Archive 4: 2020-2023

946: On The Map: Maximize Your Law Firm’s SEO Efforts with Kristaps Brencans

July 29, 2023

Local SEO tracking is the key to optimizing your online presence in the legal industry. By creating relevant content with targeted keywords, you can attract potential clients and establish your firm as an expert in your practice areas. Utilizing lead tracking tools can help you gauge the effectiveness of your efforts and adjust your strategy where necessary. To stay ahead of the competition, it's important to stay up-to-date on the latest trends and techniques in local SEO and continue to adapt your strategy accordingly.

Kristaps Brencans is the host of Law Firms On The Map Podcast and CEO of On the Map, a full-service law firm digital marketing agency. With over 14 years of experience in the industry, Kris has a deep understanding of the unique challenges and opportunities faced by law firms when it comes to digital marketing. Today, Kris shares his insights on the different categories of law firms, the importance of search engine optimization (SEO) and content creation for law firms, and the strategies his agency uses to help their clients succeed in the highly competitive legal industry.

Quotes

"In the local SEO space, there aren't that many searches. It's not like buying basketball shoes, where there are millions of searches a month. These are relatively limited searches." - Kristaps Brencans

“SEO is a lot about production. We understand where you stand against your top competitor and provide a cost analysis based on how much it would cost you to fill those gaps.” - Kristaps Brencans

“SEO is kind of like investing. You know how long you've been holding certain stocks and building your investment portfolio. This skill compounds over years as you build more websites. Each year, I just feel like we're getting smarter as a collective.” - Kristaps Brencans

Takeaways

01:56 Law firms need to specialize in specific practice areas and tailor their digital marketing approach accordingly.

10:16 Building a content bank with in-depth, supporting content is crucial for establishing topical authority and ranking for competitive keywords.

14:03 Tracking leads and optimizing the client intake process is essential for converting website visitors into paying clients.

21:42 The local SEO landscape is rapidly evolving, with Google's increasing control over map results and ad placements requiring a shift in strategy.

35:01 Patience and a long-term mindset are necessary when investing in SEO, as the benefits compound over time.

Resources

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945: Pearl Lemon: Dominate Your Brand’s Online Space Through Search Engine Optimization with Deepak Shukla

July 28, 2023

In this current era where most things now revolve online, businesses need to keep up their game and ensure their space in the online world. However, with numerous brands competing for a spot, being able to stand out is difficult. Therefore, with the help of search engine optimization, businesses have a way to attract people’s attention and spread their brand’s name wide.

Deepak Shukla is the CEO of Pearl Lemon, a digital marketing agency. He is a seasoned expert in search engine optimization (SEO) and has been helping businesses improve their online presence for years. Today, Deepak shares his personal take on SEO, discussing how it has evolved from a purely keyword-based approach to a more holistic focus on building a strong personal brand and online reputation. He talks about the importance of expertise, authority, and trustworthiness (E-A-T) in the eyes of search engines, and how businesses can take advantage of this to stand out in a crowded online landscape.

Quotes

"SEO is the modern-day version of reputation management. I think it's really important to control people's perception of you. It's an expansion, and at its simplest level, a walking resume that works for you." - Deepak Shukla

“Experience is about longevity, time in the game, and historical data and reference points. It's more difficult for anyone setting up to position themselves as an expert to falsify.” - Deepak Shukla

“It begins with having one source of great content, which you as the marketer, content creator, or producer need to manage. Find the medium that makes sense for you, and definitely focus on that.” - Deepak Shukla

Takeaways

01:36 SEO has evolved from a purely keyword-based approach to a focus on building a strong personal brand and online reputation.

05:53 Expertise, authority, and trustworthiness (E-A-T) are crucial factors that search engines consider when evaluating the credibility of online content and entities.

17:29 Updating and maintaining a professional online profile, such as a LinkedIn account, can be a valuable first step in establishing a strong digital footprint.

23:23 Partnering with a specialized agency can provide the expertise and resources needed to effectively manage and optimize an individual's or a business's online presence.

30:41 Understanding the importance of building a consistent personal brand and online presence from an early age can significantly impact one's future trajectory and opportunities.

Resources

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944: Melody Clouds: Unlock Relaxation and Heal Using Binaural Beats with Wayne Altman

July 12, 2023

Finding moments of peace and tranquillity has become increasingly challenging in our fast-paced and chaotic world. Fortunately, technological advancements have brought us innovative solutions to combat stress, anxiety, and various mental and physical ailments. One such groundbreaking technique is binaural sound therapy, a powerful tool that harnesses the potential of sound frequencies to promote relaxation, focus, and overall well-being. Binaural sound therapy involves using specially designed audio tracks that deliver unique frequencies to each ear, stimulating the brain to create a third frequency. This phenomenon, known as binaural beats, produces various effects on the mind and body, offering a natural and non-invasive approach to healing and self-improvement.

Wayne Altman is a seasoned entrepreneur with an impressive resume. He has owned 14 online businesses and has traveled to 19 countries. Wayne is also the founder of Melody Clouds, a subscription-based website and app that offers over 8,000 hours of binaural beats, guided meditations, and solfeggio frequencies to help users relax, focus, and improve their sleep. He also written the book, "When Bad Credit Happens to Good People: Secrets to Fix Your Credit in Minutes." Today, Wayne discusses the healing and beneficial effects of this technology, explaining how it can be used to address a variety of issues, such as tinnitus, PTSD, and weight loss.

Quotes

"Not only do we have nature sounds, we are also adding the ability for our customers to create their own environment." - Wayne Altman

“You are always going to have naysayers. There will always be people who give you 'advice,' and 99% of the time, it's going to be negative.” - Wayne Altman

“Don't let anybody tell you not to do something when it comes to achieving your dreams or goals.” - Wayne Altman

Takeaways

03:37 Binaural beats and solfeggio frequencies can be used to address a variety of issues, such as tinnitus, PTSD, and weight loss.

10:01 Experimenting with different audio options is key to finding the personalized solution that works best for each individual.

19:41 Melody Clouds offers a wide range of audio content, including 8,000 hours of binaural beats, guided meditations, and solfeggio frequencies, as well as audiobooks and nature sounds.

28:09 The Melody Clouds app is designed with user privacy in mind, blocking third-party data collection while in use.

31:18 Pursuing one's goals and dreams requires perseverance and the ability to ignore naysayers and negative advice.

Resources

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943: Humony Leadership to Achieve Better Decisions, Better Thinking, and Better Outcomes with Steven Howard

July 10, 2023

Creating harmony in human workplaces is crucial for promoting productivity and job satisfaction. This can involve fostering an environment of positivity and mutual respect, while also providing opportunities for growth and development. Encouraging open communication, collaboration, and a healthy work-life balance can also help to create a more harmonious workplace. Ultimately, creating a positive workplace culture requires a joint effort from both leaders and employees, and is essential for promoting overall well-being and success.

Steven Howard is a keynote speaker, leadership coach, and an award-winning author of 22 business leadership and professional development books, including “Humony Leadership.” He is passionate about the concept of "human leadership," which stresses the need for leaders to create workplaces of well-being and harmony. Today, Stephen explains what “humony” is and discusses harmony in the workplace and how it can be achieved through a shift in mindset from managing people to leading them. He shares his personal experiences on the challenges of overcoming negativity and building trust within teams.

Quotes

"We need to move away from a cynical and negative mindset and demonstrate the right way to do things." - Steven Howard

“If the leader doesn't have trust, or the people don't trust the leader, it doesn't matter what else they do.” - Steven Howard

“Being very specific and concrete in how we monitor progress of any work activity is really important. That's the difference between being a good leader and a great leader.” - Steven Howard

Takeaways

03:32 Effective leadership requires a mindset shift from managing people to leading them.

05:19 Mentoring and empowering employees to make their own decisions can boost their confidence and competence.

07:55 Eliminating negativity and cynicism, starting with oneself, is crucial for fostering a positive work environment.

15:03 Building trust and open communication are foundational for creating harmony in the workplace.

22:57 Clearly communicating expectations, progress, and feedback on a regular basis is essential for successful team collaboration.

Resources

Podcast: Play in new window | Download (Duration: 24:54 — 34.4MB) | Embed

942: Gordian Business Solutions: The Secrets to Remote Teams, Company Culture, and Business Investing with Rob Buffington

July 7, 2023

As a business owner, you have to focus on your business so it will grow continuously. Having support allows you to concentrate on the more important aspects of your business. But what should you look for in a company if you're trying to expand and want to buy a business so you can bundle your existing business with it as a service?

Rob Buffington is an experienced consultant who specializes in managing mid-sized businesses and providing vendor services. As the founder of Gordian, Rob shares his approach to acquiring and consolidating established companies, focusing on service-based and white-collar businesses. Today, Rob provides insights on his criteria for identifying successful acquisition targets and the importance of being dynamic and realistic when growing a business through strategic purchases.

Quotes

"I made a rule about eight or nine years ago after winding down a cleaning company. I realized I could never run a company if I couldn't do every single job myself." - Rob Buffington

“The truth is, more people achieve success by grinding away a little bit every month rather than doing it overnight.” - Rob Buffington

“Find something you're good at, something you like, and find a way to do it better. You do that, and you'll succeed.” - Rob Buffington

Takeaways

02:57 Focusing on service-based and white-collar businesses with low fixed costs can provide a more stable and manageable path to growth compared to riskier ventures.

07:58 Maintaining a balanced perspective, planning for both the best and worst-case scenarios, is crucial when acquiring and integrating new businesses.

13:26 Building a diversified portfolio of complementary businesses that can support and benefit from each other's services is a strategic approach to sustainable growth.

18:01 Consistency and a steady, incremental approach to business development, rather than chasing overnight success, is more likely to lead to long-term financial security.

22:33 Finding a common, established business and doing it "uncommonly well" is more likely to lead to sustainable success than chasing the latest fads or get-rich-quick schemes.

Resources

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941: MBX Making Business Connections: The Secrets to Prospecting, Networking, and Building Business Connections Mompreneur Blaney Teal

July 5, 2023

Making business connections is key to opening up new opportunities and growing your professional network. Networking events, conferences, and social media platforms can all provide ways to connect with like-minded individuals and potential partners. Building relationships through genuine conversations and offering value to others can help to establish trust and foster long-term relationships. Staying organized and following up with contacts can also help to solidify connections and increase the chances of future collaborations.

Blaney Teal is the founder of Making Business Connections (MBX), a premier networking organization, and the host of The Frugal Techie Podcast. She is also the founder of the Next for Success Accelerator Academy. Today, Blaney discusses the importance of networking, sharing her insights on the do's and don'ts, as well as best practices for making the most of networking events, whether in-person or virtual.

Quotes

"Don't approach it with a small mind. Instead, go there with an abundance mentality." - Blaney Teal

“Just remember: done beats perfect, because you can always go back and tweak it later.” - Blaney Teal

“If you don't do anything, you've got zero. But if you at least make an effort and try, even if it isn't perfect, you'll still see results.” - Blaney Teal

Takeaways

06:20 Networking is about building relationships, not just making sales. It's important to attend events with an open mind and an abundance mentality, rather than a small-minded, competitive attitude.

16:52 Follow up with the most promising connections from a networking event, but don't feel obligated to follow up with everyone. Focus on the 2-3 people you connected with the most.

20:09 Being authentic and real, both in-person and online, is crucial for building trust and meaningful relationships through networking.

22:43 Virtual networking can be just as valuable as in-person events, as long as you find the right platforms and events that resonate with you. Don't dismiss virtual networking opportunities.

31:55 Adopting a "done is better than perfect" mindset can help you take action and make progress, rather than getting stuck in the pursuit of perfection.

Resources

Podcast: Play in new window | Download (Duration: 34:48 — 48.0MB) | Embed

940: Battlbox And Carnivore Club: Insights About Creating Unique Customer Expectations and Experiences In The E-commerce Frontier With John Roman

July 3, 2023

The world of e-commerce is a vibrant and ever-evolving landscape, filled with countless success stories and valuable lessons for aspiring entrepreneurs. It is a realm where adaptability and innovation are key, as businesses must constantly navigate the ever-changing landscape of customer expectations, emerging technologies, and evolving market trends.

John Roman is an experienced Executive and Board Member, a strong sales and marketing professional, and the CEO of BattlBox and Carnivore Club. Battlbox has grown exponentially since its launch in 2015, and John has an impressive background in the e-commerce industry. Today, John talks about building a strong community and engaging with customers on a personal level. He shares his story about Battlbox's success, including their focus on content creation and their unique approach to testing and approving products for their subscription boxes.

Quotes

"The secret sauce isn't necessarily a secret, but it's hard to execute. And that is: community." - John Roman

“If you have a great business and you're advertising on one platform, at least try the other ones. They might not all work, some may, but you have to diversify.” - John Roman

“In order for you to win, others don't have to lose.” - John Roman

Takeaways

01:33 Building a strong community and engaging with customers on a personal level is crucial for e-commerce success.

09:00 Diversifying lead sources and advertising channels is essential to avoid relying on a single platform.

15:19 Scheduling time for important tasks and maintaining a structured calendar can help e-commerce business owners stay focused and consistent.

17:05 Celebrating milestones and creating unique experiences for loyal customers can foster deeper brand loyalty.

26:15 Adopting a mindset of abundance, where others' success doesn't diminish your own, can lead to more collaborative and rewarding business relationships.

Resources

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939: Inbox Army: Increase Your Profit Through Email Testing, Tracking, Marketing, and Automation with Chris Donald

June 30, 2023

Businesses have a marketing plan that serves as their way to connect with their clients or customers. Depending how it performs will affect the overall profits of the business. Thus, businesses have to put different marketing channels to ensure the continuous flow of people. If you wonder what is the most profitable marketing channel, worry not, as InboxArmy is there for you. Through email marketing, your profit will surely increase.

Chris Donald is the founder of InboxArmy, an email marketing agency that specializes in using data-driven strategies to turn around underperforming email accounts. With over 25 years of experience in the industry, Chris is considered an expert in the field of email marketing and automation. Today, Chris discusses the testing and measuring email performance, the risks of buying email lists, and the value of email as a nurturing channel rather than an acquisition channel.

Quotes

"Real email experts are excellent testers. Everyone's audience is different and everyone's goals are different." - Chris Donald

“Automations are your highest-performing engagement tools. However, people often treat them like a Ronco rotisserie—they set it and forget it.” - Chris Donald

“It's important that emails consistently provide value so that recipients keep coming back to open them. Focus on creating one or two pieces of really valuable content for your audience, rather than a ton of content.” - Chris Donald

Takeaways

00:55 Testing and measuring email performance is crucial, as audience preferences and goals can vary significantly.

02:46 Automation in email marketing does not mean "set it and forget it" - it requires regular monitoring and optimization.

10:11 Building an email list organically through lead magnets and opt-in forms is more effective than buying email lists, which can damage sender reputation.

13:07 Email is a nurturing channel, not just an acquisition channel, and should be part of a multi-channel marketing strategy.

27:41 Providing value and relevance to subscribers is key, as attention spans are shorter, and people are less likely to read lengthy email content.

Resources

Podcast: Play in new window | Download (Duration: 29:51 — 41.2MB) | Embed

938: Make Lemonade Niche Website Builder: A Digital Real Estate Adventure In Website Investing with Adam Smith

June 28, 2023

Recognizing the challenges faced by content publishers in the past, gone are the days when website owners had to settle for subpar solutions. Niche Website Builder is committed to offering comprehensive, high-quality services that are accessible and affordable to all. Whether you are an aspiring website investor or looking to expand your existing portfolio, Niche Website Builder offers the expertise and support needed to achieve your goals. By leveraging their deep understanding of website management and growth strategies, they provide valuable insights and actionable recommendations to maximize your Website's potential.

Adam Smith is the co-founder of Niche Website Builders, soon to be rebranded as "Make Lemonade". Today, Adam talks about the concept of "website investing", which he compares to real estate investing. He explains how people can buy existing websites, improve them, and then sell them for a profit, or hold onto them for the monthly income they generate. Adam also shares a success story of a client who grew a website to $40,000 in monthly revenue.

Quotes

"You don't need to know anything about websites or web development. You don't have to be a technical person to outsource all of this work if you want to get involved in this space." - Adam Smith

“Many people are unhappy with their financial situation or their current job and want to escape the rat race. When life gives you lemons, make lemonade.” - Adam Smith

“It's all about structuring your team effectively. Get the best people in the right places so you can focus on what truly matters to you.” - Adam Smith

Takeaways

01:08 Website investing is similar to real estate investing, where you can buy, improve, and sell websites for profit or hold them for monthly income.

05:28 Building a portfolio of websites can help mitigate the risks associated with website investing, such as Google algorithm updates or affiliate program changes.

13:55 Reverse-engineering the desired revenue and traffic levels can help determine the appropriate budget and resources needed to build a successful website.

16:30 Awareness of websites as a viable asset class is crucial, as many people are unaware of the potential for website investing.

24:06 Delegating tasks and building a team that can handle the day-to-day operations of a growing business is crucial for scaling and focusing on the strategic aspects of the business.

Resources

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937: Overcoming Your Life’s Hurdles: A Journey of Transformation with Life Coach AJ Vassar

June 26, 2023

I understand the skepticism around discussing problems. However, it's important to recognize that this isn't about focusing on negativity or lamenting life's obstacles. Embracing the challenges we face allows us to see their significant impact on our personal growth and development. Problems act as catalysts for growth, innovation, and ultimately, fulfillment. While society often promotes the idea of a problem-free existence as the ideal, true fulfillment is found through navigating and overcoming challenges.

AJ Vassar is the author of "Day Grades: From Homeless to Giving 5 Cars Away and Much More in Just 3 Short Years." Today, AJ discusses his passion for problems, explaining that the better the problems one faces, the better the life they can achieve. He shares his own journey of overcoming homelessness and the importance of reframing one's mindset towards problems as opportunities for growth and success.

Quotes

"Too often now, we shy away from problems and try to get rid of them completely. But what I've noticed in my life is that the better my life becomes, the better my problems are. So, I'll never be rid of all my problems." - AJ Vassar

“People don't realize that you don't get freedom; you afford freedom.” - AJ Vassar

“Every successful life should also have a successful accounting department that helps you understand your standards, raise your standards, and ultimately achieve the life you want.” - AJ Vassar

Takeaways

00:57 Embracing problems as opportunities for growth and success can lead to a better life.

08:55 Tracking personal productivity and progress through a system like "day grades" can help overcome emotional ups and downs.

20:10 Setting realistic financial goals, rather than lofty "millionaire" dreams, is key to achieving true freedom.

23:29 Consciously seeking out new problems to solve can open the door to more fulfilling and profitable work.

24:53 Applying business principles like accounting and data tracking to one's personal life can drive greater self-awareness and achievement.

Resources

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Archive 4: 2020-2023

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