Interview

1121: Boost Your Dental Practice: Strategies to Convert Leads into Loyal Patients with New Patients Flow Founder Benjamin Suggs

June 5, 2024

Are you struggling to attract new patients to your dental practice? Despite your marketing efforts, do you find your patient base stagnant? These are common challenges that many dental practices face. The key to overcoming these obstacles lies in a comprehensive plan that prioritizes patient satisfaction. By implementing robust call tracking, training an excellent front desk staff, and establishing a consistent follow-up system, you can turn missed opportunities into loyal, satisfied patients who advocate for your services.

Benjamin Suggs is the founder of Flow New Patient Marketing, an Atlanta-based marketing company that provides breakthrough marketing strategies for dental and medical practices, and the host of The Dental Flow Podcast. He has helped hundreds of doctors start, purchase, or grow their practices, acquiring over 1,000 new patients and producing $100 million in new patient production. Today, Benjamin discusses the importance of improving the patient experience in dental practices, highlighting how competition has led to more welcoming and comfortable environments.

Quotes

“Everything we can do externally, like digitally marketing your practice, is secondary to simply delivering an amazing experience for development.” – Benjamin Suggs

"The reality is, in every aspect of a dental practice, you have to not only be selling but be selling the right way." – Benjamin Suggs

“Simplicity is the ultimate form of sophistication.” – Benjamin Suggs

Takeaways

01:01 Improving the patient experience in dental practices, such as creating a welcoming environment and offering amenities, can lead to increased patient satisfaction and loyalty.

09:34 Google Ads is a highly effective marketing channel for dental practices, providing a reliable and controllable way to acquire new patients with a strong return on investment.

19:07 Effective dental practice marketing requires a focus on the entire patient journey, from the initial phone call to follow-up communication, to ensure a positive experience and maximize conversions.

25:50 Staying up to date on industry trends and best practices, through resources like podcasts, can help dental practices improve their marketing and operations.

28:45 Simplifying marketing messaging and value proposition is key to making it easy for potential patients to understand and engage with a dental practice.

Resources

Podcast: Play in new window | Download (Duration: 31:19 — 43.2MB) | Embed

1120: Online Business Strategies for Professional Services and Course Creators with Business Coach and Marketing Strategist Suzanne Reilley

June 4, 2024

Ever thought about how knowing your audience's feelings could change your marketing? It's like seeing the world from your customers' viewpoint and making messages that really connect with them. This not only builds trust and loyalty but also leads to stronger engagement over time. By showing that you value and understand their feelings, your customers are more likely to become advocates for your brand, further boosting your reputation and reach.

Suzanne Reilley is a business coach, marketing strategist, and copy advisor who works with professional service businesses and online course creators. In this conversation, Suzanne discusses the importance of understanding your ideal customer, using their language in your marketing, and crafting a clear value proposition. Suzanne shares examples of how she has helped clients refine their messaging to better connect with their target audience.

Quotes

“It's important to not only speak to your audience but also to be clear about what you're offering. Have a well-refined value proposition as best as you can.” – Suzanne Reilley

"Business is such a game of outer growth and inner growth. I think that's the part people don't always appreciate when they're starting." – Suzanne Reilley

“It's really important to understand what is happening in your ideal client's life, why they might have come to you for a solution, and to really craft your website, your emails, and everything else in their language.” – Suzanne Reilley

Takeaways

03:15 Focusing on understanding your ideal customer's language, needs, and pain points is crucial for crafting effective marketing messages.

06:14 Clearly defining your value proposition and being specific about what you offer is essential for connecting with your target audience.

10:33 Leveraging customer research to inform your product and content development can lead to more impactful offerings.

17:40 Seeking objective feedback and being willing to evolve your business and personal mindset are key to overcoming challenges and achieving success.

23:34 Maintaining a balance between the practical and emotional aspects of running a business is important for sustainable growth.

Resources

Podcast: Play in new window | Download (Duration: 24:45 — 34.2MB) | Embed

1119: Achieve Success Through Leadership, Mental Toughness, Overcoming Personal Adversity, and Helping Others Reach Their Full Potential with Former Army Ranger and High-Performance Coach Jeramiah Solven

June 3, 2024

Have you ever thought about what it takes to really do well in life? Not just in your job, but also in becoming the best person you can be? Leadership is the ability to influence and guide others, whether in a business, military, or any other setting. True leaders are not just born; they are made through experiences, challenges, and a constant desire to improve. Success, mental toughness, and leadership are all interconnected ideas that are very important for reaching personal and professional goals.

Jeramiah Solven is a former Army Ranger officer, high-performance coach, public speaker, and the entrepreneur behind the Elite Leadership Coaching company Conquer Academy. Today, Jeramiah shares his personal journey of overcoming obstacles, including his experiences in the military, dealing with PTSD, and building a successful business. He discusses the importance of mentorship, personal growth, and helping others achieve their goals as the keys to his own success. He also shares his insights on leadership, mental toughness, and the path to personal and professional success.

Quotes

“The key I learned for success in any industry is that it’s not about what you need to do; it’s about who you need to become.” – Jeramiah Solven

" Stress will either show you how to get stronger or tell you what you need to cut from your life." – Jeramiah Solven

“You can get everything you want in life if you just help enough people get what they want. That’s the truth when it comes to business. The way to accomplish your mission is to help people accomplish theirs. If you help people get what they want, anything is possible.” – Jeramiah Solven

Takeaways

07:34 Developing personal integrity, discipline, and mental toughness is crucial for achieving lasting success in business and life.

16:09 Addressing and processing stress and trauma, rather than escaping through vices, is essential for personal growth and well-being.

22:01 Prioritizing the development of oneself as a person, rather than solely chasing results, leads to faster and more sustainable success.

26:15 Helping others achieve their goals is the key to getting what you want in life.

Resources

Podcast: Play in new window | Download (Duration: 27:17 — 37.7MB) | Embed

1118: Stop Avoiding and Start Completing: Proven Strategies for Beating Procrastination with Pat Sanaghan

May 30, 2024

Are you struggling to stay motivated? Procrastination often sneaks up on us, turning simple tasks into daunting challenges the longer we delay them. It's frustrating to watch time slip away, knowing we could have been productive. The cycle of putting things off can create a lot of stress and anxiety. Reflecting on why we procrastinate can be a crucial step in breaking this habit and reclaiming our time

Pat Sanaghan is an author and the president of The Sanaghan Group, an organizational consulting firm that focuses on leadership development, executive coaching, strategic planning, and leadership transitions. With 30 years of experience, he has worked with over 250 campuses and numerous organizations in both the corporate and nonprofit sectors. Today, he discusses procrastination and offers a toolbox of strategies to help manage emotions and stay on track.

Quotes

“Procrastination really is an emotional management issue. Usually, there's something you have to do that's noxious, uncomfortable, or overwhelming, and you get lots of feelings around anxiety and stress.” – Pat Sanaghan

"Procrastinators are not lazy. I am not a lazy person. I've written 12 books and published 50 articles. I have a great consulting business, and there are still some things I procrastinate on." – Pat Sanaghan

“Motivation is a very small resource. It's like a small battery that gets worn out with use.” – Pat Sanaghan

Takeaways

01:05 Procrastination is an emotional management issue, not a laziness problem, and requires specific strategies to overcome.

02:34 Breaking tasks into smaller, manageable chunks and using rewards can help boost productivity and motivation.

16:55 Seeking support and accountability from others, rather than relying solely on self-discipline, is an effective way to manage procrastination.

21:39 Recognizing the limits of motivation and using it strategically is key to sustained productivity.

25:39 Self-compassion is more effective than self-criticism in overcoming procrastination.

Resources

Podcast: Play in new window | Download (Duration: 27:55 — 38.5MB) | Embed

1117: The Power of Forgiveness: Free Yourself From Anger and Grief with Author and Peace Activist Azim Khamisa

May 29, 2024

How can we stop the cycle of harm and help young people make better choices? Through empathy, compassion, and forgiveness, we can address youth violence. We can’t fight violence for violence, as it will not solve things. However, doing good can help us overcome resentment, forgive others and ourselves, and ultimately find fulfillment and peace even amid life's greatest challenges.

Azim Khamisa is the author of five books, including "Murder to Forgiveness" and "From Forgiveness to Fulfillment." In 1995, Azim's only son, Tariq, was tragically murdered by a 14-year-old gang member. This devastating event led Azim to found the Tariq Khamisa Foundation, dedicated to stopping youth violence and promoting forgiveness and peace. Today, Azim shares his powerful story of personal transformation, discussing the causes of youth violence in America and his journey towards forgiveness and redemption.

Quotes

“Violence is a learned behavior; no child is born violent.” – Azim Khamisa

"The important thing to learn first is to leave the offender to a higher power. Karma always balances. Understand that forgiveness is a gift you give yourself—that’s where peace, love, happiness, and health come from." – Azim Khamisa

“Sustained goodwill creates friendship, sustained friendship creates trust, sustained trust creates respect, sustained respect creates empathy, sustained empathy creates compassion, and sustained compassion makes forgiveness possible, which helps create peace.” – Azim Khamisa

Takeaways

11:02 Violence is a learned behavior, not innate, and non-violence can also be taught.

18:40 Forgiveness is a powerful tool for personal healing and growth, not just for the offender.

26:44 Promoting forgiveness and non-violence, especially among youth, is crucial to addressing the epidemic of violence in America.

31:44 Sustained goodwill, friendship, trust, respect, empathy, and compassion can lead to forgiveness and lasting peace.

32:37 Personal transformation and redemption are possible, even in the face of unimaginable tragedy.

Resources

Podcast: Play in new window | Download (Duration: 34:27 — 47.5MB) | Embed

1116: Accelerate Business Growth and Drive Leads: Unique Value Propositions, Consistent Follow-Up, and Optimized Website Workflow with Peak Performance Coach Michael Pedersen

May 22, 2024

In today's competitive market, businesses succeed by tailoring unique value propositions to customer needs, driving effective marketing strategies prioritizing value delivery. Follow-up strategies sustain momentum, propelling growth with productivity enhancements, community support, website optimization, and impactful video marketing. Success relies on proactive action, embracing accountability, and taking personal responsibility for business success.

Michael Pedersen is a seasoned business growth strategist with over 40 years of entrepreneurial experience and author of the book, "Atomic Actions: Experience Transformative Breakthroughs And Unstoppable Momentum." As a business coach, he helps owners differentiate their companies and boost revenues through unique value propositions that meet customer needs. Today, Mike dives into topics like refreshing your forgotten website, crafting compelling video marketing, and leveraging accountability communities. Most importantly, he emphasizes consistent follow-through on small actions each day. Stay tuned!

Quotes

“Everything's about timing. It could be meeting the dream person of your life or getting your dream job. It's all about timing.” – Michael Pedersen

"I do believe that in life, you have to go out and get it because it's not going to come to you." – Michael Pedersen

“Nothing happens without action. Inaction is a decision, and inaction is a poor decision.” – Michael Pedersen

Takeaways

02:10 Differentiate your business by finding a unique value proposition that provides real value to your customers.

05:54 Don't make assumptions - focus on understanding your customers' true pain points and needs.

09:58 Consistent follow-up and taking action every day is crucial for business growth, not just consuming information.

16:12 Building an engaged community and holding each other accountable is key to achieving your goals.

18:08 Refresh your website and marketing videos to better connect with and convert your ideal prospects.

Resources

Podcast: Play in new window | Download (Duration: 26:15 — 36.2MB) | Embed

1115: Affordable and Transformative Education for Young Heroes through Mentorship with Lifelong Educator and Co-Founder of Apogee Strong Matt Beaudreau

May 21, 2024

Do you ever feel like traditional education systems aren't serving your true potential? Many people are realizing that the old ways of learning may not be the best fit for everyone. In a world where we're taught to conform and memorize rather than to think and innovate, it can be hard to find your path. This is where alternative education systems come into play. There's a global community built around these shared values, providing a roadmap and network for those seeking self-improvement.

Matt Beaudreau is a keynote speaker, consultant, and coach who has worked with organizations like Wells Fargo, Honeywell, and Lockheed Martin. He is the founder of the Apogee Strong Foundation, which provides scholarships and leadership opportunities for young men. Today, Matt discusses his focus on educating individuals and families on defining sovereignty for themselves through mentorship programs, physical campuses, and a community built around shared values and the Bushido code.

Quotes

“Blind obedience is ridiculous. If you enter a relationship saying, 'Hey, there's an element of this relationship where I'll be obedient to you because...'—great, that makes sense. But don’t confuse blind obedience with being educated. Education is about moving toward sovereignty.” – Matt Beaudreau

"I change my ways every year. You're under no obligation to stay the same. If you're not growing, you're going backwards." – Matt Beaudreau

“There is no such thing as perfection. I'm far from perfect—I'm not the perfect dad, not the perfect husband, not the perfect entrepreneur. Those things don't exist. But what should exist is the pursuit of perfection.” – Matt Beaudreau

Takeaways

05:49 Cultivating a strong code of values and living by them is essential for personal and community growth.

07:23 Restoring the "factory settings" of human potential, rather than conforming to societal norms, is crucial for individual sovereignty.

16:52 Unwinding old habits and rebuilding critical thinking patterns is a necessary step in the journey of personal transformation.

19:41 The modern education system was designed to produce obedient workers, not thriving individuals, necessitating alternative paths to learning.

21:36 Building a supportive community with shared values is key to sustainable personal and professional development.

Resources

Podcast: Play in new window | Download (Duration: 26:46 — 37.0MB) | Embed

1114: Help From Heaven: The Extraordinary Story of Cancer, Dolphins, and Divine Forgiveness with Cancer Survivor Carlos Vivas

May 20, 2024

Have you ever thought about those heart-stopping moments—the ones that catch us off guard and leave us breathless? Maybe it’s getting pulled under by a fierce sea current or facing down a serious illness. Near-death experiences (NDEs) have this way of jolting us awake. Suddenly, life’s priorities rearrange themselves, and we see things with fresh eyes.

Carlos Vivas is a passionate individual who has overcome significant challenges in his life, including surviving cancer and a near-death experience. Today he shares his inspiring story of how he was diagnosed with a terminal illness as a teenager, but through faith and divine intervention, was able to overcome the odds and dedicate his life to helping others. He also discusses his experiences with suicide prevention, feeding the homeless, and his love for nature and outdoor activities.

Quotes

“You're truly free when you start living with purpose.” – Carlos Vivas

"The only thing that matters in heaven is the love of God. The love of God is the most powerful force in the universe." – Carlos Vivas

“Grab your phone and call someone who gave you advice that changed your life, and whom you never had the time to thank.” – Carlos Vivas

Takeaways

14:34 Forgive those who have hurt you, forgive your inner child, and forgive those who have harmed you - this frees you to live with purpose.

15:58 Discover and use your unique gifts to serve others, as this is the true legacy you can leave behind.

17:33 Every day counts, so make the most of your time by focusing on what truly matters.

19:34 Getting involved in local community service efforts, like feeding the homeless, is a powerful way to make a difference.

21:11 Reaching out to those who have positively impacted your life, even long ago, can be profoundly meaningful.

Resources

Podcast: Play in new window | Download (Duration: 27:12 — 37.5MB) | Embed

1113: Bridging Cultural Divides to Expand Your Business Globally with Founder of We As One Eugene Kwaku

May 19, 2024

Expanding your business globally can be challenging due to communication barriers that hinder effective collaboration and understanding. Overcoming language differences and cultural nuances requires patience, adaptability, and a willingness to embrace diverse perspectives. By investing in language training, cultural competency, and leveraging technology for seamless communication, businesses can bridge these barriers and thrive in international markets.

Eugene Kwaku is an intercultural marketing expert helping companies overcome global communication barriers. Born in Ghana and raised in Japan, Eugene understands bridging cultural divides better than most. As a founder of We As One, a non-profit aiding Japanese outreach, Eugene has successfully launched international initiatives for clients. His unique background and problem-solving mindset equip him to globalize clients' untapped innovations. Today, Eugene discusses the importance of simplifying complex plans and leveraging partnerships, not just content creation, to break through the noise of our digital world. Stay tuned!

Quotes

“The first language in Japan is not English. So if we could bridge that gap using a system or a service, I think there's a value added there.” – Eugene Kwaku

"I think it's important to build a framework where you're still getting an immediate answer, but you also want to spend more time analyzing that answer." – Eugene Kwaku

“One thing that can be an asset, that can be an answer, is partnerships. So rather than one company starting from scratch, being in partnership with different individuals or companies that are already running the medium is a good way to go.” – Eugene Kwaku

Takeaways

03:56 Leveraging one's multicultural background can provide unique insights and value in bridging communication gaps between different countries and markets.

07:18 Focusing on a specific industry or niche, like the anime industry in Japan, can lead to the development of successful and impactful business ventures.

16:43 Forming strategic partnerships, rather than solely creating content, can be an effective way to cut through the noise and reach target audiences in a crowded digital landscape.

20:38 Taking the time to analyze and understand the information provided by AI tools like ChatGPT, rather than just relying on the immediate answers, is crucial for effectively implementing the insights.

27:04 Implementing structured systems and routines can help overcome challenges with motivation and self-doubt, allowing for more consistent and productive work.

Resources

Podcast: Play in new window | Download (Duration: 53:47 — 74.1MB) | Embed

1112: Level 9 Virtual: Outsourcing Virtual Assistants, Proper Task Delegation, and Achieving Business Freedom with Founder Joe Rare

May 18, 2024

Are you tired of being stuck in the daily grind, working long hours to keep your business afloat? Many entrepreneurs start the journey without knowing what hard work they need to put in. But did you know that in business, you can have the freedom to spend time with your loved ones? Through outsourcing, proper delegation, and leveraging technology, you can create a roadmap to scale your business in a way that creates time rather than steals it. Break free from the daily grind and achieve a balanced lifestyle now!

Joe Rare is an underground serial entrepreneur, investor, outsourcing expert, father, and husband. He is the owner of Level 9 Virtual, a first-in-class service provider of virtual assistants, and the host of the “Outsource Nation” podcast. Today, Joe discusses building businesses for freedom through outsourcing and delegation, the importance of embracing mistakes and failures for learning and growth and replicating successful business models by leveraging existing systems and processes. He also emphasizes the value of investing in the right people and processes to create a self-sustaining business.

Quotes

“Do all the hard things, make all the mistakes, and give your team the latitude to make mistakes on your behalf, and you will move faster.” – Joe Rare

"Success leaves clues, and all you have to do is pick up the breadcrumbs. The model already exists." – Joe Rare

“Go and just try—keep putting stuff out there. The more you do, the more you learn, because the market will kick you in the teeth, and you'll screw up and make mistakes. The more you learn, the faster you'll surpass everyone else who's still trying to figure out what color their website should be.” – Joe Rare

Takeaways

01:27 Building a business for freedom requires outsourcing and delegating tasks to a team, rather than trying to do everything yourself.

03:57 Embracing mistakes and failures is crucial for learning and growth, as long as the setbacks are not catastrophic.

13:24 Replicating successful business models by leveraging existing systems and processes can lead to rapid growth and scaling.

21:55 Investing in the right people and processes is key to creating a self-sustaining business that can run without the owner's constant involvement.

32:13 Outsourcing tasks and building a team of virtual assistants can free up time and resources to focus on revenue-generating activities.

Resources

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