Interview

953: Connected Investors: Tips on Being a Great Entrepreneur, Real Estate Investor, and Creator with Ross Hamilton

August 11, 2023

Oftentimes, new entrepreneurs find it difficult to sell their products and services. Why? Because their marketing strategy is flawed. Before starting a product, plan how your marketing will go first. Beginning in marketing will enable you to hook customers and clients into buying your product so that your product is ready when it comes out. This technique will surely boost you up in having a successful entrepreneurial career.

Ross Hamilton is the retired founder of Connected Investors, a real estate investors marketplace and community platform that can help you connect with other investors and achieve financial freedom through real estate. Ross is an expert in real estate techniques, micro-flipping, and marketing. Now, he is focused on the non-profit industry in affordable housing. Tune in as Ross shared about his journey to becoming a successful real estate investor, as well as marketing tips and how to be a great entrepreneur. Don’t miss out on this episode!

Quotes

"No matter what product you have, if you can't market it, then you don't even have a product." - Ross Hamilton

“Being an idea person is a blessing, but it's also a curse. You have to know yourself. Every company needs that 'crazy idea' person, but often, those ideas can just flicker around and never really come together.” - Ross Hamilton

“The secret to being a good entrepreneur is having good habits. I use a 12-month habit planner religiously and daily.” - Ross Hamilton

Takeaways

01:32 Building relationships with influencers and creating a network can be a powerful marketing strategy.

03:57 Selling a product before creating it can help build accountability and test the market.

13:01 Redefining the market by creating a new category can be an effective way to differentiate.

16:59 Asking the right questions can help you find solutions and new opportunities.

23:27 Establishing daily routines and habits, especially at the start and end of the day, can significantly contribute to an entrepreneur's success.

Resources

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952: Creative Business Company: Get a Fresh Perspective on Branding and Empowered Marketing with Faisal Siddiqui

August 9, 2023

Branding and marketing can sometimes feel like a vast, nebulous universe that's waiting to engulf you. You're constantly hearing about the need to create a strong brand image, unique value proposition, or engaging marketing campaigns, but it can seem like a foreign language. It's easy to feel overwhelmed, especially when success in the business world often seems inextricably linked to strong branding and effective marketing. However, remember that branding and marketing aren't monoliths. They're malleable, adaptable, and they need to fit your business and not the other way around. It's about communicating your business's values and unique offerings in a way that resonates with your target audience. It's a journey to learn, adapt, and grow as your business does.

Faisal Siddiqui is the founder of Creative Business Company and a board-level strategist who works with Fortune 10 companies, startups, and nonprofits. He is on a mission to make brand marketing more accountable and effective for all. Today, Faisal discusses the key differences between brand marketing and performance marketing and also shares his thoughts on the challenges of relying solely on performance marketing and the benefits of incorporating brand marketing strategies.

Quotes

"95 percent of a business's lifetime customers will come from people who may buy from you in the future but aren't ready to buy right now." - Faisal Siddiqui

“The way we like to think about brand marketing is that it's about engaging with the customer before they're ready to buy.” - Faisal Siddiqui

“On the marketing side, instead of targeting specific ad keywords, you should focus on targeting people within a specific category.” - Faisal Siddiqui

Takeaways

03:36 Performance marketing, while effective for short-term sales, can become very expensive as you compete with others for the same keywords and customers who are ready to buy.

06:33 Brand marketing is about engaging with customers before they are ready to buy, using a soft sales message to build awareness and familiarity with your company.

10:08 In B2B, brand marketing should focus on providing unique insights and getting the client to think about their industry in a different way.

18:16 It's important to have a strong lead capture and nurturing process in place to turn brand marketing interest into sales opportunities.

21:18 Starting your entrepreneurial journey earlier can be beneficial, as it takes time to develop the right mindset and overcome bad habits.

Resources

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951: Do Good Work: Shift Your Mindset to Scale Your Business and Reach Your Goals with Raul Hernandez Ochoa

August 7, 2023

You're looking to transform your business into a scalable machine and design a high-profit digital marketing agency? Start with a clear vision and strategic plan. Define what scalability means for your business, and map out your journey to reach that goal. With the right strategies, your business can become a powerhouse in the digital marketing landscape.

Raul Hernandez Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth, and the author of “Productive Profits: The Founder’s Guide To Scaling Your Impact.” As an experienced entrepreneur and marketing expert, Raul shares his thoughts on how businesses can transform into scalable machines. Today, Raul discusses the common challenges faced by bootstrapped businesses, such as lack of clarity in their growth strategy and operational bottlenecks.

Quotes

"Focusing on small, daily tasks consistently, over time, in alignment with your goals, will help you reach them. Every goal is achievable—it's not just a dream; it can be turned into reality." - Raul Hernandez Ochoa

“You can't just speak whatever you feel in the moment if it's not going to be effective in supporting the other person listening to you. Be intentional with how you're approaching your days, how you're approaching your team, and compounding the effects by focusing on the right activities.” - Raul Hernandez Ochoa

“Success needs failure; failure is a prerequisite for achieving a level of success.” - Raul Hernandez Ochoa

Takeaways

01:18 Bootstrapped businesses often struggle with lack of clarity in their growth strategy and operational bottlenecks, which can be addressed by aligning the business's mission and product with its marketing and sales activities.

02:18 Successful business leaders must be willing to let go of control and empower their team to take on more responsibilities, in order to scale the business without sacrificing their personal life.

06:16 Focusing on the journey, rather than just the destination, and building consistent daily habits are key to achieving sustainable growth and success.

14:02 Embracing failure and using it as a learning opportunity is a prerequisite for achieving success, as long as it's the "good" kind of failure that leads to adjustments and pivots.

18:34 Connecting with the right people and continuously expanding one's knowledge through reading can be powerful strategies for personal and professional growth.

Resources

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950: Gray Dot SEO Digital Strategy Consultancy: Unlock Long-Term Business Growth from Data-Driven Analytics with Sam Torres

August 5, 2023

Digital strategy is an essential component for businesses seeking a competitive edge in the digital landscape. Leveraging data-driven insights empowers companies to make informed decisions, understand customer behavior, and optimize their online presence effectively. These solutions enable the identification of key performance indicators and the measurement of campaign success, leading to more targeted and impactful marketing efforts. By harnessing the power of data-driven analytics, organizations can adapt quickly to changing market trends, refine their strategies, and drive meaningful results in an ever-evolving digital world.

Sam Torres is the Chief Digital Officer and co-founder of the Grey Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, nonprofit organizations, and SaaS companies. Grey Dot Company also hosts the Opinionated SEO Opinions Podcast. Today, Sam shares how the Grey Dot Company uses a unique approach to blend creativity and technical skills to provide writing services and digital consumer intelligence insights to their clients. They use data from various sources, including social media platforms, to help their clients make informed decisions about product roadmaps, content programming, and market trends.

Quotes

"One of the things I love about SEO is that it's constantly evolving. What I do today is not what I did even a month ago, let alone 10 years ago." - Sam Torres

“Take the time to figure out who you are and how you want to lead. How you want to influence others is equally important. Authenticity is what will truly allow you to build a great team and have solid connections.” - Sam Torres

“Connections are the biggest part of your career. It's all about who you know and being in the right place at the right time.” - Sam Torres

Takeaways

00:43 Taking advantage of data from various sources, including social media platforms, can provide valuable insights to help businesses make informed decisions about product roadmaps, content programming, and market trends.

07:30 Understanding the nuances of word choice and how it can impact user intent is crucial for effective SEO and marketing strategies.

13:30 Embracing challenges and constantly evolving one's skills can lead to a fulfilling and rewarding career, as long as authenticity is maintained.

15:38 The rise of AI in the digital marketing landscape is creating a "bumpy ride" that requires businesses to be adaptable and vigilant in their approach.

18:56 Authenticity and self-awareness are essential for effective leadership and building strong connections within an organization.

Resources

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949: Gratitude At Work: Use Grateful Leadership to Defeat Problems and Negativity with Steve Foran

August 4, 2023

With all life's problems, challenges, and negativity, we may find living exhausting and irritating. Having this negative attitude can reflect in our actions, which can only cause more negativity. So how can you change into positivity? Simply be grateful. Be grateful for your life, the food you’ve eaten, the clothes you wear, your family, work, or anything else. Doing so will definitely bring positive changes in your life.

Steve Foran is the founder of Gratitude at Work, a company focused on helping organizations build happy, productive, and engaged cultures. He is also the author of the book "Surviving to Thriving: The 10 Laws of Grateful Leadership." Today, Steve talks about the importance of gratitude and how it can be a powerful tool for personal and professional growth. He shares his thoughts on negative attribution bias and the steps to develop a gratitude practice, including recording daily gratitude and consuming other people's gratitude.

Quotes

"Gratitude doesn't make the crap go away or make life's challenges disappear. What it does is put us in a mindset that allows us to better deal with them." - Steve Foran

“We deserve more. I believe gratitude is a tool that each of us can use to live the life we deserve.” - Steve Foran

“Gratitude, quite simply, is a practice that enables your brain, your mind, to see the good all around you that's always there.” - Steve Foran

Takeaways

01:14 Gratitude is a practice that enables the mind to see the good around us, which can help us better deal with life's challenges.

03:39 Awareness of our natural tendency towards negative attribution bias is the first step to developing a gratitude practice.

06:08 Consistently recording and consuming other people's gratitude can help rewire the brain and make it less likely to be controlled by negativity.

20:23 Gratitude can be a powerful tool for creating a positive, productive, and fulfilling work environment.

21:26 Sharing your big dreams with others can be a valuable step in achieving them.

Resources

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948: Ramarketing: Outsourcing and Digital Marketing In Pharmacies and Biotech with Raman Sehgal

August 2, 2023

In this developing world, the supply of resources and services is important. As such, agencies that provide service and support for companies, especially in the pharmaceutical and biotechnology sector, are needed. Through them, they can work to provide analysis, research, create a strategy, and many more, all just to aid companies to grow and be successful.

Raman Sehgal is the founder of Ramarketing, a niche digital marketing agency that specializes in the pharmaceutical and biotechnology supply chain. With over 20 years of experience in the industry, Raman is also the author of "The Floundering Founder" and the host of the "Molecule to Market" podcast. Today, Raman talks about his agency's unique approach to serving clients in the biotech and pharmaceutical sectors, calling attention to the importance of being meaningfully specific and building long-term relationships with customers.

Quotes

"If you chase the money, the money will never be enough." - Raman Sehgal

“The real growth and success I've experienced in business has probably come in the last seven or eight years, when we made the decision to pivot and really focus the company on niching down.” - Raman Sehgal

“For me, it's about making sure that, if I look back to my 20s and 30s, I remember to make time to breathe and enjoy life. The journey is genuinely the best part of it.” - Raman Sehgal

Takeaways

05:48 Understanding the specific needs and challenges of a niche industry is crucial for providing effective marketing solutions.

18:23 Embracing new technologies, like AI, can enhance productivity and output, but maintaining a human touch and brand differentiation is key.

20:08 Focusing on a narrow target audience and becoming an expert in their problems can lead to long-term client relationships and business growth.

23:51 Taking time for personal well-being and being present in the moment can lead to better mental health and a more fulfilling entrepreneurial journey.

28:56 Niching down and becoming meaningfully specific in your business offerings can help you stand out and better serve your target market.

Resources

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947: Build Your Online Empire: Unleash the Power of Personal Branding with Dylan Vanas

July 31, 2023

Marketing involves a comprehensive approach to identifying and satisfying customer needs through a range of strategies and activities. Successful marketing requires a comprehensive approach that encompasses various key elements. These include conducting thorough market research, crafting compelling communication strategies, establishing a strong brand identity, effectively distributing products or services, and fostering positive customer relationships.

Dylan Vanas is the co-founder of two successful companies, Mindful Agency and Agency Box. Mindful Agency helps people build their personal brands, while Agency Box assists other marketing agencies in automating and streamlining their businesses. Dylan has shared the stage with renowned figures like Gary Vaynerchuk and has built two eight-figure companies, and has been featured in dozens of publications including Inc, Entrepreneur, Yahoo, Fox, ABC, Influencive, and others. Today, Dylan talks about taking action and not getting stuck in the pursuit of perfection. He shares his personal experiences of finding the right balance between gathering information and taking the first step.

Quotes

"Knowledge isn't action. I have friends who have read three, four, or five times the number of books I've read but haven't achieved any tangible results in their lives." - Dylan Vanas

“The secret to success is simple: move forward every day, take action, and forget about everything else.” - Dylan Vanas

“You can learn while you earn, but more importantly, build a skill set and find someone whose life you can model yourself after.” - Dylan Vanas

Takeaways

01:11 Consistency and taking imperfect action are more important than striving for perfection when building a personal brand.

07:41 Focusing on adding value to others, rather than just making money, is the key to scaling a business.

18:09 Using other people's audiences through joint ventures, podcasts, and speaking engagements can be a powerful way to grow your own brand.

21:03 Maintaining a mindset of personal accountability and seeing yourself as a creator, not a victim, is crucial for achieving success.

23:18 Surrounding yourself with mentors and being willing to learn from others, even if it means not being the top dog, can lead to significant personal and professional growth.

Resources

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946: On The Map: Maximize Your Law Firm’s SEO Efforts with Kristaps Brencans

July 29, 2023

Local SEO tracking is the key to optimizing your online presence in the legal industry. By creating relevant content with targeted keywords, you can attract potential clients and establish your firm as an expert in your practice areas. Utilizing lead tracking tools can help you gauge the effectiveness of your efforts and adjust your strategy where necessary. To stay ahead of the competition, it's important to stay up-to-date on the latest trends and techniques in local SEO and continue to adapt your strategy accordingly.

Kristaps Brencans is the host of Law Firms On The Map Podcast and CEO of On the Map, a full-service law firm digital marketing agency. With over 14 years of experience in the industry, Kris has a deep understanding of the unique challenges and opportunities faced by law firms when it comes to digital marketing. Today, Kris shares his insights on the different categories of law firms, the importance of search engine optimization (SEO) and content creation for law firms, and the strategies his agency uses to help their clients succeed in the highly competitive legal industry.

Quotes

"In the local SEO space, there aren't that many searches. It's not like buying basketball shoes, where there are millions of searches a month. These are relatively limited searches." - Kristaps Brencans

“SEO is a lot about production. We understand where you stand against your top competitor and provide a cost analysis based on how much it would cost you to fill those gaps.” - Kristaps Brencans

“SEO is kind of like investing. You know how long you've been holding certain stocks and building your investment portfolio. This skill compounds over years as you build more websites. Each year, I just feel like we're getting smarter as a collective.” - Kristaps Brencans

Takeaways

01:56 Law firms need to specialize in specific practice areas and tailor their digital marketing approach accordingly.

10:16 Building a content bank with in-depth, supporting content is crucial for establishing topical authority and ranking for competitive keywords.

14:03 Tracking leads and optimizing the client intake process is essential for converting website visitors into paying clients.

21:42 The local SEO landscape is rapidly evolving, with Google's increasing control over map results and ad placements requiring a shift in strategy.

35:01 Patience and a long-term mindset are necessary when investing in SEO, as the benefits compound over time.

Resources

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945: Pearl Lemon: Dominate Your Brand’s Online Space Through Search Engine Optimization with Deepak Shukla

July 28, 2023

In this current era where most things now revolve online, businesses need to keep up their game and ensure their space in the online world. However, with numerous brands competing for a spot, being able to stand out is difficult. Therefore, with the help of search engine optimization, businesses have a way to attract people’s attention and spread their brand’s name wide.

Deepak Shukla is the CEO of Pearl Lemon, a digital marketing agency. He is a seasoned expert in search engine optimization (SEO) and has been helping businesses improve their online presence for years. Today, Deepak shares his personal take on SEO, discussing how it has evolved from a purely keyword-based approach to a more holistic focus on building a strong personal brand and online reputation. He talks about the importance of expertise, authority, and trustworthiness (E-A-T) in the eyes of search engines, and how businesses can take advantage of this to stand out in a crowded online landscape.

Quotes

"SEO is the modern-day version of reputation management. I think it's really important to control people's perception of you. It's an expansion, and at its simplest level, a walking resume that works for you." - Deepak Shukla

“Experience is about longevity, time in the game, and historical data and reference points. It's more difficult for anyone setting up to position themselves as an expert to falsify.” - Deepak Shukla

“It begins with having one source of great content, which you as the marketer, content creator, or producer need to manage. Find the medium that makes sense for you, and definitely focus on that.” - Deepak Shukla

Takeaways

01:36 SEO has evolved from a purely keyword-based approach to a focus on building a strong personal brand and online reputation.

05:53 Expertise, authority, and trustworthiness (E-A-T) are crucial factors that search engines consider when evaluating the credibility of online content and entities.

17:29 Updating and maintaining a professional online profile, such as a LinkedIn account, can be a valuable first step in establishing a strong digital footprint.

23:23 Partnering with a specialized agency can provide the expertise and resources needed to effectively manage and optimize an individual's or a business's online presence.

30:41 Understanding the importance of building a consistent personal brand and online presence from an early age can significantly impact one's future trajectory and opportunities.

Resources

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944: Melody Clouds: Unlock Relaxation and Heal Using Binaural Beats with Wayne Altman

July 12, 2023

Finding moments of peace and tranquillity has become increasingly challenging in our fast-paced and chaotic world. Fortunately, technological advancements have brought us innovative solutions to combat stress, anxiety, and various mental and physical ailments. One such groundbreaking technique is binaural sound therapy, a powerful tool that harnesses the potential of sound frequencies to promote relaxation, focus, and overall well-being. Binaural sound therapy involves using specially designed audio tracks that deliver unique frequencies to each ear, stimulating the brain to create a third frequency. This phenomenon, known as binaural beats, produces various effects on the mind and body, offering a natural and non-invasive approach to healing and self-improvement.

Wayne Altman is a seasoned entrepreneur with an impressive resume. He has owned 14 online businesses and has traveled to 19 countries. Wayne is also the founder of Melody Clouds, a subscription-based website and app that offers over 8,000 hours of binaural beats, guided meditations, and solfeggio frequencies to help users relax, focus, and improve their sleep. He also written the book, "When Bad Credit Happens to Good People: Secrets to Fix Your Credit in Minutes." Today, Wayne discusses the healing and beneficial effects of this technology, explaining how it can be used to address a variety of issues, such as tinnitus, PTSD, and weight loss.

Quotes

"Not only do we have nature sounds, we are also adding the ability for our customers to create their own environment." - Wayne Altman

“You are always going to have naysayers. There will always be people who give you 'advice,' and 99% of the time, it's going to be negative.” - Wayne Altman

“Don't let anybody tell you not to do something when it comes to achieving your dreams or goals.” - Wayne Altman

Takeaways

03:37 Binaural beats and solfeggio frequencies can be used to address a variety of issues, such as tinnitus, PTSD, and weight loss.

10:01 Experimenting with different audio options is key to finding the personalized solution that works best for each individual.

19:41 Melody Clouds offers a wide range of audio content, including 8,000 hours of binaural beats, guided meditations, and solfeggio frequencies, as well as audiobooks and nature sounds.

28:09 The Melody Clouds app is designed with user privacy in mind, blocking third-party data collection while in use.

31:18 Pursuing one's goals and dreams requires perseverance and the ability to ignore naysayers and negative advice.

Resources

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