1294: JavaTwist: From Side Hustle to Coffee Revolution with Steve Schuyler

Saturday, April 26, 2025

A lot of people come up with ideas, talk about goals, and imagine what success could look like—but it’s the ones who actually take steps, even small ones, who make something real happen. Dreamers often stay in their heads, while doers deal with the messiness of trying and failing and trying again. It’s not that one group wants it more, it’s just that action turns possibilities into something you can actually build on. The gap isn’t always motivation—it’s motion.

Steve Schuyler is the founder and CEO of JavaTwist, a Wisconsin-based beverage startup blending coffee with fruit juice. With no outside funding, he bootstrapped the business using earnings from side jobs and a background as a barista. He’s grown the brand through grassroots marketing, local events, and strong community connections. Today, he shares how he launched JavaTwist during the pandemic, developed his unique product line, and stayed focused on customer experience. Stay tuned!