Recent Updates
1036: SEO Mastery in Real Estate: The Best Approach to Attracting Motivated Sellers with Real Estate Expert Shaun Martin
A successful approach to real estate investment involves a focus on cash buying properties and utilizing SEO strategies to attract motivated sellers. By prioritizing cash transactions, investors can streamline the buying process and gain a competitive edge in the market. Implementing SEO techniques, such as optimizing search engine rankings and creating educational content, enhances visibility, helping investors connect with motivated sellers actively seeking information, ultimately contributing to successful property acquisitions.
Shaun Martin is a seasoned real estate investor and problem solver based in Denver, Colorado. With over 20 years of experience, he has perfected the art of cash buying distressed properties from motivated sellers. Through his expertise in search engine optimization, Shaun ranks at the top of Google to attract people with difficult real estate situations like inherited homes or properties facing foreclosure. Today, Shaun discusses his strategies for cash buying properties, SEO usage, tips for evaluating deals and networking to find new opportunities, and much more! Stay tuned!
Quotes
“I'd be light-years ahead of where I am now if I had actually spent time weekly planning to meet more people, specifically in the niches that I'm trying to be in.” – Shaun Martin
“There's no secret sauce on my end. I'm all about providing the best information to a person so that they can come up with or choose the best solution for them.” – Shaun Martin
“Be kind to yourself and try not to worry about things you can't control.” – Shaun Martin
Takeaways
01:52 Cash buying provides access to motivated sellers who want a quick, convenient sale, often for properties they have inherited or don't want to deal with.
04:53 Ranking for specific, problem-oriented search terms through SEO can attract qualified leads looking to sell their properties quickly and easily.
12:13 Networking and building relationships with experienced real estate investors is crucial to avoiding costly mistakes and accelerating your investing journey.
22:36 Effective networking is about providing value and an equal exchange, not just extracting information from others.
31:34 Reaching out directly to experienced investors can provide guidance, homework assignments, and opportunities to learn and grow in real estate investing.
Resources
Podcast: Play in new window | Download (Duration: 36:01 — 49.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1035: Transform Fears into Success: Sales and Marketing Strategies with Business Coach Dan Gordon
In the realm of marketing and sales, success often hinges on effective techniques and the ability to overcome fear and stress. Coaching plays a crucial role in guiding individuals to navigate these challenges, offering strategies to refine marketing approaches and enhance sales skills. By addressing fears and stressors, individuals can unlock their full potential, leading to increased confidence and success in the dynamic fields of marketing and sales.
Coach Dan Gordon is a transformational leader who helps entrepreneurs break free from misery and live unlimited lives. Through his bold coaching process, Dan gets entrepreneurs paid back for their investment by increasing their income and helping them overcome their deepest fears. Today, Coach Dan discusses practical sales and marketing techniques for connecting authentically with clients, as well as strategies for overcoming fear and stress. Stay tuned!
Quotes
“Your message has to grab people's attention. When you're talking with someone one-on-one, you can see in their eyes whether what you're saying is resonating with them or not.” – Dan Gordon
“It's all about discomfort. When you want to do the things you don't want to do, inside of everything that you don't want to do is learning, growth, and success.” – Dan Gordon
“You must be relentless in your ask. It's not about not taking no for an answer. It's about being so enthusiastic, determined, and disconnected from people's responses that you're filled with the enthusiasm of the ask.” – Dan Gordon
Takeaways
01:33 Focus on providing value to your audience, not just talking about yourself.
09:12 Shift your mindset from analyzing to experiencing the emotional connection.
17:08 Prioritize your own well-being and focus through practices like sleep, stress management, and meditation.
21:23 Be relentless in making bold asks, even if you hear "no" - this is how you achieve success.
24:24 Hire a coach who has a clear plan to help you increase your income and get a return on your investment.
Resources
Podcast: Play in new window | Download (Duration: 27:56 — 38.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1034: Seize Opportunity from Disorder: The Serial Entrepreneurial Path with the Solar Energy Specialist Gerald Rosengarten
Serial entrepreneurship involves individuals starting and managing multiple businesses over time. This approach to business often requires a keen focus on problem-solving, as entrepreneurs continuously identify challenges and find innovative solutions to drive the success of each venture. The ability to adapt, learn from experiences, and creatively address problems becomes a central element in the journey of serial entrepreneurship.
Gerald Rosengarten is a Brooklyn-born serial entrepreneur with a unique ability to perceive opportunities where others see disorder and Author of the book, "Jump on the Train: A Dyslexic Entrepreneur's 50-Year Ride from the Leisure Suit to the Bowery Hotel and a New York Solar Farm". For over 50 years, he has pursued diverse ventures from real estate to textiles to green energy. As one of the early pioneers of solar farming, Gerald is passionate about environmental solutions and protecting the planet for future generations. Today, he shares his career journey, passion for the environment, and experiences overcoming dyslexia. Stay tuned!
Quotes
“What I've done over my life has involved a lot of different things, all based on perception. You see something, and you go with it.” – Gerald Rosengarten
“I believe everyone in business is a problem solver. It's the inception of the business that makes you valuable to society in that regard.” – Gerald Rosengarten
“The problem with dyslexia is, first of all, only 25% of those who are dyslexic can be helped by what I'm talking about. The other 75% will not get anything from it.” – Gerald Rosengarten
Takeaways
01:02 Perceiving opportunities in disorder and being willing to "jump on the train" of new ventures is a key skill for serial entrepreneurs.
05:18 Overcoming undiagnosed challenges like dyslexia through persistence and creative problem-solving can lead to remarkable achievements.
13:58 Providing solutions that help people maintain their independence and quality of life, like the elevator/lift for elderly residents, can have a meaningful impact.
19:24 Leveraging technology, like the early adoption of Apple products, can be a game-changer for those facing learning disabilities.
31:53 Pursuing both financial security and environmental sustainability in one's business ventures is an important goal.
Resources
- Jump on The Train: A Dyslexic Entrepreneur's 50-Year Ride from the Leisure Suit to The Bowery Hotel and a New York Solar Farm…
- Gerald Rosengarten on LinkedIn
Podcast: Play in new window | Download (Duration: 32:36 — 45.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1033: Mastermind for Success: Harness the Power of Mastermind Groups with Business Coach Aaron Walker
Mastermind groups are valuable for personal growth and achieving business success. In these groups, individuals set goals, gain accountability, and benefit from diverse perspectives to overcome challenges. The sense of community support fosters an environment where members can collectively thrive and succeed in their personal and professional endeavors.
Aaron Walker is a life and business coach, and Founder of View from the Top, helping hundreds of men transform their lives through mastermind groups. With 25 years of experience, he understands the power of community to drive personal and professional success. Today, Aaron will be talking about his experiences with mastermind groups, overcoming challenges, approaches to goal-setting and much more! Stay tuned!
Quotes
“Isolation is the enemy of excellence, and if you really want to excel in life, you need to go further with the community.” – Aaron Walker
“Fear missing an opportunity more than you fear failure.” – Aaron Walker
“Don't give me an excuse; just own it, man up, and say, 'Hey, I did it' or 'didn't do it.'” – Aaron Walker
Takeaways
01:29 Mastermind groups provide unbiased, trusted advisors and a transformational experience through vulnerability, transparency, and diverse perspectives.
04:07 Achieving success requires addressing personal foundations and boundaries first, before pursuing business goals, to avoid losing important relationships.
08:42 Isolation is the enemy of excellence - having a supportive community with extreme accountability is crucial for achieving your goals.
15:30 Defining your personal core values and running every decision through that filter is essential for staying true to yourself.
22:46 - Fearing missing an opportunity is more powerful than fearing failure - living intentionally and taking action is the path to success and significance.
Resources
- View From The Top: Live a Life of Success & Significance
- Aaron Walker on Facebook
- Aaron Walker on LinkedIn
Podcast: Play in new window | Download (Duration: 29:49 — 41.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1032: Amazon Incubator Wisdom: Optimize Your Amazon Presence with Amazon Expert Lesley Hensell
Have you ever imagined your small business becoming a successful story on Amazon, confidently navigating the e-commerce landscape? Growing your business on Amazon is not only possible; it's an exciting journey full of opportunities and potential breakthroughs. Building robust relationships is a must – not only with customers but also with the ever-evolving Amazon marketplace. It's a reminder that success is not just about transactions; it's about cultivating connections that foster long-term growth.
Listen to this episode with Lesley Hensell, an Amazon expert & handler of the Tough Stuff, as she talks about Amazon and Walmart marketplaces. Leslie shares her experiences helping businesses overcome challenges, including a compelling story about a supplement seller targeted by a cyberattack. Gain valuable insights into the opportunities and obstacles on these platforms, the importance of building relationships and understanding your business metrics, and learn how to avoid get-rich-quick schemes when selling on Amazon.
Quotes
“If you develop a new product idea, you can't go down to your store down the street to Walmart or Target and get them to put it on the shelf. But you can put it up on Amazon and find out if it's something that's going to work.” – Lesley Hensell
“Amazon is still the biggest incubator for small businesses in the history of the world. There is no other place where you can test products and try new things.” – Lesley Hensell
“If you take the slow and steady, really boring old people way of running a business, as I'm one of those old people, then you're much more likely to be successful in the long term and achieve what you really want.” – Lesley Hensell
Takeaways
02:00 While Walmart is investing heavily in their marketplace, Amazon still maintains a dominant position due to the prevalence of Prime memberships and the Prime experience that customers have come to expect.
04:32 Amazon is still the best "incubator" for small businesses and entrepreneurs to test new product ideas and find success in niche markets.
12:10 Developing legitimate supplier relationships, verifying sourcing documentation, and knowing your financial numbers are crucial for running a stable and profitable Amazon business, rather than taking shortcuts.
18:05 Supplement and other highly competitive product categories on Amazon can be extremely challenging for new sellers, with risks of malicious competitor tactics like hacking listings.
23:50 Planning and scheduling your personal time, including weekends, can lead to greater productivity, fulfillment and rejuvenation, similar to how you plan your work week.
Resources
- Riverbend Consulting: Amazon Account Reinstatement
- Lesley Hensell on Facebook
- Lesley Hensell on LinkedIn
- The Amazon Incubator: Grow Your Business or Hatch a New One by Lesley Hensell on Amazon
Podcast: Play in new window | Download (Duration: 25:38 — 35.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1031: AI Challenges Solved: Specificity’s Data-Driven Marketing Mastery with Marketing Consultant Jason A. Wood
Have you ever wondered why your online marketing is not meeting your expectations, even after putting in a lot of effort? Imagine being able to target your ideal audience accurately, removing any guesswork and increasing your return on investment. In a world filled with data, finding the right audience is the secret to achieving extraordinary success in your marketing efforts.
Listen to this episode with Jason Wood, CEO of Specificity Inc., as he talks about the importance of understanding your audience and using targeted marketing strategies. Jason shares his enthusiasm for new tools that go beyond traditional ad tech platforms and explains their limitations. Learn valuable information about reaching audiences in unconventional ways, avoiding common marketing mistakes, and the vital role of reliable data in driving effective AI tools.
Quotes
“The biggest second order to conversion is not creativity. It is accuracy in the data.” – Jason A. Wood
“You can take the very best branded creation or creative in the world to an audience that is not in the market and doesn't care about your product, and you'll make no money.” – Jason A. Wood
“The goal is to marry the two together - the good creative with the right audience.” – Jason A. Wood
Takeaways
01:30 Accuracy of audience data is more important than creative in digital marketing campaigns. The biggest factor in conversion is targeting the right audience, not just having great creative.
07:27 Relying on big tech platforms like Meta for audience targeting often results in wasted ad spend due to inaccurate and polluted data. Building custom audiences outside of these platforms is crucial.
10:32 Sequencing and pacing of ad placements is critical - blindly chasing high CPMs can waste a lot of money that should be allocated to lower-cost awareness campaigns first.
16:51 Adopting new marketing technologies like AI requires "ironclad data" - simply feeding AI algorithms data from big tech sources is a recipe for failure.
19:15 Marketers spending $5,000 - $15,000 per month on digital ads should strongly consider working with a firm to improve audience targeting and save money.
Resources
Podcast: Play in new window | Download (Duration: 21:25 — 29.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1030: Stay Ahead in Digital Marketing with AI & SEO Tactics with SEO Specialist Gregory Brooks
Some businesses easily stand out in the crowded digital world by always attracting customers and experiencing growth. The secret to their success often lies in mastering Search Engine Optimization (SEO), a powerful tool that can elevate your business to new heights and secure your business its place at the forefront of your industry. The key is not just to keep up with the times but to lead them.
Gregory Brooks, CMO & Partner at SearchTides, shares insights on how to stay competitive in digital marketing. He discusses their innovative approach using AI and large language models, emphasizing the importance of creating content based on expertise and experience. You'll also learn about link building for third-party endorsements, using AI tools for content creation while staying passionate, and analyzing competitors to gather helpful information.
Quotes
“Consistency over a long period of time is the hard part. And it's the challenging part for us as human beings. It's that simple.” – Gregory Brooks
“The simple part is not the easy part; the simple part is the difficult part. It's easy for our brains to try and create something complex. It's difficult for us to execute something simple, repeatedly and consistently. Consistency is the key to growth.” – Gregory Brooks
“Ultimately, what makes good SEO great is simply knowing the fundamentals. What does your content look like? What does your link-building look like? Are you encountering any technical issues on your website? And then having the ability to execute those tasks repeatedly and consistently.” – Gregory Brooks
Takeaways
02:15 Analyzing your competitors' SEO strategies and understanding where you stand relative to them is crucial for SEO success.
03:30 Writing content from a place of genuine expertise and passion is more effective than generic, keyword-stuffed content.
04:55 Link building is essential for building online authority and reputation, requiring a dedicated team and consistent, manual outreach efforts.
12:30 Consistency and sustained effort over time are the keys to successful SEO, rather than quick fixes or hacks.
27:25 Consistency is the key to growth - executing simple, fundamental SEO tasks repeatedly is more difficult but more impactful than complex strategies.
Resources
Podcast: Play in new window | Download (Duration: 27:58 — 38.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1029: Build a Sustainable B2B SaaS Companies from Startup to Scale with Serial Entrepreneur Jonah Midanik
Have you ever dreamed of not only starting a B2B SaaS company but building one that lasts and makes a lasting impact in the market? Imagine the satisfaction of seeing your venture not just survive, but thrive in the ever-changing business world. But first, it's important to understand that it's the core aspects that matter. It goes beyond the usual startup hype, diving into the essence of what makes a B2B SaaS company sustainable.
Listen to this episode with Jonah Midanik, Partner & COO of Forum Ventures, as he talks about how to build successful B2B SaaS companies. Jonah shares his experiences and insights, providing valuable lessons on evaluating startup founders, entrepreneurship, and problem-solving. Learn about the importance of storytelling in pitches, challenges faced by SaaS startups, and the role of networking in finding investors and mentors for company growth.
Quotes
“You don't have to do everything by yourself. No one is good at all the things required to build a business. So, finding help is probably the most important part of your job.” – Jonah Midanik
“Don't just mechanically follow pitch deck templates. Sure, there are great resources available, like pitch decks on our website. But if you simply copy what others have done, that's not your unique story. That's their story.” – Jonah Midanik
“A story always needs a few key elements. And you've already nailed it. What's the emotional core? Why you? Why this? Why now? What's the story that people will truly connect with?” – Jonah Midanik
Takeaways
00:49 Finding incredible founders with a real problem to solve is the top priority for investors when evaluating startups.
04:21 Even with a great story and market opportunity, if the customer experience is not amazing, customers won't stick around.
12:39 Authentic storytelling that connects emotionally is more important than mechanically following pitch deck templates.
15:03 The rise of AI has the potential to dramatically change the business landscape by automating repetitive, mechanical tasks.
19:49 Don't dismiss questions or feedback, even if they seem silly at first - there is often valuable insight to be gained.
Resources
Podcast: Play in new window | Download (Duration: 22:04 — 30.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1028: Navigate Cancer with Laughter with Life Coach Dr. Brad Miller
What if laughter could light the path through the darkest moments of life? Dr. Brad Miller's Cancer and Comedy Podcast dares to ask this question, offering a refreshing perspective on navigating the complexities of cancer. Through heartfelt storytelling and insightful interviews, Dr. Brad Miller invites listeners on a journey of resilience and hope.
In this episode, Dr. Brad Miller dives into the intersection of humor and healing, showcasing how laughter can be a powerful tool in the face of adversity. As we explore the profound impact of comedy on mental well-being, Cancer and Comedy Podcast becomes not just a source of entertainment but also a lifeline for those touched by cancer. Join us as we embark on a journey of laughter, resilience, and shared understanding with Dr. Brad Miller's transformative podcast.
Quotes
“Cancer will not define me, but it will refine me, bringing changes that enable me to serve others.” – Dr. Brad Miller
“I believe you can find positives despite the noise out there. To cut through the clutter, you need to be distinctive and different, with a message that is, in my opinion, compelling enough to stand out.” – Dr. Brad Miller
“I believe that mental health is hugely important. So, two things: take care of your physical body and also care for your mental and emotional health with something compelling to you.” – Dr. Brad Miller
Takeaways
03:49 Using humor and a positive, empathetic approach can help people cope with the difficult realities of cancer.
10:04 Consistently putting out a compelling, distinctive message is crucial for building an audience and cutting through the noise, especially for a podcast.
14:12 Expanding beyond just the podcast medium, such as through live events, TV appearances, and community partnerships, can help grow awareness and support for your mission.
25:58 Addressing both physical health and mental/emotional well-being are important aspects of dealing with a cancer diagnosis and treatment.
30:22 Maintaining a "cheerful heart" and positive mindset can serve as "good medicine" when facing challenging health situations.
Resources
- Cancer and Comedy: THE PLACE FOR PEOPLE READY TO KICK CANCER IN THE BUTT
- Cancer and Comedy on Facebook
- Dr. Brad Miller on LinkedIn
Podcast: Play in new window | Download (Duration: 31:19 — 43.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1027: Digital Marketing for Lawyers: Insights on SEO and Website Design with SEO Expert Doug Bradley
For law firms, effective online visibility relies on well-crafted SEO strategies and a professionally designed website. Implementing SEO techniques ensures that the firm's online presence is optimized for search engines, enhancing its chances of being discovered by potential clients. A user-friendly and informative website further complements these strategies, offering visitors valuable insights and establishing the law firm as a credible and accessible resource in the digital landscape.
Doug Bradley is the Owner of Everest Legal Marketing, a leading expert in law firm SEO and digital marketing. With years of experience working with large legal directories, Doug understands the unique challenges lawyers face in reaching new clients online. Today, he discusses common mistakes made in law firm SEO, unique marketing strategies, content recommendations, and offers advice on avoiding pitfalls when creating websites for lawyers. Stay tuned!
Quotes
“I had to teach myself how to fix these problems for the clients while I was on the job, trying to sell it to other clients. That hands-on experience really made me a good partner.” – Doug Bradley
“The basic stuff with SEO is often overlooked the most. If you're building a plan and you don't have the basics taken care of, nothing that you do later on down the road is going to win because the basics aren't taken care of.” – Doug Bradley
“Whatever industry you're in, don't be afraid to look at other industries and see how that could impact your industry.” – Doug Bradley
Takeaways
00:35 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.
02:30 Specializing in niche or obscure areas of law can be highly profitable, as clients in those fields may have difficulty finding qualified providers through traditional channels.
12:33 Being willing to try new marketing approaches, even if they seem unconventional, can lead to unexpected successes, as demonstrated by the partition referee case study.
15:27 Having deep expertise in a specific industry, like law, provides significant advantages over generalist web designers/SEO providers when it comes to anticipating challenges and avoiding common pitfalls.
21:45 Looking to other industries for innovative SEO and marketing ideas can help small businesses, including law firms, stand out and find new opportunities.
Resources
- Everest Legal Marketing: Full Service Website Design & SEO Agency for Lawyers
- Doug Bradley on LinkedIn
Podcast: Play in new window | Download (Duration: 26:01 — 35.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
