Video Marketing

619: Ace the Game of Viral Content, Attention Getting, and Traffic with Vin Clancy

Infamous growth hacker Vin Clancy's went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero adspend.

He's since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their audiences and businesses.

Quotes:                                                                                                                                   

“The secret is using the cheat codes of the internet to get a competitive advantage. I learned how to create viral content. I started to get people to write it for me and I learned how to make that go viral.” – Vin Clancy

“Growth hacking is doing whatever it takes to get a lot of traffic basically for free or cheap. And what's interesting about that is because we're all addicted to our phones and our screens, things can pass around very fast in a way that was never possible before.” - Vin Clancy

“Online magazines were my entrance into this world back when I was on welfare. Now, I guess, I'm a full stack business person.” - Vin Clancy

Takeaways:

03:00 Speed and timing are critical when creating viral content, with seconds mattering more than hours.

08:20 Growth hacking is about achieving significant results with minimal resources and creativity.

12:03 Always start marketing efforts by understanding and maximizing value from existing customer lists.

14:25 Using humor and unexpected approaches can help your messages stand out in professional communication.

17:47 Automated tools can dramatically streamline social media and networking efforts.

Resources

• Vin Clancy (Official site)
• Ace the Game (Book)
• Vin Clancy (LinkedIn)
• Vin Clancy (Twitter)
• Traffic and Copy (Facebook Group)
• LinkedHelper (Connect with LinkedIn users)
• ReBump (Email follow-up sales tool)

Podcast: Play in new window | Download (Duration: 23:57 — 55.0MB) | Embed

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