1026: Transform Your Growth: Unpack the Marketing Blueprint with Marketing Expert Solomon Timothy

Why is capturing demand crucial for businesses in the digital age? Every day, business owners struggle with unfulfilled ambitions and turn to advice when their assumptions prove to be inaccurate. It is important for entrepreneurs to understand consumer behavior and align marketing strategies with the current landscape to ensure their business is present where potential customers are actively searching.

Listen to this episode with Solomon Timothy, an expert marketer and Founder of OneIMS, as he discusses the challenges entrepreneurs face in scaling their businesses. Solomon reveals effective methods for attracting new clients and keeping existing ones, emphasizing the importance of meeting demand. Gain valuable insights about how to use SEO to your advantage, transform your advertising campaigns, and stay one step ahead of the competition.

Quotes

“Staying late in the office and working harder will not double the revenue. It just won't.” – Solomon Timothy

“I help struggling entrepreneurs with their lead generation and customer acquisition. The reason I made that the shortest elevator pitch is because if you want to grow, you got to figure out lead generation and customer acquisition.” – Solomon Timothy

“You don't want to do more of the same thing. You want to work smarter. This doesn't look like it's complicated.” – Solomon Timothy

Takeaways

02:02 Persistence and following through are crucial for success in business.

03:13 Promotion and publicity are often more time-consuming and important than the actual product or service itself. Many entrepreneurs underestimate the work required to get customers.

07:43 Capturing demand from existing customers is easier than creating new demand, but both are necessary for growth. Businesses need to focus on both acquisition and retention.

14:15 Systematizing and understanding the key metrics and numbers in a business is essential for growth, rather than just working harder.

23:48 Many businesses fail not because of a bad product, but because they don't know how to effectively acquire customers. Distribution and marketing are often the missing pieces.

Resources

• OneIMS: Attract and Retain Customers at Scale and Reach Your Revenue Goals Consistently with Integrated Marketing Solutions
• ClickX: In The Business of Helping You Grow Your Agency
• Solomon Timothy: GROW 10X BIGGER. Discover the secrets to massive business growth.
• Solomon Timothy on LinkedIn

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1025: Business Growth Focus: Revolutionize Business Growth Strategies with Revenue Strategist Charles Kirkland

What practical steps can entrepreneurs take to maintain focus on business growth and drive sustainable success? Maintaining a consistent focus on growth is a challenge for many entrepreneurs.

Charles Kirkland is the Co-Founder of Parker & Kirkland LLC. With a knack for transforming stagnation into growth, Charles delves into a new world of business dynamics, exploring the collaboration between entrepreneurs and operations. Listen to this episode as Charles talks about innovative strategies, crafting contrarian marketing campaigns, team alignment's importance, cash flow's vital role in business success, and so much more. Never miss out on this episode!

Quotes

“Where your focus is at is where your business is at. And you've got to focus on growing your business. And that means growing your people, growing your assets, and growing operations.” – Charles Kirkland

“Cash will solve most of your problems in business. If you've got the cash, you hire the best people and the best consultants, your business becomes sellable. Without cash, it's all very painful.” – Charles Kirkland

“Document everything you do. Even if I were starting off today, I would document. Because there's nothing worse than having to recreate something every time. If you've got to respond to those types of operations every time from scratch, it's going to drain that creative mental energy.” – Charles Kirkland

Takeaways

01:05 If you have something to work with, if you're on the right track, if you have the raw materials, if you have potential, then there are things that can be reorganized, cleaned up, reduced, expanded, and multiplied to increase revenue.

07:56 Documenting processes and having the right people in the right roles is crucial for preserving creative energy and avoiding burnout in a growing business.

14:52 Taking a contrarian or novel approach to marketing can help a business stand out and engage its audience in a more meaningful way.

21:53 Having a plan for 12 marketing campaigns or special events throughout the year can help a business stay organized and maximize opportunities.

31:06 The focus of a business owner should be on growing the business, its people, assets, and operations, as "what you focus on grows."

Resources

• Parker & Kirkland: Transforming Potential into Predictability
• Charles Kirkland on LinkedIn

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1024: The Future of Economic Success with Chief Revenue Scientist Dr. Martin Fleming

The integration of AI technologies can significantly contribute to economic success by enhancing productivity, streamlining processes, and fostering innovation across various industries. Automation and machine learning algorithms in AI have the potential to optimize resource allocation, reduce operational costs, and create new business opportunities, thereby contributing to economic growth.

Dr. Martin Fleming is distinguished fellow at the Productivity Institute and the Chief Revenue Scientist at Varicent. With a rich background that includes working at IBM's Watson Research Lab, Dr. Fleming brings a wealth of ideas about the world, economics, and artificial intelligence. Today, Dr. Fleming is going to have an insightful conversation on economic success, both in the past and the future! Stay tuned!

Quotes

“My passion is really centered around understanding not only the opportunity for the US economy but also for the industrialized world.” – Dr. Martin Fleming

“It's the productivity gains that create additional demand, driving income that is going to allow for the improvement in standards of living.” – Dr. Martin Fleming

“There's an expression that economists quite frequently use: things happen slower than you might think but then appear faster than you might imagine.” – Dr. Martin Fleming

Takeaways

01:47 The past can provide insights and lessons for understanding the economic transformation and challenges facing the US economy over the next 10-20 years.

06:36 Technological progress, like AI, will continue to happen, and it is up to society to learn to use it responsibly and for the greater good, just as we have done with other transformative technologies in the past.

10:57 The ability to narrow down options and separate signal from noise will be an increasingly valuable skill as we are inundated with information and choices, aided by AI-powered recommendations and assistants.

13:53 AI-powered tools like ChatGPT can save time and effort by providing concise, direct answers to simple questions, compared to traditional search engine results.

19:52 All jobs will change as a result of technological transformation, and navigating this change will be crucial for workers, businesses, and society as a whole.

Resources

• Varicent: Optimize revenue. Drive growth. Increase efficiency.
• Dr. Martin Fleming on LinkedIn
• Breakthrough: A Growth Revolution by Dr. Martin Fleming on Amazon

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1022: Wayfinders: Join Epic Adventures, Build Deeper Connection, And Find Your Alignment in Life with Mike Brcic

Are you lost, stuck, or confused about your life? Numerous people struggle to find the answers that will help them in these dark times of their lives. Their most common response is to isolate themselves and be alone, thinking they can fight it themselves. But no man is an island. Thus, finding companions, a community, or your second family that will help you get out of the dark is critical, and that is what Wayfinders provides.

Mike Brcic is a facilitator, speaker, entrepreneur, explorer, and founder of Wayfinders, a group dedicated to creating a tight-knit community of incredible entrepreneurs bonded by peak experiences and epic adventures in spectacular, remote locations around the world. Mike has a mission to help entrepreneurs build deep connections, find personal alignment, and run more fulfilling businesses. Join us in this wonderful conversation as Mike shares his experiences and knowledge about building deep connections, surrounding yourself with a mastermind group, and how to find your alignment in life.

Quotes

“Instead of just jumping straight to goals, what is the work that has to happen? And before that little bit of self-inquiry and like, who am I, what's important to me, and what are my guiding principles, and then, once you have a clear grounding in that, then you can start to set some really meaningful goals.” Mike Brcic

“If you're going to climb the ladder of success, make sure it's leaning on the right building. And unless we take the time to get quiet and get still and listen to ourselves, it's very easy to lean that ladder on the wrong building.” – Mike Brcic

“In any group that you join, just commit to it, whether it's six months or one year, just commit as hard as you can to it, and then see what comes back. And if after that time, you don't feel like you're getting value from it, then find something that will bring you value, but give it your heart and soul.” – Mike Brcic

Takeaways

01:12 Aligning one's work, behaviors, and thoughts with one's core values and authentic self is crucial for finding fulfillment and meaning.

06:00 Setting arbitrary business goals without understanding their deeper personal significance can lead to a sense of emptiness, even if those goals are achieved.

09:42 Masterminds and peer groups can provide valuable new perspectives and help unlock one's own wisdom through thoughtful questioning, rather than just offering advice.

19:05 Regularly practicing stillness, meditation, and spending time in nature can help maintain alignment, reduce anxiety, and gain clarity on one's true path.

24:41 Committing fully to a mastermind or peer group, and contributing value, is key to getting the most benefit, rather than half-heartedly participating.

Resources

• Wayfinders: Life is full of adventures. Discover yours. 
• Mike Brcic on Facebook 
• Mike Brcic on LinkedIn 

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1021: The Sound Of Business: Balancing Life, Work, And Family with Tori Ellis

Doubt – a feeling of uncertainty in a person. Also, the main reason why most people cannot move forward and change their lives. All people have amazing ideas that they dream to achieve. But once doubt kicks in, it becomes an obstacle in our path. To overcome it, you need to protect, build, and grow your idea before you say it to anyone. Hold on to your dream, master it, and never give up. The sky is your limit. 

Tori Ellis is a mom, coach, entrepreneur, and author.  She's a doctor of human and organizational psychology. Tori specializes in coaching people about life and business. Her mission is empowering individuals to transform their aspirations into reality. She is also the author of the book “The Sound of Business: Seeing Entrepreneurship Through Hip-Hop”. Tune in to this episode as Tori explains the changes in her life since she became a mother, how to overcome self-doubt, and how she balances work, life, and family.

Quotes

“It is okay to still have that balance of work but also to make sure that you are doing what you have to do for yourself and your business to help it grow. So you can definitely help your kids grow and pour into them the same way that you want to pour into every person that you are helping during this time.” – Tori Ellis

“One of the main things we have to teach our kids is pretty much just being aware of how they're utilizing their money, how are they really investing in their money, but then also being smart with it.” – Tori Ellis

“Be authentically you. Put your best foot forward, and never give up on what you're doing because the sky's the limit.” – Tori Ellis

Takeaways

01:51 Balancing work and family life as a new parent requires a shift in mindset, with a focus on self-care and being present for one's child.

04:58 Developing a mindful and intentional approach to money management, including saving, investing, and treating oneself, is crucial for financial well-being.

10:52 Overcoming imposter syndrome and self-doubt is a common challenge for entrepreneurs, and protecting one's ideas until they are ready to be shared can help build confidence.

15:15 Personalized coaching and guidance from experienced professionals can be invaluable for entrepreneurs looking to achieve their goals and maintain a healthy work-life balance.

18:48 Embracing one's authentic self and unique perspective is a key to success in entrepreneurship and business, as it allows one to connect with their target audience.

Resources

• The Sound of Business: Empowering You to Turn Your Aspirations Into Reality! 
• Tori Ellis on LinkedIn 
• The Sound of Business: Seeing Entrepreneurship Through Hip Hop on Amazon

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1020: Bright SEO Marketers: Marketing Insights for Business Growth with Jennifer Sutton

E-commerce isn't just a trendy thing; it's a powerful strategy that opens up incredible opportunities. Adding e-commerce to your business model allows you to reach a worldwide market, connect with more people, and increase your revenue. To make the most impact, make sure your online presence is easy to use, use data insights for targeted marketing, and keep up with changing consumer trends.

Jennifer Sutton is the Founder and CEO of BRIGHT+CO Marketing, a marketing community that brings together the best creative, strategic, business, and media minds to make their clients’ brands and dollars work harder, smarter, and more efficiently. She has helped countless companies locally and nationally to increase sales, enhance profitability, handle crises, and grow their brand reputation. Tune in as Jennifer will discuss innovative strategies for e-commerce success, consumer psychology, real insights, and KPI-driven growth. Stay tuned!

Quotes

“Starting my own business served as my training ground, where I applied the discipline learned from helping large companies to smaller ones with smaller budgets.” – Jennifer Sutton

“We need to rethink the customer journey and make adjustments when we identify issues, like adding steps to optimize the process, as seen in the case of professional services.” – Jennifer Sutton

“COVID hit our industry, like everyone else, but the experience has given us valuable insights into our own journey and how we can recruit and retain both our team and clients.” – Jennifer Sutton

Takeaways

01:52 Understanding the problem is crucial - whether it's an issue with the message, the targeting, or the customer journey. Identifying the root cause is key to finding the right solution.

07:00 Leveraging data and technology can provide significant advantages in media buying and advertising optimization, allowing for more precise targeting and improved results.

12:30 Examining the customer journey and identifying friction points, even in well-established processes, can uncover opportunities for significant improvements in conversion rates.

17:52 Paying attention to metrics like cart abandonment rate can reveal hidden opportunities to boost sales, even when the majority of the customer journey is already optimized.

22:25 Entrepreneurship and business growth require getting comfortable with being uncomfortable, as it is in those challenging situations that the greatest opportunities for personal and professional development arise.

Resources

• Bright Co Marketers: Smart Marketing Consortium
• Jennifer Sutton on Facebook
• Jennifer Sutton on LinkedIn

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1019: Entrepreneurial Mindset on Life, Business, and Scaling with Chad Price

What does entrepreneurship mean for people who want to create their path in the business world? It's a journey with challenges and victories, where you constantly pursue your vision. The beauty is in starting from scratch and facing daily battles with resilience and determination. Embrace uncertainty, learn from every experience, and have a mindset that thrives on change. In the world of entrepreneurship, each obstacle is a step toward success, and every setback is an opportunity to evolve and excel.

Chad Price is an International Business Consultant and Founder of an Inc. 5000 company, Founder of Life Grows Green & Kettlebell Kings. As a former college football scholarship athlete with a business degree, he possesses an extensive background in all sports and business. Listen to Chad's podcast as he shares valuable insights from his experience in sports and business, where he offers a unique perspective on entrepreneurship, success, and personal growth.

Quotes

“Handling responsibilities beyond your role prepares you for entrepreneurship—it's easier to start your business when you can run the entire operation.” – Chad Price

“Entrepreneurship is a constant stress test for your emotional and mental well-being. Being prepared for the challenges of entrepreneurship is about understanding that it's supposed to be hard.” – Chad Price

“Some lessons from the sports playing field can be applied to business, and I'm looking to work with those on the journey of personal and leadership development.” – Chad Price

Takeaways

03:28 Entrepreneurship requires building mental toughness and resilience, similar to how athletes train and prepare for challenges.

06:48 Paying it forward by sharing one's personal experiences and lessons learned can be a powerful way to help others overcome entrepreneurial challenges.

12:40 Developing self-awareness and having a support system in place is crucial for navigating the inevitable difficulties and surprises that arise in entrepreneurship.

17:37 Applying knowledge and having a clear plan is important to avoid common traps and pitfalls in starting and growing a business.

20:14 Showing gratitude to employees, customers, and supporters can go a long way in building a positive company culture and morale.

Resources

• Life Grows Green: Discover your new favorite cbd oil
• Kettlebell Kings: Kettlebell that feel great in your hands.
• Chad Price: Unlock Growth. Put Your Fans at the Center
• Chad Price on Facebook
• Chad Price on LinkedIn
• Preparing for Battle: How to Overcome Life’s Challenges, Unlock Your Full Potential, and Build a Successful Business on Amazon

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1018: The Magnolia Firm: Unlock Success in Entrepreneurship with Christine McDannell

Believing in oneself is the cornerstone of success in business, requiring a deep conviction that transcends doubts or uncertainties. This self-belief becomes the driving force that propels individuals to take bold and necessary actions in the pursuit of their entrepreneurial goals. It's not merely about confidence; it's about a resolute commitment to one's abilities and the belief that one's endeavors are worth the dedication and effort.

Christine McDannell is a dynamic serial entrepreneur, author, and speaker, who serves as the founder and principal business intermediary at The Magnolia Firm. As an M&A brokerage firm, Christine's expertise lies in helping digital business owners achieve optimal exits. Today, we delve into a discussion with Christine, exploring the do's and don'ts, as well as the trials and tribulations of navigating the complex landscape of business transactions! Stay tuned!

Quotes

“Entrepreneurship—I was born to do this. I know without a doubt.” – Christine McDannell

“You gotta believe in yourself in that business enough to be willing to do that. I'm all about personal guarantees.” – Christine McDannell

“Hire slow and fire fast.” – Christine McDannell

Takeaways

4:24 Buying an existing, cash-flowing business can be a lower-risk path to entrepreneurship, especially with the help of an SBA loan which has a 98% success rate.

11:24 Outsourcing tasks you dislike, like bookkeeping, can help entrepreneurs focus on their strengths and grow their business more effectively.

18:25 Blending old-school business fundamentals with modern marketing and automation techniques can be a powerful strategy for entrepreneurs.

22:33 When selling a business, it's important to present it in the best light possible, highlighting profitability, a strong team, and legitimate reasons for the sale.

Resources

• The Magnolia Firm: We deliver unmatched M&A services for the unique needs of digital founders
• Christine McDannell on Facebook
• Christine McDannell on Linkedin
• The Coliving Code: How to Find Your Tribe, Share Resources, and Design Your Life on Amazon

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1017: Navigating Life with Purpose with Kerry Mensior

Living life is about purposefully creating a meaningful and intentional existence tailored to your aspirations. It involves setting clear goals, making deliberate choices, and actively pursuing the life you envision. Embracing this approach can help you cultivate fulfillment, joy, and a sense of accomplishment in alignment with your values and aspirations.

Kerry Mensior is a distinguished 30-year law enforcement veteran and the driving force behind transforming communication for first responders and K-12 educators. With a visionary approach, Kerry has crafted a revolutionary set of tools aimed at swiftly developing rapport, effectively communicating, de-escalating, and negotiating in diverse situations, including those involving individuals in emotional crisis. Today, we explore Kerry’s innovative contributions to enhancing dialogue and understanding in critical scenarios! Stay tuned!

Quotes

“We focus on the schools and the first responders because I truly believe that those who are out there serving the public need help the most.” – Kerry Mensior

“My biggest surprise is that simple shift of living life by design rather than by default.” – Kerry Mensior

“If we don't bring the unconscious to the conscious, our life will go off the rails, and we'll call it fate.” – Kerry Mensior

Takeaways

01:32 Effective communication is the common thread that connects diverse experiences as a first responder, educator, and trainer.

05:48 Adopting a curious and empathetic perspective, rather than immediately reacting or problem-solving, can significantly improve communication and interpersonal interactions.

11:58 Recognizing and managing one's brain state, whether in a survival or executive mode, is crucial for effective communication and decision-making.

15:48 Engaging in regular self-reflection and journaling can facilitate personal growth and help individuals live their lives by design, rather than by default.

24:52 The quote "If we don't bring the unconscious to conscious, our life will go off the rails, and we'll call it fate" emphasizes the importance of self-awareness and conscious decision-making.

Resources

• International De-escalation Association: Save Lives, Reputations, & Relationships through Conflict De-Escalation, Crisis Intervention & Communication Training!
• Kerry Mensior on Linkedin

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