Marketer of the Day: Internet Marketing Podcast

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1046: Create A Unique Brand and Connect with Customers on a Deeper Level with E-Commerce Branding Strategy and Copywriting Expert Emma Schermer

Struggling to elevate your brand? Finding ways to climb at the top of your competitors? E-commerce businesses have been in a fierce battle to attract customers and sell their products. However, businesses are stuck creating the right strategy to boost their brand. If you are in this position, be delighted, as Marketing by Emma is here to take your business to the next level.

Emma Schermer is an international speaker and Founder of Marketing by Emma, a company specializing in copywriting, specifically for Amazon listings and other e-commerce platforms. Listen as Emma discusses proven marketing strategies for optimizing Amazon listings and creating compelling copywriting. Learn as she shares her approach to standing out on Amazon through differentiated positioning, in-depth keyword research, and connecting with customers on a deeper emotional level.

Quotes

“Understanding how and why people make decisions is endlessly fascinating and critical because we often do not operate based on logic or in the way we think we do.” – Emma Schermer

“Don't just copy what everyone else is doing. It's not good for customers, and it's not good for you.” – Emma Schermer

“It's ultimately not about you; it's about helping the customer see themselves in what you're selling. They should be able to identify with it and say, ’Yes, that speaks to me, this is exactly what I'm looking for.’” – Emma Schermer

Takeaways

00:55 Avoiding simply copying competitors' Amazon listings and instead carving out a unique positioning is critical for standing out and driving sales.

02:11 Conducting in-depth keyword research to identify medium to long-tail keywords with decent search volume but lower competition can lead to easier ranking and higher intent customers.

07:52 Using high-quality, well-composed product images on Amazon listings, combined with thoughtful descriptive text, helps build trust, communicate product details, and control the marketing message.

14:51 Being willing to learn new skills publicly through trial and error, even if it feels uncomfortable, is necessary for improving abilities and achieving growth over time.

Resources

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1045: Cityside Capital: The Transformative Power of Real Estate Investing with Co-Founder and Managing Partner Tim Lyons

Do you want to transform your financial life and spend more time with your family? It is frustrating and exhausting to work for long hours–sacrificing the little time you have in this world together with your family. You feel this needs to be stopped, but the fear of leaving your current work and taking new opportunities is there. It’s normal to feel this way, but taking the first step and leaving out of your comfort zone–that’s where you’ll see what’s available to you and start to change your life.

Tim Lyons is a podcast host of "Passive Income Brothers," speaker, best-selling author, and the Co-Founder and Managing Partner of Cityside Capital LLC, a real estate syndication and investment company that focuses on commercial real estate assets and helping both accredited and non-accredited investors gain exposure to the asset class. Listen as Tim tells the story of his journey from trading time for money to working long hours away from his family, prioritizing quality time with his kids, and building passive income streams through real estate.

Quotes

“I needed to take massive action out of my comfort zone. When I finally did that, everything changed.” – Tim Lyons

“The definition of insanity is doing the same thing and expecting a different result.” – Tim Lyons

“If we don't take that first step, we'll never understand what's out there and available to us.” – Tim Lyons

Takeaways

08:02 Overcoming limiting beliefs and taking massive action are critical first steps to achieving success in real estate investing and personal finance.

11:57 Building a team of trusted professionals and continuously learning are essential to navigating the complexities of real estate investing.

17:09 Helping others and sharing your story can provide motivation and fulfillment on your own journey.

24:11 Defining your ideal investor profile and clearly communicating your value proposition is key to building a successful real estate investment business.

29:15 Taking the first step, even if you're not ready to commit, is crucial to overcoming inertia and exploring new opportunities.

Resources

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1044: Recruit, Retain, and Thrive with Educator and Coach James Finlen

When making important decisions, can you recognize the influential role of coaching and teaching in shaping financial results and the future of your company? Tune in as James Finlen sheds light on how these fundamental principles can drive success.

James Finlen is an experienced teacher and coach who has dedicated his career to helping students and educators reach their full potential. With over 20 years of experience in the classroom and on the court, James has developed a unique perspective on the transferable skills and personal growth opportunities that teaching can provide. Today, James sits down with Robert to discuss his plans to leverage his teaching expertise to recruit and support new educators. They explore James' passion for giving back to students, much like his own coach did for him, and his belief that teaching can be a fulfilling and impactful career path.

Quotes

“I've been focusing on asking myself how my talents or gifts can be best utilized to serve others who might want to gain momentum in a certain area.” – James Finlen

“Teaching provides you with valuable experience and skills that translate into real-world market value.” – James Finlen

“If you want to achieve your dream, be willing to commit to a decade of sacrifice. You'll need to give up weekends and some other things. But after that decade, you could have a clear vision or at least a very clear idea of your direction.” – James Finlen

Takeaways

00:50 Teaching can provide valuable, transferable skills that translate to real-world market value, beyond just the classroom.

04:33 Viewing teaching as a journey that enhances life skills, rather than just a job, can make it a more fulfilling career path.

11:27 Giving students opportunities, even if they've made mistakes, and helping them see their struggles as strengths, can be a powerful approach.

16:39 Building relationships and treating students as capable of growth, rather than just focusing on academics, is a key teaching skill.

27:50 Developing strong people skills and the ability to connect with others is crucial for success, both in teaching and beyond.

Resources

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1043: On a Mission to Empower Communities and Close the Poverty Gap with Author and Speaker Angela Duncan

Sometimes, we only think about our own businesses, but what if we could use our skills and resources to help those who are in need? Prepare to be inspired by the potential of leveraging financial empowerment to bridge the poverty gap and how it can revolutionize the experience for business owners like yourself with Angela Duncan!

Angela Duncan is the host of the Empower Her Money podcast, which is in the top 5% of podcasts globally. She has expertise in personal finance and banking and has worked as a financial advisor and owned a top 10 RE/MAX office with over $2 billion in sales. Today, Angela discusses her personal journey with money, including how her beliefs about money were formed in childhood and how she has worked to decouple emotions from financial decisions. She also talked about the importance of financial empowerment for women, and how her podcast aims to share personal stories and experiences to help women learn about money in a relatable way.

Quotes

“We all have a story and have learned something about money that we can share with others. No matter how big or small your idea or thought, someone else might need that information at this moment.” – Angela Duncan

“Money is just a tool, like this pen in my hand. I use this tool to write; money is a tool you use to exchange for something else. That's all it is, so take the emotion out of it.” – Angela Duncan

“If you ask for more, you're more likely to get it than if you never ask at all.” – Angela Duncan

Takeaways

01:44 Uncovering limiting beliefs about money that were formed in childhood is crucial to breaking free from financial fears and achieving financial literacy.

03:47 Starting with understanding your current financial numbers, including expenses and income, is the foundation for building financial freedom.

07:42 Investing in tangible assets like real estate can be a logical, less emotional approach compared to more speculative investments.

15:09 Finding a trusted mentor and coach is essential when venturing into new investment areas like multifamily real estate.

20:17 Continuous learning, adaptability, and a willingness to pivot are necessary to overcome failures and capitalize on changing market conditions.

Resources

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1042: From Frustration to Fulfillment: Approach to Better Sex and Relationships with Sexuality Consultant Andrew Mioch

Have you ever felt frustrated or unsure about your own sexual journey? Are you curious about enhancing intimacy and connection in your relationships? You're in for a treat. Get ready to dive deep into the mind of a true expert as we explore the secrets to unlocking a fulfilling and passionate sex life with Andrew Mioch.

Andrew Mioch is a best-selling author and one of the world's leading sex coaches, having coached over 5,000 men on improving their sexual and relationship skills. He also authored the book, "Best She Ever Had: Practical Advice and Powerful Techniques So You’re the One She Brags About." He has spent 10 years learning from experts around the world and is regularly featured in publications like Men's Health, Medium, and Cosmopolitan. Today, Andrew discusses his passion for elevating the sexual well-being of men by providing practical, relatable sexuality education that is often lacking. He shares insights on developing a balanced masculinity through softness, silliness, and savagery in the bedroom and beyond.

Quotes

“A lot of men don't have a proper sexual education. The school system has let them down.” – Andrew Mioch

“Dominance is leadership, leadership is service, and service is love.” – Andrew Mioch

“Don't wait for the storm to pass or learn to dance in the rain.” – Andrew Mioch

Takeaways

00:45 Men often lack proper sexual education and feel "fucked up and broken" with no one to turn to, which Andrew aims to address through his coaching.

04:54 Developing a balance of softness, silliness/playfulness, and savagery (dominance/leadership) is key for men to be fully expressed in relationships.

11:36 Regularly engaging in simple exercises like 5-second passionate kisses and 10-minute daily connection conversations can significantly improve emotional intimacy in relationships.

16:01 Questioning one's deeper purpose and priorities, rather than just focusing on day-to-day tasks, is important for men to stay motivated and connected in their relationships.

27:16 Being open to learning and growth, even if it means embracing one's past mistakes and "cringeworthy" moments, is part of the journey of self-improvement.

Resources

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1041: Unleash Your Brand’s Potential: The Science Behind Quantum Branding with Chief Brand Scientist Stæven Frey

Are you tired of the vague concepts surrounding branding? Are you lost in a sea of marketing jargon, wondering how to elevate your brand to greatness? Ever wondered what brand science is all about? Curious about its role in branding and boosting your brand's growth?

This episode, we are so lucky to have Stæven Frey, the adorkable founder and Chief Brand Scientist at Quantum Branding, as he enlighten us with his insights and knowledge. Discover how brand science transforms ordinary brands into authentic and memorable category leaders, and learn practical strategies for growing your brand in low-risk ways. Get ready to revolutionize your approach to branding and marketing as we explore the transformative power of brand science with Stæven Frey.

Quotes

“Branding is the mnemonic device of the sensory assets within your marketing, like word shape, color, story, photography, illustrations, sound, music, and character. The more of these assets you have, the stronger your branding.” – Stæven Frey

“Get out of your own way. If something is hard, ask for help. If you don't know the answers, seek them. Examine your actions if you're not getting the desired results.” – Stæven Frey

“Notice, pause, and listen to all the different parts of yourself throughout the day. Pay attention to how things make you feel. From there, learn what you may need to let go of or when you might need to ask for help.” – Stæven Frey

Takeaways

01:16 Branding is not just about logos and colors, but rather a science that involves understanding how people perceive, experience, and remember brands through sensory assets like shapes, sounds, and stories.

07:07 The more distinctive and memorable brand assets a company has, the more top-of-mind they will be with their target audience, leading to increased sales and growth.

12:51 Being neurodiverse can be a superpower in branding, as it allows one to deeply understand sensory experiences and create more meaningful connections with customers.

22:13 Finding the right fit and environment that plays to one's unique strengths and passions is key to personal and professional fulfillment.

30:06 Getting out of one's own way, listening to oneself, and following the breadcrumbs of what feels good can help businesses and individuals advance to the next level.

Resources

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1040: The Magic of Failing, Helping Others, and Having Fun in this World with Voiceover Pete Accetturo

Are you having fun and satisfied with your life right now? What will you do if suddenly a problem rises and the life you have right now is affected? To overcome this hurdle, you need to learn to embrace change and take risks. Don’t just sit back, explore new opportunities, and learn through your failures. The only permanent thing in this world is change. So embrace it, and keep pushing forward.

Pete Accetturo, also known as Voiceover Pete is a digital pioneer, entrepreneur, and motivational speaker. Listen as he shares his heroic journey on being an internet stardom being viral as a meme, the challenge he faced as his popularity decreased, and how he reinvented himself to steer his life’s fun and successful journey. Don’t miss this exciting episode!

Quotes

“Don't be afraid to fail. And when you do fail, you learn a lot more than when you succeed.” – Pete Accetturo

“I'm not here to light the world on fire. I'm just here to have fun.” – Pete Accetturo

“I'm not full of myself. They're not going to respect you if it's all about you.” – Pete Accetturo

Takeaways

00:51 Embrace being a "hybrid" - able to speak both the analog and digital languages. This versatility is valuable.

07:52 Don't be afraid to fail. Failure is where the real learning and growth happens.

12:23 Focus on helping and serving others, not just yourself. This shift in mindset can improve mental health.

16:52 Don't get stuck dwelling on past successes or failures. Stay open to new opportunities and reinventing yourself.

19:46 Internal motivation and passion for the work are key to staying driven, rather than external factors.

Resources

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1039: Navigate the Future of Work: AI, Teams, and HR Software with Human Resource Expert Andrew Swiler

The prevalence of AI in various sectors of life, particularly in the workplace, has led some people to worry about AI taking over different industries. However, AI has the potential to bring about positive changes in work and team dynamics.

In this episode, Andrew Swiler, the CEO of Lanteria, shares his insights on adapting legacy systems, embracing AI, and making HR software user-friendly. Listen as he offers a fascinating vision of the future where AI seamlessly integrates with human resource tasks. Tune in now to discover the heart of HR innovation and empower yourself with the knowledge to lead in the age of evolving business technologies!

Quotes

“Just go build something for fun that fixes a need that you have, and who knows where it's gonna go.” – Andrew Swiler

“A lot of people need to learn to kind of push through things. And if things are difficult, there's probably another way and another option, and they should just stay positive.” – Andrew Swiler

“Humans aren't going away. I know a lot of people are scared. I still think in 50 years or in our lifetime, humans are still going to be the main driver for almost any company.” – Andrew Swiler

Takeaways

01:26 The software industry is at an inflection point, with AI having a significant impact. Companies need to be adaptable and prepared to ride the wave of change.

06:25 Having basic coding skills, even just in a language like Python, can empower people to build their own tools and solutions, rather than relying solely on no-code platforms.

09:40 HR software can provide valuable analytics and insights to help HR teams better support their employees and make a stronger business case to leadership.

12:34 Successful HR software implementation requires an internal champion who can drive adoption and address user concerns, rather than just installing a new system.

18:30 It's important to be open to learning new ways of doing things, rather than stubbornly clinging to outdated processes, in order to improve efficiency and scalability.

Resources

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1038: Colorado Springs Real Estate: Build Wealth, Wisdom, and a Fulfilling Life with Real Estate Entrepreneur Keith Andrews

Are you tired of the corporate grind and seeking a path to financial freedom? Real Estate might be just the right “path” toward your goals!

Keith Andrews, founder of Andrews Home Team, is a real estate expert dedicated to helping individuals achieve financial freedom through strategic real estate investments. With a passion for learning and a commitment to excellence, Keith has transformed his career and now shares his insights and expertise with others. The Real Estate Junkies Podcast offers valuable advice and insights for both newbies and seasoned investors alike. Keith's approachable demeanor and wealth of knowledge make him a trusted resource in the real estate industry. Andrew reveals the key strategies and mindset shifts that have helped him achieve financial freedom through real estate. Join us as we explore Keith's insights, challenges, and successes, and learn how you too can unlock wealth and freedom through strategic real estate investing.

Quotes

“You are not going to ever be successful unless you make mistakes. And it's better to make mistakes when you're young.” – Keith Andrews

“Don't be afraid to take that first step.” – Keith Andrews

“Rich isn't always about money. It's about living life to the fullest.” – Keith Andrews

Talking Points

03:15 Keith shares his motivation for getting into real estate: citing a desire to help friends and family and leverage commissions to invest in properties. He discusses the importance of having a strong "why" in real estate investing and how it has guided his journey.
08:50 The BRRRR strategy: Keith explains the concept of buying, rehabbing, renting, and refinancing properties to create a sustainable real estate portfolio. He details the steps involved in each phase of the strategy and shares tips for success.
12:30 Lessons from past mistakes: Keith reflects on buying a meth house and the costly mistakes he made during the renovation process. He discusses the importance of due diligence and thorough research before investing in a property.
16:40 The value of patience in real estate: Keith highlights the long-term benefits of investing in real estate and how time can turn a bad deal into a profitable one. He shares strategies for staying patient and focused on long-term goals in a fast-paced industry.

Key Takeaways

Real estate investing requires patience and a conservative approach to ensure long-term success. Keith's experience demonstrates the importance of sticking to a strategy and not rushing into deals.
Learning from mistakes is crucial in the real estate industry and can lead to valuable insights. Keith's story illustrates the importance of taking calculated risks and being prepared for unexpected challenges.
The birth strategy can be a powerful tool for building a sustainable real estate portfolio over time. Keith's success with this strategy highlights the potential for creating wealth through strategic real estate investments.

Resources

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1037: Become a Master in Blockchain with Web3 Developer Bijan Burnard

Do you want to learn how blockchain can revolutionize industries beyond cryptocurrency? As a groundbreaking technology, blockchain has the potential to reshape various industries, but its capabilities are yet to be fully realized.

In this episode, Bijan Burnard, the visionary CEO of Lattice Labs, tackles the challenge of integrating blockchain into sectors like finance and healthcare. Listen to this episode on how Lattice Labs, under Burnard's visionary leadership, offers tailored solutions to overcome integration hurdles, shapes the future of decentralized technology, and introduces this technology to future generations. Tune in now to follow this progressing technology!

Quotes

“We believe that investing in the education of the younger generation is the key to shaping the future of the blockchain world.” – Bijan Burnard

“Blockchain is the cornerstone of innovation. By understanding blockchain, young adults gain a competitive edge in the job market and contribute to shaping the future of blockchain and using this technology.” – Bijan Burnard

“I foresee the blockchain industry becoming even more pervasive, deeply woven into the fabric of industries, offering enhanced security, transparency, and efficiency.” – Bijan Burnard

Takeaways

00:45 Blockchain technology has applications beyond cryptocurrency, including in supply chain management, healthcare, and finance, ensuring trust and efficiency in various sectors.

01:08 The adoption of blockchain varies across industries, and the key lies in understanding each sector's unique needs and tailoring the blockchain solution accordingly.

02:38 Integration challenges in implementing blockchain often revolve around regulatory concerns, standardization, and the need for collaboration among stakeholders.

03:31 The blockchain industry is expected to become more pervasive, with blockchain solutions being deeply woven into the fabric of industries, offering enhanced security, transparency, and efficiency.

04:06 Significant strides in blockchain adoption have been observed in regions like Asia, particularly in countries like Singapore and China, as well as in the financial sector globally.

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