Interview

1021: The Sound Of Business: Balancing Life, Work, And Family with Tori Ellis

January 28, 2024

Doubt – a feeling of uncertainty in a person. Also, the main reason why most people cannot move forward and change their lives. All people have amazing ideas that they dream to achieve. But once doubt kicks in, it becomes an obstacle in our path. To overcome it, you need to protect, build, and grow your idea before you say it to anyone. Hold on to your dream, master it, and never give up. The sky is your limit.

Tori Ellis is a mom, coach, entrepreneur, and author. She's a doctor of human and organizational psychology. Tori specializes in coaching people about life and business. Her mission is empowering individuals to transform their aspirations into reality. She is also the author of the book “The Sound of Business: Seeing Entrepreneurship Through Hip-Hop”. Tune in to this episode as Tori explains the changes in her life since she became a mother, how to overcome self-doubt, and how she balances work, life, and family.

Quotes

“It is okay to still have that balance of work but also to make sure that you are doing what you have to do for yourself and your business to help it grow. So you can definitely help your kids grow and pour into them the same way that you want to pour into every person that you are helping during this time.” – Tori Ellis

“One of the main things we have to teach our kids is pretty much just being aware of how they're utilizing their money, how are they really investing in their money, but then also being smart with it.” – Tori Ellis

“Be authentically you. Put your best foot forward, and never give up on what you're doing because the sky's the limit.” – Tori Ellis

Takeaways

01:51 Balancing work and family life as a new parent requires a shift in mindset, with a focus on self-care and being present for one's child.

04:58 Developing a mindful and intentional approach to money management, including saving, investing, and treating oneself, is crucial for financial well-being.

10:52 Overcoming imposter syndrome and self-doubt is a common challenge for entrepreneurs, and protecting one's ideas until they are ready to be shared can help build confidence.

15:15 Personalized coaching and guidance from experienced professionals can be invaluable for entrepreneurs looking to achieve their goals and maintain a healthy work-life balance.

18:48 Embracing one's authentic self and unique perspective is a key to success in entrepreneurship and business, as it allows one to connect with their target audience.

Resources

Podcast: Play in new window | Download (Duration: 19:43 — 27.3MB) | Embed

1020: Bright SEO Marketers: Marketing Insights for Business Growth with Jennifer Sutton

January 26, 2024

E-commerce isn't just a trendy thing; it's a powerful strategy that opens up incredible opportunities. Adding e-commerce to your business model allows you to reach a worldwide market, connect with more people, and increase your revenue. To make the most impact, make sure your online presence is easy to use, use data insights for targeted marketing, and keep up with changing consumer trends.

Jennifer Sutton is the Founder and CEO of BRIGHT+CO Marketing, a marketing community that brings together the best creative, strategic, business, and media minds to make their clients’ brands and dollars work harder, smarter, and more efficiently. She has helped countless companies locally and nationally to increase sales, enhance profitability, handle crises, and grow their brand reputation. Tune in as Jennifer will discuss innovative strategies for e-commerce success, consumer psychology, real insights, and KPI-driven growth. Stay tuned!

Quotes

“Starting my own business served as my training ground, where I applied the discipline learned from helping large companies to smaller ones with smaller budgets.” – Jennifer Sutton

“We need to rethink the customer journey and make adjustments when we identify issues, like adding steps to optimize the process, as seen in the case of professional services.” – Jennifer Sutton

“COVID hit our industry, like everyone else, but the experience has given us valuable insights into our own journey and how we can recruit and retain both our team and clients.” – Jennifer Sutton

Takeaways

01:52 Understanding the problem is crucial - whether it's an issue with the message, the targeting, or the customer journey. Identifying the root cause is key to finding the right solution.

07:00 Leveraging data and technology can provide significant advantages in media buying and advertising optimization, allowing for more precise targeting and improved results.

12:30 Examining the customer journey and identifying friction points, even in well-established processes, can uncover opportunities for significant improvements in conversion rates.

17:52 Paying attention to metrics like cart abandonment rate can reveal hidden opportunities to boost sales, even when the majority of the customer journey is already optimized.

22:25 Entrepreneurship and business growth require getting comfortable with being uncomfortable, as it is in those challenging situations that the greatest opportunities for personal and professional development arise.

Resources

Podcast: Play in new window | Download (Duration: 23:14 — 32.1MB) | Embed

1019: Entrepreneurial Mindset on Life, Business, and Scaling with Chad Price

January 24, 2024

What does entrepreneurship mean for people who want to create their path in the business world? It's a journey with challenges and victories, where you constantly pursue your vision. The beauty is in starting from scratch and facing daily battles with resilience and determination. Embrace uncertainty, learn from every experience, and have a mindset that thrives on change. In the world of entrepreneurship, each obstacle is a step toward success, and every setback is an opportunity to evolve and excel.

Chad Price is an International Business Consultant and Founder of an Inc. 5000 company, Founder of Life Grows Green & Kettlebell Kings. As a former college football scholarship athlete with a business degree, he possesses an extensive background in all sports and business. Listen to Chad's podcast as he shares valuable insights from his experience in sports and business, where he offers a unique perspective on entrepreneurship, success, and personal growth.

Quotes

“Handling responsibilities beyond your role prepares you for entrepreneurship—it's easier to start your business when you can run the entire operation.” – Chad Price

“Entrepreneurship is a constant stress test for your emotional and mental well-being. Being prepared for the challenges of entrepreneurship is about understanding that it's supposed to be hard.” – Chad Price

“Some lessons from the sports playing field can be applied to business, and I'm looking to work with those on the journey of personal and leadership development.” – Chad Price

Takeaways

03:28 Entrepreneurship requires building mental toughness and resilience, similar to how athletes train and prepare for challenges.

06:48 Paying it forward by sharing one's personal experiences and lessons learned can be a powerful way to help others overcome entrepreneurial challenges.

12:40 Developing self-awareness and having a support system in place is crucial for navigating the inevitable difficulties and surprises that arise in entrepreneurship.

17:37 Applying knowledge and having a clear plan is important to avoid common traps and pitfalls in starting and growing a business.

20:14 Showing gratitude to employees, customers, and supporters can go a long way in building a positive company culture and morale.

Resources

Podcast: Play in new window | Download (Duration: 21:08 — 29.2MB) | Embed

1018: The Magnolia Firm: Unlock Success in Entrepreneurship with Christine McDannell

January 22, 2024

Believing in oneself is the cornerstone of success in business, requiring a deep conviction that transcends doubts or uncertainties. This self-belief becomes the driving force that propels individuals to take bold and necessary actions in the pursuit of their entrepreneurial goals. It's not merely about confidence; it's about a resolute commitment to one's abilities and the belief that one's endeavors are worth the dedication and effort.

Christine McDannell is a dynamic serial entrepreneur, author, and speaker, who serves as the founder and principal business intermediary at The Magnolia Firm. As an M&A brokerage firm, Christine's expertise lies in helping digital business owners achieve optimal exits. Today, we delve into a discussion with Christine, exploring the do's and don'ts, as well as the trials and tribulations of navigating the complex landscape of business transactions! Stay tuned!

Quotes

“Entrepreneurship—I was born to do this. I know without a doubt.” – Christine McDannell

“You gotta believe in yourself in that business enough to be willing to do that. I'm all about personal guarantees.” – Christine McDannell

“Hire slow and fire fast.” – Christine McDannell

Takeaways

4:24 Buying an existing, cash-flowing business can be a lower-risk path to entrepreneurship, especially with the help of an SBA loan which has a 98% success rate.

11:24 Outsourcing tasks you dislike, like bookkeeping, can help entrepreneurs focus on their strengths and grow their business more effectively.

18:25 Blending old-school business fundamentals with modern marketing and automation techniques can be a powerful strategy for entrepreneurs.

22:33 When selling a business, it's important to present it in the best light possible, highlighting profitability, a strong team, and legitimate reasons for the sale.

Resources

Podcast: Play in new window | Download (Duration: 26:39 — 36.8MB) | Embed

1017: Navigating Life with Purpose with Kerry Mensior

January 21, 2024

Living life is about purposefully creating a meaningful and intentional existence tailored to your aspirations. It involves setting clear goals, making deliberate choices, and actively pursuing the life you envision. Embracing this approach can help you cultivate fulfillment, joy, and a sense of accomplishment in alignment with your values and aspirations.

Kerry Mensior is a distinguished 30-year law enforcement veteran and the driving force behind transforming communication for first responders and K-12 educators. With a visionary approach, Kerry has crafted a revolutionary set of tools aimed at swiftly developing rapport, effectively communicating, de-escalating, and negotiating in diverse situations, including those involving individuals in emotional crisis. Today, we explore Kerry’s innovative contributions to enhancing dialogue and understanding in critical scenarios! Stay tuned!

Quotes

“We focus on the schools and the first responders because I truly believe that those who are out there serving the public need help the most.” – Kerry Mensior

“My biggest surprise is that simple shift of living life by design rather than by default.” – Kerry Mensior

“If we don't bring the unconscious to the conscious, our life will go off the rails, and we'll call it fate.” – Kerry Mensior

Takeaways

01:32 Effective communication is the common thread that connects diverse experiences as a first responder, educator, and trainer.

05:48 Adopting a curious and empathetic perspective, rather than immediately reacting or problem-solving, can significantly improve communication and interpersonal interactions.

11:58 Recognizing and managing one's brain state, whether in a survival or executive mode, is crucial for effective communication and decision-making.

15:48 Engaging in regular self-reflection and journaling can facilitate personal growth and help individuals live their lives by design, rather than by default.

24:52 The quote "If we don't bring the unconscious to conscious, our life will go off the rails, and we'll call it fate" emphasizes the importance of self-awareness and conscious decision-making.

Resources

Podcast: Play in new window | Download (Duration: 26:10 — 36.1MB) | Embed

1016: Next Net Media: Master the Current Digital Landscape with Max Gomez Montejo

January 19, 2024

Digital marketing products and services play a pivotal role in today's business landscape, providing a powerful avenue to reach and engage a global audience. They are essential for building brand awareness, driving online visibility, and establishing a strong online presence. In an increasingly digital world, leveraging these tools is critical for businesses to stay competitive and connect with their target market effectively.

Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, overseeing many well-known websites. Today, Max joins and shares his wealth of knowledge in SEO, PPC, content creation, SEO reselling, and his extensive expertise in E-commerce, travel, telco, and B2B sectors! Stay tuned!

Quotes

“We are the house of more than 200,000 business success stories, and we are happy to continue writing those stories with our clients.” – Max Gomez Montejo

“Start doing little experiments because, little by little, you can accomplish great things too.” – Max Gomez Montejo

“Sometimes people forget about the basics and instead give 100% to the new shiny objects, potentially causing failure in their business.” – Max Gomez Montejo

Takeaways

01:43 Transparency, passion, and industry knowledge are the key factors behind success.

05:38 It's important to balance focusing on the basics and fundamentals of SEO with exploring new tools and technologies, allocating time accordingly.

10:40 Embracing change and turbulence as opportunities for growth, rather than viewing them as obstacles, is crucial for business success.

14:17 Time management strategies like scheduling meetings in specific time slots and sharing KPIs with the team can help leaders stay focused and productive.

Resources

Podcast: Play in new window | Download (Duration: 22:53 — 31.6MB) | Embed

1015: CAGR Investments: Start, Develop, And Sell A Small Business with LaSean Smith

January 17, 2024

Do you run a successful small business and want to sell it? Or are you the one who struggles to develop your business and is wondering how you can accelerate your path toward success? Either way, both processes are complicated to do, especially if you are new to it. Thus, having a trustworthy expert by your side is a must. And that’s where CAGR investment will come to your aid.

LaSean Smith is the Investor and founder of CAGR Investments, a micro-private equity firm that provides permanent capital to businesses that create leverage through audience and automation. LaSean is an expert in acquiring and incubating small businesses across the world, with the goal of helping them in that journey. Tune in as LaSean talks about leveraging AI tools in business processes, entrepreneurship strategies, buying and growing businesses, mistakes in business operations, and more.

Quotes

“The more you can introduce an asynchronous process where the business runs decoupled from your scheduled calendar time is super critical.” – LaSean Smith

“Part of being an investor, part of that journey is embracing your failures and having a broad enough kind of capital stack so you can keep showing up to play the game the next day.” – LaSean Smith

“Pick the right lane. You can do all the right things in business. A lot of it is just about executing the fundamentals, and that'll go a long way many times than being extra sophisticated. But if you pick the wrong lane, you can still underperform your potential.” – LaSean Smith

Takeaways

01:16 Documenting business processes is crucial to effectively integrate AI tools like ChatGPT and avoid reinventing the wheel.

07:52 Identifying a specific, painful, urgent, and recurring problem in the target market is essential for business success.

13:12 Building an asynchronous process and embracing a sales mindset focused on helping customers make informed decisions are common challenges that businesses need to overcome.

19:23 Overcoming self-limiting beliefs and being willing to learn from failures are important for entrepreneurial growth.

24:27 Choosing the right industry, discipline, and skill set ("picking the right lane") can significantly impact a business's potential for success.

Resources

Podcast: Play in new window | Download (Duration: 26:01 — 35.7MB) | Embed

1014: White Label IQ: Have The Best Talent At Your Service And Demonstrate Authority On The Market with Brian Gerstner

January 15, 2024

The world is changing fast. Things have gotten complicated. Nowadays, it is necessary to have the right skills to get more work done fast and with quality. But how could you find people with the specialized skills you need? Through White Label IQ, they can provide you with people with skills that deliver high-quality work. Now, you can focus more on the work that you do best while having peace of mind that the other task is done to a high standard.

Brian Gerstner is the president of White Label IQ, a company that thrives on providing design development, SaaS application development, and paid media for agencies. Brian is an expert at creating, directing, and leading teams of freelance professionals. His mission is to make agency life easier and more profitable. Tune in as Brian shares how to scale a team, the magic of going offshore, overcoming communication challenges, leadership skills, and many more!

Quotes

“Agency of the future is, you don't need to be worried about the competition at the table. You need to be worried about the talent that you have.” – Brian Gerstner

“You have to manage change. And you have to do it responsibly. I've seen it. I've done it myself, where you are the problem. The leadership and executive team can be a very big problem if they're not managing change properly.” – Brian Gerstner

“With the rate of change and AI coming out, mediocrity is going to get beaten out of all of us. It's not okay just to show up and check the box and be done for the day anymore. We really have to demonstrate authority.” – Brian Gerstner

Takeaways

01:07 Solving internal problems and then offering those solutions as a service to other companies in the same industry can be a successful business model.

06:36 Focusing on core competencies and partnering with specialized providers to handle non-core tasks allows agencies to provide higher quality services and build authority in the market.

10:28 Implementing systems and processes to maintain focus and discipline, even for the business owner, is crucial for sustained growth.

12:40 Actively seeking and incorporating feedback from frontline employees and customers is essential for managing change and avoiding confirmation bias.

23:24 In a rapidly changing world with increasing automation, demonstrating true authority and expertise is necessary to avoid being replaced by mediocrity.

Resources

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1013: Utilizing Content Creation To Attract Clients And Generate Leads with Levi Lascsak

January 14, 2024

Have you ever found yourself trapped in the grind of doing everything on your own, feeling overwhelmed by the belief that hiring help was just too expensive? Most entrepreneurs fail because they think they can do it alone and it will be much cheaper. Little do they know that this method will only burn them out and will lead to failure. As such, spend more time doing what you love rather than being buried in prospecting tasks. Picture yourself implementing a strategic plan, hiring people, and leveraging their expertise. Envision breaking free from the shackles of time-consuming activities and just prioritizing the most important task. Doing so directs you to the path of success.

Levi Lascsak is a real estate agent and investor, business consultant, YouTuber, host of Youtube for Real Estate Podcast, and the co-founder and CEO of Passive Prospecting, guiding you to generate leads and close deals through content creation. With his exceptional skills and knowledge as an entrepreneur, Levi will discuss all about creating content, real estate, hiring people, the company’s core values, and more. Tune in to learn and gain knowledge to be successful in your entrepreneurial journey.

Quotes

“You do have to have those types of things in place as far as your purpose and your core values. That's what you hire and fire around. And if you don't have that in place, it's going to be very difficult to make hiring decisions, and it's going to be very difficult to make firing decisions.” – Levi Lascsak

“Time on task over time is what's going to lead to better results, not perfection.” – Levi Lascsak

“I'm most comfortable when I'm uncomfortable, and I'm uncomfortable whenever I'm comfortable.” – Levi Lascsak

Takeaways

02:03 Documenting your journey and providing case studies and social proof can help you grow your business quickly, compared to those who struggle in these areas.

03:49 Defining and aligning your company's core values is crucial for making effective hiring and firing decisions.

09:52 Staying consistent with content creation and not letting urgent tasks push aside important marketing efforts is critical for sustainable growth.

17:32 Overcoming plateaus in your business often requires either pushing through your comfort zone or making significant changes to your approach.

22:37 Proactively planning and filling your calendar, rather than reacting to free time, can help you stay focused and productive.

Resources

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1012: The Future of Education: School Apps Today and the Tech-Driven Approach to Learning with James Finlen

January 12, 2024

The education system doesn't always meet the different needs of students, which can make them feel bad about themselves and not interested in learning. The system focuses on sitting for a long time and there are concerns about how technology affects real connections between people. It’s time to change the way we educate and use technology and mentoring to make it more personalized.

James Finlen is the Founder and CEO of School Apps Today, a company that aims to bring about a positive change in education by offering practical insights and strategies that address the evolving needs of students, with a focus on holistic development and preparing them for success in various aspects of life. Today, James shares insights into his 20-year journey as a high school teacher and basketball coach, along with the mission of ‘School Apps Today’. Stay Tuned!

Quotes

“The bottom 90% of kids, especially today, are just not wired to sit and get—it's just not the way.” – James Finlen

“Connect self-discipline to happiness. If you can't do the things you know you need to do, you won't be as happy.” – James Finlen

“Connection nowadays is getting more and more superficial; we share something, get a dopamine hit, and it's not a fair fight with phone notifications triggering dopamine.” – James Finlen

Takeaways

01:01 Develop self-discipline and work ethic as the key to long-term happiness and success, even if it means doing things you don't enjoy in the short-term.

12:28 Address loneliness and isolation by creating systematic mentorship programs that foster deeper human connections and a sense of purpose.

25:51 Focus on mastering fundamental, transferable life skills like goal-setting, rather than getting caught up in the latest trends or technology.

29:46 Be open to learning and growing through your journey and share your progress publicly to help and learn from others.

33:49 Recognize and nurture each individual's unique gifts and potential, rather than focusing on their weaknesses or comparing them to others.

Resources

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