How to Make Your Words Sell: Attention, Interest, Desire, Action
Is it okay if I share with you the ONE formula that appears everywhere, again and again... and if you keep it in your back pocket every time you assemble a sales letter, create a blog post, make a product, send an email, and even deal with everyday relationships, you'll always win?
If I share this formula with you, will you check and make sure your web pages pass the test so you can convert as many people as possible?
I hope you've heard of this formula, and it's this: attention, interest, desire, action...
Every time you put out any piece of writing, video, or even live presentation -- run it through this filter. Here's what I mean...
- Get someone's attention using a shocking statement or headline
- Build interest by agitating your problem or setting up a question
- Setup the desire for your solution by revealing it and explaining it
- Tell people what to do now by telling them to take action
If you've even given (or read) a course, presentation, sales letter, or any other message that was missing an opening, seemed to "linger" too much on a problem, jump into a solution without addressing it, or had everything right except the end -- it was probably neglecting one or all of the above steps.
And I want to multiply your conversion rates by making sure you follow these simple rules. You can get as creative as you want as long as you follow this four step formula. Check it out...
ATTENTION:
Sales Letter Headline or Blog Post Title
When I write blog posts, I like to split the title into two parts: what I'm talking about (the feature), and the result of it (the benefit)... just look at my last few blog post titles here:
- Specialized Knowledge: How to Make $50 (or More) Every 5 Minutes, All Day Long, By Clicking a Few Buttons (Just Like I Did at Age 17)
- Speed Copywriting Explained (Assemble a Web Page That Gets People to Buy From You In the Next Few Minutes)
- It's Simple, So It Must Not Work: How You Too Can Make Several Thousand Dollars in a Weekend
- Website Backup: Keep Your Site Safe, Instantly Clone Your Blog, and Get Things Done Anywhere
- The Accordion Method (And Now You Never Run Out of Content Ever Again)
Now I have blog post titles that are both short, and long!
With sales letters, it's even simpler. The headline isn't necessarily the title of the web page we're on, it's just the HEADER that gets us to continue reading...
Think about the first thing you want to say to your visitor to keep them alert, on your web page, and hungry for more. Whatever you say should answer "most" of these questions:
- What's in it for me? (promises a clear benefit)
- What's my problem or solution? (without giving away your product yet)
- Why should I even listen to you? (get attention either with a question, challenge, or shocking statement)
- Is this newsworthy? (something new and unique that's worth reading about)
- Do I have a reason to continue reading? (does it lead to another thought?)
Yes, I'm saying that your headline should contain all of these items...
More often than not I'll have that headline big, red, centered, bolded, and in quotes at the top of that web page, but what's more important than the formatting is that the WORDS are impossible to ignore. For example:
- "How I Made an Extra $101,934.10 In 80 Days From 4 Low Ticket Products (With Zero Traffic and a Tiny List) Using One Very Special Piece of Affiliate Software..."
- Backup, Clone, Protect... WordPress Plugin Makes It Simple For You To Backup, Restore And Protect Your WordPress Blogs And Sites Anytime You Want With Just A Few Easy Clicks...
- "How Would You Like My Instant Formula For Creating High-Impact, Persuasive, Converting Sales Letters in the Next Few Minutes?"
- "If You're Feeling Completely Overloaded, Unorganized and Feel Like You're Always Running Out of Time..." You Need to Get a Grip on (and Control of) Your Time Management Skills!
And I'll usually add a subheadline that COMPLETES the thought that the headline first created. Why? Because it gets people reading further down, and then further, until the next thing you know, they've read the whole sales letter all the way down to the buy button.
INTEREST:
Problem or Big Picture
You've got my attention, but I'm not ready to buy your product yet. And even if I was, I need to know you can actually UNDERSTAND and SOLVE my problem... which is why you need to tell me what problem I'm having and how can you really help me solve it...
I need to stress here that we're not introducing your product yet. I see too many sales letters start off with, "I want you to buy my product right now." You're jumping the gun.
This is the STORYTELLING section. Introduce the problem so that I have to find out how it ends -- with the introduction of your product.
You should probably answer these questions:
- Who are you and why are you qualified to help me?
- What exactly is my problem and what's the "difficult" solution?
- What do I need to know and what issues did I not even consider yet?
- Why are you better than anyone else?
Check out the deck copy for "Membership Cube" to see what I mean...
For the last several years internet marketers have told you how easy it is to setup your membership site and get a flood of people paying you every month for your services, your expertise, and your information. But there are just a few problems...
It's Not As Easy As "They" Say It Is...
These Are The Same People That Told You
"All You Need Is a Website"
- Where will you get the content for this membership site?
- How will you get people into it, and keep them from dropping out?
- What software will you use for the membership, and what plugins?
- What the heck will you do next?
How Did That Work Out For You?
I Can Tell You From My Own Personal Experience:
Membership Sites Are The Best Thing
To Ever Happen To Me!It IS possible to profit from a membership site as long as you make the right decisions. But don't worry, we've already made the tough decisions for you in our simple step by step system.
I'm confident in those steps because these are the same steps Lance and I have implemented to create 20 membership sites -- 19 of those sites were created in the past 12 months. And guess what, they've all made money: some as little as $2,000 and some well over $100,000.
Do you see what we're doing? We're educating our prospect about why membership sites are so valuable and differentiating from the competition (especially membership software that doesn't come without training) and saying, you need to listen to us.
One reason I really like telling a story in copy is that it doesn't feel like an ad. But far too many copywriters get stuck on the story, the whole sales letter is one long story, and people still don't know what they're buying. That's why you need to get to the third stage WELL BEFORE the halfway point in your copy...
DESIRE:
Solution or Exact Offer
At this point, you'll reveal YOUR product in that sales letter, meaning a huge headline with the name of the course or item, and a graphical representation, it's just that simple. If I can't easily tell that you're selling an ebook, or video course, or membership site, or physical seminar, or physical item -- in under a minute just by scrolling through -- then you need to make it clearer.
In the "interest" stage you've already done the clever storytelling... now you need to tell me what it is you want me to buy:
- What's the exact name of your product and what's in it?
- What's in each module, why is each module important and why is it given in the order you show it?
- What bonuses are you giving me?
- What is each component worth on its own? (dollar value)
- What is the total value of this product you're about to give me? (total up the dollar values)
- What actual price is it going to cost today? (much lower than the total value)
You'll want to end the "desire" stage by listing everything people get in a two-column table... first column, the name of the module they're getting; second column, the price tag on it.
It may seem tedious to total up each $197 or $297 price tag on your individual modules to get a total of $2,217.00, but believe me, it'll look way more impressive when you then DROP the price to $97 or $47 or $27. Very few people do this on sales letters, but they need to!!!
It's super important that you lay out the ENTIRE offer in the "desire" section. Yes, even the bonuses. Lay out the ENTIRE offer before you ask for the sale, including bonuses.
Have you ever noticed that on some sales letters, you scroll to the bottom, then scroll back up to look at something, then back down? That's not good and when I do that, I notice it's usually because someone got my attention, laid out the story, the entire offer, even showed the guarantee and asked for the sale -- and THEN introduced bonuses! Big mistake.
Now people know we relate to their problem and have the credibility to solve it, we've revealed that product and explained our offer -- and at the end, listed everything in the package and revealed the price... what's left? People will know to order on their own, right?
Wrong! Every time I specifically tell people reading a blog post, sales letter, or email optin form -- to fill out the form, conversion rates go up. We can never make it OBVIOUS enough...
ACTION:
Why To Buy (or Comment) Now
This is probably the most cookie-cutter part of any sales letter, but it's still important. You need to tell me:
- What's your guarantee? (30 days or 60 days? Can I get my money back for any reason?)
- What price are you charging? (state it again, make it as simple and clear as possible)
- How do I order? (i.e., "click on the button and pay $97 to JumpX LLC")
- What are the technical requirements to run your product? (i.e., Adobe Reader, Windows Media Player, WordPress)
- How soon until I receive your product after downloading? (i.e., instant delivery)
In an optin form we're asking for their name and email address, in a blog post we're asking for a comment (easy to get if you ask a question at the end of your blog post), and on a sales letter we're asking for people to buy.
The Entire Formula Revealed
I know that was a lot to take in, but here's the whole AIDA formula laid out for you:
- A1: What's in it for me? (promises a clear benefit)
- A2: What's my problem or solution? (without giving away your product yet)
- A3: Why should I even listen to you? (get attention either with a question, challenge, or shocking statement)
- A4: Is this newsworthy? (something new and unique that's worth reading about)
- A5: Do I have a reason to continue reading? (does it lead to another thought?)
- I1: Who are you and why are you qualified to help me?
- I2: What exactly is my problem and what's the "difficult" solution?
- I3: What do I need to know and what issues did I not even consider yet?
- I4: Why are you better than anyone else?
- D1: What's the exact name of your product and what's in it?
- D2: What's in each module, why is each module important and why is it given in the order you show it?
- D3: What bonuses are you giving me?
- D4: What is each component worth on its own? (dollar value)
- D5: What is the total value of this product you're about to give me? (total up the dollar values)
- D6: What actual price is it going to cost today? (much lower than the total value)
- A1: What's your guarantee? (30 days or 60 days? Can I get my money back for any reason?)
- A2: What price are you charging? (state it again, make it as simple and clear as possible)
- A3: How do I order? (i.e., "click on the button and pay $97 to JumpX LLC")
- A4: What are the technical requirements to run your product? (i.e., Adobe Reader, Windows Media Player, WordPress)
- A5: How soon until I receive your product after downloading? (i.e., instant delivery)
I hope that pushes you in the right direction with your...
- Sales Letters: Attention-grabbing headline, interesting story, desirable offer, and order button as the call-to-action
- Webinar Pitches: Start with a big promise (attention), demonstrate something live on the call (interest), explain your offer (desire), and tell them where to buy (action)
- Email Marketing: Send an "attention" email hinting at a problem, an "interest" email agitating that problem, a "desire" email introducing your solution and URL, an "action" email with just your URL... and repeat the process
- Information Products: Start each chapter of your report with a bold claim (attention), give them the big picture (interest), explain the step by step process (desire), and end with an assignment (action)
So what's the verdict, does your sales letter pass this 20-point checklist? (It's okay if it doesn't yet.) What's the URL to it? Go ahead and respond with your answer below.
Filed in: Copywriting • Mindset • Product Creation
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Hi Robert,
Thanks for the informative post. I have bookmarked it to come back to the next time I write a salesletter.
Liked the way you laid this out with steps and examples. Will make writing blog posts and sales letter so much easier. Thanks.
Thanks Robert! I was sitting here (with writers block) trying to complete a short sales page and bam, your email appears like magic.
Great share of your talent dude.
You just “sparked it up” for me and I thank you,
Terry Jett
Great stuff! Sales 101!
Here is mine: http://www.Facebook.com/JerryKiddTrainingAndConsulting
Hello Robert, I hope you’re doing very well! 🙂
This is a very informative blog post – like hanns, I too will keep this handy for when I write future salesletters.
I think your blog post will be good for newbies to learn exactly how to implement AIDA (which most people talk about, including mentioning what the acronym stands for, but not actually elaborate to what those words actually mean and how you can implement them in your sales copy, whether it would be sales letters, emails, autoresponder courses, etc.)
I think more experienced Internet marketers can also benefit from the post, providing a “refresher” course of sorts to help tweak and fine-tune their copy to make sure it follows AIDA.
Thanks again Robert for writing this post and letting us know about it – greatly appreciated! 🙂
Take care, keep up the great work, and have a good day!
Joe Chengery III
Wow,
Great Info.
Gave me flashbacks of Gary Halbert.
Here Gary Expands on the topic:
http://www.thegaryhalbertletter.com/Boron/TChapter16.htm
; )
Andrew Douglas
Hi Robert,
There’s always something new to learn. You’ve hit on some things I’ve not considered or put to the background. These days we need to be especially mindful of how our sales letters,posts and emails are written. Great checklist!
Thank you for the very informative post. Always appreciated!
Seann
Wow! So nuch information in just one article. I think I will have to reread it at least once or twice more.
Thanks for shring.
Erin J Carney
Great stuff Robert
I am going to book mark for sure – you have compiled a lot of important tips on sales in this post – Thanks Wes
Thanks for the post and your continuous efforts to help people be successful. Being a formula/process person its always good to find a thorough and succinct description with real world examples that help to connect the dots.
Mark
This is my first-ish attempt at copy, and nearly my first information product (have partnered on products before but this one is really something that I put everything that I got into – blood, sweat and then some 🙂 )… so thanks for this post – it’s going to really really help me sort out the copy as I go over it again!
But I am commenting without a serious attempt at revision because I hope – and I could be wrong – that I did keep some of the AIDA formula in mind when I was giving this a first shot, so hopefully it’s not blatantly dreadful!
Here’s the URL: http://avanimisra.com/successfulfreelancing/ – there is a definite problem (not having a job and needing money right away, and not having the time to develop a passive income stream and/or not having the capital to take educated risks), bit of education (how the world of freelancing works), and what I think is a darn good offer too! 😀 There is no obvious CTA yet because I’m still working on the buy buttons… but if you could point out any glaring mishaps, that will be much appreciated!
Thanks,
Avani
Wow, the whole formula all on one page. I don’t think I’ve seen it spelled out before and so succinctly too. I see I have work to do. I’m going to use your blog as a check off list so I get it right this time.
Thanks Robert.
Great post! Will try to follow the formula on my pages.
Bookmarked!
People are always talking about AIDA, but I have never seen it laid out quite so plainly and easily graspable.
This is a beautiful checklist that should be referred to every time we write a sales letter.
Thanks!
This blog post could be a product in and of itself. I can’t believe you just gave away your entire formula. I will definately be using this as a template for my video marketing and sales letters. Thanks!
Thanks for another great post Robert. I’m about to start writing copy for a couple websites and a couple WSOs, and I was really wondering where I should start. I’ve now bookmarked this page for future reference.
I have all the information you mentioned, but wasn’t sure how to arrange it all or make sure it is all there.
Thanks again! I’m off to go start working on some drafts. : )
Awesome stuff Robert. This has all the essentials you need, without any fluff. Thanks for sharing this valuable content.
Bookmarked for future use.
Thank You
Definitly will use this in my next article thanks Robert… My blog is here: http://www.askclintanderson.com if anyone wants to see how much I need the help. lol
TTYS,
Clint
Great post, Robert – love the simple way you laid out the AIDA formula and how we can incorporate in into our sales copy. I’ve got a product I’ve released for sale already, with two more in the hopper and I’m going to edit my sales page to include this formula.
Thanks for making it so simple and easy to see! I’m also going to bookmark this post for future reference!
Thanks Robert for taking your time to discuss the ancient but still useful A.I.D.A. formula. In many occasions i seeing the formula abused with scarcity tactics, hype( false) claims, and for sure not knowing the target audience.
Just wondering if we’re reaching the point of deluding oneself about the effectiveness of the formula.
Thanks Robert,
Juan
Excellent explanation there Robert. I’ve heard the AIDA expression thrown around a lot but nothing in any blog posts go into the full breakdown of how to apply it to your writing.
This is a post that’s definitely going to help me out as I’m opening up an article ghostwriting service.
Sales copy is something I’ve never been too good at. It’s a lot different (for me anyway) to put together words that sell. By that I mean it’s a different from driving people over to your site to actually getting the payments rolling in.
Thanks again for the post. I’m sure I’ll be referring to it quite often.
Robbie
Great psot Robert. We all need to be reminded of this every day.
Clwyd Probert
This formula for sales is also a method used in
a much wider scale.
Governments, leaders, people in authority, those in control use a similar system to promote their vision,
whether that be war, attacks on certain groups of people,
etc..
Some might think this to be conspiracy theory, but look
deeper into examples from history and see for yourself.
This system is called: Problem. Reaction, Solution
Have an goal in mind, create a big problem, get a reaction from the people or person, have a solution to solve the problem ( which is was the original goal that
the person or group had in mind )
It’s easy and very simple. Same with the sales letter.
Have a goal in mind (get people to opt-in, buy something, lead them to somewhere), then apply the problem (attention and interest), get a reaction (desire), finally solution (action) to get them to do the goal you have in mind for the people.
Nice one Robert, you have nailed down the secret to real mass control.
Robert,
Great post. When most people send me a link to their latest blog post, I usually delete it without reading it because it is usually a waste of my time. But I read yours and this is an example of why I do. Great info that anyone in IM should be using.
Matson
Hi Robert,
What a superb post!!!
You’ve outlined the “Secrets” of successful copywriting in a truly easy to grasp manor that anyone can follow to create converting salescopy.
Now I’ll have to go take a look at all of my salespage to make sure they follow this principle 😉
Thanks for sharing and like Hanns and Joe, I’ll be bookmarking this post for future reference.
Cheers
David.
You speak the truth Mr. Plank! I use the “press release approach” where the content is based on the upside down pyramid theory. Regardless, gaining a reader’s initial intention is imperative for any hope of them clicking your link.
Everything you put out online is based on content! Constant Content –The Google Gift is something I read day in and day out and as the name suggests, mastering content is the most imperative of all actions online. In fact, once I started to put more of an emphasis on how my content came out my results, conversions, and earnings sky rocketed.
Awesome post again Robert!
As for sales letters, I am more into promoting affiliate offers with pre-writen sales pieces.
Excellent Robert, content packed and easy to follow. I’ll definitely keep this as a guide for writing ad copy.
Bookmarked and saved for the future.
Thanks for sharing this,
Douglas
Robert,
Great tips. Also good use of scarcity with the limitation on comments plugin. Nice.
Bruce
Thanks for your insight Robert. As a struggling marketer sometimes I overlook some of the basic principles and blindly push my own desires when that is not the best approach.
Eventually I will get the theory down and see the results that you and other successful marketers experience.
Maybe you could check out my website and give me some advice or insight in a better marketing approach…
http://facebooklikes.com , Thanks Jeff.
Holy cow, this is awesome! I am going to recommend this to all of my friends for sure.
Sick blog Robert! And your way of limiting comments is killer. It totally made me want to leave a comment.
I’ve only just launched my personal blog a couple weeks ago. I might have to try out the way you limit comments.
I look forward to your upcoming posts and implementing your killer ideas!
Hey Robert
Bookmarket your blog. It’s a lot of info.
I look foreward to jump into it.
Thanks
Willy
It is a different between ordinary blog and awesome blog. Pure information to use and to sell.
I can imagine that Robert recorded this and sell starting form $7 as audio, add video using Power Point presentation and increase the price to &17, etc.
This way is the only way to build a nice big profits in IM.
To be honest, consistent and helpful for readers and users of software products made by Robert (icluding a cooperation with Lance).
Robert, do you ever think about selling a license to translate and sell all your stuff on different market in different language? It is worth expand your way of doing online business.
This blog is for me a goldmine. Thanks for current work and thank in advance for next stuff. I will wait…
Best regards,
Christopher
As someone who has written a few good sales letters, I am always delighted to find a fresh new perspective on timeless truths.
Good post, good “framework”, and great advice, Robert!
Robert,
Great outline for anyone looking to write copy that gets results. Thanks for sharing!
PJ
Im printing this blog post and gonna make this a blueprint.. thanks Rob
Awesome! I have to swipe and bookmark this. I will be referring to this frequently. Can’t believe its free.
Thank you so much Robert.
AIDA like 80/20 and other time proven rules are so easily taken for granted or forgotten so this is indeed a timely post. Anyone who spends time scanning articles online will regularly come across writings that so obviously ignored AIDA.
Jon, to me it’s very refreshing and motivating that if I want to get the biggest boost to my writing, all I have to do is make sure it’s setup in AIDA format. No more agonizing over every word and sentence or wonder if this or that paragraph should be here or there.
Great Post I value these tips. A great guide for writing copy. Thanks
Robert, I was thinking about digging out one of your old videos where you talk about AIDA for my latest sales letter, because these guidelines are so useful,but now I don’t have to…
This is a perfect explanation of the essentials of the sales process with great examples that can be applied in so many ways, from sales letters to squeeze pages, from emails for the auto-responder to blog posts and webinars.
Hi Robert,
One thing you have demonstrated here is what you are preaching. Attention, Interest, Desire, Action and that is all we have taken here.
Your approach to online marketing has a high differential.
It is unique and you have actually achieved teaching us what works. I have learned some successful marketing methods from you here. Keep it up.
Superb!!
A lot of info..
thanks Robert..
Hey Robert,
I really didn’t have the time to read this post…but…I’m sure glad I did.
I have heard about the AIDA formula for a long time but not in such a concise format.
I even highlighted your “The Entire Formula Revealed” synopsis and printed it out. It is now placed on my desk so I can refer to it often.
I am now going to go through all my sites to check and see if I measure up…lol.
Great information and post…thanks.
Denis
Great application of the AIDA formula. I liked the way you dimensionalized each element so it was easier to understand and especially, apply. Well done!
This is absolutely BS!
I have been following Robert for several years and have had the opportunity to meet him last year at a WishList event. And there is not really much to say than Robert is full of BS!
We all want the best help we can find and Robert is uniquely providing BS to each of us.
Have I got your attention yet? Robert’s BS is the Best Stuff that you can actually take action with and succeed.
Keep it up Robert!
Happy Holidays,
David
Hi Robert,
Great post as usual. You teach us so much with just one blog post. Thanks for consolidating a copywriting course into a post not a book (as you said.
Terrie
Boy do i need this information – sales letters are a horrible task that hangs over my head – I really appreciate all the information and motivation you give me (and have given me in the past). Thank you so much!
Hey Robert,
Appreciate the information and you taking the time to post this.
It’s as they say though isn’t it?
Just give the people what they want and they will buy from you.
Now if you can only work it into the sales letter….
Max, do you want to know a secret? I got the idea for this blog post from EzineArticles. I have over 500 articles there and I went into my stats and looked at the top performing (most read) articles… and without even thinking, I knew what my next blog post was going to be about. Cool right?
Hey Robert,
Even experienced copywriters can use a refresher every now and again. Breaking down the formula into smaller bites is BRILLIANT! Thanks for the reminder. This one goes up on the wall over my desk.
Cheers!
Russ
Robert,
It is rare to see so much useful information expressed in such a small amount of space.
With your outline and examples there’s only one thing left to do… practice!
Really impressive, useful, and helpful.
Thanks,
Neil
Hey Robert,
I am going to print this out to keep as a checklist. Thanks for laying it out so well.
Great article!
But you have my curiosity… why only have 100 posts? What is the purpose of capping it out?
Thanks!
Paul.
Hi Robert,
Always been a bit put off about sales copy writing but with the information that you have provided plus the AIDA formula I can now approach this with way more confidence.
Cheers
Phill
AIDA is a great old chestnut that still has some value. There are a few updates to this acronym however. We must update our sales and marketig messages with the breakthrough neuroscience of live brain research. For 2500 years we have been following Aristotle’s 4th century BC suggestion that facts, reason and logic ( attention,interest great benefits) are the best route to persuasion.
Aristotle was wrong.
The human brain cannot make decisions on reason and logic. Today’s neuroscientists put it simply – we are not thinking machines – we are feeling machines that think. We are totally controlled by our limbic system – the emotional system. The AIDA system can only work when we address the emotional system. We do that by activating the 7 Triggers that activate our emotional system.
Hi Robert,
Terrific stuff. You are always one I look to for informative teaching and tips.
Thanks for sharing. Anyone not following this format for sales copy is missing the mark.
Best regards,
Paul
Thank you for this useful information and especially that it is all laid out in point format. That makes it really easy to follow.
Brick and mortar type stores figured this membership thing out awhile ago and now you can hardly go shopping for food without having to get a membership card to that store so that you can enjoy the discounts that they only offer to members.
And of course there are the points that some stores offer towards flight trips. When people get started on those, they are constantly looking to shop at stores which offer these points. So yes, the whole idea of memberships works.
Hi Robert,
even though I know the AIDA-formula I never had such a thorough approach to it, especially for us in the online marketing! Thanks for all the great examples, too, I will use them in the near future!
Greetings from Germany,
St. Julia
Excellent post here Robert!
The AIDA formula was one of the first things I learned in Intro to Advertising. And you pegged it in a very concise, simple way.
And yep, I’d say the info here is better than some copywriting courses you’d pay money for online.
My site follows most (but probably not 100%) of that formula. See http://www.Hitmanadvertising.com
Robert, thanks so much for these super tips and advice!
Now I have a definite way to evaluate my sales letters.
I will apply it to my current sales letter I am working on located here http://optinlistpower.com
Very clear step by step process – will be very useful when I get to that part of my internet marketing journey.
Thank you for posting this, Robert! You have done a great job in laying it all out. I will be using this for reference. I love the way programmers think so logically. I certainly learn best when it is set out so succinctly and made so easy to follow.
Good Morning Robert,
An old adage which reads … “Old soldiers never die …they simply fade away!” is so apt here.
Honour to you for presenting the old “AIDA” concept to your readership … couched in modern terms. This “old soldier” can never die and my heart is gladdened to see him out in the “light of day” again … well done … soldier on!
I’ve “lived” the concept for decades (many) in my marketing career, and it’s always stood tall.
BTW : the letter “T” (and what it stands for) in front of “AIDA” is an appropriate marketing add-on … if this grabs your “A” ?! … 🙂 …
Cheers from Aus … Doug …
Great effort Robert,
Anyone in the online world can benefit from it. I’ll share it with my ping.fm sites next…
Hey Robert ,
Great post have book marked for future reference thanks.
Brian
Excellent job Robert , you have a new follower with me. Thank you very much for your post
This is the kind of information that never goes out of style.. I will copy it and refer to it often.
Thanks
Excellent job Robert ,you have a new follower with me. No doubt your a master of marketing Thank you very much for your post
Hi Robert,
Great educational information which will come in handy again and again.
It was kind of you to share this.
Thanks.
Ted G.
Robert, isn’t your title to long when you made two parts of title as shown above ?
I believe that you have some reason to do so.
Thanks for the useful tips.
Regards
Abdul, how can a title be “too long?” If you noticed I made sure to keep the permalink short. Even though the title is “How to Make Your Words Sell: Attention, Interest, Desire, Action” the permalink on the post is just “robertplank.com/make-your-words-sell” … so the link itself is short but the title is keyword rich.
Very informative, illustrative post on the AIDA formula. It’s much easier to implement when thoroughly understood. Fortunately, your article does an excellent job of driving the point/s home with great examples.
Love the way you market, and love your soft sell approach.
I really do not understand this email message:
“I’m only allowing 100 comments.
I might scale it down 50 comments or even close
it just because.
Bottom line, as SOON as you get this email, click
over, read it real quick, and leave a very brief
comment while you still can. ”
Why on earth should I consider commenting on your blog THAT important to ME? Why should I ‘hurry’ to comment on your blog ‘while I still can’ ???
Alberto, you’re here, aren’t you? Clear call to action in the email that brought you to this page.
Hi Robert,
Excellent post with great valuable information. I can see that this formula can be applied to a lot more than Sales Letters. I am going to use this in my business emails and it will be interesting to see the results.
Thanks Robert.
These are definitely some good tips to consider and I will also be bookmarking this post as I see everyone else also thought it to be important. Thanks for sharing.
Robert –
What a GREAT tutorial on how to apply the AIDA principle. I just bookmarked this one. Thanks!
~Tim Jensen
Hey Robert,
This couldn’t have come at a better time. I’ve heard of the AIDA principle before, but your breakdown of each element is really going to help me get my first real sales letter right (well, at least better!)
Thanks,
Martin
Thank you Robert,
You’re posts always seem to come to me exactly when I need them and solve the exact problem I’m having right now.
I realized that I’m getting a lot of traffic…but my conversion rate it pitifully low.
Now I can at least do something about it.
Thanks,
David
Hi David,
In that case… what are you going to do about it? An affiliate program?
This is pure Gold. Moving the free line a little 😉
Thanks, just bookmarked this and printed it.
Jay