Interview

1051: B2B SaaS Lead Generation Boost with Marketing Expert Frank Husmann

March 8, 2024

What if you could attract high-quality leads effortlessly, shortening sales cycles, and establish yourself as an authority in your industry?

Frank Husmann is an internet entrepreneur with over 20 years of experience in B2B marketing and sales who founded Maxiality. He is passionate about helping B2B founders and marketers become authorities in their industry, allowing them to avoid having a boring brand. Today, Frank discusses the changing landscape of B2B marketing, the importance of authority marketing through consistent expertise sharing, and strategies for repurposing content to generate leads and shorten sales cycles.

Quotes

“The old playbooks, dominated by tools like Pardot and HubSpot, used to work but aren't effective anymore.” – Frank Husmann

“Great companies know they need to create content. In the past, they focused on blogs and text, but now it's about ‘show, don't tell.’” – Frank Husmann

“I really love being in the tech space and helping tech companies grow.” – Frank Husmann

Takeaways

00:52 Authority marketing through consistent expertise sharing is crucial for B2B companies to stand out and become industry authorities.

01:53 The old playbooks of lead generation and nurturing through low-key spamming are becoming less effective, as the acquisition costs have been rising and people are getting fatigued with such tactics.

07:46 High-ticket SaaS companies need to focus on creating multimedia content (videos, podcasts, etc.) that helps educate and onboard customers, rather than relying solely on blogs and text.

17:40 Many SaaS companies have a wealth of existing content (industry reports, data-driven blogs, etc.) that they fail to repurpose and leverage, missing out on opportunities to extend the content's lifespan and reach.

22:04 Regularly talking to clients and prospects to understand their pain points and patterns is essential for improving a SaaS product and identifying a target market.

Resources

1050: Understand Burnout: Find Peace and Set Boundaries in an Uncertain World with Burnout Diagnostician Cait Donovan

March 7, 2024

How can we achieve productivity and peace in a world where burnout seems unavoidable without compromising our well-being? According to the WHO, burnout is characterized by a prolonged period of cynicism, lack of productivity, and physical, emotional, and mental exhaustion.

Cait Donovan is an international keynote speaker, host of the “FRIED. The Burnout Podcast,” and author of "The Bouncebackability Factor." She is also an acupuncturist with a master's degree in Chinese medicine, and her creative burnout recovery solutions have been featured in numerous publications, including Forbes, NPR, and the New York Post. Today, Cait discusses her mission to end burnout culture by convincing people to stop participating in it. She emphasizes the importance of identifying the body's weakest link when dealing with burnout and suggested making small external changes to help individuals feel safer and recover.

Quotes

“Foundational self-care is not about baths, rainbows, unicorns, and pedicures. It's about stopping the computer, shutting down your screen when your eyes are tired.” – Cait Donovan

“Your ability to bounce back is the difference between being stressed and being burned out.” – Cait Donovan

“We need to do something external. So this is not a mindset, this is not an outlook perspective, we need to do something in your environment that will increase your interpretation of the fact that you're safe.” – Cait Donovan

Takeaways

02:15 Burnout is a specific condition defined by the World Health Organization, characterized by physical and emotional exhaustion, cynicism, and a lack of productivity, rather than just general stress or overwhelm.

08:19 Creating a sense of safety and psychological safety in the workplace is crucial for preventing and recovering from burnout, through small environmental changes and fostering interpersonal trust.

15:15 Identifying and addressing the root causes of resentment and unrealistic expectations can help break the cycle of burnout and self-abandonment, leading to more sustainable self-care practices.

19:33 Shifting the focus from trying to control and police others' behavior to taking responsibility for one's own energy and well-being is an important step in overcoming burnout.

22:32 Listening to and responding to the body's basic needs, such as hydration and rest, can be a foundational part of burnout recovery and prevention.

Resources

Podcast: Play in new window | Download (Duration: 23:49 — 32.9MB) | Embed

1049: Build Deep Connections for Business Success with Jacksonville Realtor Zelda Greenberg

March 6, 2024

Why is building deep relationships necessary for your business’ success? Authenticity and deep relationships are key to turning clients into advocates for your business.

In this episode, we have Zelda Greenberg, a seasoned real estate professional and a local business leader, talk about her experience turning a family business around after a disaster and becoming a well-known keynote speaker and real estate consultant. She gives helpful networking tips, such as embracing the role of the host or hostess at events to approach conversations confidently. Zelda also emphasizes the value of strategic networking and remaining visible to those in your area of influence. Listen and never miss out on this episode!

Quotes

“I'm out there a lot. You can apply this to the stuff I do for real estate, in any business, and especially in sales. It's all about who you know and getting to know them on a deeper level.” – Zelda Greenberg

“It doesn't have to be professional speaking; it's networking. The more people you can be in front of, the more opportunities you have, whether you're selling homes or widgets. It doesn't matter what your product is. You get in front of more people by going to a networking event.” – Zelda Greenberg

“It's lovely that we all have these computers, iPads, iPhones, and all these wonderful technology pieces. But what it really comes down to is the human connection.” – Zelda Greenberg

Takeaways

06:33 Approaching networking events with the mindset of being the host or hostess can help overcome awkwardness and facilitate meaningful connections with new people.

11:19 Speaking engagements, even those not directly related to one's primary business, can raise one's profile and lead to unexpected referrals and opportunities through increased visibility.

20:53 Maintaining a focus on human connection is crucial, even as technology continues to advance, as authentic relationships are the foundation for business and personal success.

Resources

Podcast: Play in new window | Download (Duration: 21:31 — 29.7MB) | Embed

1048: How to Find Your Purpose and Achieve Big Goals by Starting Small with U.S. Navy Veteran Mike Schindler

March 5, 2024

Discovering your purpose and achieving your goals involves implementing strategies for personal development. This includes setting clear objectives, cultivating self-awareness, and fostering resilience to overcome obstacles. Through continuous learning and self-improvement, individuals can unlock their full potential and lead fulfilling lives aligned with their passions and aspirations.

Mike Schindler is a US Navy veteran and bestselling author helping people discover their purpose and achieve their moonshot goals. As the host of the top-rated Military Wire podcast and creator of the documentary film "It's VUCA", Mike teaches practical strategies to overcome obstacles and live an impactful life through micro-wins and mentorship. Today, Mike talks about strategies you can use to achieve your goals, overcoming self-doubt, developing focus, and much more so stay tuned!

Quotes

“My identity was my rank; it was the Navy uniform I wore—that was my identity. Now, my identity is tied to making sure that I help other people improve their lives.” – Mike Schindler

“Your only limit is you. You are the one who’s holding you back.” – Mike Schindler

“Which one are you going to let win? Is it going to be your higher self? Or is it going to be the self that you're not happy with?” – Mike Schindler

Takeaways

01:59 Developing focus, determination, and the ability to push through limits is a key benefit of military training that can be applied to personal and professional growth.

08:40 Breaking down large goals into smaller, achievable "micro-wins" is an effective strategy for building momentum and overcoming obstacles.

11:16 Setting a clear "moonshot" vision and understanding one's purpose is crucial for inspiring and motivating teams, whether in a corporate or personal context.

15:09 Seeking out mentors who can provide guidance and accountability is invaluable for achieving personal growth and development.

23:54 Maintaining a positive mindset and engaging in self-talk can help overcome difficulties and learn from setbacks on the path to reaching one's goals.

Resources

Podcast: Play in new window | Download (Duration: 27:24 — 37.8MB) | Embed

1047: Make Your Money Last: Financial Planning for Your 50s and Beyond with Retirement Expert Richard Eisenberg

February 29, 2024

Retirement planning is essential for securing financial stability in later years. It involves assessing savings, investments, and retirement accounts to ensure they align with future goals and lifestyle needs. Seeking guidance from financial advisors and implementing strategies to maximize savings and minimize debt, can help individuals enjoy a comfortable retirement with peace of mind.

Richard Eisenberg is a renowned retirement expert and longtime personal finance journalist. As the co-host of the Friends Talk Money podcast, Richard helps people navigate the complicated world of finances in their 50s and 60s. With over 40 years of experience in the field, he understands the unique challenges of planning for retirement and making savings last through one's golden years. Today, Richard talks about planning for your retirement, personal finances for those over 50, the meaning of ikigai, and more! Stay tuned!

Quotes

“Financial advisors often focus on accumulating assets. However, by your mid-60s, you need to think about how you'll pay your bills if you're not working full-time anymore. Where will the money come from?” – Richard Eisenberg

“We need to focus on what we want to retire to, rather than what we're retiring from.” – Richard Eisenberg

“Before you make that jump, think about how you want to spend your time. Considering how much time you want to spend working, volunteering, traveling, or doing other activities will be really helpful.” – Richard Eisenberg

Takeaways

01:50 Many people nearing retirement age have saved for retirement, but likely not enough to cover all their needs. There are also significant "wildcards" like healthcare and long-term care costs that can impact retirement finances.

06:00 Financial advisors often focus too much on accumulating assets, rather than addressing the unique challenges of managing money and making it last in retirement. Addressing issues like drawing income from retirement accounts becomes more crucial in one's 60s.

12:00 When planning for retirement, it's important to think about what you want to "retire to" - your goals, purpose, and how you want to spend your time - not just what you're retiring from. This can help provide meaning and fulfillment in the next chapter of life.

14:15 Finding your "ikigai" - a Japanese concept meaning your "reason for being" or purpose - is especially important for retirees to help them stay motivated and engaged in this new phase of life.

Resources

Podcast: Play in new window | Download (Duration: 21:05 — 29.2MB) | Embed

1046: Create A Unique Brand and Connect with Customers on a Deeper Level with E-Commerce Branding Strategy and Copywriting Expert Emma Schermer

February 28, 2024

Struggling to elevate your brand? Finding ways to climb at the top of your competitors? E-commerce businesses have been in a fierce battle to attract customers and sell their products. However, businesses are stuck creating the right strategy to boost their brand. If you are in this position, be delighted, as Marketing by Emma is here to take your business to the next level.

Emma Schermer is an international speaker and Founder of Marketing by Emma, a company specializing in copywriting, specifically for Amazon listings and other e-commerce platforms. Listen as Emma discusses proven marketing strategies for optimizing Amazon listings and creating compelling copywriting. Learn as she shares her approach to standing out on Amazon through differentiated positioning, in-depth keyword research, and connecting with customers on a deeper emotional level.

Quotes

“Understanding how and why people make decisions is endlessly fascinating and critical because we often do not operate based on logic or in the way we think we do.” – Emma Schermer

“Don't just copy what everyone else is doing. It's not good for customers, and it's not good for you.” – Emma Schermer

“It's ultimately not about you; it's about helping the customer see themselves in what you're selling. They should be able to identify with it and say, ’Yes, that speaks to me, this is exactly what I'm looking for.’” – Emma Schermer

Takeaways

00:55 Avoiding simply copying competitors' Amazon listings and instead carving out a unique positioning is critical for standing out and driving sales.

02:11 Conducting in-depth keyword research to identify medium to long-tail keywords with decent search volume but lower competition can lead to easier ranking and higher intent customers.

07:52 Using high-quality, well-composed product images on Amazon listings, combined with thoughtful descriptive text, helps build trust, communicate product details, and control the marketing message.

14:51 Being willing to learn new skills publicly through trial and error, even if it feels uncomfortable, is necessary for improving abilities and achieving growth over time.

Resources

Podcast: Play in new window | Download (Duration: 25:04 — 34.6MB) | Embed

1045: Cityside Capital: The Transformative Power of Real Estate Investing with Co-Founder and Managing Partner Tim Lyons

February 27, 2024

Do you want to transform your financial life and spend more time with your family? It is frustrating and exhausting to work for long hours–sacrificing the little time you have in this world together with your family. You feel this needs to be stopped, but the fear of leaving your current work and taking new opportunities is there. It’s normal to feel this way, but taking the first step and leaving out of your comfort zone–that’s where you’ll see what’s available to you and start to change your life.

Tim Lyons is a podcast host of "Passive Income Brothers," speaker, best-selling author, and the Co-Founder and Managing Partner of Cityside Capital LLC, a real estate syndication and investment company that focuses on commercial real estate assets and helping both accredited and non-accredited investors gain exposure to the asset class. Listen as Tim tells the story of his journey from trading time for money to working long hours away from his family, prioritizing quality time with his kids, and building passive income streams through real estate.

Quotes

“I needed to take massive action out of my comfort zone. When I finally did that, everything changed.” – Tim Lyons

“The definition of insanity is doing the same thing and expecting a different result.” – Tim Lyons

“If we don't take that first step, we'll never understand what's out there and available to us.” – Tim Lyons

Takeaways

08:02 Overcoming limiting beliefs and taking massive action are critical first steps to achieving success in real estate investing and personal finance.

11:57 Building a team of trusted professionals and continuously learning are essential to navigating the complexities of real estate investing.

17:09 Helping others and sharing your story can provide motivation and fulfillment on your own journey.

24:11 Defining your ideal investor profile and clearly communicating your value proposition is key to building a successful real estate investment business.

29:15 Taking the first step, even if you're not ready to commit, is crucial to overcoming inertia and exploring new opportunities.

Resources

Podcast: Play in new window | Download (Duration: 30:53 — 42.6MB) | Embed

1044: Recruit, Retain, and Thrive with Educator and Coach James Finlen

February 26, 2024

When making important decisions, can you recognize the influential role of coaching and teaching in shaping financial results and the future of your company? Tune in as James Finlen sheds light on how these fundamental principles can drive success.

James Finlen is an experienced teacher and coach who has dedicated his career to helping students and educators reach their full potential. With over 20 years of experience in the classroom and on the court, James has developed a unique perspective on the transferable skills and personal growth opportunities that teaching can provide. Today, James sits down with Robert to discuss his plans to leverage his teaching expertise to recruit and support new educators. They explore James' passion for giving back to students, much like his own coach did for him, and his belief that teaching can be a fulfilling and impactful career path.

Quotes

“I've been focusing on asking myself how my talents or gifts can be best utilized to serve others who might want to gain momentum in a certain area.” – James Finlen

“Teaching provides you with valuable experience and skills that translate into real-world market value.” – James Finlen

“If you want to achieve your dream, be willing to commit to a decade of sacrifice. You'll need to give up weekends and some other things. But after that decade, you could have a clear vision or at least a very clear idea of your direction.” – James Finlen

Takeaways

00:50 Teaching can provide valuable, transferable skills that translate to real-world market value, beyond just the classroom.

04:33 Viewing teaching as a journey that enhances life skills, rather than just a job, can make it a more fulfilling career path.

11:27 Giving students opportunities, even if they've made mistakes, and helping them see their struggles as strengths, can be a powerful approach.

16:39 Building relationships and treating students as capable of growth, rather than just focusing on academics, is a key teaching skill.

27:50 Developing strong people skills and the ability to connect with others is crucial for success, both in teaching and beyond.

Resources

Podcast: Play in new window | Download (Duration: 36:29 — 50.3MB) | Embed

1043: On a Mission to Empower Communities and Close the Poverty Gap with Author and Speaker Angela Duncan

February 25, 2024

Sometimes, we only think about our own businesses, but what if we could use our skills and resources to help those who are in need? Prepare to be inspired by the potential of leveraging financial empowerment to bridge the poverty gap and how it can revolutionize the experience for business owners like yourself with Angela Duncan!

Angela Duncan is the host of the Empower Her Money podcast, which is in the top 5% of podcasts globally. She has expertise in personal finance and banking and has worked as a financial advisor and owned a top 10 RE/MAX office with over $2 billion in sales. Today, Angela discusses her personal journey with money, including how her beliefs about money were formed in childhood and how she has worked to decouple emotions from financial decisions. She also talked about the importance of financial empowerment for women, and how her podcast aims to share personal stories and experiences to help women learn about money in a relatable way.

Quotes

“We all have a story and have learned something about money that we can share with others. No matter how big or small your idea or thought, someone else might need that information at this moment.” – Angela Duncan

“Money is just a tool, like this pen in my hand. I use this tool to write; money is a tool you use to exchange for something else. That's all it is, so take the emotion out of it.” – Angela Duncan

“If you ask for more, you're more likely to get it than if you never ask at all.” – Angela Duncan

Takeaways

01:44 Uncovering limiting beliefs about money that were formed in childhood is crucial to breaking free from financial fears and achieving financial literacy.

03:47 Starting with understanding your current financial numbers, including expenses and income, is the foundation for building financial freedom.

07:42 Investing in tangible assets like real estate can be a logical, less emotional approach compared to more speculative investments.

15:09 Finding a trusted mentor and coach is essential when venturing into new investment areas like multifamily real estate.

20:17 Continuous learning, adaptability, and a willingness to pivot are necessary to overcome failures and capitalize on changing market conditions.

Resources

Podcast: Play in new window | Download (Duration: 24:48 — 34.2MB) | Embed

1042: From Frustration to Fulfillment: Approach to Better Sex and Relationships with Sexuality Consultant Andrew Mioch

February 24, 2024

Have you ever felt frustrated or unsure about your own sexual journey? Are you curious about enhancing intimacy and connection in your relationships? You're in for a treat. Get ready to dive deep into the mind of a true expert as we explore the secrets to unlocking a fulfilling and passionate sex life with Andrew Mioch.

Andrew Mioch is a best-selling author and one of the world's leading sex coaches, having coached over 5,000 men on improving their sexual and relationship skills. He also authored the book, "Best She Ever Had: Practical Advice and Powerful Techniques So You’re the One She Brags About." He has spent 10 years learning from experts around the world and is regularly featured in publications like Men's Health, Medium, and Cosmopolitan. Today, Andrew discusses his passion for elevating the sexual well-being of men by providing practical, relatable sexuality education that is often lacking. He shares insights on developing a balanced masculinity through softness, silliness, and savagery in the bedroom and beyond.

Quotes

“A lot of men don't have a proper sexual education. The school system has let them down.” – Andrew Mioch

“Dominance is leadership, leadership is service, and service is love.” – Andrew Mioch

“Don't wait for the storm to pass or learn to dance in the rain.” – Andrew Mioch

Takeaways

00:45 Men often lack proper sexual education and feel "fucked up and broken" with no one to turn to, which Andrew aims to address through his coaching.

04:54 Developing a balance of softness, silliness/playfulness, and savagery (dominance/leadership) is key for men to be fully expressed in relationships.

11:36 Regularly engaging in simple exercises like 5-second passionate kisses and 10-minute daily connection conversations can significantly improve emotional intimacy in relationships.

16:01 Questioning one's deeper purpose and priorities, rather than just focusing on day-to-day tasks, is important for men to stay motivated and connected in their relationships.

27:16 Being open to learning and growth, even if it means embracing one's past mistakes and "cringeworthy" moments, is part of the journey of self-improvement.

Resources

Podcast: Play in new window | Download (Duration: 28:45 — 39.7MB) | Embed

Interview

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Done For You Podcasting

Signup for Free Report

About Robert & The Podcast

Recent Posts

Income Machine

Bestselling Books

Categories

Archives