Interview
1191: Voltage: Drive Online Success by Mastering SEO and Ads with President and CEO Corey Morris
As digital channels become more crowded and competitors become more skilled, keeping a successful marketing strategy in place is harder than ever before. With so many businesses vying for attention online, it’s easy for your message to get lost in the noise. Marketers are constantly facing new challenges as they try to stand out and reach their target audience. The strategies that worked in the past may not be as effective today, and staying ahead of the competition requires constant adaptation and creativity.
Corey Morris is the founder and CEO of Voltage, a leading digital marketing agency. He has carved out a niche in the industry by focusing on SEO and digital marketing strategies that genuinely drive business results. Corey is also an author, having penned the book "The Digital Marketing Success Plan," which lays out his strategic framework for marketing excellence. Today, Corey shares his thoughts on handling the difficulties of digital marketing, the importance of a structured approach, and how AI can be harnessed to improve efficiency and results in marketing efforts. Stay tuned!
Resources
- The Digital Marketing Success Plan: How to Avoid Poor Communications, Misaligned Expectations, and Wasted Dollars by Corey Morris on Amazon
- Voltage: The Premium Digital Agency For Challenger Brands
- Digital Marketing Success Plan™: Make digital marketing predictable with a documented strategy and objective, actionable plan.
- Corey Morris: Digital Marketing Speaker, Writer, Trainer, and Strategist
- Corey Morris on Facebook
Podcast: Play in new window | Download (Duration: 33:01 — 45.5MB) | Embed
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1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John Horn
It can be a real challenge to balance staying on top of shifting ad policies and actually seeing results. On one hand, you’ve got to keep your ads in line with the rules, which seem to change all the time. On the other hand, you want to make sure those ads are driving real sales, not just checking boxes. It’s all about refining your approach, tweaking things as needed, and keeping a close eye on what works to make sure you're meeting both the compliance standards and your financial goals.
John Horn is the CEO of StubGroup, a premier Google Ads agency that has been helping small and medium-sized businesses address the challenges of digital advertising for over a decade. In addition to his role at StubGroup, John is also the host of his own podcast called “Clicks to Customers,” where he shares his ideas and expertise on a wide range of marketing topics. Today, John talks about the importance of understanding client needs and setting realistic expectations when it comes to running successful Google Ads campaigns. Stay tuned!
Resources
- StubGroup: Dominate Google Ads And Grow Your Business
- Clicks to Customers by StubGroup Podcasts on Spotify Podcasts
- John Horn on LinkedIn
Podcast: Play in new window | Download (Duration: 27:03 — 37.3MB) | Embed
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1189: Amazon Growth Mastery: DTC Brand Scaling, Subscribe & Save Strategies, and Organic Rankings with Hyperzon’s Co-Founder and COO Hristo Arakliev
It’s tough for a DTC brand to stand out on Amazon. The platform is flooded with competition, and it can feel like you're just another face in the crowd. Success often means figuring out the right mix of visibility, pricing, and customer experience while still staying true to your brand’s identity. It's a tricky balance—especially when Amazon's own products often steal the spotlight.
Hristo Arakliev is the co-founder and COO of Hyperzon, a top-tier Amazon marketing agency based in Europe. With over seven years of experience in the Amazon space, Hristo is a serial entrepreneur and Amazon Marketing Specialist with a passion for helping brands worldwide double their revenue by utilizing Amazon as a sales channel. Today, Hristo shares his thoughts on the ever-evolving Amazon landscape and new opportunities and strategies that brands can leverage to succeed on the platform. Stay tuned!
Resources
- Hyperzon: #1 Amazon Agency - Scale Your Amazon Business
- Hyperzon on Facebook
- Hristo Arakliev on LinkedIn
Podcast: Play in new window | Download (Duration: 29:18 — 40.4MB) | Embed
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1188: Automate Your Way to Real Estate Success with UGro and Grocapitus Founder Neil Bawa
It’s common to feel stuck when your mindset or approach to business and investing starts to feel restrictive, especially as you try to break through to new levels of success. There’s often a sense that you’re working hard but not seeing the growth you’re aiming for. The challenge lies in overcoming those mental barriers and old patterns that no longer serve you. Shifting your perspective can be difficult, but it can also open up new opportunities and ways of thinking that allow you to move forward with more confidence and creativity.
Neil Bawa is the CEO and founder of UGRO and Grocapitus, two commercial real estate investment companies that leverage cutting-edge analytics to source and acquire large properties across the United States. He is also the CEO and founder of Multifamily University. With a background in computer science and data analysis, Neil has built a multi-million dollar real estate portfolio and shares his expertise through speaking engagements and educational initiatives. Today, Neil discusses his unique journey into real estate, starting from building custom campuses for his technology company to amassing a portfolio of over 4,800 units worth over $1 billion. Stay tuned!
Resources
- UGRO: Brand New Luxury Condo Homes
- Grocapitus: Multifamily Apartment Investing
- Multifamily University: Smart Investing Made Easy
- Neil Bawa on LinkedIn
- Neil Bawa on Facebook
Podcast: Play in new window | Download (Duration: 33:18 — 45.9MB) | Embed
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1187: Adverio: Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer Mike Danford
The sheer volume of data in e-commerce can be overwhelming, especially when you’re constantly trying to keep up with shifts in platforms, advertising strategies, and pricing models. It can feel like you’re always adjusting to new trends or technologies, which makes it tough to stay focused on what truly matters for your business. Sorting through all this information and figuring out what’s most relevant can take up a lot of mental energy, leaving you wondering if you’re missing something crucial.
Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and presenting data in a meaningful way, as well as capitalizing on AI to empower e-commerce teams and make more data-driven decisions. Stay tuned!
Resources
- Adverio: Amazon Ad Agency USA & Omni-Channel Growth Partner
- Adverio on Facebook
- Mike Danford on LinkedIn
Podcast: Play in new window | Download (Duration: 30:01 — 41.4MB) | Embed
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1186: Saint Investment: Unlocking Explosive Growth Opportunities in Any Economy with President Nic DeAngelo
Navigating the economic landscape today can be incredibly challenging, with complex market dynamics, inflation, and global uncertainties creating a constantly shifting environment. Identifying the right investment opportunities for a business involves weighing risks against potential returns in a setting where trends evolve rapidly. Many companies find themselves drawn to emerging areas like technology and sustainable initiatives as they search for stable growth paths. In this context, balancing optimism with caution becomes crucial, as businesses aim to remain adaptable and resilient amid economic fluctuations.
Nic DeAngelo is the President of Saint Investment Group and a seasoned real estate investor and finance expert, known as the "fixed income GOAT" (greatest of all time) in the industry. With a $206 million portfolio, he has built a reputation for fusing economic foresight and real estate prowess to deliver value-driven insights to his audience. Today, Nic discusses a range of topics, including the current economic landscape, the importance of viewing business through an economic lens, his unique real estate investment strategy, and the critical role of marketing and growth in driving business success. Stay tuned!
Resources
- Nic DeAngelo on LInkedIn
- Saint Investment Group: Trust, Transparency, and Stability. The New Era of Real Estate Investing
Podcast: Play in new window | Download (Duration: 37:53 — 52.2MB) | Embed
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1185: Zairmail: Direct Mail Marketing Success, ROI, Strategy, and Digital Integration with Founder and CEO Wilson Zehr
It’s easy to feel lost among the noise of constant ads, emails, and social media posts especially in today’s world. While digital channels are essential, many businesses overlook the power of direct mail, which, in an age of digital overload, can actually cut through the clutter and make a memorable impact. Direct mail’s tactile nature and personal touch can help you stand out, especially when paired with data-driven insights to target the right audience. When used creatively, it’s not outdated—it can be a powerful tool for complementing your digital strategy and building a more well-rounded marketing approach.
Wilson Zehr is an experienced technology entrepreneur and academic who has founded six tech startups and raised over $60 million in venture capital. He is the founder and CEO of Cendix, with its front-end service called Zairmail, which offers the fastest, easiest, and most reliable way to send direct mail using the US postal service. Today, Wilson discusses the continued importance of direct mail in the marketing landscape, highlighting its unique benefits and the strategies that have helped his clients achieve remarkable success. Stay tuned!
Resources
- Speedy by Zairmail: Makes it Easy to Send Single Letters and Direct Mail Campaigns to Your Customers, Clients, and Prospects
- Zairmail: Direct Mail Marketing Letter. The Fastest & Easiest Way to Send Mail.
- Cendix: Web-to-Print Technology That Delivers
- Wilson Zehr on LinkedIn
Podcast: Play in new window | Download (Duration: 34:03 — 46.9MB) | Embed
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1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff Greenfield
The "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus on building a more integrated and privacy-conscious strategy, using first-party data, and leveraging advanced attribution models that can give you a better view of the customer journey.
Jeff Greenfield is an experienced entrepreneur, advisor, and disruptor in the marketing industry. With over three decades of expertise in strategy, growth, and marketing leadership, Jeff is the co-founder and CEO of Provalytics, an AI-driven attribution and measurement solution. Today, Jeff discusses the challenges of the "cookie apocalypse" and the need for marketers to adapt to new privacy-focused advertising strategies. He emphasizes the importance of shifting focus from last-click attribution to a more comprehensive understanding of the customer journey, where impressions and awareness play a crucial role in driving long-term success.
Resources
- Provalytics: AI-Driven Attribution For A Privacy-First World
- Jeff Greenfield: Marketing & Measurement Leader
- Jeff Greenfield on LinkedIn
- Provalytics on Facebook
Podcast: Play in new window | Download (Duration: 36:31 — 50.3MB) | Embed
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1183: Produce Your Podcast: The Endless Possibilities of Podcasting for Business Expansion with Podcast Expert Traci DeForge
There are so many moving pieces to manage when launching a podcast—planning content, recording, editing, promoting, and engaging with listeners. It’s easy to feel overwhelmed, especially when you’re striving to stand out in a sea of shows. Success often comes from finding a clear niche, staying consistent, and connecting with your audience authentically. Breaking down tasks into manageable steps and focusing on building a loyal listener base can help transform those initial challenges into a steady growth journey for your podcast.
Traci DeForge is a pioneer in the podcast consulting and production industry. With over 20 years of experience in broadcast radio and business development, Tracy recognized the untapped potential of podcasting and launched her own show in 2015. This led her to create Produce Your Podcast, a premier agency that supports businesses in leveraging the power of audio to grow their brands and drive profitability. Today, Tracy shares her expertise on the evolving landscape of podcasting. Stay tuned!
Resources
- Produce Your Podcast: A Podcast Production Company. An Industry Leader in Full Service Podcast Production Since 2016.
- Traci DeForge on LinkedIn
- Traci DeForge on Facebook
- Journey to There Podcast by Traci DeForge on Spotify Podcasts
Podcast: Play in new window | Download (Duration: 29:49 — 41.1MB) | Embed
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1182: The Shark Bite Method: Secrets to Scaling Your Business with Kraus Marketing President Nick Kraus
Entrepreneurship can feel like an uphill climb, especially when you’re trying to gain traction in a fast-paced business world. It’s common to face skepticism from others, and financial hurdles can add extra pressure. Building a dream often means staying resilient in the face of doubt, learning to adapt quickly, and finding creative ways to manage resources. Despite the challenges, staying focused on your vision, seeking support from like-minded individuals, and celebrating small wins along the way can help you maintain momentum and keep moving forward.
Nick Kraus is an accomplished entrepreneur and the founder and CEO of Kraus Marketing, an award-winning agency known for its exceptional marketing strategies and creative solutions. He is also the author of the book, “The Sharkbite Method: A Killer Digital Marketing Strategy.” With over a decade of experience in the industry, Nick has built a reputation for his ability to help businesses of all sizes navigate the ever-evolving business landscape and achieve their goals. Today, Nick shares insights into the founding and growth of Kraus Marketing, including the challenges he faced during the Great Recession and the strategies he employed to overcome them. Stay tuned!
Resources
- Kraus Marketing: Award-Winning NJ Digital Marketing Agency. Make a Brand Impact.
- Nick Kraus on LinkedIn
- Kraus Marketing on Facebook
- The Sharkbite Method: A Killer Digital Marketing Strategy by Nick Kraus & Kelsea Cap on Amazon
Podcast: Play in new window | Download (Duration: 33:54 — 46.7MB) | Embed
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