Podcast
1211: Ask Ralph: Advocate Financial Evangelism Through Authentic Relationships and Biblical Principles with Ralph Estep, Jr.
Managing finances can feel overwhelming, especially when the details seem endless and confusing. It’s easy to feel lost, unsure of where to start or what steps to take next. With so many options, tools, and advice out there, it’s hard to know what really works. Taking control often starts with breaking things down into simpler steps and finding a system that fits your own needs, not someone else’s.
Ralph Estep, Jr. is a financial expert, entrepreneur, and the principal of Saggio Management Group, where he helps individuals and small businesses with tax preparation, financial management, and tech integration. With over 30 years of experience, including roles as a CFO and founder of Virtuale Success Inc., Ralph is passionate about helping others avoid financial pitfalls. When he’s not hosting the “Ask Ralph” show, he’s raising black angus cattle with his family on Estep Farm LLC. Today, Ralph shares his passion for empowering others to achieve financial freedom and break free from the bondage of debt. Stay tuned!
Resources
- Ask Ralph Podcast: Christian Financial Consulting
- Saggio Accounting: Tax Experts for individuals and businesses in Delaware
- Follow Saggio Accounting on Facebook
- Connect with Ralph Estep, Jr. on LinkedIn
- Get a copy of MASTERING YOUR FINANCES: A Comprehensive Guide to Creating a Personal Financial Plan by Ralph Estep, Jr. on Amazon
- Tune in to Ask Ralph Podcast on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:26 — 44.7MB) | Embed
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1210: TextTonality: Master Your LinkedIn Outreach to Convert Connections into Clients with Founders Mike and John Murphy
It’s frustrating when your LinkedIn messages just aren’t getting the response you hoped for. Generic outreach can feel impersonal, and it’s easy to see why people ignore them—there’s just too much of it. Crafting a message that stands out takes more than just sending a quick note; it’s about being genuine and offering value right from the start. A thoughtful, targeted approach can make all the difference in turning those ignored messages into meaningful conversations.
Mike and John Murphy are the father-son duo behind TextTonality, a proprietary messaging method that has generated over $900 million in new business for their clients in financial services, investment funds, and B2B consulting. Mike, a former journalist and startup marketer, developed the TextTonality approach after struggling with ineffective cold outreach on LinkedIn. Joined by his sales expert father John, the two have helped hundreds of clients, including a Merrill Lynch advisor who closed a $113 million deal using their system. Today, Mike and John share their insights on using LinkedIn to generate leads and book meetings with ideal clients. Stay tuned!
Resources
- TextTonality®: Converting Connections into Clients
- Connect with John Murphy on LinkedIn
- Connect with Mike Murphy on LinkedIn
- Follow Mike Murphy on Instagram
Podcast: Play in new window | Download (Duration: 32:04 — 44.2MB) | Embed
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1209: The Boss Mom: Motherhood, Identity, and the Path to Self-Discovery to Building a Mom-Powered Business with Dana Malstaff
Balancing motherhood with running a business can make it feel like you’ve lost sight of who you are and what you truly want to achieve. It’s easy to get caught in the cycle of self-doubt and second-guessing, especially when marketing yourself doesn’t come naturally. It’s tough to juggle the demands of both roles, and sometimes it feels like you’re not doing enough in either area. Finding a way to embrace both your business and your personal identity can take time, but it’s about allowing yourself room to grow and figuring out what works for you.
Dana Malstaff is the founder and CEO of Boss Mom, a business and movement that has been empowering moms to find their voice, purpose, and financial independence for over a decade. She is also the host of The Boss Mom Podcast. Today, Dana talks about her mission to rewrite the Boss Mom book, which was originally published in 2015. She shares her research findings that many women start businesses as a way to rediscover their identity after becoming mothers, often making decisions not based on financial viability, but on the need for appreciation and validation. Stay tuned!
Resources
- Boss Mom: Coming Soon
- Follow Boss Mom Dana Malstaff on Facebook
- Connect with Dana Malstaff on LinkedIn
- Check out the Boss Mom Podcast on Apple Podcasts
- Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon
Podcast: Play in new window | Download (Duration: 27:58 — 38.6MB) | Embed
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1208: The Last Offering: Blending Fiction and Reality Using Unique Storytelling with Author Zsofia Baranyai
It can be tough to find fresh fantasy stories that truly hit the mark, especially with so many books out there feeling repetitive. You’re craving something unique, but so often it feels like the same themes and plots keep popping up. The search for that perfect blend of magic, adventure, and rich world-building can feel endless. Sometimes, it’s about diving into lesser-known authors or niche sub-genres to uncover something unexpected and captivating.
Zsofia Baranyai is a prolific fantasy author who has written 18 books in the past 4 years. Inspired by her love for reading fantasy novels, Zsofia began writing her own stories during the 2020 quarantine, determined to create the kind of immersive, imaginative worlds she craved. Today, Sophia talks about her writing career, including the unique way she takes to blending real-life struggles with fantastical elements in her novels, and her latest book, The Last Offering. She shares her creative process, the development of her relatable characters, and the importance of building a supportive community of readers and fellow writers to help fuel her passion for storytelling. Stay tuned!
Resources
- Zsofia Judit Baranyai: The Last Offering
- Get a copy of The Last Offering by Zsofia Judit Baranyai on Amazon
- Follow Zsofia Judit Baranyai on Facebook
- Connect with Zsofia Judit Baranyai on LinkedIn
Podcast: Play in new window | Download (Duration: 29:02 — 40.1MB) | Embed
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1207: Be Gutsy: Break Free from Self-Doubt and Find Your Entrepreneurial Voice with Chrystina Katz
Feeling stuck in a business often comes down to not knowing how to express what makes you unique. Without that clear sense of identity, it’s tough to attract clients who truly align with your work. It’s not just about selling—it’s about communicating in a way that feels authentic and resonates with the people you want to serve. Finding that voice can take time, but it’s what makes all the difference.
Chrystina Katz is a business coach, speaker, and author who helps entrepreneurs and professionals embrace daily courage to achieve bold business success. With over 20 years of experience in the corporate world and as an entrepreneur, Chrystina has honed her skills in executive coaching and business strategy. She is the host of the "Gutsy Travels" travel talk show and is currently working on her fourth book, "Be Gutsy, Pivot Your Path to Profits." Today, Chrystina reveals her approach to helping business owners overcome challenges such as lack of clarity, imposter syndrome, and self-sabotage. Stay tuned!
Resources
- Gutsy Travels: Join Chrystina Katz as she explores the country, sharing inspiring stories of people who made Gutsy Pivots to improve their lives.
- Chrystina Katz | Gutsy Pivot: Become the Gutsy version of yourself or your business
- Subscribe to Gutsy Travels on YouTube
- Message Chrystina Katz on Facebook
- Connect with Chrystina Katz on LinkedIn
Podcast: Play in new window | Download (Duration: 29:10 — 40.3MB) | Embed
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1206: Become a Trusted Content Marketing Ally and Build a Long-Term, Empathy-Driven Demand Generation Strategy with CEO of Cornell Content Marketing Rai Cornell
It’s frustrating when marketing feels like a hamster wheel—always chasing the next big thing but never quite getting anywhere. Jumping from trend to trend can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audience. It’s less about doing everything and more about doing the right things consistently.
Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. With a background in psychology, Rai helps B2B businesses become thought leaders by creating long-term demand generation strategies that build trust and eliminate the need for costly, short-term manipulative tactics. Today, Rai shares her passion for changing the narrative around marketing, spotlighting the importance of marketers being allies to their customers rather than adversaries. Stay tuned!
Resources
- Cornell Content Marketing: The Demand Generation Brainstorming Kit. Win Hearts Today, Close Deals Tomorrow.
- Cornell Content Marketing: Bad Copy is a Crime
- Rai Cornell on LinkedIn
Podcast: Play in new window | Download (Duration: 27:56 — 38.6MB) | Embed
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1205: Tekyz: Craft the Perfect Launch Strategy for Software Development and SaaS with Founder and CEO David Hirschfeld
Watching a startup hit a wall despite pouring your heart into it can be exhausting. It’s easy to feel like something’s missing when the typical “build first, grow later” playbook doesn’t seem to click. The frustration often comes from putting so much focus on the product that other vital pieces—like understanding your audience or refining your approach—get sidelined. Success sometimes feels more about adapting than following any one formula.
David Hirschfeld is an influential figure in the software industry, with over 30 years of comprehensive experience. He's the founder of Tekyz, a company dedicated to supporting startups with innovative strategies and solutions. Today, David tells us about the critical importance of understanding market needs early, the pitfalls of conventional startup approaches, and how a shift in mindset can significantly impact a company's trajectory toward success. Stay tuned!
Resources
- Tekyz: Bespoke Software Development. Hyper-Exceptional Development Team.
- David Hirschfeld on LinkedIn
- David Hirschfeld on Facebook
Podcast: Play in new window | Download (Duration: 30:21 — 41.9MB) | Embed
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1204: Voltage Holdings: Kickstart Your E-commerce Venture with CEO and Co-Founder Neil Twa
Starting an e-commerce venture can feel overwhelming, especially when the competition is as massive as it is on platforms like Amazon. With so many sellers vying for attention, it’s easy to wonder how your idea can even get noticed. Sometimes the key is finding a niche or adding a personal touch that sets your brand apart from the sea of sameness. It’s not just about the product—it’s about the experience you create around it.
Neil Twa is the CEO and Co-Founder of Voltage Holdings, specializing in launching, consulting, and acquiring brands with a focus on e-commerce, particularly through Amazon FBA. With over 17 years of experience, Neil has mastered the art of creating lifestyle-driven businesses without the need for traditional employees. He is also the host of the "High Voltage Business Builders Podcast" and the author of “Almost Automated Income with FBA.” Today, Neil shares insights on tackling common entrepreneurial hurdles, the importance of a growth mindset, and steps for identifying winning products and building a profitable e-commerce brand. Stay tuned!
Resources
- VoltageDM: Build A Business "Done With Us" Under our 5:5 Product Launch Playbook to Build an "Almost Automated Income with FBA" in a Brand You Could Potentially Sell, For BIG Paydays…
- Neil Twa on Facebook
- Neil Twa on LinkedIn
- Almost Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any Ecommerce Experience by Neil Twa, et al. on Amazon
- High Voltage Business Builders Podcast hosted by Neil Twa on Apple Podcasts
Podcast: Play in new window | Download (Duration: 34:52 — 48.1MB) | Embed
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1203: Relationship Advice You Need To Know Before Marriage and Divorce with Bestselling Author Zach Saleh
When relationships fall into cycles of conflict, it can feel like the same arguments keep playing on a loop. The misunderstandings pile up, and even with the best intentions, it’s hard to break free. Sometimes, both people just want to feel heard, but the way they express it keeps clashing. It’s frustrating, but noticing the pattern is often the first step toward shifting how you connect.
Zach Saleh is a father, entrepreneur, and bestselling author dedicated to helping others navigate the complexities of relationships. His book, "The Book I Wish I Had Before Marriage and Divorce," offers readers a roadmap for developing healthier connections through personal introspection and ownership. An engaging storyteller, Zach shares wisdom gained from his own relationship challenges, translating them into actionable advice for others. Today, Zach shares essential relationship topics, highlighting his Four Pillars of Conflict Management, Values, Expectations, and Chemistry. Stay tuned!
Resources
- Zach Saleh on TikTok
- Zach Saleh on LinkedIn
- The Book I Wish I Had Before Marriage and Divorce: Remodeling the Foundation That Relationships Are Built Upon by Zach Saleh on Amazon
Podcast: Play in new window | Download (Duration: 47:31 — 65.5MB) | Embed
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1202: Not Okay, Okay: A Roadmap to Heal from Addiction and Embrace Self-Help with Army Combat Veteran and Bestselling Author Sheridan Taylor
Living in a culture that prizes constant productivity can make it hard to acknowledge the struggles we face beneath the surface. There’s a pressure to keep going, to always seem fine, even when things feel overwhelming. Confronting those battles means letting ourselves slow down and accept that it’s okay not to have it all together. Sometimes, just recognizing those struggles is the first step toward finding peace in a world that rarely stops to notice.
Sheridan Taylor is a Canadian Army combat veteran who has bravely turned his personal struggles into a source of inspiration for many. An advocate for mental health, Sheridan shares his experiences and insights across multiple platforms. He is the author of "Not Okay, Okay.: A Roadmap Back from the Brink," a book that provides guidance and hope for those grappling with life's challenges. Today, Sheridan discusses vital topics such as finding strength in vulnerability, the importance of asking for help, and redefining our self-worth beyond productivity. Stay tuned!
Resources
- Sheridan Taylor: Take control and become who you were meant to be!
- Sheridan Taylor on LinkedIn
- Sheridan Taylor on Instagram
- Sheridan Taylor on Facebook
- Not Okay, Okay.: A Roadmap Back from the Brink by Sheridan Taylor on Amazon
Podcast: Play in new window | Download (Duration: 24:35 — 34.0MB) | Embed
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