Interview

1161: LegalJob: The #1 Mindset Shift Law Students Need for Career Success with LegalJob Founder Adam Gropper

September 26, 2024

As a law student, the pressure to land your dream job can feel overwhelming. It’s easy to get stuck in analytical thinking, weighing every decision and fearing that choosing one path might limit your options in the future. This kind of uncertainty can leave you feeling paralyzed, unsure of how to move forward or make the right career choices.

Adam Gropper is a best-selling author and career expert who helps law students land their dream legal jobs. Frustrated by his own struggles breaking into the legal field, Adam developed a proven 6-step process to navigate the job search and stand out to employers. Today, Adam discusses the importance of law students shifting their mindset from analytical thinking to a more action-oriented, employer-focused approach when it comes to career planning and networking. Stay tuned!

Quotes

“What we're trying to do is move the dial just a bit. If you can spend a little less time thinking and a little more time acting, that's the key here.” - Adam Gropper

"The employer is only going to care about your accomplishments that matter to them. You may have many achievements, but the only ones they care about are those that will help them reach their goals and overcome their challenges." - Adam Gropper

“A good lawyer is a service-oriented person, serving their client or clients. If you have that mentality — that it's about them — then you're ahead of the game.” - Adam Gropper

Takeaways

01:53 Focus on the employer's needs, not just your own qualifications, when networking and applying for jobs.

04:34 Embrace the discomfort of networking and taking action, as it is a necessary step to finding your dream job.

06:52 Develop a clear plan and commit to it, even if it means taking uncomfortable steps outside your comfort zone.

15:12 Leverage informational interviews and panel discussions to learn about potential career paths and make valuable connections.

22:23 Persistence and resilience are crucial, as demonstrated by Adam's personal story of overcoming rejection.

Resources

Podcast: Play in new window | Download (Duration: 32:26 — 44.7MB) | Embed

1160: Trademark Factory: License and Protect your Brand with Trademark Factory Founder and CEO Andrei Mincov

September 21, 2024

Building a brand can be exciting, but there’s often uncertainty about whether you truly own it. It’s not just about having a great logo or tagline; ownership involves securing trademarks, protecting intellectual property, and ensuring your brand’s identity is legally yours. Without proper safeguards, all the hard work in building your brand could be at risk.

As a trademark expert, Andrei Mincov has dedicated his career to arming entrepreneurs with the legal armor they need to protect their intellectual property. After successfully defending his father's music against a corporate giant like Samsung, Andrei realized the critical importance of trademarking - not just for defense, but as a strategic business asset that can increase valuation, enable licensing, and give brands a powerful marketing edge. Today, Andrei discusses the critical importance of trademarking for businesses of all sizes and explores the common misconceptions around intellectual property law, debunking the notion that trademarking is just a legal technicality. Stay tuned!

Quotes

“If you're building a business and promoting its brand, and you hope your brand will be more valuable in two or three years, but think trademarking isn't worth investing in, you're essentially wasting your time and money building a brand you won't own.” - Andrei Mincov

"If you don't believe in your brand, if you don't want to protect it, then very few people will be willing to help you." - Andrei Mincov

“If you're working hard every weekday and weekend on your business, but it's not growing, you're working on the wrong thing.” - Andrei Mincov

Takeaways

01:24 Owning your brand through trademarking is crucial, as it protects your business and increases its value.

03:10 Trademarking is a long process that requires expertise, and shortcuts can lead to costly mistakes.

03:48 Trademarking provides legal ammunition to defend your brand and go after infringers.

20:48 Trademarking unlocks opportunities for licensing, franchising, and advertising on certain platforms.

27:16 Investing in trademarking is a long-term strategy that demonstrates commitment to your business.

Resources

Podcast: Play in new window | Download (Duration: 37:25 — 51.6MB) | Embed

1159: ThynkFuel: Impact-Driven Businesses and Networking Secrets with ThynkFuel Founder and CEO Dr. Alexa D’Agostino

September 20, 2024

Struggling to find the right connections and build momentum for a business can leave you feeling like you’re always one step behind. It’s frustrating to constantly chase leads and opportunities without gaining the traction you need. Building proactive strategies and meaningful connections is key, but it often feels elusive when you’re stuck in reactive mode.

Dr. Alexa D'Agostino is an accomplished entrepreneur, fractional CMO, and CRO who has built over 15 multi-million dollar companies and achieved multiple successful exits totaling over nine figures by the age of 30, and the Founder and CEO of Thynkfuel Media. She has scaled over 400 client businesses to millions, generated over $6 billion in sales, and raised over $100 million for various ventures worldwide. Today, Dr. D'Agostino discusses her entrepreneurial journey, the importance of networking and building relationships, and her impact-centric businesses. Stay tuned!

Quotes

“Everybody in the room should be smarter than you. Once you start putting yourself in those rooms, networking, and building relationships, people will see you for who you are and decide whether they want to include you in their projects.” - Dr. Alexa D'Agostino

"Failure is not an option. If I fail, it’s not a failure; it’s a learning lesson. I’m going to springboard off that." - Dr. Alexa D'Agostino

“Success isn’t just about talent. It’s about hard work, working smart, being bold, and having the guts to go after what everyone else says is impossible.” - Dr. Alexa D'Agostino

Takeaways

05:14 Networking and building relationships with the right people is crucial for finding opportunities and growing a business, even if it's uncomfortable at first.

09:20 Providing value and creating unique, memorable experiences can help maintain event momentum and keep attendees engaged.

12:45 Leveraging the expertise of multiple financial advisors with different strategies can lead to better financial outcomes and access to new opportunities.

19:18 Continuous networking and maintaining a steady flow of leads is essential to avoid dry spells and ensure business growth.

24:10 Success is not just about talent, but also hard work, working smart, being bold, and having the courage to pursue what others deem impossible.

Resources

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1158: The Underdog’s Guide to Commercial Real Estate with Author and Hughes Marino Executive Managing Director Scot Ginsburg

September 12, 2024

Navigating commercial real estate leases can indeed feel daunting, especially when dealing with experienced landlords. It's important to thoroughly understand the terms and potential hidden costs within the lease agreement. Seeking advice from a real estate attorney or consultant can provide valuable insights and negotiation strategies.

Scot Ginsburg is the Executive Managing Director at Hughes Marino. He is a commercial real estate expert with over 25 years of experience but he's not your typical real estate professional - Scot exclusively represents tenants, not landlords. Frustrated by the imbalance of power between landlords and tenants, Scot has made it his mission to level the playing field. Scot also authored the book, "It's Not All about the Rent: A Tenant's Guide to Cracking the Commercial Real Estate Lease." Today, Scot discusses strategies for tenants to navigate the complexities of commercial real estate leases, including lease restructuring, operating expense management, and proactive real estate management. Stay tuned!

Quotes

“Real estate kind of falls down the line of the totem pole. It's not a proactive measure.” - Scot Ginsburg

"There are certain levers, and often you might not be able to do anything, but it's important to assess if there's an opportunity to reevaluate and potentially negotiate something to increase savings." - Scot Ginsburg

“It's amazing how many people don't think about the strategy of incorporating certain items in a lease to make it more flexible and aligned with business needs.” - Scot Ginsburg

Takeaways

01:19 Tenant representation is crucial as tenants are often seen as one-time customers by landlords, who have more experience and leverage in commercial real estate transactions.

04:36 Lease restructuring and early renewals can benefit both tenants and landlords, especially in uncertain economic times, when landlords are motivated to keep spaces occupied.

09:35 Proactively managing real estate needs, including assessing space utilization and operating costs annually, can lead to significant cost savings for businesses.

13:51 Understanding the nuances of lease terms and negotiating provisions to prevent excessive operating expense pass-throughs is essential for tenants.

25:22 Having a tenant advocate can provide comprehensive support and leverage to secure favorable lease terms.

Resources

Podcast: Play in new window | Download (Duration: 31:10 — 43.0MB) | Embed

1157: Aspen Sage: From Landlord to Banker with Aspen Sage Investment Fund Owner Tiffany Alexander

September 11, 2024

Being a landlord or real estate flipper can bring its fair share of headaches and hassles. Managing properties, dealing with repairs, and handling tenant issues can quickly become overwhelming. It often feels like there's always something demanding your attention, making it hard to enjoy the rewards of your hard work.

Tiffany Alexander is the Fund Manager of Aspen Sage. In this episode, she shares how she stumbled upon "note investing" - a method that lets you earn like a bank without the usual real estate hassles. Learn how buying discounted mortgage loans became Tiffany's ticket to easier profits and less stress. Whether you're a seasoned investor or just starting out, you won't want to miss Tiffany's practical tips for building wealth in real estate the smarter way. Tune in now to discover if note investing could be your key to financial freedom!

Quotes

“I want you to put yourself out there because people aren't focused on you as much as you think. They’re not scrutinizing you the way you might criticize yourself. Shake off those doubts and go meet some new people.” - Tiffany Alexander

"You can't just make one offer and expect it to be accepted on your behalf. You have to try 100 or 1,000 times and be prepared for the ‘no's." - Tiffany Alexander

“Don’t stop. Don’t quit. Don’t give up on yourself, your dreams, or your goals, because it’s out there. It’s just a matter of finding the right door to open.” - Tiffany Alexander

Takeaways

02:16 Networking and building relationships are crucial for finding investment opportunities and connecting with potential investors or partners.

05:56 Transitioning from traditional real estate investing to note investing can provide a more passive and less stressful investment strategy.

14:37 Hiring experts for specialized tasks can help mitigate risks and allow you to focus on your strengths.

18:29 Overcoming self-doubt and putting yourself out there, even if you're not a natural extrovert, can lead to valuable connections and business growth.

25:46 Persistence and a willingness to try multiple approaches are key to finding success in real estate investing.

Resources

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1156: Differentiate Your Professional Services Firm through Thought Leadership with Scribewise Founder John Miller

September 6, 2024

As a professional services firm, you're facing a unique set of marketing challenges that set you apart from traditional product or SaaS companies. The typical digital marketing strategies and tactics don't always translate, leaving you frustrated and struggling to stand out. How do you effectively market your expertise and high-value services in a crowded landscape?

John Miller is a marketing maverick on a mission to help professional services firms break free from the shackles of safe, uninspired marketing. As the founder of Scribewise, he's a true trailblazer in the world of thought leadership and demand generation for high-stakes industries like management consulting, IT services, and benefits consulting. Today, John discusses the unique marketing challenges faced by professional services firms and explores the key differences in the buying cycle, customer mindset, and marketing strategies required for success in the professional services space. Stay tuned!

Quotes

“Thought leadership is essentially your gift to your industry. It’s like free consulting—not yet customized to a client, but it demonstrates your thinking and expertise.” - John Miller

"Courageous marketing isn't just outrageous or crazy; it's bold. It requires a lot of confidence, which takes a great deal of homework to build up." - John Miller

“Slow is smooth, and smooth is fast.” - John Miller

Takeaways

01:32 Professional services firms have a different marketing approach compared to product-oriented or SaaS companies, as they often sell high-value engagements rather than individual user subscriptions.

04:39 Thought leadership is crucial for professional services firms to demonstrate their expertise and build trust with potential clients, which is more important than quick lead generation.

07:41 Creating consistent, valuable content takes patience and a long-term mindset, as it can take time to see the results in terms of increased engagement, new business conversations, and revenue growth.

13:29 Marketers should avoid making unrealistic promises and instead focus on building trust and making the buying process less daunting for professional services clients.

19:18 Embracing courageous, bold marketing that stands for something can be more effective than playing it safe, even if it means facing some initial pushback.

Resources

Podcast: Play in new window | Download (Duration: 26:33 — 36.7MB) | Embed

1155: The Subconscious Secrets to Happiness, Success, and Fulfillment with Best Selling Author Mark Januszewski

September 5, 2024

Feeling stuck after reading self-help books that promise change but deliver little can be frustrating. It’s disheartening to invest time and energy into solutions that seem to fall short, leaving you trapped in familiar patterns. The cycle of disappointment can make it hard to believe in the possibility of real transformation.

Mark Januszewski is a trailblazer in the self-improvement industry, challenging the status quo with his unique approach. As the author of "The Seven Laws of the Mind," he has cracked the code on why traditional self-help methods fail to create lasting change. Today, Mark discusses his unique approach to self-improvement, emphasizing the importance of understanding the subconscious mind. Stay tuned!

Quotes

“Once the subconscious accepts something, four billion synaptic connections fire in the subconscious mind simultaneously.” - Mark Januszewski

"Everybody's a creative genius. That's a fact." - Mark Januszewski

“Your life's a printout of what you actually believe, not what you think you believe.” - Mark Januszewski

Takeaways

01:23 Traditional self-help books and methods often fail to create lasting change because they don't address the power of the subconscious mind.

03:29 Influencing the subconscious mind through repetition and affirmations during the theta state can help reprogram limiting beliefs and habits.

22:41 The Master Key System course teaches participants how to understand and harness the power of the subconscious mind to create the life they desire.

23:47 Replacing negative habits with positive ones is key to creating lasting change, as the subconscious mind is chemically addicted to certain emotional responses.

32:28 Everyone has greatness within them, but they must take responsibility and put in the work to unlock their full potential.

Resources

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1154: Marketing Counts: Proven SEO, Social Media, and Digital Marketing Strategies from Marketing Counts Founders Shreya Banerjee & Paul Counts

September 1, 2024

Generating consistent organic traffic while keeping ad spend low can be a challenge many businesses face. The key lies in optimizing your content for SEO by focusing on relevant keywords and creating high-quality, engaging material that meets your audience's needs. Additionally, building a strong presence on social media platforms and encouraging user-generated content can enhance visibility and engagement. Over time, these strategies can help reduce the reliance on paid advertising and lead to more sustainable growth.

Shreya Banerjee and Paul Counts are the Co-Founders of MarketingCounts.com, a powerhouse duo who have generated over $100 million in revenue for their clients, and hosts of The Marketing Counts Digital and Social Media Marketing Podcast. Their unique expertise lies in helping businesses dramatically reduce their skyrocketing ad spend while simultaneously increasing profits. Today, Shreya and Paul discuss the timeless marketing strategies that are making a comeback, including the power of forums like Reddit and Quora, the importance of human-generated content and authentic engagement on social media, and their proven framework for reducing ad spend and increasing profits by optimizing the core foundations of a business. Stay tuned!

Quotes

“AI can't really have experiences, so Google added that to their ranking formula. You can use AI to provide a foundation, but you need to incorporate your own stories and experiences.” - Paul Counts

"Consistency is key, no matter which platform you're using." - Shreya Banerjee

“People are craving human interaction more than ever, so it's very important. I think that's always going to rise to the top, no matter what.” - Paul Counts

“Google loves this because forums generate human-created content, so Reddit and Quora are getting a lot of traffic now. Many people have discredited those, chasing the new thing. But I'm saying, no—the forums are back; they just have different names.” - Shreya Banerjee

Takeaways

01:14 Focusing on the fundamentals of marketing, like sales letters and retargeting, can be more effective than chasing the latest trends.

05:25 Engaging on forums like Reddit and Quora can be a valuable source of traffic and insights, as Google is prioritizing user-generated content.

11:49 Leveraging a combination of AI and human-generated content is more effective than relying solely on AI, as Google values authentic experiences and storytelling.

18:50 Consistent, intentional engagement on social media platforms is crucial for building authority and driving organic traffic.

22:48 Optimizing the foundation of a business, such as messaging, customer avatars, and conversion rates, can significantly reduce ad spend and increase profits.

Resources

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1153: Transform Legacy B2B Brands Through Digital Innovation with Greenwood Consulting Founder Jason Greenwood

August 31, 2024

Establishing a successful e-commerce presence as a B2B business can be challenging. Transitioning to online sales involves navigating different dynamics compared to traditional B2B sales models. It requires adapting strategies to meet the unique needs of online buyers while maintaining the integrity of your business relationships and offerings.

Jason Greenwood is the go-to expert for B2B businesses struggling to establish a successful e-commerce presence and Host of THE ECOMMERCE EDGE Podcast. As the founder of Greenwood Consulting, a B2B e-commerce consultancy, he has over 25 years of experience helping brands expertly architect compelling digital shopping and brand engagement experiences. Today, Jason discusses his expertise as a B2B e-commerce consultant, helping legacy brands navigate the digital transformation by identifying their requirements, selecting the right technology, and guiding them through the implementation process. Stay tuned!

Quotes

“Travel early and often. Travel as much as you possibly can. It will improve your life in ways you cannot even anticipate.” – Jason Greenwood

"E-commerce is now table stakes; it's an absolute expectation." – Jason Greenwood

“What people call e-commerce is changing, especially in the B2B world. It’s not just the ‘Buy Now’ button; it’s a whole suite of digital services, and I think that’s critical.” – Jason Greenwood

Takeaways

01:19 Identifying and focusing on underserved or overlooked market segments, like B2B e-commerce, can lead to significant business opportunities.

03:04 Providing a comprehensive, hands-on approach to guiding clients through digital transformation, from strategy to implementation, is crucial for success.

07:52 Understanding the unique challenges and pain points of legacy businesses is essential for a consultant to effectively support their digital evolution.

21:47 Structuring a podcast with recurring episode formats can help create a consistent, valuable content experience for the audience.

26:32 Embracing a digital nomad lifestyle and global travel can enhance personal and professional growth through increased empathy and cultural understanding.

Resources

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1152: Master the Art of Content Conversion with TrioSEO CEO Steven Schneider

August 30, 2024

Struggling to make SEO and content marketing efforts pay off can be frustrating, especially when it feels like you're spinning your wheels. Creating content that doesn’t rank or convert can make it seem like your hard work isn’t yielding results. It’s challenging when strategies don’t seem to align with your goals or deliver the expected impact.

Steven Schneider is the Co-Founder and CEO of TrioSEO - the content marketing agency that helps businesses drive high-intent, organic traffic through strategic, bottom-of-the-funnel content. As a self-proclaimed "SEO nerd," he has a unique ability to transform even the most complex SEO challenges into a thrilling "video game" of sorts. Today, Steven discusses his approach to SEO, including the importance of patience, creating a content strategy with a 90-day plan, and the role of lead magnets and user experience in nurturing leads. Stay tuned!

Quotes

“SEO compounds over time, so the people who are good at it are those who are patient enough to see it come to life.” – Steven Schneider

"The better you are at it, the more visitors you can attract. Over time, you develop an organic traffic machine that provides a steady flow of customers and leads." – Steven Schneider

“People who get into business usually don’t have a multi-month time frame in mind; they have a multi-year horizon. So, invest in your company and your brand, because your competitors will if you don’t.” – Steven Schneider

Takeaways

03:34 Patience and a long-term perspective are crucial for success in SEO and content marketing.

05:12 Creating a detailed, data-driven content strategy and roadmap is essential for driving consistent, high-quality results.

12:43 Providing a seamless user experience, with elements like lead magnets and author bios, helps build trust and convert website visitors.

18:08 Networking and being open to serendipitous opportunities can lead to unexpected, valuable business partnerships.

22:06 Leveraging AI responsibly, such as for editing and optimization, can enhance content workflows, but human-written, conversational content is key for ranking and engagement.

Resources

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