Archive 4: 2020-2023

916: OmniConvert: Turn One-Time Buyers Into Lifetime Customers, Data Driven Growth, And Customer Value Optimization Through Stats and Analytics With Valentin Radu

March 29, 2023

Business is all about customers, and so you need to focus your aim on them. Sadly, many businesses are failing to give value to their customers, or not solving the problems inside their business that they should address instead of changing products. As such, retail companies should look for Customer Value Optimization, wherein planning, researching, identifying, and diagnosing are done to ensure customers will be valued. Meet OmniConvert, a company that will assist retail companies in creating smart marketing campaigns that matter to consumers.

Valentin Radu is the co-founder and CEO of OmniConvert, a SaaS company that provides growth solutions to hundreds of retail companies. With over 16 years of experience as an e-commerce entrepreneur, Valentin is also the author of the book on e-commerce called “The CLV Revolution.” Today, Valentin discusses the concept of Customer Value Optimization (CVO) and how OmniConvert's technology helps businesses improve their customer lifetime value by segmenting customers, understanding their pain points, and automating acquisition, onboarding, and retention strategies.

Quotes

“Acquiring customers who never return is no longer an option in today's market, where customer acquisition costs are so high.” - Valentin Radu

“The combination of recency, frequency, and monetary value leads to identifying what we call 'soulmates'—these are your golden goose customers.” - Valentin Radu

“Media companies and e-commerce gurus are misleading GM intrapreneurs and e-commerce professionals into thinking that spending more money on ads is the solution. However, it's really about maximizing value from your existing customers to reinforce acquisition efforts.” - Valentin Radu

Takeaways

00:47 Focusing on customer lifetime value, rather than just customer acquisition, is crucial in today's competitive e-commerce landscape.

04:18 Segmenting customers based on recency, frequency, and monetary value (RFM) allows businesses to identify their most valuable "soulmate" customers and tailor strategies accordingly.

09:20 Automating data collection and analysis is important, but businesses must still actively monitor and optimize their customer experience and marketing efforts.

11:15 Continuous customer research and feedback is essential for e-commerce businesses to stay relevant and adapt to changing consumer behavior.

18:27 Democratizing e-commerce knowledge and strategies, rather than just promoting more ad spending, can help entrepreneurs and small businesses improve their e-commerce performance.

Resources

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915: Press Jockey: Targeted Press Requests, Publicity, and Get More Brand Exposure With Cahill Camden

March 27, 2023

Are you struggling to connect with dozens of press requests? Truly, it is a hassle to go through thousands of requests every single day. Manually checking and replying to each request is time-consuming work, but you have no choice as it is necessary for your brand. If you are one of the businesses that are experiencing this problem, worry no more as your struggles will be ended. With Press Jockey, you can reach thousands of targeted press requests in no time without exerting much effort, and relevant opportunities will come hassle-free.

Cahill Camden is a Forbes contributor, best-selling author of the book, “Decoding Digital,” and the CEO of Digital Vision Media Group, an agency that helps web3 and technology companies optimize for growth. His latest startup, Press Jockey, is a tool that sorts thousands of press requests each week to help businesses get up to five times more press with 90% less effort. Today, Cahill talks about the challenges of cruising the vast landscape of press requests and how Press Jockey streamlines the process, allowing businesses to quickly respond to relevant opportunities and secure valuable media coverage.

Quotes

“Finding relevant matches is crucial. It's one thing to have a high volume of press opportunities, but it's another to find those that are truly relevant.” - Cahill Camden

“You've got to answer the question, 'So what? Why should I care?' And you must answer it from the journalist's or media's perspective.” - Cahill Camden

“If you want to be in the media or press, you have to get started. Sure, you'll have some mess ups along the way, but the key is to get started and present your knowledge in a unique way that people want to consume.” - Cahill Camden

Takeaways

01:17 Taking advantage of tools can significantly streamline the process of finding and responding to relevant press opportunities, saving businesses valuable time and resources.

09:43 Crafting concise, personalized responses that address the specific needs and interests of the media outlet is crucial for securing press coverage.

15:38 Establishing a strong media presence requires a proactive approach, starting small and building momentum over time, rather than waiting for the "perfect" moment.

17:52 Understanding the media's perspective and addressing their needs, such as providing unique insights or solving a problem, is key to creating compelling pitches.

18:52 Integrating AI-powered tools can enhance the efficiency and effectiveness of the press outreach process, from sentiment analysis to automated response generation.

Resources

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914: 2-Hour Cocktail Party: Socialize, Network, and Build Your Circle Of Friends Using A Step-By-Step Checklist with Nick Gray

March 3, 2023

One of the greatest treasures somebody can have is a good friend. A friend is someone who, albeit initially a stranger, ends up playing a significant role in our lives. Pure friendship is enjoying someone without expecting anything in return, much like true love. However, as time passes by, it gets increasingly difficult to find these so-called friends. Other than the obvious, adults usually don’t have any more time to spend finding good friends anymore unlike when they were children. Nick Gray offers a solution for anyone having the same difficulties. It’s never too late to find friendship.

Nick Gray hails from Austin, Texas. Nick is an entrepreneur and the founder of the successful businesses Flight Display Systems and Museum Hack, both of which he ultimately sold. He is also a best-selling author, and his book The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings teaches you how to do the same by simply hosting a small gathering. In this episode, Nick talks about helping people who are having difficulties making new friends as an adult, solving the loneliness epidemic, the purposes and benefits of holding a party and making new friends, and the NICK Party Formula.

Quotes

“There really is a loneliness epidemic happening. I'm trying to help people make new friends and help their friends meet new people as well.” - Nick Gray

“Anyone can host a party, you just have to step up and actually do it.” - Nick Gray

“Everyone wants to know someone who brings people together. We all want to know that kind of connector. The secret I've found is that anyone can become that person.” - Nick Gray

Takeaways

00:59 Hosting small gatherings can help adults make new friends and expand their social circles.

05:16 Overcoming self-doubt and fears about hosting a party is key to getting started.

07:50 Small living spaces can actually be better for hosting lively gatherings compared to large homes.

11:28 Providing name tags and icebreakers can help create a welcoming environment and facilitate new connections at a party.

19:07 Anyone can become a "connector" who brings people together by taking the initiative to host events.

Resources

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913: Kumospace: Build Stronger Culture, Collaboration, and Visibility In Remote And Hybrid Teams With Drew Moffitt

March 1, 2023

In the past two years, remote working has become a trend in workspaces. Various platforms like zoom have emerged to suit the needs of companies to connect with their employees and get the work done. But the problem is that a company's teams now have fewer and more difficult interactions with each other, causing collaborative projects challenging to do. With Kumospace, you can have a stronger culture, collaboration, and visibility within your team, especially those teams with many members. It offers various functions that cater to the team's needs with highly collaborative work, a game changer for remote or hybrid teams.

Drew Moffitt is one of the earliest employees at Kumospace. With his vast experience in marketing a business, specifically being a successful start-up entrepreneur, he helps Kumospace market its product and service. Kumospace is a platform that provides virtual offices and event spaces where remote and hybrid teams collaborate and connect. In this episode, Drew talks about his journey of being a start-up entrepreneur and the uniqueness of Kumospace, and how it can help teams have culture, collaboration, and visibility in a remote working environment.

Quotes

“Success is both succeeding and failing. You need to be able to look at the numbers, especially on a bad day, but not let that necessarily demoralize your attitude.” - Drew Moffitt

“Hiring is a big part. You need to make sure you put together a team that mirrors and complements you.” - Drew Moffitt

“I have spent a lot of my career centered around proving whether a business or idea was viable. I approach marketing in much the same way—let's time-box it and try to do this thing quickly.” - Drew Moffitt

Takeaways

00:54 Habitually checking metrics and data can help identify and address issues quickly, rather than letting problems fester.

04:14 Embracing both success and failure is crucial for growth, as the emotional roller coaster of entrepreneurship requires resilience and adaptability.

08:44 Focusing on the unique needs of an underserved audience can lead to the development of innovative solutions that stand out in the market.

14:26 Building a collaborative and supportive team culture can help maintain enthusiasm and drive during challenging times.

25:44 Adopting a "fail fast" mentality and quickly validating ideas can save time and resources in the long run.

Resources

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912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna Shimota

February 27, 2023

If you've never heard the term "B2B," you might be wondering what it means. B2B stands for business-to-business. It's a commercial environment and a complex ecosystem with several buyers, multiple touchpoints, and long sales cycles. To be successful, you must first understand your business, its distinctiveness, and its vision. What's better is if there is someone who can help you with your growth mission and practice demand generation.

Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that specializes in demand generation. Today, Deanna discusses the differences between lead generation and demand generation, explaining how demand generation is a more effective long-term strategy for sustainable business growth. She weighs in on the importance of understanding your ideal customer profile, developing a unique point of view, and creating a content marketing strategy to attract and nurture your target audience.

Quotes

“Lead generation is very much the here and now, the short game. I'm trying to find leads, convince them to take a sales appointment with me, and convert them to buy now.” - Deanna Shimota

“Let's rethink the way we're approaching this. If this is your best content, and it's really good content, why are you putting obstacles in the way of the people you want to see it, read it, watch it, and listen to it? This is the stuff that convinces them to buy from you.” - Deanna Shimota

“Sometimes we need to take a step back and return to the basics of what works.” - Deanna Shimota

Takeaways

01:57 Demand generation is a more effective long-term strategy for sustainable business growth compared to the short-term focus of lead generation.

06:09 Narrowing down your ideal customer profile and developing a unique point of view are crucial first steps in building a successful demand generation program.

10:29 Distributing valuable content across the channels and platforms where your target audience is already engaging is key to attracting and nurturing potential customers.

17:32 Embracing a "sales rep-free" buying experience by usage of digital content and channels can help organizations stay ahead of evolving buyer preferences.

21:10 Striking the right balance between technology investments and foundational marketing practices is essential for scaling a business effectively.

Resources

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911: QPilot: Start A Subscription Program and Skyrocket Your Sales With Matthew Holman

February 24, 2023

Subscriptions for businesses are now booming. A lot of people go over the comfortability of having goods and services delivered to them easily without hassle. It is a powerful tool to have recurring revenue, as well as engagement opportunities, to connect more with your customers and further increase your sales. But how do you set up a subscription program for your business? The first step is to gather information on why individuals are subscribing, and the second is to relate that information to the reasons why people don’t. This will provide you with crucial information about how to get people to interact with your product and subscribe for longer.

Matthew Holman is the co-founder of QPilot and the founder of Subscription Prescription, a weekly newsletter that provides tips on subscription conversion, retention, and more. As an expert in the subscription business model, Matthew works directly with brands to help them launch and scale great subscription programs. Today, Matthew discusses the current state of subscriptions, including the rise in subscription fatigue, the growing trend of consumers enjoying the convenience of subscription services, and the importance of personalizing the subscription experience and understanding the "why" behind why customers subscribe.

Quotes

“There's certainly subscription fatigue going on with the abundance of streaming services and other monthly subscription offerings all vying for your dollars.” - Matthew Holman

“What makes subscriptions really powerful is that it's not just about recurring revenue; it's an additional engagement opportunity. As a brand, you have a targeted audience that trusts you and likes your products, which means you can sell even more to them.” - Matthew Holman

“The best advice I ever got was to keep focusing on the things that are working and make those better and better. Once you have that down, you can start figuring out how to add other things.” - Matthew Holman

Takeaways

00:48 Subscription programs provide recurring revenue and increased customer engagement opportunities for brands.

07:05 Understanding the "why" behind customer subscriptions, and addressing pain points, can significantly improve retention and growth.

09:23 Brands should avoid making hasty, top-down decisions to implement subscriptions without thoroughly understanding customer needs and preferences.

12:18 Personalization and customization are crucial for successful subscription programs, allowing customers to tailor the experience to their needs.

20:38 Focus on optimizing and improving the subscription strategies that are already working, rather than constantly chasing new ideas.

Resources

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910: Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

February 22, 2023

Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company’s brand and visibility has never been easier.

Ryan Abrahams is the Chief Revenue Officer at Assertive Yield, a company that provides a real-time analytics platform for websites to optimize their programmatic advertising. Gone are the old ways of using yesterday’s data to try and optimize one’s programmatic advertising stack and losing revenue through certain errors. Ryan is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. Today, Ryan identifies the importance of real-time data and analytics in optimizing website revenue, and how the platform can help publishers and advertisers make more informed decisions.

Quotes

“Many companies have stopped using their own design platforms and started using ours because it's better.” - Ryan Abrahams

“We're one of the few platforms in the industry that allows you to slice and dice data in hundreds of different dimensions. There's virtually no limit to the ways you can analyze data in real time.” - Ryan Abrahams

“We're built for publishers by publishers. Our founder knows how to build a platform from the ground up for his own websites.” - Ryan Abrahams

Takeaways

01:02 Real-time data and analytics are crucial for optimizing website revenue and making informed decisions, rather than relying on outdated information.

06:48 Assertive Yield can help companies optimize their traffic acquisition efforts by providing granular data on the profitability of different user segments.

09:50 "Traffic Shaping" uses machine learning to reduce unnecessary ad requests, which can improve server efficiency and increase revenue for publishers.

14:40 Assertive Yield allows publishers and advertisers to deeply analyze their data, down to the user and article level, to identify the most profitable content and traffic sources.

17:37 Assertive Yield's free trial period and focus on empowering publishers make their platform an attractive option for companies looking to improve their programmatic advertising performance.

Resources

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909: SmartCue: Use Sales Demos to Introduce Your Products, Offer Solutions, and Grow Your Business With Robin Singhvi

February 20, 2023

The product demo, often known as the sales demo, is the most important component of a B2B SaaS company's sales process. It's a once-in-a-lifetime opportunity to show a prospective buyer the worth of your product. Product demonstrations are essential components of any software sales process. Poorly executed demos have a major impact on closing rates. They can, however, be quite effective if done correctly. Essentially, the demo can make the difference between closing a contract and losing a prospect. A solid demo shows your prospects how your product actually addresses their problems and allows them to be more successful at work.

Robin Singhvi is the founder of SmartCue, a software platform that enables enterprise sales teams to create personalized product demos to help close deals faster. With his background in sales enablement and as a solutions consultant, Robin has firsthand experience in the challenges sales teams face when delivering effective product demos. Today, Robin discusses how SmartCue solves these issues by allowing sales teams to create a library of personalized demos tailored to specific buyer personas, use cases, and industries, ensuring consistent and engaging presentations.

Quotes

“A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Robin Singhvi

“As sales leaders, when you're selling complex enterprise software, you want to ensure a level of consistency across all your reps. You don't want only your top-performing salesperson to excel at demos.” - Robin Singhvi

“The faster I can get you to it, the more engaged and receptive you'll be to my idea or conversation.” - Robin Singhvi

Takeaways

01:10 Personalized product demos are more engaging and effective than generic, one-size-fits-all presentations.

05:48 Consistent and standardized demo delivery across a sales team helps improve sales performance and close deals faster.

10:56 Understanding the specific problems and needs of the buyer persona is crucial to showcasing the relevant features and value of the product.

12:52 Ending demos a few minutes early allows for a smooth transition and follow-up, without feeling rushed.

18:43 Expanding the capabilities of personalized demos to enable self-serve, interactive demos can help customers better evangelize the product to their own stakeholders.

Resources

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908: Affiliate Marketing: Turn Your Passion Into a Profitable Business With Matt McWilliams

February 17, 2023

Do you wish to build a profitable business base on your passion? Numerous people want to turn their passion into something that will give them money. But self-doubt always haunts them to turn this dream into reality. The world will not wait for your message, and they will get a solution from someone else. So how do you take a step to turn your passion into profit?

Matt McWilliams is the “Affiliate Master” and the author of the book "Turn Your Passions Into Profit". As an affiliate marketing expert, he has worked with big names like Kevin Harrington, Tony Robbins, and Dean Graziosi. Today, Matt shares his insights on how to turn your passion into a profitable and growing business. He talks about the importance of getting clear on your passion, committing to leading, and building an audience through content and community.

Quotes

“A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Matt McWilliams

“Why not you? Why not me? Why not be the one the world—or whoever your audience is—gets the solution from.” - Matt McWilliams

“If you think about how people have stood out over time, it's often by leveraging those perceived disadvantages.” - Matt McWilliams

Takeaways

00:32 The world needs your unique message, but it won't wait for you to share it. You need to step up and be the one to provide the solution.

05:57 Overcoming self-doubt and imposter syndrome is crucial to turning your passion into a profitable business.

08:38 Using your personal experiences and struggles can make you a more relatable and qualified messenger in your niche.

19:20 Building an army of smaller, loyal affiliates can be more effective than chasing after big-name partners.

22:11 Proactively identifying and incentivizing underperforming affiliates can lead to significant sales growth.

Resources

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907: Become an Amazon Expert and Improve Your eCommerce Strategies with Lesley Hensell

February 15, 2023

During the pandemic, eCommerce was used immensely all over the world. Most people switched from buying physically in retail or grocery stores to ordering their things and groceries online. Not only did the buyers take advantage of the rise of eCommerce, but also the sellers and business owners. With the ongoing rise of competition in the eCommerce industry, what should you do to improve your strategy and gain the upper hand?

Lesley Hensell is the founder of Riverbend Consulting, a full-service Amazon agency with over 85 employees. With over 12 years of experience as an Amazon seller herself, Lesley and her team specialize in helping clients navigate the complex world of Amazon, from listing optimization to enforcement and more. Today, Lesley talks about the importance of going beyond the "sexy" metrics and focusing on the day-to-day, "boring" strategies that can truly move the needle for Amazon sellers.

Quotes

“There's a prevalent attitude in the Amazon world that it's not necessarily a get-rich-quick scheme. What you don't see is all of their expenses, their cost of goods, and how much they're paying in Amazon fees. For all you know, they might have just lost a bunch of money.” - Lesley Hensell

“We love to structure our pricing to address objections. You're right; when you hire an agency, it often feels like they want a retainer, which can be exorbitant, and they may not always explain how it's used.” - Lesley Hensell

“The sellers who succeed in the long term are the ones who continue to develop each of their products, increasing their earnings each month. This way, they avoid putting all their eggs in one basket.” - Lesley Hensell

Takeaways

01:56 Focusing on the "boring" but impactful strategies, like optimizing product listings, can be more effective than chasing "sexy" metrics.

04:18 Identifying and addressing underperforming listings can unlock significant growth potential.

10:41 Leveraging Amazon's various features, such as enhanced brand content and video, can provide a competitive edge and drive sales.

19:23 Outsourcing specialized tasks to experts can be more cost-effective than trying to handle everything in-house.

21:18 Diversifying product offerings and building a brand, rather than relying on a single "million-dollar" product, is a more sustainable long-term strategy.

Resources

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Archive 4: 2020-2023

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