Interview

1041: Unleash Your Brand’s Potential: The Science Behind Quantum Branding with Chief Brand Scientist Stæven Frey

February 23, 2024

Are you tired of the vague concepts surrounding branding? Are you lost in a sea of marketing jargon, wondering how to elevate your brand to greatness? Ever wondered what brand science is all about? Curious about its role in branding and boosting your brand's growth?

This episode, we are so lucky to have Stæven Frey, the adorkable founder and Chief Brand Scientist at Quantum Branding, as he enlighten us with his insights and knowledge. Discover how brand science transforms ordinary brands into authentic and memorable category leaders, and learn practical strategies for growing your brand in low-risk ways. Get ready to revolutionize your approach to branding and marketing as we explore the transformative power of brand science with Stæven Frey.

Quotes

“Branding is the mnemonic device of the sensory assets within your marketing, like word shape, color, story, photography, illustrations, sound, music, and character. The more of these assets you have, the stronger your branding.” – Stæven Frey

“Get out of your own way. If something is hard, ask for help. If you don't know the answers, seek them. Examine your actions if you're not getting the desired results.” – Stæven Frey

“Notice, pause, and listen to all the different parts of yourself throughout the day. Pay attention to how things make you feel. From there, learn what you may need to let go of or when you might need to ask for help.” – Stæven Frey

Takeaways

01:16 Branding is not just about logos and colors, but rather a science that involves understanding how people perceive, experience, and remember brands through sensory assets like shapes, sounds, and stories.

07:07 The more distinctive and memorable brand assets a company has, the more top-of-mind they will be with their target audience, leading to increased sales and growth.

12:51 Being neurodiverse can be a superpower in branding, as it allows one to deeply understand sensory experiences and create more meaningful connections with customers.

22:13 Finding the right fit and environment that plays to one's unique strengths and passions is key to personal and professional fulfillment.

30:06 Getting out of one's own way, listening to oneself, and following the breadcrumbs of what feels good can help businesses and individuals advance to the next level.

Resources

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1040: The Magic of Failing, Helping Others, and Having Fun in this World with Voiceover Pete Accetturo

February 22, 2024

Are you having fun and satisfied with your life right now? What will you do if suddenly a problem rises and the life you have right now is affected? To overcome this hurdle, you need to learn to embrace change and take risks. Don’t just sit back, explore new opportunities, and learn through your failures. The only permanent thing in this world is change. So embrace it, and keep pushing forward.

Pete Accetturo, also known as Voiceover Pete is a digital pioneer, entrepreneur, and motivational speaker. Listen as he shares his heroic journey on being an internet stardom being viral as a meme, the challenge he faced as his popularity decreased, and how he reinvented himself to steer his life’s fun and successful journey. Don’t miss this exciting episode!

Quotes

“Don't be afraid to fail. And when you do fail, you learn a lot more than when you succeed.” – Pete Accetturo

“I'm not here to light the world on fire. I'm just here to have fun.” – Pete Accetturo

“I'm not full of myself. They're not going to respect you if it's all about you.” – Pete Accetturo

Takeaways

00:51 Embrace being a "hybrid" - able to speak both the analog and digital languages. This versatility is valuable.

07:52 Don't be afraid to fail. Failure is where the real learning and growth happens.

12:23 Focus on helping and serving others, not just yourself. This shift in mindset can improve mental health.

16:52 Don't get stuck dwelling on past successes or failures. Stay open to new opportunities and reinventing yourself.

19:46 Internal motivation and passion for the work are key to staying driven, rather than external factors.

Resources

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1039: Navigate the Future of Work: AI, Teams, and HR Software with Human Resource Expert Andrew Swiler

February 21, 2024

The prevalence of AI in various sectors of life, particularly in the workplace, has led some people to worry about AI taking over different industries. However, AI has the potential to bring about positive changes in work and team dynamics.

In this episode, Andrew Swiler, the CEO of Lanteria, shares his insights on adapting legacy systems, embracing AI, and making HR software user-friendly. Listen as he offers a fascinating vision of the future where AI seamlessly integrates with human resource tasks. Tune in now to discover the heart of HR innovation and empower yourself with the knowledge to lead in the age of evolving business technologies!

Quotes

“Just go build something for fun that fixes a need that you have, and who knows where it's gonna go.” – Andrew Swiler

“A lot of people need to learn to kind of push through things. And if things are difficult, there's probably another way and another option, and they should just stay positive.” – Andrew Swiler

“Humans aren't going away. I know a lot of people are scared. I still think in 50 years or in our lifetime, humans are still going to be the main driver for almost any company.” – Andrew Swiler

Takeaways

01:26 The software industry is at an inflection point, with AI having a significant impact. Companies need to be adaptable and prepared to ride the wave of change.

06:25 Having basic coding skills, even just in a language like Python, can empower people to build their own tools and solutions, rather than relying solely on no-code platforms.

09:40 HR software can provide valuable analytics and insights to help HR teams better support their employees and make a stronger business case to leadership.

12:34 Successful HR software implementation requires an internal champion who can drive adoption and address user concerns, rather than just installing a new system.

18:30 It's important to be open to learning new ways of doing things, rather than stubbornly clinging to outdated processes, in order to improve efficiency and scalability.

Resources

Podcast: Play in new window | Download (Duration: 26:17 — 36.3MB) | Embed

1038: Colorado Springs Real Estate: Build Wealth, Wisdom, and a Fulfilling Life with Real Estate Entrepreneur Keith Andrews

February 20, 2024

Are you tired of the corporate grind and seeking a path to financial freedom? Real Estate might be just the right “path” toward your goals!

Keith Andrews, founder of Andrews Home Team, is a real estate expert dedicated to helping individuals achieve financial freedom through strategic real estate investments. With a passion for learning and a commitment to excellence, Keith has transformed his career and now shares his insights and expertise with others. The Real Estate Junkies Podcast offers valuable advice and insights for both newbies and seasoned investors alike. Keith's approachable demeanor and wealth of knowledge make him a trusted resource in the real estate industry. Andrew reveals the key strategies and mindset shifts that have helped him achieve financial freedom through real estate. Join us as we explore Keith's insights, challenges, and successes, and learn how you too can unlock wealth and freedom through strategic real estate investing.

Quotes

“You are not going to ever be successful unless you make mistakes. And it's better to make mistakes when you're young.” – Keith Andrews

“Don't be afraid to take that first step.” – Keith Andrews

“Rich isn't always about money. It's about living life to the fullest.” – Keith Andrews

Talking Points

03:15 Keith shares his motivation for getting into real estate: citing a desire to help friends and family and leverage commissions to invest in properties. He discusses the importance of having a strong "why" in real estate investing and how it has guided his journey.
08:50 The BRRRR strategy: Keith explains the concept of buying, rehabbing, renting, and refinancing properties to create a sustainable real estate portfolio. He details the steps involved in each phase of the strategy and shares tips for success.
12:30 Lessons from past mistakes: Keith reflects on buying a meth house and the costly mistakes he made during the renovation process. He discusses the importance of due diligence and thorough research before investing in a property.
16:40 The value of patience in real estate: Keith highlights the long-term benefits of investing in real estate and how time can turn a bad deal into a profitable one. He shares strategies for staying patient and focused on long-term goals in a fast-paced industry.

Key Takeaways

Real estate investing requires patience and a conservative approach to ensure long-term success. Keith's experience demonstrates the importance of sticking to a strategy and not rushing into deals.
Learning from mistakes is crucial in the real estate industry and can lead to valuable insights. Keith's story illustrates the importance of taking calculated risks and being prepared for unexpected challenges.
The birth strategy can be a powerful tool for building a sustainable real estate portfolio over time. Keith's success with this strategy highlights the potential for creating wealth through strategic real estate investments.

Resources

Podcast: Play in new window | Download (Duration: 29:20 — 40.5MB) | Embed

1037: Become a Master in Blockchain with Web3 Developer Bijan Burnard

February 19, 2024

Do you want to learn how blockchain can revolutionize industries beyond cryptocurrency? As a groundbreaking technology, blockchain has the potential to reshape various industries, but its capabilities are yet to be fully realized.

In this episode, Bijan Burnard, the visionary CEO of Lattice Labs, tackles the challenge of integrating blockchain into sectors like finance and healthcare. Listen to this episode on how Lattice Labs, under Burnard's visionary leadership, offers tailored solutions to overcome integration hurdles, shapes the future of decentralized technology, and introduces this technology to future generations. Tune in now to follow this progressing technology!

Quotes

“We believe that investing in the education of the younger generation is the key to shaping the future of the blockchain world.” – Bijan Burnard

“Blockchain is the cornerstone of innovation. By understanding blockchain, young adults gain a competitive edge in the job market and contribute to shaping the future of blockchain and using this technology.” – Bijan Burnard

“I foresee the blockchain industry becoming even more pervasive, deeply woven into the fabric of industries, offering enhanced security, transparency, and efficiency.” – Bijan Burnard

Takeaways

00:45 Blockchain technology has applications beyond cryptocurrency, including in supply chain management, healthcare, and finance, ensuring trust and efficiency in various sectors.

01:08 The adoption of blockchain varies across industries, and the key lies in understanding each sector's unique needs and tailoring the blockchain solution accordingly.

02:38 Integration challenges in implementing blockchain often revolve around regulatory concerns, standardization, and the need for collaboration among stakeholders.

03:31 The blockchain industry is expected to become more pervasive, with blockchain solutions being deeply woven into the fabric of industries, offering enhanced security, transparency, and efficiency.

04:06 Significant strides in blockchain adoption have been observed in regions like Asia, particularly in countries like Singapore and China, as well as in the financial sector globally.

Resources

Podcast: Play in new window | Download (Duration: 7:39 — 10.7MB) | Embed

1036: SEO Mastery in Real Estate: The Best Approach to Attracting Motivated Sellers with Real Estate Expert Shaun Martin

February 18, 2024

A successful approach to real estate investment involves a focus on cash buying properties and utilizing SEO strategies to attract motivated sellers. By prioritizing cash transactions, investors can streamline the buying process and gain a competitive edge in the market. Implementing SEO techniques, such as optimizing search engine rankings and creating educational content, enhances visibility, helping investors connect with motivated sellers actively seeking information, ultimately contributing to successful property acquisitions.

Shaun Martin is a seasoned real estate investor and problem solver based in Denver, Colorado. With over 20 years of experience, he has perfected the art of cash buying distressed properties from motivated sellers. Through his expertise in search engine optimization, Shaun ranks at the top of Google to attract people with difficult real estate situations like inherited homes or properties facing foreclosure. Today, Shaun discusses his strategies for cash buying properties, SEO usage, tips for evaluating deals and networking to find new opportunities, and much more! Stay tuned!

Quotes

“I'd be light-years ahead of where I am now if I had actually spent time weekly planning to meet more people, specifically in the niches that I'm trying to be in.” – Shaun Martin

“There's no secret sauce on my end. I'm all about providing the best information to a person so that they can come up with or choose the best solution for them.” – Shaun Martin

“Be kind to yourself and try not to worry about things you can't control.” – Shaun Martin

Takeaways

01:52 Cash buying provides access to motivated sellers who want a quick, convenient sale, often for properties they have inherited or don't want to deal with.

04:53 Ranking for specific, problem-oriented search terms through SEO can attract qualified leads looking to sell their properties quickly and easily.

12:13 Networking and building relationships with experienced real estate investors is crucial to avoiding costly mistakes and accelerating your investing journey.

22:36 Effective networking is about providing value and an equal exchange, not just extracting information from others.

31:34 Reaching out directly to experienced investors can provide guidance, homework assignments, and opportunities to learn and grow in real estate investing.

Resources

Podcast: Play in new window | Download (Duration: 36:01 — 49.7MB) | Embed

1035: Transform Fears into Success: Sales and Marketing Strategies with Business Coach Dan Gordon

February 17, 2024

In the realm of marketing and sales, success often hinges on effective techniques and the ability to overcome fear and stress. Coaching plays a crucial role in guiding individuals to navigate these challenges, offering strategies to refine marketing approaches and enhance sales skills. By addressing fears and stressors, individuals can unlock their full potential, leading to increased confidence and success in the dynamic fields of marketing and sales.

Coach Dan Gordon is a transformational leader who helps entrepreneurs break free from misery and live unlimited lives. Through his bold coaching process, Dan gets entrepreneurs paid back for their investment by increasing their income and helping them overcome their deepest fears. Today, Coach Dan discusses practical sales and marketing techniques for connecting authentically with clients, as well as strategies for overcoming fear and stress. Stay tuned!

Quotes

“Your message has to grab people's attention. When you're talking with someone one-on-one, you can see in their eyes whether what you're saying is resonating with them or not.” – Dan Gordon

“It's all about discomfort. When you want to do the things you don't want to do, inside of everything that you don't want to do is learning, growth, and success.” – Dan Gordon

“You must be relentless in your ask. It's not about not taking no for an answer. It's about being so enthusiastic, determined, and disconnected from people's responses that you're filled with the enthusiasm of the ask.” – Dan Gordon

Takeaways

01:33 Focus on providing value to your audience, not just talking about yourself.

09:12 Shift your mindset from analyzing to experiencing the emotional connection.

17:08 Prioritize your own well-being and focus through practices like sleep, stress management, and meditation.

21:23 Be relentless in making bold asks, even if you hear "no" - this is how you achieve success.

24:24 Hire a coach who has a clear plan to help you increase your income and get a return on your investment.

Resources

Podcast: Play in new window | Download (Duration: 27:56 — 38.5MB) | Embed

1034: Seize Opportunity from Disorder: The Serial Entrepreneurial Path with the Solar Energy Specialist Gerald Rosengarten

February 16, 2024

Serial entrepreneurship involves individuals starting and managing multiple businesses over time. This approach to business often requires a keen focus on problem-solving, as entrepreneurs continuously identify challenges and find innovative solutions to drive the success of each venture. The ability to adapt, learn from experiences, and creatively address problems becomes a central element in the journey of serial entrepreneurship.

Gerald Rosengarten is a Brooklyn-born serial entrepreneur with a unique ability to perceive opportunities where others see disorder and Author of the book, "Jump on the Train: A Dyslexic Entrepreneur's 50-Year Ride from the Leisure Suit to the Bowery Hotel and a New York Solar Farm". For over 50 years, he has pursued diverse ventures from real estate to textiles to green energy. As one of the early pioneers of solar farming, Gerald is passionate about environmental solutions and protecting the planet for future generations. Today, he shares his career journey, passion for the environment, and experiences overcoming dyslexia. Stay tuned!

Quotes

“What I've done over my life has involved a lot of different things, all based on perception. You see something, and you go with it.” – Gerald Rosengarten

“I believe everyone in business is a problem solver. It's the inception of the business that makes you valuable to society in that regard.” – Gerald Rosengarten

“The problem with dyslexia is, first of all, only 25% of those who are dyslexic can be helped by what I'm talking about. The other 75% will not get anything from it.” – Gerald Rosengarten

Takeaways

01:02 Perceiving opportunities in disorder and being willing to "jump on the train" of new ventures is a key skill for serial entrepreneurs.

05:18 Overcoming undiagnosed challenges like dyslexia through persistence and creative problem-solving can lead to remarkable achievements.

13:58 Providing solutions that help people maintain their independence and quality of life, like the elevator/lift for elderly residents, can have a meaningful impact.

19:24 Leveraging technology, like the early adoption of Apple products, can be a game-changer for those facing learning disabilities.

31:53 Pursuing both financial security and environmental sustainability in one's business ventures is an important goal.

Resources

Podcast: Play in new window | Download (Duration: 32:36 — 45.0MB) | Embed

1033: Mastermind for Success: Harness the Power of Mastermind Groups with Business Coach Aaron Walker

February 15, 2024

Mastermind groups are valuable for personal growth and achieving business success. In these groups, individuals set goals, gain accountability, and benefit from diverse perspectives to overcome challenges. The sense of community support fosters an environment where members can collectively thrive and succeed in their personal and professional endeavors.

Aaron Walker is a life and business coach, and Founder of View from the Top, helping hundreds of men transform their lives through mastermind groups. With 25 years of experience, he understands the power of community to drive personal and professional success. Today, Aaron will be talking about his experiences with mastermind groups, overcoming challenges, approaches to goal-setting and much more! Stay tuned!

Quotes

“Isolation is the enemy of excellence, and if you really want to excel in life, you need to go further with the community.” – Aaron Walker

“Fear missing an opportunity more than you fear failure.” – Aaron Walker

“Don't give me an excuse; just own it, man up, and say, 'Hey, I did it' or 'didn't do it.'” – Aaron Walker

Takeaways

01:29 Mastermind groups provide unbiased, trusted advisors and a transformational experience through vulnerability, transparency, and diverse perspectives.

04:07 Achieving success requires addressing personal foundations and boundaries first, before pursuing business goals, to avoid losing important relationships.

08:42 Isolation is the enemy of excellence - having a supportive community with extreme accountability is crucial for achieving your goals.

15:30 Defining your personal core values and running every decision through that filter is essential for staying true to yourself.

22:46 - Fearing missing an opportunity is more powerful than fearing failure - living intentionally and taking action is the path to success and significance.

Resources

Podcast: Play in new window | Download (Duration: 29:49 — 41.1MB) | Embed

1032: Amazon Incubator Wisdom: Optimize Your Amazon Presence with Amazon Expert Lesley Hensell

February 14, 2024

Have you ever imagined your small business becoming a successful story on Amazon, confidently navigating the e-commerce landscape? Growing your business on Amazon is not only possible; it's an exciting journey full of opportunities and potential breakthroughs. Building robust relationships is a must – not only with customers but also with the ever-evolving Amazon marketplace. It's a reminder that success is not just about transactions; it's about cultivating connections that foster long-term growth.

Listen to this episode with Lesley Hensell, an Amazon expert & handler of the Tough Stuff, as she talks about Amazon and Walmart marketplaces. Leslie shares her experiences helping businesses overcome challenges, including a compelling story about a supplement seller targeted by a cyberattack. Gain valuable insights into the opportunities and obstacles on these platforms, the importance of building relationships and understanding your business metrics, and learn how to avoid get-rich-quick schemes when selling on Amazon.

Quotes

“If you develop a new product idea, you can't go down to your store down the street to Walmart or Target and get them to put it on the shelf. But you can put it up on Amazon and find out if it's something that's going to work.” – Lesley Hensell

“Amazon is still the biggest incubator for small businesses in the history of the world. There is no other place where you can test products and try new things.” – Lesley Hensell

“If you take the slow and steady, really boring old people way of running a business, as I'm one of those old people, then you're much more likely to be successful in the long term and achieve what you really want.” – Lesley Hensell

Takeaways

02:00 While Walmart is investing heavily in their marketplace, Amazon still maintains a dominant position due to the prevalence of Prime memberships and the Prime experience that customers have come to expect.

04:32 Amazon is still the best "incubator" for small businesses and entrepreneurs to test new product ideas and find success in niche markets.

12:10 Developing legitimate supplier relationships, verifying sourcing documentation, and knowing your financial numbers are crucial for running a stable and profitable Amazon business, rather than taking shortcuts.

18:05 Supplement and other highly competitive product categories on Amazon can be extremely challenging for new sellers, with risks of malicious competitor tactics like hacking listings.

23:50 Planning and scheduling your personal time, including weekends, can lead to greater productivity, fulfillment and rejuvenation, similar to how you plan your work week.

Resources

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