E-Commerce
633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister
Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.
Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Five Trends with Digital Marketing
- content marketing: nurturing leads and prospects into customers
- marketing automation: conversion, retention, CRM's, e-commerce
- mobile marketing: landing pages, texting
- social media marketing: interacting with leads to start selling
- e-commerce: B2B & manufacturers
Types of Digital Marketing Campaigns
- lead generation (opt-in, free report)
- sales conversion (persuade with a sales letter)
- trust building (whitepaper, success stories)
- retention campaign (get established clients to buy more)
- upsells and downsells (cart abandonment, lesser-quantity offers)
Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and ecommerce.
Resources
- Jeff Traister Digital Marketing Automation (Free Report)
- Jeff Traister (LinkedIn)
- Text "firstname lastname email" to phone number: 561-277-3363
Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr
Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.
Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry.
He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.
Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.
Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.
Resources
- Mastering Online Marketing (Free e-Book)
- Magnus Unemyr (Blog)
- Magnus Unemyr (LinkedIn)
- Magnus Unemyr (Twitter)
Podcast: Play in new window | Download (Duration: 27:09 — 25.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
538: Seller Labs: Adapt, Transition, Scale, and Become Your Own Next Customer with Brandon Checketts
Brandon Checketts has a knack for entrepreneurship. Having created several multi-million dollar companies, including his current project Seller Labs, he has become a leader in the e-commerce SaaS industry. Starting as a weekend project in 2007, he created Bookscouter.com, which has become an indispensable resource for college students and small book businesses alike, as well as being a highly profitable company.
His most recent venture, AO2 Management, Powered By Seller Labs, provides SaaS tools for thousands of Amazon merchants, especially the popular Feedback Genius messaging tool. The company has shown extraordinary growth in 2015, with its clients completing more than 1 billion dollars in Amazon transactions last year, and is recruiting talent from across the United States. With some of Athens, Georgia’s most talented developers, Seller Labs offers customers a unique product that can’t be matched.
Resources
- AO2 Management, Powered By Seller Labs (Amazon selling tools)
- Feedback Genius (Amazon feedback tool)
- Quantify (Inventory management tool)
Podcast: Play in new window | Download (Duration: 27:09 — 24.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
