Interview

991: Guest Experts on Air: Elevate Your Online Presence Through Interview-Based Podcast Guesting with Josef Schinwald

November 10, 2023

In today's dynamic landscape, expanding your practice and reaching a broader audience is very important. Among the vast number of podcasts, a substantial portion is interview-based, yet only a few consistently deliver high-quality content. If you're considering podcast guesting to elevate your marketing strategy, securing appearances on top-tier podcasts is crucial; however, managing this process can be very time-consuming.

Josef Schinwald is the founder of Guest Experts on Air, a service that helps experts, thought leaders, and solopreneurs get booked on podcasts to share their message with a wider audience. As a podcast booking specialist, Josef uses his expertise to connect his clients with the right podcast hosts and ensure a successful guest appearance. Today, Josef discusses the power of podcasting as a marketing strategy, particularly for solopreneurs and those looking to establish themselves as authorities in their field.

Quotes

“Your brain has to become more powerful, and so does your heart. The brain is connected with the heart, and if you see them as separate, that’s not what people truly want.” - Josef Schinwald

"Marketing is an investment, and everything else in your business is an expense." - Josef Schinwald

“The first most important thing in a business is to create a customer.” - Josef Schinwald

Takeaways

01:19 Podcasting is a powerful marketing strategy for solopreneurs and thought leaders to share their expertise and reach a wider audience.

03:11 Adapting to new technologies like AI can enhance one's approach to marketing and guest appearances, but the human element is still crucial.

14:57 Persistence and a willingness to take imperfect action are important when starting a podcast guest appearance strategy.

27:36 Measuring and tracking marketing efforts is key to managing a successful business.

28:39 Building genuine connections with podcast hosts can lead to valuable opportunities and collaborations.

Resources

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990: The Power of Playing Offense and Making Better Decisions Faster: Unlock Leadership Excellence with Paul Epstein

November 8, 2023

Making confident decisions is important in mastering various aspects of life. When confronted with a difficult choice, overcoming self-doubt becomes essential to avoid being paralyzed by uncertainty. Stress and anxiety often accompany these pivotal moments, but acknowledging them and developing resilience can lead to better decision-making. Ultimately, navigating through uncertainties with a confident mindset allows one to shape their path and achieve personal growth.

Paul Epstein is a former professional sports executive who has spent nearly 15 years working for multiple NFL teams. He is also known as the "Why Coach" and has written a books like “Better Decisions Faster: Unshakable Confidence When You Need It Most” and "The Power of Playing Offense: A Leader's Playbook for Personal and Team Transformation." Today, Paul talks about his "Win Monday" concept, which aims to help people overcome self-doubt, stress, and anxiety to start the week with intention and purpose. He believes that winning Mondays and separating from the rest of the week can lead to success and momentum.

Quotes

"It's about the decisions we make and the actions we take. Show me the quality of your decisions, and I’ll show you the quality of your life." - Paul Epstein

“Don’t think of confidence as a light switch that’s either on or off. That’s the wrong mindset. The right mindset is to see confidence as a dimmer switch: plus one, plus two, minus one, plus three. Dimmer switches aren’t just on or off, and your confidence works the same way.” - Paul Epstein

“The two most important days of your life are the day you are born and the day you find out why.” - Paul Epstein

Takeaways

02:23 Winning Mondays and separating from the rest of the week can lead to success and momentum.

07:14 Making better decisions involves aligning one's head (logic) and heart (emotion) before taking action.

22:28 Consistent action on one's core values is the key to building unshakable confidence.

23:08 Journaling exercises can help form habits and boost confidence by aligning actions with personal values.

29:43 Finding one's "why" can be a powerful tool for increasing confidence and personal growth.

Resources

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989: FigPii: A/B Testing Can Skyrocket Your Online Sales with Khalid Saleh

November 6, 2023

Increasing online sales with A/B testing offers several distinct advantages for businesses. It provides a data-driven approach, allowing companies to make informed decisions based on real user interactions rather than assumptions. This method helps in identifying and refining the elements that contribute most to conversions, optimizing the overall user experience. A/B testing also enables businesses to adapt quickly to changing market dynamics, ensuring that their online sales strategies remain effective and competitive over time.

Khalid Saleh is the founder of FigPii, a user insights platform that helps improve website conversion rates through A/B testing and experimentation and the author of “Conversion Optimization: The Art and Science of Converting Prospects.” Today, Khalid explains the importance of split testing and A/B testing for website optimization. He shares his personal experiences in the industry, including the challenges he faced when Google discontinued their Website Optimizer tool, leading to the creation of FigPii. Khalid also talks about the benefits of A/B testing, the humbling nature of the process, and the importance of testing and learning from user behavior rather than relying on assumptions.

Quotes

"Learn to crawl before you walk, learn to walk before you run." - Khalid Saleh

“Don't start with big tests. Because some of those big tests are complicated.” - Khalid Saleh

“My business would have been a lot more successful if I didn’t need to make the perfect decisions. I just needed to make fewer stupid ones.” - Khalid Saleh

Takeaways

14:39 Starting small with A/B testing and gradually expanding is more effective than attempting to overhaul a website's design all at once.

16:40 Regularly discussing and prioritizing testing ideas, as done by GoDaddy's CEO, can foster a culture of experimentation and continuous improvement.

18:55 Embracing the humbling nature of A/B testing and being open to surprising results can lead to significant improvements in website conversion rates.

21:37 Hiring the right people and understanding cultural differences is a significant challenge for entrepreneurs, but learning from mistakes is crucial for growth.

25:38 The book "The Road Less Stupid" by Keith Cunningham is highly recommended for entrepreneurs, as it provides valuable lessons on avoiding "stupid" decisions and fostering introspection.

Resources

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988: The New Manager Mindset and Food Leadership Group: Keep Customers Happy By Balancing Cost, Quality, and Feedback with Bryan Armentrout

November 5, 2023

Food is one of the essential things humans need to live. With high-quality and safe food, you can never go wrong in doing a food business. However, with challenges such as inflation, companies cut the cost of their expenses, impacting the quality of their food. And if the product does not make consumers happy, they won’t buy it, and the sales will decrease. Therefore, finding the right balance of the cost without impacting the quality is the key. No matter what happens, prioritize the joy of the people consuming your products.

Bryan Armentrout is a 20-year veteran of the food manufacturing industry. He is the founder of The Food Leadership Group, a consulting firm that specializes in helping FDA-regulated food companies produce safe and high-quality food products and the author of “The New Manager Mindset.” Today, Bryan shares his thoughts on the food industry, discussing the importance of quality assurance and food safety. He explains how his work in these areas is like ensuring that a cup of coffee is safe to drink, with quality assurance ensuring the consumer's expectations are met and food safety preventing any potential harm.

Quotes

"If we do our job well, nobody notices because you don't have recalls, you don't have illness events and things like this." - Bryan Armentrout

“The more successful you become, the more removed you become from those actual technical skills that you used to get there.” - Bryan Armentrout

“Do you like where you're going? Because it's your life, you need to figure out where you want to take it.” - Bryan Armentrout

Takeaways

01:13 Maintaining high quality and safety standards in the food industry is crucial, even when it goes unnoticed by consumers.

21:30 Staying connected to consumer needs and expectations is essential for companies to avoid gradual decline in product quality.

16:47 Making use of AI and continuous monitoring can significantly improve food safety and quality assurance practices in the industry.

21:30 Developing strong communication and leadership skills is just as important as technical expertise for career advancement in specialized fields.

25:43 Regularly reflecting on personal accomplishments and goals can help guide one's professional and life path.

Resources

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987: Qry E-Commerce Marketing Agency: Level Up Your Ecommerce Business with Samir Balwani

November 3, 2023

During the pandemic, online products and services skyrocketed, rewarding e-commerce business greatly. But as we transition back to normal, consumer spending habits have changed, and if businesses don’t take action accordingly, they will lose. So to address the problem, businesses need to avoid focusing too much on trends, but rather see the picture as a whole and how people will need their product. Properly using the power of social media is also a way to continue the growth of businesses.

Samir Balwani is the CEO and founder of QRY, an e-commerce marketing agency that specializes in scaling brands, and the podcast host of “Ecom Experiences.” In this episode, Samir discusses the current state of the e-commerce industry, focusing on the challenges and opportunities it presents. He stresses the importance of measuring campaign results and taking a holistic, brand-focused approach to marketing. He also shares his thoughts on balancing action and deliberation, the relationship between money and time in business, and the value of building a passionate community around a brand.

Quotes

"It's not enough to just think—you have to take action on it. But you also have to remember that action costs money, and actually doing things means you're taking a risk." - Samir Balwani

“Transitioning your brand and product from a ‘nice to have’ to a ‘need to have’ for some segment is absolutely the most important thing if you want to continue to grow.” - Samir Balwani

“The best brands are the ones that are always excited. The best business owners and entrepreneurs are those who are always eager to learn something new and challenge the status quo.” - Samir Balwani

Takeaways

04:03 Balancing action and deliberation is crucial in e-commerce, as making too many quick decisions can be costly.

07:02 Investing money can accelerate growth, but understanding the right time and direction to scale is essential.

10:41 Building a passionate community around a brand is key to driving long-term growth and resilience.

14:29 Clearly understanding the problem a business solves for its customers is the foundation for effective marketing.

21:05 Embracing curiosity, experimentation, and challenging the status quo are hallmarks of successful e-commerce brands.

Resources

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986: Rise Marketing Group: The Triad of Digital Marketing, Web Development, and Entrepreneurship with Ben Lund

November 1, 2023

A strong online presence, which often includes effective web development, is essential for reaching and engaging a target audience in the digital age. Entrepreneurs often rely on digital marketing strategies to promote their ventures and grow their businesses. The key to successful digital marketing lies in understanding the ever-evolving landscape of online platforms and consumer behavior.

Ben Lund is the founder of Rise Marketing Group, a digital marketing agency that creates curated programs to drive growth for their clients. Prior to starting his own business, Ben worked at tech giants like Google, giving him a unique perspective on the benefits of both corporate and entrepreneurial paths. Today, Ben talks about the pros and cons of working for a large company versus starting your own business, as well as the key strategies Ben has used to grow Rise Marketing Group into a successful agency.

Quotes

"The longer you stay in those big companies, the harder it is to remove yourself. These companies are smart—if they see good talent, they’ll keep throwing carrots your way." - Ben Lund

“A good approach is to look at your competitors’ websites. How do their websites look? Do you want to be below their standard? Are you already below their standard? Are you just average? You don’t want to be average or simply keep up—you want to be better than them. Use their websites as a competitive benchmark.” - Ben Lund

“If it's your calling for whatever it is in life, just go for it. It will work out.” - Ben Lund

Takeaways

01:43 Weighing the benefits of working for a large company versus starting your own business can be a strategic decision, with both paths offering unique advantages.

17:23 Continuously improving and investing in your website is crucial, as it serves as the digital storefront and a key asset for attracting and retaining customers.

19:59 Hiring the right team or agency to handle marketing tasks can be beneficial, especially for business owners who lack the time or expertise to execute these strategies themselves.

20:20 Evaluating your competition and ensuring your website and services are on par or exceeding their offerings is important for staying ahead in the market.

22:06 Startups and new businesses need to have a viable product or service, as well as a marketing budget, to be considered for partnership with a digital marketing agency.

Resources

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985: Copyright Law and AI: Safeguard Your Creative Works with Barbara Ingrassia

October 30, 2023

The legal landscape surrounding AI and creative works is dynamic, demanding critical thinking and adaptability from creators and regulators alike. As AI technologies like GPT-3 continue to generate content, questions arise about copyright eligibility and ownership. The interplay between AI and human creativity is complex, with the human component often needing to stand out for copyright protection.

Barbara Ingrassia is the founder of Manage Copyright, a website dedicated to helping creators and businesses navigate the complex world of copyright law. As a returning guest on the podcast, Barbara brings her expertise on the evolving landscape of copyright, particularly in the context of emerging technologies like AI and generative art. Today, Barbara discusses the significant changes in copyright law since her last appearance, including the public domain entering a new era and the opportunities for registering digital content.

Quotes

"It’s the Wild West right now. In the past few months, we’ve seen educators finding ways to use ChatGPT in the classroom. The toothpaste is definitely out of the tube, and there’s no putting it back. We need to develop best practices for how to use it effectively." - Barbara Ingrassia

“We just need to ensure we understand what’s happening and how we’re going to use it, so we aren’t challenged down the road. It’s about making sure things are accurate and putting your voice into it so that it remains a human creation. It’s an exciting time, but also a challenging one.” - Barbara Ingrassia

“Copyright is very fact-based. You can send the exact same information to two attorneys, especially in a use-case scenario, and even with the same facts, they might come back with three different opinions. It all depends—it’s always a matter of interpretation, which makes it an interesting thing to watch.” - Barbara Ingrassia

Takeaways

10:39 Registering copyrights with the US Copyright Office provides additional legal protection for creators, including the ability to claim statutory damages.

15:18 Understanding the evolving landscape of copyright law, particularly in the context of emerging technologies like AI, is crucial for creators and businesses to make informed decisions.

17:30 Disclosing the use of AI-generated content and incorporating it into a human-created work is important to avoid potential copyright infringement issues.

20:24 Establishing best practices for the responsible use of AI tools, such as ChatGPT, can help mitigate the risks of copyright infringement and ensure the authenticity of one's work.

29:41 Copyright skills are essential 21st-century communication skills, and seeking expert guidance can help navigate the nuances of copyright law.

Resources

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984: Wilde AI Customer LTV Prediction Platform: Growth Potential in Data Science Tools for B2C E-Commerce with Clint Dunn

October 29, 2023

Data science is no longer the exclusive domain of giant corporations; it has become an equalizing force in the E-commerce industry. Smaller businesses have the opportunity to leverage data-driven insights and compete more effectively in the digital marketplace. As E-commerce continues to evolve, embracing data science can be a transformative step for businesses of all sizes, enabling them to better serve their customers and drive growth.

Clint Dunn is a pioneer in the field of predictive analytics and founder of Wilde.ai. With a rich background at Afterpay and HairStory, Clint shares his expertise on leveraging data science to predict customer behavior, lifetime value (LTV), and churn. This episode dives deep into how ecommerce and retail companies can use predictive analytics to make informed decisions, enhance customer engagement, and ultimately drive profitability. Listen in to discover how companies like yours can benefit from data-driven strategies to not just survive but thrive in the competitive ecommerce landscape.

Key Talking Points

[00:06] Introduction to Clint Dunn and Wilde.ai: Clint Dunn discusses his background and the mission of Wilde.ai, focusing on helping ecommerce and retail companies predict customer behavior to optimize lifetime value and reduce churn.
[00:59] Target Audience and Use Cases for Wilde.ai: Clint elaborates on how Wilde.ai serves retail and ecommerce companies by analyzing customer data to predict future behaviors, emphasizing the tool’s role in various business functions from marketing to customer service.
[04:59] Integration and Data Requirements: Discussion on the technical prerequisites for utilizing Wilde.ai, including the necessity of a data warehouse and the ideal data history required to ensure accurate predictions.
[06:44] Real-world Impact and Case Studies: Clint shares a compelling case study where Wilde.ai identified a significant issue with a company’s subscription model, leading to the recovery of substantial revenue.
[10:31] Customer Purchase Frequencies and Industry Insights: Insights into different buying patterns across industries like fashion and beauty, emphasizing the importance of focusing on high-value customers.
[15:16] Overview of Wilde.ai’s Features and Benefits: Clint provides a concise summary of Wilde.ai’s capabilities, primarily focusing on predicting customer spending and return probabilities.
[18:22] How to Engage with Wilde.ai: Clint invites listeners to explore Wilde.ai and offers a special opportunity for a free audit for podcast listeners, emphasizing the easy accessibility of the service.

Actionable Takeaways:

Audit Your Data: Contact Wilde.ai to take advantage of their free audit offer and gain insights into your customer base’s health.
Focus on High-Value Customers: Use predictive analytics to identify and prioritize engagement with your most valuable customers to maximize ROI.
Leverage Customer Data: Ensure your ecommerce platform integrates seamlessly with a data warehouse to control and utilize your customer data effectively.
Educate Yourself: Explore books and resources by Peter Fader to better understand customer-centric analytics and its implications for your business strategy.

Resources

Podcast: Play in new window | Download (Duration: 20:19 — 28.1MB) | Embed

983: AdOutreach: Grow and Scale Your Business Through YouTube Ads with Aleric Heck

October 27, 2023

Harnessing the potential of YouTube ads is a game-changer for business growth, offering a dynamic platform with billions of users. By creating compelling video content tailored to your target audience, you can showcase products, build brand awareness, and drive conversions effectively. The robust analytics provided by YouTube further empower businesses to refine their marketing strategies, ensuring a tailored approach that resonates with viewers and propels sustained business expansion.

Aleric Heck is a YouTube ads expert and the founder of AdOutreach. For the last seven years, he has taught thousands of entrepreneurs and business owners how to grow and scale their businesses using targeted YouTube ads. In this episode, Aleric discusses his AI ad targeting software, KeywordSearch, which helps businesses quickly and easily build custom audience segments for their YouTube ad campaigns. He also shares his thoughts on creating successful YouTube content by capitalizing on trends and expressing your unique personality.

Quotes

"We have a superpower and a gift, and when we use that gift for good, we often don’t even see the full impact of what our marketing can achieve, especially when working with clients." - Aleric Heck

“What gives me rocket fuel is connecting with the impact we can create for clients and the ripple effect we can have.” - Aleric Heck

“There are finite games and infinite games. People with a finite mindset play to win, but trying to win acknowledges that you can lose, and it also implies there’s an end goal and an end game.” - Aleric Heck

Takeaways

04:33 KeywordSearch can generate a complete set of audience targeting options for YouTube ads in under 2.6 minutes, saving businesses significant time and effort.

12:11 Creating unique, trending content that resonates with your target audience is key to building a successful YouTube channel.

20:02 Shifting to a recurring revenue model can provide more stability and dependability for a growing business, reducing the pressure on the sales team.

22:22 Businesses with at least $500,000 in revenue should consider investing in YouTube ads, allocating at least $5,000 per month to their advertising strategy.

25:20 "The Infinite Game" by Simon Sinek points out the importance of building a business for long-term success, rather than focusing solely on short-term wins.

Resources

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982: Nucleus Research: Create a Winning ROI and Show Your Business Value with Ian Campbell

October 25, 2023

their products and services, which mainly stems from laying more benefits of the product than what the customer needs. As such, by simplifying the process and focusing on the most crucial part, you can generate a much more positive message, which is essential to success.

Ian Campbell is the Founder and CEO of Nucleus Research, a company that has been helping businesses understand and articulate their value for over 20 years. He is the author of the book "The Value Sale," which focuses on helping salespeople and marketers effectively communicate the benefits of their products or services to customers. Today, Ian talks about the importance of simplifying value messages, focusing on the key benefits that drive customer decisions, and avoiding the trap of overwhelming customers with too many features or details.

Quotes

"A good rule of thumb for everyone is that if it goes over five, you’ve probably made a mistake. While your product may do a lot, for the customer, it likely only does two or three things that truly deliver value. Focusing on those and generating a positive value message around them is critical to being successful." - Ian Campbell

“The only thing that matters is a contract. You don’t get points for doing everything else; the only points that count are for closing the deal.” - Ian Campbell

“Value always sells in the long run, and value is what distinguishes the winners from the losers, no matter what you think. So proving and showing value will be your key to long-term success.” - Ian Campbell

Takeaways

00:40 Simplifying value messages to focus on the key benefits that drive customer decisions is crucial for effective marketing and sales.

01:27 Identifying the strongest selling points and crafting concise, compelling value propositions can help close more deals.

01:41 Understanding the customer's perspective and their desired outcomes is essential for aligning the product or service's value with their needs.

03:39 Avoiding the trap of overwhelming customers with too many features or details and instead prioritizing the top 2-3 benefits can lead to better engagement and conversion.

10:01 Maintaining a clear focus on the end goal of closing a deal, rather than getting bogged down in complex analyses, can help streamline the sales process.

Resources

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