Mindset
348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro
Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions.
Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle.
Resources
- Income Machine (Website)
- Lance Tamashiro Show (Podcast)
Podcast: Play in new window | Download (Duration: 37:55 — 34.7MB) | Embed
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344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan
Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work.
Resources
- Leslie Nolan Design (Website)
- Schedule a Mojo Session with Leslie (Website)
- Leslie Nolan (Facebook)
- Leslie Nolan (LinkedIn)
Podcast: Play in new window | Download (Duration: 27:35 — 25.3MB) | Embed
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342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro
Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice).
Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now.
Resources
- The Lance Tamashiro Show (Podcast)
- Website Remote (WordPress Management Tool)
- Four Daily Tasks group (Facebook)
- Income Machine (Book)
Podcast: Play in new window | Download (Duration: 46:44 — 42.8MB) | Embed
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331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
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Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.
Resources
- High Status book (Book)
- Jason Capital (Official Site)
- Jason Capital (YouTube)
Podcast: Play in new window | Download (Duration: 48:01 — 44.0MB) | Embed
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325: The Perfect Day Formula: Structure Equals Freedom! Have a Clear Vision and Laser-Focused Goals By Implementing The Five Pillars of Success with The World’s Most Disciplined Man Craig Ballantyne
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Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day.
For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use "self rules" (but not laws) to stay on track, i.e. if you're looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends.
Craig's Five Pillars of Success
- Have the same bedtime and wake time every day
- Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day)
- Perform an activity daily for your health (i.e. meditation)
- Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book)
- Have a not-to-do rule to limit backsliding
Resources
- The Perfect Day Formula (Free Book)
- Craig (Instagram)
- Craig Ballantyne (Official Site)
- Early to Rise (Website)
- Turbulence Training (Weight Loss Product)
Podcast: Play in new window | Download (Duration: 30:35 — 28.0MB) | Embed
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310: Become an Online Superhero by Creating a Socially-Focused Business with Leon Jay
Leon Jay is the author of How To Become A Superhero: Build A Better Business And Help Save The World" and his website is SocialPreneur.tv. He quickly realized the money isn't everything, and that it's all about the 4 R's: reduce, reuse, recycle, and restore.
In our discussion today, Leon shares how you can not only find that higher purpose that's greater than money, it can actually make you more money and give your business that "differentiator" to stand out in the marketplace. Your Purpose leads to your Passion, which leads to the right People, and you discover the Place you need to be, which leads to Profit.
Resources
- How to Become a Superhero (Book)
- SocialPreneur.tv (Website)
- EcoStore cleaning products (EcoStore Website)
- Zen Bags (Reusable Shopping Bags)
Podcast: Play in new window | Download (Duration: 34:37 — 31.7MB) | Embed
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288: Humanistic Business Management: Find Perspective, Compassion, and Reason in Your Customers and Team Members with Jennifer Hancock
Jennifer Hancock from HumanistLearning.com wants to teach you humanistic business management, which means you integrate ethics and critical thinking when dealing with team members, contractors, or even cranky customers. Stop rewarding bad behavior, and instead, examine how you respond (and what you reinforce), use confident body language, and finally, be calm, measured, and direct.
Jennifer says that angry customers respond in one of three stats: a child state (where you respond that you want to help but need to wait until they calm down), an adult state (where they are calm and professional), or a depressed state (where they "ghost" you).
Podcast: Play in new window | Download (Duration: 44:02 — 40.3MB) | Embed
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278: Make More Money PLUS Get Your Life Back… Using WordPress & WP Import?
Everyone is guilty of this at one time or another, even me sometimes...
- Getting too carried away and biting off more than you can chew...
- Filling up the "to-do list" (yuck) with way too much "stuff"
- Then, it's a huge distraction and that big long list becomes a thing you're scared to look at, or maybe even you feel bad when you do...
I can also relate to my mindset ten years ago when even five minutes of money-making activities per day seemed like "too much work" for me...
Send a quick email in the morning? I can't do that every day...
People tell me to blog or post a daily video? How will I have time for anything else?
"Forget about a daily podcast..."
I expected myself to post once a day for maybe 4-5 days and then quit!
Sound familiar? Of course it does... don't pretend it doesn't!
So what changed? This...
Insight #1: Exterminate "Not-Invented-Here" Syndrome and Used the Right Tools
Don't invent from scratch if you can help it.
In this day and age, you don't need to know HTML, CSS, how to edit graphics and upload files. Just use WordPress, grab whatever beautiful theme you want to use for your design (most look like you paid thousands of dollars), and you can grab whatever plugins you want to add pop-ups, social share links, and so on.
Just grab what gets it done now instead of delaying yourself months or even years for no reason...
Insight #2: Stop Switching Gears and "Chunk" Instead
Speaking of WordPress, use its scheduling feature. Scheduling is one of the few hidden "Easter eggs" hidden in WordPress and I'm constantly amazed at how few people know that this is a thing...
Here's how it works: let's say you create a WordPress blog and you decide that once per day, you want to post a new video reviewing the latest iPhone or Android app...
That's a huge time commitment. Literally every day, you're going to have to login and research that latest app. There's no guarantee that you'll find something good. Maybe you won't be motivated that day. Maybe you'll have something better to do or a huge emergency will come up and stop you...
And then... you might miss a day, two days, a week, and then think to yourself... it's been three months since I posted a video about the latest app. It wasn't a priority then, so why should it be a priority now?
Posting one or two videos didn't seem to get me much traction, and maybe if I'd posted 50 to 100 videos I'd see real results, but who has that sort of patience?
Solution: Schedule several posts every time. With WordPress, you can add a new "post" (journal entry) and Publish it, or set it to go live instantly. Or, you can change the date to go live tomorrow, in a week, or two weeks.
WordPress has built-in drip content (just set the date and time of your posts into the future) without any special plugins.
Just imagine, on a Monday, grabbing five YouTube videos from various sources reviewing the latest apps (with your link at the bottom) and you'll set those posts to go live on Tuesday morning, Wednesday, Thursday, Friday.
Or, how about this: on April 1st, schedule two weekly posts in advance. That means that on April 1st, you just scheduled posts on your blog for April 1st and April 8th...
Then, on April 8th, you already had that day scheduled. You schedule your two videos to go live on April 15th and April 22nd...
Keep this up for 10 weeks (three to five minutes per day) and by June 3rd, you're already scheduled ahead to mid-August. And by August, you're scheduled ahead until the following year.
Just by posting more than what you need, the website (WordPress) will work on autopilot for you, even after you've put it out of your mind. Constantly switching gears and putting out fires is a MASSIVE time waster. Avoid it by chunking up your tasks and scheduling things out on autopilot for many weeks to come.
Insight #3: Imagine a Clear CONCRETE Vision of What the Future LOOKS Like
It sounds super hokey, but most self-help (Napoleon Hill type of stuff) revolves around you using your imagination to imagine a clear picture of your goals...
That way, not only will you know you're headed in the right direction, but you'll also get that perspective to deal with life's small setbacks, and you'll have the motivation (and enthusiasm) you need to complete consistent daily actions every single day.
As they say:
"Whether you believe you can or believe you can't, you're right!" -- Henry Ford
"Don't wait. The time will never be just right." -- Napoleon Hill
"Successful people look for problems to resolve, whereas unsuccessful people make every attempt to avoid them." -- Grant Cardone
"A pessimist is one who makes difficulties of his opportunities, and an optimist is one who makes opportunities of his difficulties." -- Harry Truman
Again, as cheesy as it sounds, it's important that you let in a consistent flow of self-help information. That means that even if all you can manage is a 10 minute morning walk every day...
- Search YouTube, iTunes and Audible for anything relating to: self-help, self-improvement, productivity, motivation, Napoleon Hill, Tony Robbins, Chet Holmes, Wayne Dyer, Les Brown and listen to just a few minutes every day
- Speaking of Audible (Amazon's audio book marketplace), install the app on your phone so that you can listen while driving or taking walks, even just a few minutes a day (just 5 minutes a day is 30 hours per year)
- If you're really stuck, search YouTube for things like "guided meditation focus" or "NLP anxiety" or even "negative self talk" or "procrastination" to solve whatever mental problem you're working through (and we're all working through things... if you're not, then you should be)
- Take a few minutes to write down (or speak out) your thoughts and feelings to reduce your raw uncontrollable emotions into words that you can work through (we offer the Four Daily Tasks bullet journal for this)
Just imagine if you scheduled 20, 100, or even 200 daily or weekly blog posts into the future. That not only frees up time for you to focus on more important things, but it'll also encourage you with the progress you've made AND it'll toughen you up and build that "productivity muscle" so that the effort that it used to take you to schedule a quick blog post (find a YouTube video online and schedule it)... could now be applied to:
- you hiring a writer on Fiverr to crank out a pack of ten articles... schedule them
- you could write up your own articles, dictate your own podcast episodes or record your own YouTube videos to post to your blog
- scheduling ahead of time as far as you want
I used to think that posting to a site even THREE times a week (Monday, Wednesday, Friday) was work. But think about it. There are "roughly" four weeks in every month. Three times per week is only 12 pieces of content -- grab a couple interesting YouTube videos, news items or blog posts to report about...
Insight #4: Consistent Daily Action & Small Wins
Let me sneak in one more of those dreadful "motivational" quotes: "People often say that motivation doesn't last. Neither does bathing. That's why we recommend it daily." -- Zig Ziglar
- Here's an analogy for you: let's say you've been exercising and dieting diligently, and one day, you decide to eat two extra-large pepperoni pizzas in the space of 10 minutes. Will you instantly gain weight and become a huge fat slob? Of course not.
- Let's say you've been eating fast food five times a day and ballooned up to 300 pounds or more. If you suddenly ate a salad for one single meal and went back to fast food, it wouldn't make much difference, would it?
- Moving back to entrepreneurship and making money: what if you spent every day caught in that typical pattern of "work-TV-sleep?" And maybe once a month, you "dabbled" in internet marketing, just a little bit? No progress...
- What if you woke up just one hour earlier and dedicated that one hour to: creating a product, writing sales copy, building a list, running ads, and sending emails? HUGE results added up over time...
Unfortunately, way too many internet marketers and work-at-home entrepreneurs have the wrong mindset. They think that if they just "put in the time" or "wait out their problem" then eventually... someone will see it their way... not gonna happen.
- Imagine if Apple had stopped innovating with the Macintosh and there was no iPhone, iPad, iTunes, Apple Watch, MacBook, or iMac. Just Macintosh version 10.0 with a "faster" processor and floppy disk drive... BORING!
- What if Amazon only sold books? What if you couldn't buy almost any item online from them? What if they didn't sell groceries? What if they never created services like S3 which power Netflix and Dropbox?
- What if Google never experimented with AdWords (their main money maker) and stayed with organic search only? They would have gone the way of Yahoo!, Excite, Altavista, Dogpile, DMOZ, and the rest
- Do you remember when MySpace was "the" top website people logged into? Maybe Facebook would have followed suit if they hadn't bought Instagram, adopted "sharing" and absorbed the live streaming stuff from Periscope and SnapChat?
Now look -- I think we both know that looking at Apple, Amazon, Google, and Facebook give you EXTREME examples of what to do and what not to do:
- Banish "not-invented-here" syndrome and use what already exists. If you want to reinvent a website from scratch, you're basically starting over at the beginning of the internet (the 1990's, and you remember how those websites looked) -- why not start at 2017 with tools like WordPress?
- Chunk your tasks to avoid switching gears: instead of psyching yourself up to write a single blog post (or record a podcast, film a vlog, post to Facebook, email your list), why not use that same time to crank or two or three, or even ten? So that you have a machine that continues to produce money for you weeks from now on automatic pilot, even when you're not thinking about it?
- Use your imagination for good instead of for evil. The average person gravitates to what "could" go wrong if you took a risk and moved outside of your comfort zone. It's easy, and it only takes a moment, to think -- What if I'd created that product? Contacted some affiliates? Finished that sales letter and added a buy button? It's hard to do in real life, but EASY to imagine "if" you'd tried it and failed... then you could say, it's a good thing I didn't play with that internet marketing thing. It's a good thing I didn't listen to any self-help stuff. What a waste "that" would have been. Be better. Instead of worrying about what COULD go wrong, ask yourself, what COULD go right?
- Keep up the process daily!
That doesn't mean you should just phone in it, wait your turn, put in the hours, or "hold out" until your idea makes money. Self-awareness and course-correction are HUGE in our line of work (being in business for yourself).
Even if you're pressed for time with a day job, being old and dealing with health issues, dealing with family, divorce, kids... you're not the first human being in history to deal with such things. I honestly believe that no matter what your situation, you can carve out an hour (maybe two) per day to grow your internet business.
"If you really want to do something you'll find a way. If not, you'll find an excuse." -- Jim Rohn
Start with our WP Import plugin. With it, you'll be able to schedule out a bunch of blog posts in advance: buy private label rights articles, hire a freelance writer on Fiverr, or write them yourself.
Grab any of the 28,000 articles we include as a bonus to our plugin. Or find 10-20 YouTube videos and use our bulk post feature to schedule all that content on one page:
Claim the "WP Import" Plugin: Just $7
Podcast: Play in new window | Download (Duration: 16:23 — 15.0MB) | Embed
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276: Embrace Change, Break out of Your Shell (and Comfort Zone), and Find Freedom from Self-Doubt with Resilience Champion Zaheen Nanji
Are you ever afraid of the unknown? Do you sometimes doubt your capabilitity, are you worried about sounding stupid, and are you struggling to break out of your shell?
Zaheen Nanji from ZaheenNanji.com wants to help you face your fear, be okay with falling down, course correct, have self-awareness, get help from a coach, make progress with baby steps, get your mindset right, and so much more.
Podcast: Play in new window | Download (Duration: 25:07 — 23.0MB) | Embed
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256: Break the Cycle, Get Motivated and Do What Matters to Make Money
Do you know how time seems to speed up as you get older? The solution for that is to change up your experiences and do new things to slow time back down. Get out of the usual routine.
- Go on a trip, spend weekends off the computer, walk, run or drive. Go to the movies. (Not TV.)
- Productivity. Shut off email, phone and Facebook, and complete four money making tasks per day. Wake up early. Drink water.
- Anchoring. If you're not making money at the computer, you associate computer time with "all that frustrating stuff." Know when you're "stuck" and leave the computer when that happens.
- Stop resting on your laurels. You'll never get today back, ever again. Fish before you're hungry and don't try to play "catch up" so often.
- Small wins. What can make you $10 or $100 today?
Know what questions you're answering in your mind. Know why you're doing what you're doing. For example, maybe the current problem you're trying to solve is to complete a website. Don't worry yet about making sales or dealing with refunds. Get the website COMPLETE first.
Sell what you sell. Membership site. Single payment. Deliver some videos that get them from point A to point B in four milestones of 60 minutes or so. Most people want beginner training.
Resources
- Membership Cube (Membership Cube Complete Course)
Podcast: Play in new window | Download (Duration: 14:46 — 13.5MB) | Embed
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