Membership Sites
060: Graphic Dashboard Case Study: How to Make Money Selling Your Systems, Checklists, Notes, Templates and Tools
Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place.
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WWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales letter, and know when you've gotten to the finish line.
What-these are the steps you're going to take. For example, you're going to show how to log in to a site, you're going to show how to install a plug-in.
Why-this is why the customer wants to use it. For example, to make money.
How To-this is your media component. For example, a video on how to use WordPress. You will be showing your customers from beginning to end what the process looks like.
What If-this is the challenger at the end.
When you're making your membership site, you want to lay it out in modules.
Four modules are ideal, at about an hour each. Each module is a milestone in the process.
You want to be 100% clear what the end goal is going to be in each module.
Now, let's put these into practice by doing a case study of Robert's Graphic Dashboard (www.graphicdashboard.com)
Graphic Dashboard Case Study
Graphic Dashboard is a course on how to use Pixlr, which is a free software program for graphics creation (www.pixlr.com).
For reference, we are going to point out that some time ago, Robert bought a course on how to create graphics in PhotoShop. It was full of useless and/or very advanced topics such as how to rearrange toolbars and a long explanation on how to do 3D graphics. This product was meant for people who didn't even know how to do 2D yet!
You don't want to do what "PhotoShop Guy" did so that's why Robert and Lance didn't spend oodles of time on how to make 1000 different shapes.
Instead, you want to show your customers something they can actually use today.
Think of it like this: You want to teach them the equivalent of making $1 million in 5 minutes. Okay, that sounds a little far-fetched but the point is, your goal is to tell your customers how they can use your product right now to make money.
That means not playing around (like "Photoshop Guy" and the toolbars), but doing something practical and useful like making a logo or a banner.
If you teach someone how to create a banner, you've given them the heads-up on creating affiliate banners. They can start getting affiliates to make money!
Creating Your Modules
Next, you take that goal (i.e. teaching them something practical that earns money) and use that to create your modules.
Each module is going to have the WWHW elements and each will have a measurable milestone the customer will reach by the end of the module. For Graphic Dashboard, the modules are:
- Module 1 is how to create affiliate banners.
- Module 2 is how to list your graphics-making services on Fiverr to make some money
- Module 3 is how to make digital 3D product covers
- Module 4 is how to make book covers and DVD graphics
The 4 Stages of Figuring out Your "Hook" for your modules are:
The Hobby Mindset
This is playing around and researching to see what will sell.
"Crack the code" to start making money from it
Once you've figured out what will sell, this is how it can be applied to start making money with it.
Systematize It
"Template-ize" your service and your delivery system.
Trim the fat the fat to make it fast, fun and profitable.
Get it down to a 1-2-3 system that can be duplicated time and again for quick, achievable results.
The Sales Letter
Now, you put together your sales letter outlining your 4 modules and how customers can quickly benefit from each thing you're teaching.
Important Point: Why is Robert not using PhotoShop instead of Pixlr?
PhotoShop is a paid product belonging to someone else. The customer would already have to have PhotoShop.
He doesn't want to have to convince someone to use PhotoShop in his sales letter because then they would have to leave his site to go buy it. It gives them time to hesitate.
Tip: If you don't have an alternative, like Pixlr in this case, your best bet would be to bundle that product into your course (and then price accordingly).
What just happened? We went from a boring PhotoShop course with a lot of blathering on about nothing useful to how to use Pixlr to make money with short, to-the-point, easy to follow steps!!
With this repeatable system, you could teach all kinds of stuff, everything from how to become an Uber driver to how to rent your home using AirBNB.
The "Now What" and Going "Evergreen"
"Evergreen" means that your product can be sold perpetually.
Now, with the Internet and how quickly software and sites change, this can be a little tricky.
But, that's okay! It just means you might have to go in now and then to update some of your slides or update some of your features to reflect changes and make new iterations (i.e. version 2.0)
Every time you make a new iteration, you also update your sales letter and pitch and this product can be sold again and again to your list.
When you have a system, like the WWHW, that you apply to producing your courses, it is an easy matter just to make some updates because your approach is reproducible each and every time.
Today's Takeaways and Tips
Have a system. Don't ramble. Don't go off-course. Make something that can be reproduced over and over.
Have a defined Point A and Point B. ‘Show' AND ‘tell your customers how you're going to get them there.
Do video-not just audio, especially if your course involves how to do anything online. Imagine if you were trying to learn MS Excel from a CD!! Your customer won't be able to use it effectively.
Additional Links
Master Resale Rights: www.master-resalerights.com
This is a great resource to pick up additional courses that you can include on your own membership site.
If you love this show, please go give us a review on iTunes at www.robertplankshow.com/itunes
If you have any questions or comments OR you would like to be interviewed on this show, please contact Robert via his email Robert@robertplank.com.
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WordPress Post Snippets: Easily Templatize Any Part of Your WordPress Blogs, Membership Sites, and Sales Letters
When people talk about their favorite WordPress plugins, you usually hear things about SEO plugins, security plugins, or backup plugins. By the way, the best backup plugin for WordPress is Backup Creator and the plugin you should use to manage, bulk load, and mass update your WP plugins is Plugin Dashboard...
But anyway, imagine having "chunks" of text for your WordPress site that you could re-use where-ever you want. You use shortcodes for this. For example, I have a podcasting plugin on my blog that I use to post audio episodes of my iTunes radio show. (Podcast Crusher shows you how to use the PowerPress plugin in WordPress to create an unlimited number of podcasts)...
If I ever want to display the current podcast episode more than once in a post, for example, one player at the top in addition to the one at the bottom, I just have to add this code to my post:
[ podcast ] (Without the spaces around those hard brackets.)
That's a WordPress shortcode. You post the "code" anywhere in your posts and pages and when it's "rendered" for public viewing, people see the podcast audio player as opposed to that "short" code.
WordPress Post Snippets allow you to do this: create any number of shortcodes such as: [ webinarcrusher ]. I can set that snippet to display a huge headline advertising my Webinar Crusher product, a link to it, maybe open that link in a new window, even toss in some bullet points and a banner.
Now anytime I want to link to Webinar Crusher, I just add the [ webinarcrusher ] shortcode (the video below shows how it's point and click simple) into my posts anywhere I want to mention it:
I used to use the WP Post Signature plugin (also free) to display the same link and ads under EVERY blog post, but I now prefer using WordPress Post Snippets because I have more control over what posts link to what offers.
The first 9 minutes of that video show how I use it on my blogs and sales letters. But after the 9 minute mark, it gets REALLY crazy... because you can pass VARIABLES into Post Snippets!
What does that mean? Well, you can create a post snippet called "offsite" that takes in variables called "url" and "title"...
Then set your "offsite" post snippet to this in your Post Snippet settings:
<a target="_blank" onclick="return confirm('Are you sure you want to leave this site?');" href="{url}">{title}</a>
This looks a bit geeky, but it's some HTML code that displays a link on a web page, and when someone clicks that link, a pop-up appears asking people if they REALLY want to leave the site.
Whenever you want to link offsite but you want to display that warning that they might not want to leave, just add this "snippet" or shortcode into your posts:
[ offsite url="http://www.incomemachine.com" title="Income Machine" ](again, without the spaces)
Adding this shortcode will "plug-in" the "url" we passed (which is "http://www.incomemachine.com") and the "title" (which is "Income Machine") right into that code I showed you a minute ago, into the {url} and {title} sections of that code.
As I said, this might be a "little" advanced for you personally, but I've found it very helpful for re-using that "repeat" code in my membership sites if I have to display a lot of graphics, video and audio players, and download links.
Enjoy using WordPress Post Snippets in your WordPress sales letters, blogs, and membership sites!
049: Continuity Membership Sites (How to Get That $97/Month Passive Income Site Off the Ground and Making Money)
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Having a membership site is the best option for recurring revenue on your products. Say that you have something for sale, usually a course, and you want to know how to get the best "bang for your buck" on monetizing that product.
Join Our Webinar Crusher Program Today
You could write a report or an e-book but there's a few problems with that. A Kindle book might only get you revenues of 99 cents each copy sold. A regular book might sell for $10 but after publishing and other costs, you will only net approximately a $1 on each copy.
If you're lucky, you will make that wonderful $10K but ONLY ONCE and in the meantime, you had to wait for 2 years of making no money on it and the information could be ‘dated' by the time of release.
Besides, who wants to read a book on how to get a podcast or book published or how to get site traffic, etc.? People want answers NOW.
Wouldn't it be more helpful if you showed someone on video how to do it?
If you record a series of videos on how to solve someone's problem, it's easy to justify charging $100-$1000 for that course that will bring them from start to finish.
A Quick Intro on Membership Sites
A membership site is where someone can become a member of yours for free or for payment...
For example, Facebook, Twitter, and Ebay are all membership sites.
Why? Because you sign up once and you have access to that site forever for as often as you want/need.
Netflix is also a membership site. This is one that you pay for.
You can have this membership site that can be free, or someone pays one time for access, or they can pay multiple times.
It doesn't make sense to randomly sell your video/video series all over the internet. It's a lot easier to manage your video content when you put it on to a membership site.
Membership Sites and Payment Options
"I want to have a membership site but I just don't know what I can sell for $100 a month over and over again" is where a lot of people get stuck.
It's not necessarily about someone paying you month after month into infinity.
Let's do a quick exercise: take a piece of paper and write $997. If you sold a $997 package on real estate, what would that contain?
The # of pages and the # of hours of video is just clutter. What you're really talking about is the VALUE of what you're giving them.
What is their end result that is going to justify the $997 program price?
For example, show them how to get their realtor's license, how to flip a property, how to buy and rent a property/become a landlord, etc.
Then you put it into video format so they can go at their own pace.
You can do additional valuable things like offer them milestone assignments, provide them with your "swipe file", provide them with checklists and templates, ship them a printed manual via Lulu (www.lulu.com) and/or give them access to next 6 monthly group calls.
Then, figure out how many of these $997 packages you would have to sell per month to meet your income goals. If you wanted to make $10K per month, that would be 10 sales or 1 every 3 days.
Here's where the fun comes in. If you take that $1000 course and split it into (4) $250 payments or (8) $125 payments, that opens you up to people that have that money in installments but didn't have it one lump sum and that's a cool place because you've just opened the door to a much larger segment of the market, which in turn could result in significantly more than the $10K a month goal.
If you're ever worried about the price that you charge, look at your competitors.
- You don't want to compete on price. You don't want to the Kmart of your niche. You want to be at their price point or slightly higher.
- You want to be in a niche where there are a lot of eager, hungry, wealthy buyers.
- If you haven't done a membership site yet because it's scary, then you don't know what's important and what's not or what's going to work for your part of the market, your ‘niche'.
You don't know what's important until you start doing it.
You need to fail fast, i.e. put out these websites and do them quickly before you get bored or distracted and then you'll figure out which ones work. When you determine your best one, you can concentrate on making improvements, etc.
How to Structure Your Membership Site
You can have a membership site that has only one product/package on it that people join just to get access to that product.
Fixed-Term Sites: where a customer pays one time for the product/package either as a one-time fee or in installments, and when the installments are finished they are done but have access forever.
For a Fixed-Term Membership Site, give people a choice in the sales letter (you can see what a sales letter looks like at MembershipCube.com), which shows people what they're going to get out of your site and lists all the advantages. Then, you use "side by side" buttons for the 2 different payment options.
Make the payment plan option as close to zero % interest as possible. That way, you're taking another obstacle away from them.
These sites generally have very little additional content being generated, with the exception of some Drip Content (see definition below). Some things that you could add would be a series of monthly Q&A calls (maybe 6 month's worth) or software or templates.
If the customer pays all at once, great. If they make installment payments, they get all the drip content up front, but if they stop making payments, then they will of course lose the course as well as the additional software and files.
Continuity Site: where you charge the customer monthly and indefinitely. You can have a membership site with just the one product/package but that also has "drip content."
Drip Content is little tidbits that you post every week or so, such as a new blog post, a new video, bonus files, etc. to keep your members entertained.
Robert's plug-in for producing Drip Content is WP Drip and it also comes free with his program Membership Cube, which is everything you need to know from A to Z on how to start Membership Sites.
One of Robert's Continuity Sites is Double Agent Marketing. It was launched at $17 a month (now it is $47/month) and it includes resale rights (see below) and training materials and courses. There are backlogs of years of resources.
It comes with a starter kit, so even if someone is not ready to participate in Q&A they still get access to all the resources that are on the site. Once someone joins the site, there is a monthly "meet-up" group Q & A call.
In Membership Cube, Robert and Lance show the monthly call that they set up through GoToWebinar and set it up so it's monthly recurring. The link to join the call is in the members area of your continuity site and this is also where members can submit their question(s).
Then they use Camtasia to record the entire session. Once the recording is processed, it can be dropped into the members area of your continuity site.
Resale Rights: this is the Netflix of the internet marketing world. This is allowing someone to re-sell your product, or portions of your product, for a fee. For example, if you sell a course on how to do webinars, you could re-sell the rights to distribute that course for $20 per right and any money the buyer realizes from that is 100% theirs.
Then, if you're running a continuity site, you would want to have several of these "businesses in a box" as resources for your members. They would have paid the $20 to buy just the webinar class, but now you can charge $47 month because you can provide unlimited access to multiple programs.
Continuity Site with a Twist
This is a continuity site, along with the monthly Q&A PLUS a service that they won't want to shut off by cancelling their membership. For example, Webinar Crusher uses this concept. On this membership site, Robert has the "starter kit" which is everything you ever wanted to know about running webinars. Then they have the monthly Q&A session.
AND, it comes with a GoToWebinar account. You end up paying less than if you'd gone to go to webinar and paid them separately for you to have an account. And, for people who want to do webinars, they are NOT going to want this access shut down.
What You Want To Avoid
There are a lot of people who say, "Just make a site that's $5 a month and throw in one piece of content per week. Write an article. Record an audio. Have an interview. And because it's under a $10 payment these people just won't notice it and they'll never cancel." WRONG. There are several problems with this:
The way most payment processors work is that they will charge you a flat amount plus a percentage. For instance, PayPal may be $1 + 7.5% of your $5. If you charge $1000 for something, they might take $10 or $15 out of the fee which is not that noticeable but at $5 you've lost almost half.
Later on, when you want to have an affiliate program or a referral program for your product, who's going to promote you for a measly $1 or $2 which is all the affiliate promoter would be making.
The industry standard is 3-month retention. That's only $15 so why not just charge the $15 and get it over with.
Most credit cards have a 3-year life before expiration. That means the average person has a year and a half remaining on their card before it stops being effective. Then, if you try and make contact again to re-bill them they're likely to just not do it once they realize they've not really been getting anything useful out of your site.
1-4-15-80
- The bottom 80% of your list will buy all your low ticket offers.
- The next higher 15 % will probably buy mid-ticket up to $100 or payment plan
- 4% will buy high ticket
- 1% will probably buy everything
If you're running a $47 or other similarly priced continuity site, you're going to get about 1% of your list to join it. If your list is only 1000K subscribers that's 10 people and if you have a $47 a month site, that's $470 a month just for showing up an hour of your time each month. There aren't many jobs where you can do that.
If that dollar amount is not high enough to meet your goals, you just raise the monthly fee for your continuity site.
Closing Thoughts
Do you have a low-ticket membership site? No? Then set it up.
It's a lot easier if you have no other sites already to have a fixed-payment site.
A great start would be a $100 site. Do you have a high-ticket membership site? No? Then set it up.
Move on to the $1000 site. You can then break that one up into payment plans to appeal to a wider range of customers with different budgets.
Once you have those cranking, set up your continuity site. Create that a Q&A site with the expectation of about 1% of your list joining it. Create a service you can tie in so that your members never want to cancel.
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Membership Site Training, Plugins & Clones Now
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Membership Sites Are Just “On” or “Off”: Get to Drip Content, Dashboards, and Continuity Later (or Maybe Never)
An online web-based digital membership site... you have a web page (a sales letter) where you offer to solve a simple problem: play guitar, reduce man-boobs, get your ex back. People click a button to buy the solution (a set of videos that play directly in their web browser) and they're taken to a member's area where they watch videos solving their problem.
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A membership site: you need it to handle downloads whether you're running a single payment site ($10 one time, and yes, membership sites DON'T have to be recurring)...
Fixed term site (X number of payments) or forever-continuity (i.e. $37/month)...
And I don't want to tell you about how tough membership sites were during the "dark ages": your choices were either a $4000 piece of crap software that was old (even then) and didn't work right, or $400 per site and it literally took at least a week to connect the membership piece to WordPress, PayPal, and your email autoresponder...
Guess what?
- You need to have a membership site
- It needs to run in WordPress (so you can use your favorite themes and plugins with it, and it's setup in just a few minutes)
- You need to host it yourself (hosted services that "do it for you" always end up lacking in what you want and a huge chunk of our coaching clients deal with people who want to migrate OFF those hosted membership platforms)
- You need to get that membership site setup as FAST as possible and get your FIRST paying member as FAST as possible (even if it's just $10 one time)
The things that have always made money like having a sales letter and building a list STILL make money!
Can I tell you what made a huge difference when it came to setting up membership sites?
It's This: Your Membership Site Is Made Up Of "Levels"
Let me explain... NOT the way "they" explain it... they tell you to "setup levels for Silver, Gold, and Platinum." Or, "setup a level for your beginner golfing course with 24 lessons and then another level for your advanced golfing course"... that doesn't help anybody!
This makes more sense to me: sell access to your $100 (one-time) course on How to Buy and Flip a House. Create a single "page" in WordPress (it's ok if you don't know what that means yet) and pile your videos in there (I recommend four modules of 60-90 minutes each to get people to each milestone when it comes to buying and flipping a house.
Create the content (videos) for that site, put it in a membership site, create a 1-page "sales letter" listing a simple headline and 10 reasons people would want to grab your house compared to the alternatives. Add a PayPal button (a way to take payments online).
You're done at that point...
You can always add or change things later, like increasing the price from $100 to $497 to $1997 or add a second button next to it to give people the option for a payment plan.
THEN the next "course" or "page" or "level" (if you create one) would be called How to Buy and Rent a House. Not Advanced House Flipping, or House Flipping Volume 2. You find another NEED or PROBLEM people have and you solve that.
No one cares about your 400 hours of video...
No one cares about tips, tricks, interviews, tidbits -- get me from Point A to Point D and that's all you have to do.
Just take PayPal payments for now, don't worry about fancy stuff like an affiliate program (Clickbank) or taking credit card payments over the phone (Stripe)... the grass is always greener on the other side and what's more important is that you have SOMETHING rocking and rolling... just get to that one sale...
Don't worry about drip content (as the membership site owner, you're the only one that really cares about that) -- although we include our WP Drip plugin (we've been using it for over 6 years now) inside our Membership Cube course which also includes Wishlist Member.
Don't worry about organizing your content into a fancy "dashboard" just yet -- it's actually much easier to create the content (videos) first, pile them all on a WordPress "page" and then organize them... as opposed to trying to fill in a bunch of empty cubby-holes...
Membership Levels Explained: Don't Make This More Complicated Than It Has to Be
You make this real estate membership site and you have your "House Flipping" level and "House Renting" levels. It's much easier to use Wishlist Member. Most membership plugins that aren't Wishlist, even the WordPress ones, don't use "levels." When you use levels you can set one single page for that level, mutiple pages (and sub-pages) for that level... you could have a "Bonus" page that both levels share. It makes things a lot easier.
Now for one of my biggest breakthroughs with membership sites... levels are "on or off."
Someone buys the House Renting course from you, they pay, they create their membership account with you, now they're on the House Renting level.
Maybe they refund or they join using your payment plan and they eventually "cancel" or stop paying for that payment plan. PayPal sends a signal over to your membership site and "cancels" them from that level.
So you can see that they "used to" be on that House Renting level, but they're now disabled from it, so they can't access the pages or pages (or posts) you've assigned to that level.
On or off. Your membership site doesn't care or notice what price they're paying, or if they're paying every 30 days or 60 days or on a trial payment or whatever. They join, they create their account. If they cancel or refund, PayPal sends that signal over to cancel them from that level.
You can host multiple products (levels) within the same membership site. You can change the price of your button later (just edit the page on PayPal's screen, takes 30 seconds). You can add a fixed-term (payment plan) button to give people the choice between paying the whole $997 or in installments. You can walk the price up as you pile in more members until you encounter price resistance.
Heck, I've even started sites as forever-continuity (people pay $37/month) and then when I become tired of updating it, I just switched the button to a single payment and it was now a "package" of videos and content...
- Use a membership site.
- Use WordPress. (1-click clone included in Membership Cube)
- Use levels. (Wishlist Member, included in Membership Cube)
- Use PayPal to take payments. (easiest to get started, you can always switch out the button later)
- Worry about drip content later. (also handled by WP Drip included in Membership Cube)
- Re-organize your content into a dashboard later. (We use TablePress, shown in Membership Cube, but save this after you get your handful of members)
Your biggest enemy is that expanding scope and making things too complicated so why not get on the shortest path to making money right now?
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Membership Site Training, Plugins & Clones Now
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038: Sell a Complete Course (Info-Product Creation & Membership Sites)
Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business...
- QUICK THOUGHT #1: no one wants to buy tips or tid-bits
- QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break"
- QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine)
Eight Components to Selling a Complete Course
- Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name)
- Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS)
- End goal
- Milestones
- Coaching upsell
- Templates
- Checklist
- Case study
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037: What is Your Magic Trick? (This Should Change Your Copywriting, Webinars, Sales Letters and Membership Sites Forever)
Urgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)...
- How to make more sales and money and present your sales message with almost zero "prep time"
- Sell the sizzle and not the steak (and NOT the big box of crap)
- Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more
- Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how!
Visio Diagram From Hell:
Siri vs. Cortana commercial:
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036: Keep it Stupidly Simple (When It Comes to Your Membership Sites, Webinars and Sales Letters)
Welcome back to the Robert Plank Show, tune in today to discover:
- What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?)
- Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again
- Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme"
- How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list
- Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add all the upsells, dashboard, etc. that you want
Here are the questions I asked you in today's call -- but keep the answers to yourself!
- Do you email every day?
- Is all your content (i.e. podcasts or videos) "one take content?"
- Do you have a payment button online where I can buy from you today?
- Are you completing four daily tasks every day?
- Do you publish one "piece" of content per week? (podcast, YouTube, pitch webinar, or webinar class) FACEBOOK does not count.
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Podcast: Play in new window | Download (Duration: 23:52 — 21.9MB) | Embed
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034: Instant Content Creation Secrets (Eight Techniques to Get the Creative Juices Flowing)
Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover:
- what quickly beats stress and gets the creative juices flowing (hint: exercise)
- what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.)
- Forget what you learned in school about "writing" to impress your teacher
- Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket)
And our eight techniques to explode our creativity and churn out that content:
- private label rights as a starting point
- sales letter first -- combining things = creativity, problem/alternatives -> only solution
- four milestones -- document your steps/notes
- question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out
- WWHW each chapter (i.e. book)
- RATGUM
- video/audio instead of writing (you won't agonize about it)
- enhancements: checklist, membership site, challenge, case study
RESOURCES
- Membership Cube (create your membership site)
- Make a Product (create your book and publish to Amazon)
- Webinar Crusher (product creation with pitch webinars and webinar classes)
- Email me at robert@robertplank.com for feedback or ideas for the next episode of the Robert Plank Show
So tune into the latest and greatest episode of the Robert Plank Show right now, and while you're at it, register for our upcoming membership training:
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Podcast: Play in new window | Download (Duration: 39:36 — 36.3MB) | Embed
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033: Membership Cube 3.0 (The Ultimate Membership Site Plan)
Membership sites! Check out the latest Robert Plank Show to discover:
- the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars)
- the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip)
- how to get a 4-part or 1-hour course out fast and then organize it with TablePress
- how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube)
- This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it
- What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator
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Membership Site Training, Plugins & Clones Now
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Podcast: Play in new window | Download (Duration: 30:28 — 27.9MB) | Embed
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