Marketer of the Day: Internet Marketing Podcast

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1116: Accelerate Business Growth and Drive Leads: Unique Value Propositions, Consistent Follow-Up, and Optimized Website Workflow with Peak Performance Coach Michael Pedersen

In today's competitive market, businesses succeed by tailoring unique value propositions to customer needs, driving effective marketing strategies prioritizing value delivery. Follow-up strategies sustain momentum, propelling growth with productivity enhancements, community support, website optimization, and impactful video marketing. Success relies on proactive action, embracing accountability, and taking personal responsibility for business success.

Michael Pedersen is a seasoned business growth strategist with over 40 years of entrepreneurial experience and author of the book, "Atomic Actions: Experience Transformative Breakthroughs And Unstoppable Momentum." As a business coach, he helps owners differentiate their companies and boost revenues through unique value propositions that meet customer needs. Today, Mike dives into topics like refreshing your forgotten website, crafting compelling video marketing, and leveraging accountability communities. Most importantly, he emphasizes consistent follow-through on small actions each day. Stay tuned!

Quotes

“Everything's about timing. It could be meeting the dream person of your life or getting your dream job. It's all about timing.” – Michael Pedersen

"I do believe that in life, you have to go out and get it because it's not going to come to you." – Michael Pedersen

“Nothing happens without action. Inaction is a decision, and inaction is a poor decision.” – Michael Pedersen

Takeaways

02:10 Differentiate your business by finding a unique value proposition that provides real value to your customers.

05:54 Don't make assumptions - focus on understanding your customers' true pain points and needs.

09:58 Consistent follow-up and taking action every day is crucial for business growth, not just consuming information.

16:12 Building an engaged community and holding each other accountable is key to achieving your goals.

18:08 Refresh your website and marketing videos to better connect with and convert your ideal prospects.

Resources

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1115: Affordable and Transformative Education for Young Heroes through Mentorship with Lifelong Educator and Co-Founder of Apogee Strong Matt Beaudreau

Do you ever feel like traditional education systems aren't serving your true potential? Many people are realizing that the old ways of learning may not be the best fit for everyone. In a world where we're taught to conform and memorize rather than to think and innovate, it can be hard to find your path. This is where alternative education systems come into play. There's a global community built around these shared values, providing a roadmap and network for those seeking self-improvement.

Matt Beaudreau is a keynote speaker, consultant, and coach who has worked with organizations like Wells Fargo, Honeywell, and Lockheed Martin. He is the founder of the Apogee Strong Foundation, which provides scholarships and leadership opportunities for young men. Today, Matt discusses his focus on educating individuals and families on defining sovereignty for themselves through mentorship programs, physical campuses, and a community built around shared values and the Bushido code.

Quotes

“Blind obedience is ridiculous. If you enter a relationship saying, 'Hey, there's an element of this relationship where I'll be obedient to you because...'—great, that makes sense. But don’t confuse blind obedience with being educated. Education is about moving toward sovereignty.” – Matt Beaudreau

"I change my ways every year. You're under no obligation to stay the same. If you're not growing, you're going backwards." – Matt Beaudreau

“There is no such thing as perfection. I'm far from perfect—I'm not the perfect dad, not the perfect husband, not the perfect entrepreneur. Those things don't exist. But what should exist is the pursuit of perfection.” – Matt Beaudreau

Takeaways

05:49 Cultivating a strong code of values and living by them is essential for personal and community growth.

07:23 Restoring the "factory settings" of human potential, rather than conforming to societal norms, is crucial for individual sovereignty.

16:52 Unwinding old habits and rebuilding critical thinking patterns is a necessary step in the journey of personal transformation.

19:41 The modern education system was designed to produce obedient workers, not thriving individuals, necessitating alternative paths to learning.

21:36 Building a supportive community with shared values is key to sustainable personal and professional development.

Resources

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1114: Help From Heaven: The Extraordinary Story of Cancer, Dolphins, and Divine Forgiveness with Cancer Survivor Carlos Vivas

Have you ever thought about those heart-stopping moments—the ones that catch us off guard and leave us breathless? Maybe it’s getting pulled under by a fierce sea current or facing down a serious illness. Near-death experiences (NDEs) have this way of jolting us awake. Suddenly, life’s priorities rearrange themselves, and we see things with fresh eyes.

Carlos Vivas is a passionate individual who has overcome significant challenges in his life, including surviving cancer and a near-death experience. Today he shares his inspiring story of how he was diagnosed with a terminal illness as a teenager, but through faith and divine intervention, was able to overcome the odds and dedicate his life to helping others. He also discusses his experiences with suicide prevention, feeding the homeless, and his love for nature and outdoor activities.

Quotes

“You're truly free when you start living with purpose.” – Carlos Vivas

"The only thing that matters in heaven is the love of God. The love of God is the most powerful force in the universe." – Carlos Vivas

“Grab your phone and call someone who gave you advice that changed your life, and whom you never had the time to thank.” – Carlos Vivas

Takeaways

14:34 Forgive those who have hurt you, forgive your inner child, and forgive those who have harmed you - this frees you to live with purpose.

15:58 Discover and use your unique gifts to serve others, as this is the true legacy you can leave behind.

17:33 Every day counts, so make the most of your time by focusing on what truly matters.

19:34 Getting involved in local community service efforts, like feeding the homeless, is a powerful way to make a difference.

21:11 Reaching out to those who have positively impacted your life, even long ago, can be profoundly meaningful.

Resources

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1113: Bridging Cultural Divides to Expand Your Business Globally with Founder of We As One Eugene Kwaku

Expanding your business globally can be challenging due to communication barriers that hinder effective collaboration and understanding. Overcoming language differences and cultural nuances requires patience, adaptability, and a willingness to embrace diverse perspectives. By investing in language training, cultural competency, and leveraging technology for seamless communication, businesses can bridge these barriers and thrive in international markets.

Eugene Kwaku is an intercultural marketing expert helping companies overcome global communication barriers. Born in Ghana and raised in Japan, Eugene understands bridging cultural divides better than most. As a founder of We As One, a non-profit aiding Japanese outreach, Eugene has successfully launched international initiatives for clients. His unique background and problem-solving mindset equip him to globalize clients' untapped innovations. Today, Eugene discusses the importance of simplifying complex plans and leveraging partnerships, not just content creation, to break through the noise of our digital world. Stay tuned!

Quotes

“The first language in Japan is not English. So if we could bridge that gap using a system or a service, I think there's a value added there.” – Eugene Kwaku

"I think it's important to build a framework where you're still getting an immediate answer, but you also want to spend more time analyzing that answer." – Eugene Kwaku

“One thing that can be an asset, that can be an answer, is partnerships. So rather than one company starting from scratch, being in partnership with different individuals or companies that are already running the medium is a good way to go.” – Eugene Kwaku

Takeaways

03:56 Leveraging one's multicultural background can provide unique insights and value in bridging communication gaps between different countries and markets.

07:18 Focusing on a specific industry or niche, like the anime industry in Japan, can lead to the development of successful and impactful business ventures.

16:43 Forming strategic partnerships, rather than solely creating content, can be an effective way to cut through the noise and reach target audiences in a crowded digital landscape.

20:38 Taking the time to analyze and understand the information provided by AI tools like ChatGPT, rather than just relying on the immediate answers, is crucial for effectively implementing the insights.

27:04 Implementing structured systems and routines can help overcome challenges with motivation and self-doubt, allowing for more consistent and productive work.

Resources

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1112: Level 9 Virtual: Outsourcing Virtual Assistants, Proper Task Delegation, and Achieving Business Freedom with Founder Joe Rare

Are you tired of being stuck in the daily grind, working long hours to keep your business afloat? Many entrepreneurs start the journey without knowing what hard work they need to put in. But did you know that in business, you can have the freedom to spend time with your loved ones? Through outsourcing, proper delegation, and leveraging technology, you can create a roadmap to scale your business in a way that creates time rather than steals it. Break free from the daily grind and achieve a balanced lifestyle now!

Joe Rare is an underground serial entrepreneur, investor, outsourcing expert, father, and husband. He is the owner of Level 9 Virtual, a first-in-class service provider of virtual assistants, and the host of the “Outsource Nation” podcast. Today, Joe discusses building businesses for freedom through outsourcing and delegation, the importance of embracing mistakes and failures for learning and growth and replicating successful business models by leveraging existing systems and processes. He also emphasizes the value of investing in the right people and processes to create a self-sustaining business.

Quotes

“Do all the hard things, make all the mistakes, and give your team the latitude to make mistakes on your behalf, and you will move faster.” – Joe Rare

"Success leaves clues, and all you have to do is pick up the breadcrumbs. The model already exists." – Joe Rare

“Go and just try—keep putting stuff out there. The more you do, the more you learn, because the market will kick you in the teeth, and you'll screw up and make mistakes. The more you learn, the faster you'll surpass everyone else who's still trying to figure out what color their website should be.” – Joe Rare

Takeaways

01:27 Building a business for freedom requires outsourcing and delegating tasks to a team, rather than trying to do everything yourself.

03:57 Embracing mistakes and failures is crucial for learning and growth, as long as the setbacks are not catastrophic.

13:24 Replicating successful business models by leveraging existing systems and processes can lead to rapid growth and scaling.

21:55 Investing in the right people and processes is key to creating a self-sustaining business that can run without the owner's constant involvement.

32:13 Outsourcing tasks and building a team of virtual assistants can free up time and resources to focus on revenue-generating activities.

Resources

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1111: Let’s Meet Blockchain: Explore Blockchain Technology, Cryptocurrency, and Reclaiming Your Privacy with Blockchain Expert Sylvain Metz

Have you heard terms such as blockchain, cryptocurrency, and decentralization? Do you want to understand more about these emerging new technologies? Most people are intimidated to learn this technology because of its complexity. If you are one of those people, rejoice, as there’s a way to finally understand these powerful ideas in a way that's engaging, accessible, and shows real-world applications.

Sylvain Metz is an award-winning former newspaper journalist and author of the book "Let's Meet Blockchain: Technology Changing How We Work, Create, and Play." As a blockchain enthusiast, Metz shares his deep thoughts and opinions on topics like cryptocurrency, NFTs, and the evolution of blockchain technology. Today, Sylvain discusses the history and development of blockchain, explaining how it has transformed from a simple digital currency concept to a broader movement towards privacy and decentralization, impacting various industries and aspects of our lives.

Quotes

“Blockchain is really a movement—a movement toward privacy, a movement to reclaim the web, to decentralize it, and to make it an equal playing field.” – Sylvain Metz

"Writing is an individual thing. My father could read my work without seeing my name and still knew it was mine. We all have a style, and that's something that takes time. It's a talent to have, and then you have to craft it." – Sylvain Metz

“Follow your passion. Don't let people tell you that you can't. If you believe you can do it, go ahead and do it. If you believe you're a good writer, endure. If you're committed, doors will open for you.” – Sylvain Metz

Takeaways

02:02 Blockchain technology is more than just cryptocurrency, it's a movement towards privacy, decentralization, and creating an equal playing field for internet commerce.

10:47 Blockchain has the potential to revolutionize various industries, from healthcare and supply chain management to voting systems and digital asset management, by providing secure, decentralized platforms.

16:16 The development of blockchain technology is still in its early stages, similar to the evolution of personal computers, and will require further advancements and user-friendly interfaces to gain mainstream adoption.

31:12 Blockchain technology is already being used in practical applications, and it's important for people to educate themselves on the potential benefits and use cases, rather than getting caught up in the hype around cryptocurrency.

36:07 Following one's passion and being persistent in the face of challenges are key to success.

Resources

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1110: How to Legally Safeguard Your Startup: Key Legal and Strategic Insights with Business Law Attorney Mitch Beinhaker

Starting a business is tough. It's not just about knowing how to run a business but also understanding laws, planning ahead, and knowing the market. Small business owners often have to do many jobs at once - from running the day-to-day to handling the finances - all while trying to build a business that lasts. Often, they don't pay enough attention to getting ready for legal issues and planning for the future of the business, even though these are really important for keeping the business stable and helping it grow over time.

Mitchell Beinhaker is a business attorney with over 32 years of experience. He works with entrepreneurs and startups, helping them with business transactions, corporate governance, and estate planning. Today, Mitchell discusses the importance of small business owners and entrepreneurs being prepared, paying attention to their numbers, and understanding their customers. He shares insights on the common mistakes he sees entrepreneurs make and the habits that successful business owners develop.

Quotes

“If you want to increase your chances of being successful, you have to do the things that successful people do.” – Mitchell Beinhaker

"Sometimes we get so focused on selling more to our current customer base that we overlook the opportunity to grow our customer base." – Mitchell Beinhaker

“Put things in writing, know your numbers and know your clients. The most successful people I work with are constantly asking their clients and customers what they want. They don’t assume they already know, because needs change over time.” – Mitchell Beinhaker

Takeaways

11:52 Developing the right habits, such as creating a business plan and delegating tasks, is crucial for building a sustainable business.

14:46 Successful entrepreneurs pay attention to their numbers, understand their customers, and put things in writing to avoid misunderstandings.

18:37 Becoming a student of one's industry and market is key to replicating success in new business ventures.

25:27 Investing time and resources in one's business, rather than relying on shortcuts or quick fixes, is necessary for long-term success.

28:42 Focusing on business development and building an infrastructure to support growth is essential for scaling a business.

Resources

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1109: Eavesdrop with Ella: Marketing & Sales Alignment, Prioritize People Over Products, and Always Keep Going with Sales & Marketing Consultant Ella Parlor

Many companies are tired of feeling lost in the world of marketing. But as it is critical for your business, you must learn powerful marketing strategies beyond social media and fancy websites, such as Identifying distribution gaps, prioritizing people over products, and creating a marketing plan that drives sales. Step up and get ready to take your marketing to the next level!

Ella Parlor is a seasoned sales and marketing consultant with over 15 years of experience driving billion-dollar revenue growth for global brands and startups. She is also the author of “High Tolerance: The Intoxicating World of Alcohol Marketing,” and the host of the “Eavesdrop with Ella” podcast. Today, Ella discusses her unique career journey, including her work with top alcohol brands like Jameson Whiskey and Red Bull, and how she has developed effective sales and marketing strategies that go beyond buzzwords and social media to drive real results for her clients.

Quotes

“Marketing is full of buzzwords, and it can feel a bit elusive, especially for sales leaders and those in leadership roles within the sales space.” – Ella Parlor

"Sometimes we get so focused on selling more to our current customer base that we overlook the opportunity to grow our customer base." – Ella Parlor

“As we grow, our successes are great, and we love to have those accolades in our back pocket. But that's not where it stops—we have to keep going. And yes, when we fail, it can be so painful, even feeling like we want to give up, but failure is not fatal. It's the courage to keep going that matters most.” – Ella Parlor

Takeaways

05:10 Focusing on the consumer journey and activating marketing tactics at the point of purchase is crucial for driving real results, rather than relying solely on above-the-line marketing.

13:17 Aligning sales and marketing teams to work towards the same goal of driving more sales and revenue is essential for business growth.

17:55 Prioritizing personal well-being and legacy, in addition to business success, is key for long-term fulfillment and impact.

19:51 Maintaining a balance between spiritual, emotional, financial, and physical well-being is key to achieving true success, beyond just financial metrics.

24:48 Perseverance and the courage to keep going, even in the face of failure, are essential for achieving lasting success.

Resources

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1108: Nobody’s Sleeping: Strategies For Better Sleep, Live Healthier, and Be More Productive with Sleep Specialist Dr. Bijoy John

Millions of people worldwide suffer from sleep problems, whether difficulty falling asleep, waking up throughout the night, or not feeling fully rested in the morning, but it doesn't have to be this way. Sleep is vital to our health and well-being, and getting enough quality sleep can improve our physical and mental health, productivity, and happiness.

Dr. Bijoy John is a board-certified physician and practicing sleep specialist with over 25 years of experience in pulmonary critical care and sleep medicine. He is the author of the book "Nobody's Sleeping," the host of the Sleep NOW podcast, and an expert on the importance of sleep for overall health and well-being. Today, Dr. John discusses the impact of sleep on various aspects of physical and mental health, including brain function, heart health, diabetes control, and mood. He also shares his personal journey with sleep struggles and the strategies he developed to overcome them, which he now teaches to his patients.

Quotes

“Sleep is so underrated, yet it affects every part of our body, including brain function, heart health, diabetes control, mood, memory, and even healing. It plays a crucial role in our mental health as well.” – Dr. Bijoy John

"If you sleep an extra hour, you'll be more productive the next day. Instead of sacrificing that one hour for something you're not fully focused on, you'll feel more energized and supercharged by getting that additional rest." – Dr. Bijoy John

“Sleep well, be well, and let’s go sleeping!” – Dr. Bijoy John

Takeaways

00:44 Prioritizing sleep is crucial for overall health and well-being, as it impacts various aspects of physical and mental functioning, including brain function, heart health, diabetes control, and mood.

03:10 Developing healthy sleep habits, such as maintaining a consistent sleep schedule, creating a sleep-conducive environment, and practicing relaxation techniques, can lead to significant improvements in productivity, focus, and overall quality of life.

06:43 Addressing sleep-related issues, such as sleep apnea, can have a profound impact on preventing and managing other health problems, highlighting the interconnectedness of sleep and overall wellness.

15:47 Persistence and a willingness to experiment with different strategies are key to overcoming sleep challenges, as the journey to better sleep may involve some trial and error.

19:53 Incorporating sleep-enhancing practices, such as strategic napping and mindfulness-based techniques, can be powerful tools for recharging and optimizing performance.

Resources

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1107: Industrial Real Estate Investing Strategies to Achieve Higher Returns, Relationship Building, and Avoid Gambling Risks in Business with Principal at Brit Properties Joel Friedland

Industrial real estate is a key part of the property market that encompasses a variety of spaces used for industrial activities, such as manufacturing, production, distribution, and storage. Unlike commercial or residential real estate, industrial properties are often located outside urban centers, typically in designated industrial zones. These properties are highly sought after due to their potential for high returns and lower operational costs, making them a valuable asset in an investor's portfolio.

Joel Friedland is a seasoned industrial real estate professional with over 42 years of experience in the industry and is currently a Principal at Brit Properties. He co-founded Epic Savage Realty Partners in 1991 and has since overseen the leasing and sales of over 2,000 industrial properties, totaling more than $2 billion in brokerage volume and $250 million in acquisitions. Today, Joel shares his insights on the unique aspects of the industrial real estate market, including the benefits of investing in this sector, the strategies he employs to market and acquire properties, and the importance of avoiding impulsive, "gambling" behavior as an entrepreneur.

Quotes

“As an entrepreneur, whether in real estate or any other business, you have to figure out how good your decisions are, how solid your due diligence is, and how much you really know. You must avoid making stupid, impulsive decisions.” – Joel Friedland

"I love talking to people and building relationships with those who are interested in better self-awareness. That’s what I love—it’s my favorite thing to do." – Joel Friedland

“It's all about long-term relationships. I find that loyalty is number one—being loyal to each other, to your friends, and to your business associates. Long-term relationships are key.” – Joel Friedland

Takeaways

00:57 Industrial real estate offers a unique opportunity to invest in a less competitive market with higher returns and lower risk compared to traditional residential or commercial real estate.

10:54 Successful industrial real estate investing requires a proactive marketing approach, including leveraging industry networks, online platforms, and direct outreach to find both properties and tenants.

16:23 Avoiding excessive debt and maintaining an all-cash, no-mortgage investment strategy can help mitigate risk and provide stability during economic downturns.

20:36 Developing self-awareness and avoiding impulsive, "gambling" behavior is crucial for entrepreneurs and investors to make sound, informed decisions.

31:06 Building long-term relationships with investors, tenants, and industry professionals is a key driver of success in the industrial real estate sector.

Resources

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