratitude At Work: Use Grateful Leadership to Defeat Problems and Negativity with Steve Foran

August 4, 2023

With all life's problems, challenges, and negativity, we may find living exhausting and irritating. Having this negative attitude can reflect in our actions, which can only cause more negativity. So how can you change into positivity? Simply be grateful. Be grateful for your life, the food you’ve eaten, the clothes you wear, your family, work, or anything else. Doing so will definitely bring positive changes in your life.

Steve Foran is the founder of Gratitude at Work, a company focused on helping organizations build happy, productive, and engaged cultures. He is also the author of the book "Surviving to Thriving: The 10 Laws of Grateful Leadership." Today, Steve talks about the importance of gratitude and how it can be a powerful tool for personal and professional growth. He shares his thoughts on negative attribution bias and the steps to develop a gratitude practice, including recording daily gratitude and consuming other people's gratitude.

Quotes

"Gratitude doesn't make the crap go away or make life's challenges disappear. What it does is put us in a mindset that allows us to better deal with them." - Steve Foran

“We deserve more. I believe gratitude is a tool that each of us can use to live the life we deserve.” - Steve Foran

“Gratitude, quite simply, is a practice that enables your brain, your mind, to see the good all around you that's always there.” - Steve Foran

Takeaways

01:14 Gratitude is a practice that enables the mind to see the good around us, which can help us better deal with life's challenges.

03:39 Awareness of our natural tendency towards negative attribution bias is the first step to developing a gratitude practice.

06:08 Consistently recording and consuming other people's gratitude can help rewire the brain and make it less likely to be controlled by negativity.

20:23 Gratitude can be a powerful tool for creating a positive, productive, and fulfilling work environment.

21:26 Sharing your big dreams with others can be a valuable step in achieving them.

Resources

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948: Ramarketing: Outsourcing and Digital Marketing In Pharmacies and Biotech with Raman Sehgal

August 2, 2023

In this developing world, the supply of resources and services is important. As such, agencies that provide service and support for companies, especially in the pharmaceutical and biotechnology sector, are needed. Through them, they can work to provide analysis, research, create a strategy, and many more, all just to aid companies to grow and be successful.

Raman Sehgal is the founder of Ramarketing, a niche digital marketing agency that specializes in the pharmaceutical and biotechnology supply chain. With over 20 years of experience in the industry, Raman is also the author of "The Floundering Founder" and the host of the "Molecule to Market" podcast. Today, Raman talks about his agency's unique approach to serving clients in the biotech and pharmaceutical sectors, calling attention to the importance of being meaningfully specific and building long-term relationships with customers.

Quotes

"If you chase the money, the money will never be enough." - Raman Sehgal

“The real growth and success I've experienced in business has probably come in the last seven or eight years, when we made the decision to pivot and really focus the company on niching down.” - Raman Sehgal

“For me, it's about making sure that, if I look back to my 20s and 30s, I remember to make time to breathe and enjoy life. The journey is genuinely the best part of it.” - Raman Sehgal

Takeaways

05:48 Understanding the specific needs and challenges of a niche industry is crucial for providing effective marketing solutions.

18:23 Embracing new technologies, like AI, can enhance productivity and output, but maintaining a human touch and brand differentiation is key.

20:08 Focusing on a narrow target audience and becoming an expert in their problems can lead to long-term client relationships and business growth.

23:51 Taking time for personal well-being and being present in the moment can lead to better mental health and a more fulfilling entrepreneurial journey.

28:56 Niching down and becoming meaningfully specific in your business offerings can help you stand out and better serve your target market.

Resources

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947: Build Your Online Empire: Unleash the Power of Personal Branding with Dylan Vanas

July 31, 2023

Marketing involves a comprehensive approach to identifying and satisfying customer needs through a range of strategies and activities. Successful marketing requires a comprehensive approach that encompasses various key elements. These include conducting thorough market research, crafting compelling communication strategies, establishing a strong brand identity, effectively distributing products or services, and fostering positive customer relationships.

Dylan Vanas is the co-founder of two successful companies, Mindful Agency and Agency Box. Mindful Agency helps people build their personal brands, while Agency Box assists other marketing agencies in automating and streamlining their businesses. Dylan has shared the stage with renowned figures like Gary Vaynerchuk and has built two eight-figure companies, and has been featured in dozens of publications including Inc, Entrepreneur, Yahoo, Fox, ABC, Influencive, and others. Today, Dylan talks about taking action and not getting stuck in the pursuit of perfection. He shares his personal experiences of finding the right balance between gathering information and taking the first step.

Quotes

"Knowledge isn't action. I have friends who have read three, four, or five times the number of books I've read but haven't achieved any tangible results in their lives." - Dylan Vanas

“The secret to success is simple: move forward every day, take action, and forget about everything else.” - Dylan Vanas

“You can learn while you earn, but more importantly, build a skill set and find someone whose life you can model yourself after.” - Dylan Vanas

Takeaways

01:11 Consistency and taking imperfect action are more important than striving for perfection when building a personal brand.

07:41 Focusing on adding value to others, rather than just making money, is the key to scaling a business.

18:09 Using other people's audiences through joint ventures, podcasts, and speaking engagements can be a powerful way to grow your own brand.

21:03 Maintaining a mindset of personal accountability and seeing yourself as a creator, not a victim, is crucial for achieving success.

23:18 Surrounding yourself with mentors and being willing to learn from others, even if it means not being the top dog, can lead to significant personal and professional growth.

Resources

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Archive 4: 2020-2023

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