Podcasting

931: Unleash Your Full Potential: Embark on a Powerful Journey of Self-Discovery and Fulfillment with Kellan Fluckiger

May 19, 2023

Are you ready to embark on a powerful journey of self-discovery and fulfilment? Join us as we explore the divine origins and destiny within each of us, and discover the language and power to fire up your heart and fuel your purpose. With this newfound strength, you can face adversity with patience and resilience and stay vibrant as you find and fill your highest purpose. It's time to connect with your true self and unleash your full potential. 

Kellan Fluckiger is a coach, speaker, and award-winning author of multiple books, such as “The Book of Context” and “The Results Equation.” He is also the host of the “Your Ultimate Life” podcast, which helps people create their purpose, prosperity, and joy by serving with their gifts and talents. After decades of depression, addictions, life-threatening illness and a near-death experience, Kellan has become the ultimate catalyst to help motivated people melt barriers, move mountains and mobilize superpowers to achieve their true desires. Today, Kellan discusses how to decide what to do with your gifts and talents, the importance of self-examination, and the process of getting help and support to achieve your goals.

Quotes

"The reason you'd pursue that learning is because your greatest happiness and contribution to the world will come from the complete set of skills you can offer, rather than from some other path." - Kellan Fluckiger

“The most important thing I did in making that change and building a very large and successful coaching practice was to get help and receive good coaching.” - Kellan Fluckiger

“It's never too late. No matter what has happened, no matter where you are, or what's going on—never. So start to change direction.” - Kellan Fluckiger

Takeaways

01:03 Identifying and serving with your unique gifts and talents is the key to finding fulfillment and prosperity.

08:27 Getting the right support and coaching is crucial for overcoming self-doubt and fear and achieving your goals.

19:09 It's never too late to change direction and create the life you want, as long as you're willing to put in the daily work and commitment.

19:44 Crafting a personal truth and commitment statement can help you get clear on who you are and what you want to contribute to the world.

23:27 Defining a clear, ambitious goal to serve and impact a large number of people can provide a powerful driving force and sense of purpose.

Resources

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910: Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

February 22, 2023

Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company’s brand and visibility has never been easier.

Ryan Abrahams is the Chief Revenue Officer at Assertive Yield, a company that provides a real-time analytics platform for websites to optimize their programmatic advertising. Gone are the old ways of using yesterday’s data to try and optimize one’s programmatic advertising stack and losing revenue through certain errors. Ryan is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. Today, Ryan identifies the importance of real-time data and analytics in optimizing website revenue, and how the platform can help publishers and advertisers make more informed decisions.

Quotes

“Many companies have stopped using their own design platforms and started using ours because it's better.” - Ryan Abrahams

“We're one of the few platforms in the industry that allows you to slice and dice data in hundreds of different dimensions. There's virtually no limit to the ways you can analyze data in real time.” - Ryan Abrahams

“We're built for publishers by publishers. Our founder knows how to build a platform from the ground up for his own websites.” - Ryan Abrahams

Takeaways

01:02 Real-time data and analytics are crucial for optimizing website revenue and making informed decisions, rather than relying on outdated information.

06:48 Assertive Yield can help companies optimize their traffic acquisition efforts by providing granular data on the profitability of different user segments.

09:50 "Traffic Shaping" uses machine learning to reduce unnecessary ad requests, which can improve server efficiency and increase revenue for publishers.

14:40 Assertive Yield allows publishers and advertisers to deeply analyze their data, down to the user and article level, to identify the most profitable content and traffic sources.

17:37 Assertive Yield's free trial period and focus on empowering publishers make their platform an attractive option for companies looking to improve their programmatic advertising performance.

Resources

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879: Redefine Management of Digital Services with Don Moore

June 27, 2022

What does it take to lead a successful digital marketing agency in today's ever-changing landscape? The digital world is in a constant state of flux, with new technologies, platforms, and consumer behaviors emerging at a dizzying pace. Agency leaders must not only keep up with these changes, but also foster an environment that allows their teams to thrive amidst the chaos.

Don Moore is the President and CEO of Hybrid Theory (now acquired by Azerion) in North America, responsible for the overall strategy, operations, and business direction of the company in the region. Today, Don discusses his experience overseeing different personalities and work styles to drive successful marketing campaigns. He shares insights on the fast-paced nature of the digital marketing industry, the importance of work-life balance, and the need to embrace change and failure as part of the growth process.

Quotes

“Everything has a lifecycle. You may feel in your heart that Google will be around forever, but it won't.” - Don Moore

“We want to make sure that you succeed. If we're not the best choice, we'll let you know.” - Don Moore

“There's no textbook for this. There's a textbook for managing X business or X type of business through recession and inflation, and permutations of both. However, there is no textbook written on how to handle existing employees post-COVID.” - Don Moore

Takeaways

04:08 Embracing a work-life balance mindset can help maintain perspective and improve performance, even during challenging times.

07:32 Maintaining focus and discipline, even during periods of distraction, is crucial for achieving long-term goals and success.

13:49 Pursuing ambitious, strategic initiatives requires a balance of creativity, calculated risk-taking, and trust in one's team to execute effectively.

18:31 Failure and experimentation are necessary for growth, as long as the costs are managed, and the lessons learned are applied.

25:37 In the absence of established playbooks, thoughtful, case-by-case problem-solving and a willingness to experiment become essential for getting through uncharted territory.

Resources:

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624: How to Create, Promote, and Monetize Your Podcast Business (Your Questions Answered)

January 9, 2019

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of...

Resources

This Week's Friends of the Show

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588: Your Big Idea: Take Massive Action, Launch a Podcast, Become the Thought Leader in Your Industry, and Stay Focused with Entrepreneur on Fire John Lee Dumas

August 22, 2018

John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!

JLD tells us about his journey of publishing 2000 podcast interviews in 2000 days, the importance of focus and time management, PLUS why you need to build a following (influence) so that you can network (and collaborate) with others who have a huge following, and network your way to success.

VIsit Your Big Idea to Flesh Out Your Big Idea in Just 3 Hours

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586: Dare to Be Seen Using Podcast Guesting Campaigns: Win-Win Joint Ventures, Reputation Management, and Content Marketing with Kansas City Web Designer Phil Singleton

August 17, 2018

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.

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In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”.

Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year.

Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

Resources

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545: Become the Best Podcast Host You Can Be: Get Out of Your Rut, Deliver Ah-Ha Moments, and Create Better Story-Driven Content with Podcast Talent Coach David Farough

May 21, 2018

David Farough is a talent coach for podcasters and radio personalities across the U.S. and Canada. He helps hosts create more appealing content to grow larger audiences and make money. He tells us how to be a better podcast host (and guest) by having a roadmap and making entertaining use of origin stories. Listen right now if you'd like to "up your game" when it comes to podcasting.

Resources

Visit: Be a Better Podcaster

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492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

February 6, 2018

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

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She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Resources

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483: Connect the Dots, Master Podcasting, and Make Bold Creative Decisions with David Ralph

January 24, 2018

David Ralph hosts the online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs.

From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained.

David stops by to talk about his podcast, how to get off the treadmill, the three metrics that matter in your online business, how to avoid the comparison trap, and how to overcome burnout.

Resources

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472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing

January 4, 2018

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.

Resources

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