Mindset
Because I Can
Let me tell you about the first product online that got me to pay higher than $100 for the very first time (this was years ago).
He called it a "Because I Can" sale. Basically the guy put together a huge package with a bunch of his own products, including resale rights.
- This was long before that kind of thing was common!
- JV giveaways didn't exist yet...
- Pitch webinars didn't REALLY exist yet...
He set the start price at $37 and the end price at something like $297, and the sale only ran for about 3 days. Every few seconds the price would jump up a fraction of a penny. I waited until it was above $100 before I bought.
Back then I think my highest priced product was $197, and if I sold two copies of it in a week I would be jumping for joy. I might not have had a $1000 launch yet. I was still full-time in college, rent was only $625 a month (a lot for me at the time). I didn't have a full time job or any other source of income.
But... I Still Bought!
What got me to buy? Scarcity!
