Four Ways to Get More Out of Your Followers by Challenging Them to Take Action

If you've seen any of the comments on this blog, you know that my posts get a lot of response.

If you've been inside any of my paid webinar classes, you know that I have a lot of successful case studies and success stories from people who did exactly what I told them to.

How do you clone exactly what I did? You use one of these 4 methods to get your followers to take action.

"Know" Phase #1: The Blog Comments

Something you can do right now without launching a new product, even without making a new blog post, is look at the most recent post you've made on your blog and cap the number of comments at 10.

Put a note that says "as soon as that blog post gets 10 comments, you're going to disable comments." You would not believe how many people have told me at live events that they had no interest in leaving a comment on my blog until they heard that they might miss out on it. That's how most of your viewers are as well. They are just barely on the fence about whether or not to comment.

It's up to you to give them that one extra reason. If having 10 blog comments seems like a lot, here's a secret. You should be replying to your blog comments. This means that if 5 people leave comments on your blog and you reply to each individual comment with a comment of your own, that equals 10 responses total. When I say you should cap your blog post at 10 comments, you really only need 5 people to leave comments and then for you to respond to each one.

At first, you might have to pay people $1 per comment or have some of your friends leave comments, but after a few posts, when the social proof is there, people will leave comments as long as you are sending traffic there from your forum and from your list.

"Like" Phase #2: The Retweet Campaign

When I launch a blog post, after it has filled up the 100 or so comments I like to have, I will close out comments and then mail my list a second time, telling them to re-tweet that blog post.

In the past, I tried to tell people to comment and re-tweet but this works a lot better if you devote one day and one email just to commenting, and after you've gotten what you wanted, devote one day just to re-tweeting one of your posts. On my blog, I use the TweetMeme plugin and just by having that button there, I do get 10 to 20 re-tweets or one click mentions on Twitter.

But when I specifically ask people to re-tweet, it jumps to 50 to 200 re-tweets. That means that 200 different people have mentioned that specific blog post on Twitter which gives me more traffic and more social proof, and I like that at this point, the comments are turned off because that means anyone who comes to my site now has to sign up to my mailing list to be notified when they can comment again.

You can also have fun with this re-tweet campaign by re-tweeting your blog post once per day to drive the count-up and add some kind of prize. For example, if you can get 20 re-tweets of your latest blog post, you will make another blog post this week.

"Trust" Phase #3: Free Live Webinar

Most people have no strategy when they're leaving a blog post. I always do.

When I make a blog post, it's usually to pre-launch my next class or my next email offer. You should be doing the same.

Use the responses you got from that last blog post to create your presentation or to improve the next class you will be offering.

Even if you only have 10 comments, you can pick out about four things that people are having trouble with.

For example, I once made a post on my blog called Forfeit the Race to Free, telling people not to gravitate towards trials but instead be moving their price higher, and although a lot of people agreed with me, some people told me things like they were at first afraid to launch their product and now this advice got them to do it. Some other people argued that more people bought at a low price, which in my experience was false. More people bought at a higher price.

My favorite response to that post was that some – one of my commenters told me that somebody didn't buy from them because the price was too low and the average person thought that because it was so cheap, something must be wrong with it.

All those responses can make a great presentation or augment a presentation that's already ready because it speaks directly to people's fears and frustrations and the best part is you can use the same language, the same phrases people say to you and use that to make a killer headline based on your pressing issue.

"Close" Phase #4: Pitch And Close

You've already taught people something from your emails leading up to your blog post, from your blog post itself, and during your free live webinar. At the end of that free live webinar, all of that info should be coming in together - the emails, the blog posts, the comments, and this live training into a relevant and special offer.

You gave people a lot of tips on overcoming roadblocks but now it's time for them to pay you to get access to the step-by-step how-to system to get them from point A to point B.

Make it a special offer just for people on the call that will be increasing in price soon, have a real deadline so that there is real scarcity, and send them to at least a short sales letter explaining your offer exactly in black and white terms. That way, when people join your class or purchase your report or get your video series, they know exactly what they are getting.

Is your business model anything close to this, the KNOW, LIKE, TRUST, and CLOSE step-by-step system? If not, why not and how soon are you going to implement this? Comment!

Filed in: Membership Sites • Productivity