Archive 4: 2020-2023

926: Ramsay Innovations: Tech-Enabled, Insights-Driven Financial Planning and Analysis for Agency Success with Jon Morris

April 21, 2023

In today's world, marketing and digital agencies play a crucial role in the growth and success of businesses of all sizes. These agencies have revolutionized the way brands communicate with their target audience, but they often face significant financial challenges that can impede their progress. Financial management is not always their strongest suit, and as a result, they often struggle to maximize profitability, generate cash flow, and scale their operations. However, this doesn't have to be the case.

Jon Morris is the founder and CEO of Ramsay Innovations, a company that helps businesses with budgeting, forecasting, and financial insights. Prior to Ramsey Innovations, John founded the digital agency RISE Interactive, which he grew to be one of the largest independent agencies in the world. Today, John shares his expertise on the importance of having a strong budgeting and forecasting methodology to help businesses spend their time and money more intelligently and effectively.

Quotes

"The idea is to identify the problems you want to solve and incorporate them into your plan. This way, you can budget accordingly and ensure you spend your time as intelligently as possible." - Jon Morris

“Take a data-driven approach to running your business by learning the metrics necessary for success.” - Jon Morris

“The idea is that it's not about the minutiae, but about ensuring you're prioritizing what's important. I always say that everyone has a strategic plan, whether they know it or not—it's reflected in what they choose to spend their money on.” - Jon Morris

Takeaways

00:37 Budgeting and forecasting are crucial for the success of a business, as they help business owners spend their time and money more intelligently and effectively.

01:51 Businesses should have clear goals for revenue, profit, cash, and infrastructure, and then create a detailed plan to achieve those goals.

10:08 Tying your budgeting process to your goal-setting exercise is key to ensuring you have the resources to achieve your objectives.

15:24 Understanding your gross margin is the most important financial metric for a business, as it determines whether you are making money and have funds to invest in growth.

20:40 Businesses need to have the courage to make tough decisions based on the data and metrics, even if those decisions are difficult emotionally.

Resources

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925: Better Than Data: Turn Raw Data Into Actionable Storytelling with JJ Reynolds

April 19, 2023

How are you enhancing your sales and lead pages? One of the things you should look for to track your business is data. However, the reality is that most of the time, data is boring which makes it challenging for humans to look at. Effective data utilization, however, will have a significant impact on your company's success.

JJ Reynolds is the founder of Better Than Data now turned Vision Labs, a digital marketing agency that helps businesses leverage data and analytics to drive growth. With a passion for data-driven decision making, JJ has built a successful career in the world of digital marketing, working with clients across various industries. Today, JJ shares his expertise on the importance of using data and analytics to improve sales and lead generation, rather than relying on guesswork and chance.

Quotes

"You want to take action because just watching the numbers go down isn't helpful. Knowing it's going in the wrong direction is cool, but what are you going to do about it?" - JJ Reynolds

“Nine times out of ten, posting a new blog, uploading a new video, or generating a new product is going to be more helpful than wallowing in the sense that you don't have anything.” - JJ Reynolds

“If others help myself, or if I tell you or someone else that you don't have that data currently due to a lack of traffic, it doesn't mean anything. Just push forward—hit publish, do more, and strive to improve as you progress.” - JJ Reynolds

Takeaways

01:44 Focusing on data-driven decision making is crucial for improving sales and lead generation, rather than relying on guesswork.

08:44 Understanding the intentions behind marketing efforts and aligning them with the actual outcomes is essential for identifying and addressing issues.

14:33 Regularly reviewing and optimizing website performance metrics, such as site efficiency, can lead to significant improvements in conversion rates.

17:47 Beware of vanity metrics that do not directly contribute to business growth, and instead focus on actionable data that can drive meaningful change.

22:38 When starting with limited data, it's better to take action and iterate based on the insights gained, rather than waiting for the perfect data set.

Resources

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924: The Giver Marketing Blueprint: Engage Your Audience Through Networking And Meaningful Conversations with Timothy Morgan

April 17, 2023

Have you been struggling with your marketing strategies? How can you step up your game and achieve your goal for your business? What do you want to see happen long term? How can you make an effective strategy? If you're struggling to attract new clients and appointments for your business or are overwhelmed or confused about how to do it, this episode is definitely for you!

Timothy Morgan is the founder of Giver Marketing, a marketing coaching and consulting firm that helps causes and companies shape culture for good. With a background in nonprofit leadership and small business, Timothy has become known as the "highest rated reviewed marketing coach in the country." Today, Timothy talks about his unique approach to marketing, which focuses on four key areas: branding, visibility, promotion, and nurturing.

Quotes

"The gold is in the follow-up. That last piece becomes your real moneymaker once your systems are really dialed in." - Timothy Morgan

“Our big vision for the Giver Marketing Network is to help causes and companies shape culture for good using our marketing superpowers.” - Timothy Morgan

“People love to do business with those they know, like, and trust.” - Timothy Morgan

Takeaways

00:55 Developing a strong brand identity and origin story is crucial for building a memorable and impactful marketing presence.

08:31 Consistent promotion across multiple channels, with a focus on providing value to the audience, is essential for effective marketing.

21:33 The nurturing and follow-up process is a critical component of marketing, often overlooked, but can be a significant driver of revenue and impact.

24:50 Avoiding the temptation to project your own personality onto your audience and instead tailoring your approach to different personality types is important for effective marketing.

27:00 Thoroughly evaluating your product or service, setting long-term goals, and taking a consultative approach with marketing professionals can lead to more successful marketing outcomes.

Resources

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923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima Gardideh

April 14, 2023

Advertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many of them really invest as much in their advertising as they do in revenue from their brands. Nonetheless, businesses should be dissatisfied with the return on their advertising investments. Less than a quarter of all advertising initiatives have any sustained impact on sales, and only around a third of all ads have a major immediate impact.

Nima Gardideh is the Co-Founder, President, and CTO of Pearmill, a tech-powered growth studio that combines creative artistry with precision digital marketing. With years of experience in the industry, Nima has developed a deep understanding of the science behind successful advertising campaigns. Today, Nima discusses the importance of systematizing the creative process, the value of data-driven decision making, and the challenges of staying ahead of the competition in the ever-evolving digital landscape.

Quotes

"The reason we are successful is not just because of the data or the people we have, but because we are very good at running this process." - Nima Gardideh

“A marketer's job is essentially to show someone what is available. It's interesting because I have a Marxist upbringing, and now I run a company, which is quite paradoxical.” - Nima Gardideh

“The way we think about it is: can we work on the best products and do our job in this ecosystem, to provide the customer with the best options and inform them, so that they make the best economic decision.” - Nima Gardideh

Takeaways

00:38 Systematizing the creative process is crucial for scaling a growth marketing agency.

09:24 Data-driven decision making and patience are essential for consistently learning and improving performance.

12:06 Staying ahead of the competition requires a proactive approach to monitoring market trends and insights.

15:46 Partnering with clients long-term allows agencies to provide deeper expertise and tailored solutions.

23:54 The role of a marketer is to showcase the best available options, not just to convince customers.

Resources

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922: Invest in Short Term Rentals, Become An Airbnb Pro And Enjoy Passive Income with Jeremy Werden

April 12, 2023

In recent years, investing in vacation properties, boat rental businesses, and private equity has become an increasingly popular way for investors to diversify their portfolios and generate passive income. With the rise of the sharing economy and the growth of digital platforms, more people than ever before are gaining access to these investment opportunities.

Jeremy Werden is a 26-year-old full-time Airbnb investor, Founder of INVESTSTR, and the Founder of BNBCalc, a software product he created to help other short-term rental investors analyze properties and maximize their profits. After graduating college in 2019, Jeremy started a boat rental business and quickly expanded into Airbnb property management. Today, Jeremy shares his entrepreneurial journey and the strategies he uses to manage multiple businesses, including hiring virtual assistants and focusing on automation.

Quotes

“I live the life I want to live. I can choose to do new things or not. I have a lot of freedom, and obviously, there are pros and cons to everything in life.” - Jeremy Werden

“Being true to yourself is very important. It's a high-level concept, but it boils down to knowing who you are and being cognizant of your own strengths and weaknesses.” - Jeremy Werden

“Hard work beats talent when talent fails to work hard. Being smart or gifted at something gives you an advantage, but if you don't go through the process and put in the hours, you're just not going to be successful.” - Jeremy Werden

Takeaways

01:49 Diversifying your income streams and exploring multiple business opportunities can provide financial security and freedom.

05:47 Automating repetitive tasks and delegating responsibilities to a team allows entrepreneurs to focus on high-impact activities.

12:49 Understanding your strengths, weaknesses, and communication style is crucial for effective leadership and team management.

21:11 Approaching a new business venture with a structured, step-by-step strategy can make the process more manageable and increase the chances of success.

27:14 Preparation and hard work are essential for success, regardless of natural talent or abilities.

Resources

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921: Short Book Formula: Write a Book In 6 Weeks To Attract Ideal Clients Using The Ultimate Business Card with Paul McManus

April 10, 2023

It's an achievement and a big deal to write your first book. However, book writing is not simple. Writing a book requires a lot of commitment and perseverance. But have you considered writing a short book? It may be designed to be read in an hour or less, and you can use it as both a marketing tool and a sales tool. But what are some of the core strategies or principles that may help you in your book-writing process?

Paul McManus is the founder of More Clients More Fun LLC, and the host of the Million Dollar Producer Show. As an expert in authority marketing, Paul has helped over 50 finance professionals become authors through his short book writing process. Today, Paul shares his insights on the key principles of writing a short, focused book that can be used as a powerful marketing tool to attract your ideal clients.

Quotes

“Oftentimes, when you talk to people, they say, 'I have so many ideas, I can talk about 20 different things.' That's great, but how are you going to attract an audience around that? It's too wide, too dispersed.” - Paul McManus

“We all need fresh eyes, a second opinion, and someone to guide us through the process of getting the best out of ourselves.” - Paul McManus

“It's costing you a lot of money if you don't have a book. In my estimation, $9,000 is a very small investment in building the business you dream about, which is being able to create and attract your ideal clients consistently.” - Paul McManus

Takeaways

05:23 Keeping your book short (around 10,000-12,000 words) and focusing on a specific problem for a specific audience is key to creating an effective marketing tool.

06:52 Incorporating client stories and examples into your book can help engage readers and demonstrate your expertise.

08:07 Positioning your book as both an educational resource and an invitation for readers to reach out to you can help turn it into a powerful sales tool.

22:16 Having a collaborative writing process and getting help from others can overcome challenges like impostor syndrome and ensure you create a high-quality, effective book.

25:46 Investing in creating a book can be a valuable long-term marketing strategy that helps you attract and convert your ideal clients.

Resources

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920: Ascend Ecom: Invest, Build And Scale A Sustainable E-Commerce Asset With Will Basta

April 7, 2023

About four years ago, a lot of these so-called automation companies started popping up that had a lot of big promises about essentially building you an Amazon business, running it for you, and then splitting the profits, which sounds great on the surface. But what happens if there is a slowdown in getting the product listed? There are inventory risks, you can't control buying trends necessarily all the time. Additionally, you have no control over when Amazon will enter the market, gather that information, invest all of its resources, and then undercut your price, causing your product to stay on the market for a long time. So how can you solve that problem?

Will Basta is the Co-Founder of Ascend Ecom, an ecommerce investment management company that helps build and scale sustainable ecommerce assets worth up to 3-10x your investment in 24-36 months. With a background in tech startups and early experience with Amazon, Will saw an opportunity to improve upon the "automation" ecommerce companies that were popping up. Today, Will talks about his approach to ecommerce investing, focusing on mitigating risks, leveraging scale, and building long-term value for his clients.

Quotes

“Every Amazon business, even if opened by an entity, must have an individual behind it initially. They are essentially pieces of real estate.” - Will Basta

“Diversification is a huge thing. It's how you get through economic hard times.” - Will Basta

“We make moves quickly and take action swiftly, which has a significant impact on the overall return for the business.” - Will Basta

Takeaways

02:58 Reverse-engineering a business model by experiencing it firsthand as a customer can uncover hidden inefficiencies and opportunities for improvement.

07:44 Diversifying investments, whether in ecommerce or real estate, is crucial to mitigating risks and weathering economic challenges.

17:07 Prioritizing integrity and transparency in business operations can build long-term trust and success with clients.

18:41 Acting quickly on opportunities, while maintaining a thoughtful approach, can significantly impact a business's growth and returns.

21:16 Continuously learning and exploring new ideas, even outside one's immediate field, can open up unexpected avenues for personal and professional development.

Resources

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919: PitchDB: Master Podcast Guesting By Connecting Directly With Podcasters, Event Organizers, Local Associations and The Press with Ron Story, Jr.

April 5, 2023

The podcast industry has been prominent these days. It can be used for sharing stories, experiences, tips, and even promotion. Are you someone who wants to be on a podcast, but you don’t know how? Are you someone starting up a podcast but having a hard time in promoting them?

Ron Story, Jr. is a full-time entrepreneur with over 20 years of experience. He is the founder of PitchDB, the world's largest podcast search engine with nearly 3 million hosts. Today, Ron discusses the importance of cold emailing and outreach, the efficiency of podcast guesting, and the power of taking action instead of living in fantasy.

Quotes

“I kind of look at sales very similarly to dating. I mean, my girlfriend and the mother of my child—I never put up a website to meet her. I went over and talked to her.” - Ron Story, Jr.

“If you don't put yourself in a position to be rejected, you'll never put yourself in a position to be accepted.” - Ron Story, Jr.

“My biggest advice for everyone is to just get started. It might start off slow, but it gets better. Compound interest improves over time.” - Ron Story, Jr.

Takeaways

03:09 Approaching business relationships like personal relationships, with authenticity and a focus on providing value, can lead to better outcomes.

10:26 Podcast guesting is an efficient and effective way to reach a large audience without significant time investment.

11:42 Taking advantage of the success and audience of others in your industry can be an efficient way to identify and connect with relevant podcast hosts and opportunities.

19:56 Investing in yourself and your own promotion can amplify the reach and impact of your podcast appearances.

27:38 Starting early and taking consistent action, even if imperfect, is better than waiting for the "perfect" time, as regret over missed opportunities often grows over time.

Resources

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918: Smart Panda Labs: Bridge the Gaps In Your Digital Customer Experience with Shamir Duverseau

April 3, 2023

Are you hoping to increase customer engagement and drive revenue growth by enhancing your digital experiences? As technology advances, new tactics and strategies are being developed to differentiate your business from the competition and offer customers unique experiences that will keep them coming back for more.

Shamir Duverseau is the founder of Smart Panda Labs, a company that helps businesses bridge the gaps in their digital customer experience. With a background in the corporate world, Shamir experienced firsthand the communication challenges between marketing and IT departments, which inspired him to start Smart Panda Labs. Today, Shamir discusses the importance of bridging this gap, the need for experimentation and iteration, and the common mistakes businesses make when trying to improve their digital presence.

Quotes

“There's been a lot of frustration in working with different partners throughout my corporate life. These partners often didn't fill the gaps we needed on the corporate side and failed to make the necessary connections between the various groups I work with.” - Shamir Duverseau

“A lot of times, it's about taking a step back and asking, 'What is important overall to the organization? What are the organizational goals? What are the priorities of the board, the CEO, the investors, or the stockholders?'” - Shamir Duverseau

“Marketers tend to throw money at problems, particularly by spending on advertising. It often feels like everything is seen as an advertising problem.” - Shamir Duverseau

Takeaways

00:54 Bridging the communication gap between marketing and IT departments is crucial for delivering successful digital campaigns and customer experiences.

02:08 Adopting an experimental mindset and embracing small failures is key to driving continuous improvement and innovation in digital marketing.

14:48 Aligning digital marketing efforts with the organization's high-level goals and objectives is essential for maximizing the impact and value of marketing initiatives.

16:00 Leveraging data-driven insights, industry best practices, and creative problem-solving can lead to impactful optimizations and improvements in the customer journey.

18:40 Companies that have a clear vision for their digital transformation but are unsure of the steps to get there are ideal candidates for working with Smart Panda Labs.

Resources

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917: Mint Performance Marketing: Accelerate Growth For Disruptive Brands Through Social-First Brand Performance Marketing with Daniel James

March 31, 2023

It's essential for businesses to stay on top of their marketing strategies with innovative insights and tactics that can elevate their brand. Successful companies focus on customer retention because acquiring new customers is expensive. The right channels can make a big difference in building brand loyalty. So, how can you keep your customers engaged and help spread the word about your business?

Daniel James is the founder and CEO of Flight Performance (formerly Mint Performance Marketing), a full-service performance marketing agency based in Los Angeles. Mint's mission is to accelerate growth for disruptive DTC and e-commerce brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email, and SMS. Today, Daniel tells us about fixing the "leaky bucket" on a brand's website before focusing on acquisition channels like paid ads.

Quotes

“Advertising gets people to the page, but it's the page that sells. If a page is slow to load, unclear about what you're purchasing, or doesn't make the purchase easy for the consumer, people are going to leave.” - Daniel James

“The variables of potential social platforms have been covered quite broadly. I see this evolving into more niche subsets within those social channels. They aren't just big social communities or networking sites these days; they're very creator-driven.” - Daniel James

“A large part of our job is to keep an eye on the future. First mover advantage is significant. Not everything will be super sticky, but testing and being there at the beginning of platforms is important.” - Daniel James

Takeaways

00:57 Fixing the "leaky bucket" on a brand's website should be the top priority before focusing on acquisition channels.

05:16 Developing a playbook for effective landing pages and understanding your target audience on a deeper level can significantly improve marketing performance.

18:21 The pace of change in the digital marketing landscape requires staying up-to-date and being a first mover on emerging platforms.

20:16 Profitability and customer retention should be the focus in e-commerce, not just rapid growth.

26:26 Taking risks and doing what makes you happy are important for entrepreneurial success.

Resources

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Archive 4: 2020-2023

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