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1016: Next Net Media: Master the Current Digital Landscape with Max Gomez Montejo
Digital marketing products and services play a pivotal role in today's business landscape, providing a powerful avenue to reach and engage a global audience. They are essential for building brand awareness, driving online visibility, and establishing a strong online presence. In an increasingly digital world, leveraging these tools is critical for businesses to stay competitive and connect with their target market effectively.
Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, overseeing many well-known websites. Today, Max joins and shares his wealth of knowledge in SEO, PPC, content creation, SEO reselling, and his extensive expertise in E-commerce, travel, telco, and B2B sectors! Stay tuned!
Quotes
“We are the house of more than 200,000 business success stories, and we are happy to continue writing those stories with our clients.” – Max Gomez Montejo
“Start doing little experiments because, little by little, you can accomplish great things too.” – Max Gomez Montejo
“Sometimes people forget about the basics and instead give 100% to the new shiny objects, potentially causing failure in their business.” – Max Gomez Montejo
Takeaways
01:43 Transparency, passion, and industry knowledge are the key factors behind success.
05:38 It's important to balance focusing on the basics and fundamentals of SEO with exploring new tools and technologies, allocating time accordingly.
10:40 Embracing change and turbulence as opportunities for growth, rather than viewing them as obstacles, is crucial for business success.
14:17 Time management strategies like scheduling meetings in specific time slots and sharing KPIs with the team can help leaders stay focused and productive.
Resources
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1015: CAGR Investments: Start, Develop, And Sell A Small Business with LaSean Smith
Do you run a successful small business and want to sell it? Or are you the one who struggles to develop your business and is wondering how you can accelerate your path toward success? Either way, both processes are complicated to do, especially if you are new to it. Thus, having a trustworthy expert by your side is a must. And that’s where CAGR investment will come to your aid.
LaSean Smith is the Investor and founder of CAGR Investments, a micro-private equity firm that provides permanent capital to businesses that create leverage through audience and automation. LaSean is an expert in acquiring and incubating small businesses across the world, with the goal of helping them in that journey. Tune in as LaSean talks about leveraging AI tools in business processes, entrepreneurship strategies, buying and growing businesses, mistakes in business operations, and more.
Quotes
“The more you can introduce an asynchronous process where the business runs decoupled from your scheduled calendar time is super critical.” – LaSean Smith
“Part of being an investor, part of that journey is embracing your failures and having a broad enough kind of capital stack so you can keep showing up to play the game the next day.” – LaSean Smith
“Pick the right lane. You can do all the right things in business. A lot of it is just about executing the fundamentals, and that'll go a long way many times than being extra sophisticated. But if you pick the wrong lane, you can still underperform your potential.” – LaSean Smith
Takeaways
01:16 Documenting business processes is crucial to effectively integrate AI tools like ChatGPT and avoid reinventing the wheel.
07:52 Identifying a specific, painful, urgent, and recurring problem in the target market is essential for business success.
13:12 Building an asynchronous process and embracing a sales mindset focused on helping customers make informed decisions are common challenges that businesses need to overcome.
19:23 Overcoming self-limiting beliefs and being willing to learn from failures are important for entrepreneurial growth.
24:27 Choosing the right industry, discipline, and skill set ("picking the right lane") can significantly impact a business's potential for success.
Resources
- LaSean: Get money. Keep money.
- CAGR: Permanent capital for profitable businesses powered by automation
- LaSean Smith on Linkedin
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1014: White Label IQ: Have The Best Talent At Your Service And Demonstrate Authority On The Market with Brian Gerstner
The world is changing fast. Things have gotten complicated. Nowadays, it is necessary to have the right skills to get more work done fast and with quality. But how could you find people with the specialized skills you need? Through White Label IQ, they can provide you with people with skills that deliver high-quality work. Now, you can focus more on the work that you do best while having peace of mind that the other task is done to a high standard.
Brian Gerstner is the president of White Label IQ, a company that thrives on providing design development, SaaS application development, and paid media for agencies. Brian is an expert at creating, directing, and leading teams of freelance professionals. His mission is to make agency life easier and more profitable. Tune in as Brian shares how to scale a team, the magic of going offshore, overcoming communication challenges, leadership skills, and many more!
Quotes
“Agency of the future is, you don't need to be worried about the competition at the table. You need to be worried about the talent that you have.” – Brian Gerstner
“You have to manage change. And you have to do it responsibly. I've seen it. I've done it myself, where you are the problem. The leadership and executive team can be a very big problem if they're not managing change properly.” – Brian Gerstner
“With the rate of change and AI coming out, mediocrity is going to get beaten out of all of us. It's not okay just to show up and check the box and be done for the day anymore. We really have to demonstrate authority.” – Brian Gerstner
Takeaways
01:07 Solving internal problems and then offering those solutions as a service to other companies in the same industry can be a successful business model.
06:36 Focusing on core competencies and partnering with specialized providers to handle non-core tasks allows agencies to provide higher quality services and build authority in the market.
10:28 Implementing systems and processes to maintain focus and discipline, even for the business owner, is crucial for sustained growth.
12:40 Actively seeking and incorporating feedback from frontline employees and customers is essential for managing change and avoiding confirmation bias.
23:24 In a rapidly changing world with increasing automation, demonstrating true authority and expertise is necessary to avoid being replaced by mediocrity.
Resources
- White Label IQ: Design, Development, SaaS Application Development, and Paid Media for Agency Life
- White Label IQ on Facebook
- Brian Gerstner on Linkedin
Podcast: Play in new window | Download (Duration: 24:14 — 33.5MB) | Embed
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1013: Utilizing Content Creation To Attract Clients And Generate Leads with Levi Lascsak
Have you ever found yourself trapped in the grind of doing everything on your own, feeling overwhelmed by the belief that hiring help was just too expensive? Most entrepreneurs fail because they think they can do it alone and it will be much cheaper. Little do they know that this method will only burn them out and will lead to failure. As such, spend more time doing what you love rather than being buried in prospecting tasks. Picture yourself implementing a strategic plan, hiring people, and leveraging their expertise. Envision breaking free from the shackles of time-consuming activities and just prioritizing the most important task. Doing so directs you to the path of success.
Levi Lascsak is a real estate agent and investor, business consultant, YouTuber, host of Youtube for Real Estate Podcast, and the co-founder and CEO of Passive Prospecting, guiding you to generate leads and close deals through content creation. With his exceptional skills and knowledge as an entrepreneur, Levi will discuss all about creating content, real estate, hiring people, the company’s core values, and more. Tune in to learn and gain knowledge to be successful in your entrepreneurial journey.
Quotes
“You do have to have those types of things in place as far as your purpose and your core values. That's what you hire and fire around. And if you don't have that in place, it's going to be very difficult to make hiring decisions, and it's going to be very difficult to make firing decisions.” – Levi Lascsak
“Time on task over time is what's going to lead to better results, not perfection.” – Levi Lascsak
“I'm most comfortable when I'm uncomfortable, and I'm uncomfortable whenever I'm comfortable.” – Levi Lascsak
Takeaways
02:03 Documenting your journey and providing case studies and social proof can help you grow your business quickly, compared to those who struggle in these areas.
03:49 Defining and aligning your company's core values is crucial for making effective hiring and firing decisions.
09:52 Staying consistent with content creation and not letting urgent tasks push aside important marketing efforts is critical for sustainable growth.
17:32 Overcoming plateaus in your business often requires either pushing through your comfort zone or making significant changes to your approach.
22:37 Proactively planning and filling your calendar, rather than reacting to free time, can help you stay focused and productive.
Resources
- Passive Prospecting: Passive Prospecting: Dominate Your Market without Cold Calling, Chasing Clients, or Spending Money on Ads
- Passive Prospecting: Discover How Smart Entrepreneurs Are Attracting A Stampede Of New Business
- Levi Lascsak on Facebook
- Levi Lascsak on Linkedin
- Passive Prospecting | YouTube For Real Estate on YouTube
Podcast: Play in new window | Download (Duration: 26:56 — 37.2MB) | Embed
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1012: The Future of Education: School Apps Today and the Tech-Driven Approach to Learning with James Finlen
The education system doesn't always meet the different needs of students, which can make them feel bad about themselves and not interested in learning. The system focuses on sitting for a long time and there are concerns about how technology affects real connections between people. It’s time to change the way we educate and use technology and mentoring to make it more personalized.
James Finlen is the Founder and CEO of School Apps Today, a company that aims to bring about a positive change in education by offering practical insights and strategies that address the evolving needs of students, with a focus on holistic development and preparing them for success in various aspects of life. Today, James shares insights into his 20-year journey as a high school teacher and basketball coach, along with the mission of ‘School Apps Today’. Stay Tuned!
Quotes
“The bottom 90% of kids, especially today, are just not wired to sit and get—it's just not the way.” – James Finlen
“Connect self-discipline to happiness. If you can't do the things you know you need to do, you won't be as happy.” – James Finlen
“Connection nowadays is getting more and more superficial; we share something, get a dopamine hit, and it's not a fair fight with phone notifications triggering dopamine.” – James Finlen
Takeaways
01:01 Develop self-discipline and work ethic as the key to long-term happiness and success, even if it means doing things you don't enjoy in the short-term.
12:28 Address loneliness and isolation by creating systematic mentorship programs that foster deeper human connections and a sense of purpose.
25:51 Focus on mastering fundamental, transferable life skills like goal-setting, rather than getting caught up in the latest trends or technology.
29:46 Be open to learning and growing through your journey and share your progress publicly to help and learn from others.
33:49 Recognize and nurture each individual's unique gifts and potential, rather than focusing on their weaknesses or comparing them to others.
Resources
Podcast: Play in new window | Download (Duration: 35:24 — 48.8MB) | Embed
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1011: Digital Marketing: Principles, Basics, and Challenges with Tim Butler
How can marketing principles transform your approach and overcome challenges? Exploring marketing principles not only gives you a strategic mindset but also provides valuable insights for navigating challenges. Clear messaging and the timeless nature are the core marketing fundamentals. Take a moment to pause, reflect, and focus on impact, not just engagement metrics. By embracing these principles, you not only stand out from the crowd but also create a brand that genuinely connects and influences your audience.
Tim Butler is the Founder and CEO of Innovation Visual, a highly regarded marketing consultancy that has helped clients in diverse sectors such as manufacturing, technology, healthcare, finance, and professional services. With a background in marketing, sales, and consultancy, along with extensive digital expertise, Tim has established a company with a skilled team that provides digital search marketing strategies to a wide range of UK and international clients. Tim will discuss digital marketing, including its principles, fundamentals, and evolving challenges. Stay tuned!
Quotes
“Effective digital marketing is about solving problems by guiding individuals from their current state to their desired outcome. It involves analyzing, strategizing, executing, and measuring to drive people towards their goals.” – Tim Butler
“Problems are good. And problems mean opportunity, especially for us entrepreneurs and digital marketers.” – Tim Butler
“The golden ticket is when people want to engage with your brand, choose to listen to you, and you cut through the noise because they genuinely want to hear from you.” – Tim Butler
Takeaways
01:36 The current challenge in digital marketing is cutting through the noise and increased competition, as more businesses have moved online during the pandemic and are leveraging generative AI to create content at scale.
07:49 Focusing on the fundamentals of marketing, such as understanding your target audience and crafting clear, impactful messaging, is crucial for cutting through the noise, rather than just barreling forward with advanced tactics.
12:38 Revisiting basic marketing questions, such as who your ideal customer is and what their needs and frustrations are, is essential, even if it feels repetitive, to ensure your marketing efforts are aligned.
15:35 Having an outside perspective, such as working with a marketing consultancy, can provide valuable insights and help identify areas for improvement that may be invisible to those within the company.
22:22 Continuous learning is key in digital marketing, as the landscape is constantly evolving, and it's important to never stop learning and revisiting the basics.
Resources
- Innovation Visual: Transforming Digital Results with Just the Expertise You Need
- Tim Butler on Linkedin
Podcast: Play in new window | Download (Duration: 23:22 — 32.3MB) | Embed
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1010: Making Every Dollar Count: Approach to Strategic Law Firm Marketing with Eric Morgan
Are you finding it challenging to enhance the visibility of your law firm and attract valuable clients in a highly competitive legal landscape? It's about positioning your law firm as a trusted authority, building client trust, and standing out in a crowded market. Prioritize a comprehensive online presence, engage in thought leadership, and leverage the power of social media to connect with your audience. In the digital era, strategic marketing is not just a choice; it's an essential requirement for law firms aiming to thrive and create a lasting impact.
Eric Morgan is the President & CEO of Morgan and Co., and Roux Advertising with over 25 years of media strategy, planning, and buying experience in offline, online, non-traditional, and promotional advertising tactics. Tune in to Eric's insightful discussions where he sheds light on common pitfalls that marketers often encounter and provides valuable insights on how to navigate them. Stay tuned!
Quotes
“Figuring out the formula of what the brand stands for, connecting with people, and making them feel like the brand understands and represents them.” – Eric Morgan
“Law firms often struggle to put it all together. They may have pieces of the puzzle, but it's the integration of these elements that creates a cohesive and effective marketing strategy.” – Eric Morgan
“This is not a trial-and-error process; it's a strategic approach where every step is calculated, from defining the audience to predicting conversions and cost per case.” – Eric Morgan
Takeaways
01:07 Enjoying and being passionate about your work is crucial for sustaining a long-term career.
02:44 Establishing a strong brand identity that resonates with your target audience is essential for law firms and businesses.
07:37 Analyzing competitors and identifying gaps in the market can help a law firm or business differentiate itself.
12:53 Integrating multiple marketing channels and continuously optimizing based on data and analytics is important for achieving the best results.
26:55 Finding your unique niche or "gimmick" and then running with it can be a recipe for success.
Resources
- Morgan and Co.: Media Strategies That Deliver Customers and Reduce Media Costs
- Roux Advertising: An advertising agency built for law firms
- Eric Morgan on Linkedin
Podcast: Play in new window | Download (Duration: 27:25 — 37.8MB) | Embed
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1009: Get Phyllo: Scale Your Brand Through Influencer Marketing with Prateek Panda
Social media has now become a key factor in promoting your business, at the same time, various social media influencers or content creators have flooded different platforms, creating videos and gaining thousands and millions of followers. With an influencer marketing strategy, you can now collaborate with influencers to advertise your brand to their followers. And in order for it to be effective, choosing the right influencer is critical.
Prateek Panda is the vice president of marketing at Phyllo, an application programming interface that creates data by connection to various social platforms and collects information about influencers or content creators so you can have the right person to advertise your brand. With his expertise in influencer marketing, Prateek will discuss how you can utilize this marketing channel to scale your business effectively. Tune in to learn more!
Quotes
“I keep encouraging people to keep trying based on what you know, where they are in their journey as a company, and more often than not, that helps them get success.” – Prateek Panda
“You want to find influencers that are very well aligned with your brand. And at the end of the day, the best way to make influencer marketing work is if the authenticity shows.” – Prateek Panda
“Just get started. You will always get better with time.” – Prateek Panda
Takeaways
02:09 Marketing strategies need to be tailored to a company's stage of growth. What may not have worked earlier could be successful later on.
05:21 Influencer marketing is more than just working with influencers with large followings. It's about finding the right fit and building authentic, long-term partnerships.
13:08 Influencer marketing campaigns should not be judged on a single post's performance. Brands should commit to a 3–6-month engagement plan to test and refine the strategy.
16:44 Using data and tools can help brands efficiently research and identify the right influencers for their campaigns, beyond just follower count and engagement.
20:23 Don't overthink it - just get started. Putting yourself out there and testing ideas is more important than perfection.
Resources
Podcast: Play in new window | Download (Duration: 21:35 — 29.8MB) | Embed
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1008: H-Hour: Unleash the Secrets of Direct-to-Consumer Success with Greg Potapenko
Do you want to beat your competitors in business? Entrepreneurs who fail their businesses tend to forget the fundamentals they need to follow to keep their businesses open. Have the best product, be the best storyteller, and treat your customers greatly. Following these fundamentals will allow you to be recognizable among the brands. Being just an average will not get you far. If you also want to step up your game, look for a team that will increase the level of your marketing that will suit your budget and, at the same time, destroy your competition.
Greg Potapenko is the Founder of H-Hour Marketing, a company that strategically helps businesses to scale with marketing that generates results without risking your budget. He is an award-winning marketer who helps direct-to-consumer brands grow, specializing in paid search, display, and social. Greg also aids army veterans in becoming entrepreneurs. With his skills and experiences, Greg will share his insights and knowledge on how to survive and succeed in your business on top of others.
Quotes
“Everybody should get from behind the computer, reset, get out, and network with like-minded individuals or those you aspire to be like who have been where you want to go.” – Greg Potapenko
“The fundamentals, they kind of stay the same over the years. You have to have a great product that ideally solves a problem or meets the needs of the target customer, you have to be a decent storyteller, and you have to make sure that you can master at least one source of traffic, whether that's paid ads, content creation, or affiliate deals.” – Greg Potapenko
“Mastering one channel is going to get you going and allow you to earn the capital that's required to invest, and then you can hire creators, agencies, and team members who can help you scale to other traffic sources.” – Greg Potapenko
Takeaways
00:59 Mastering one primary traffic source, such as Facebook ads, is crucial for new businesses to focus their efforts and allocate resources effectively.
11:59 Knowing your numbers, including budgets and cost of doing business, is essential for avoiding common mistakes like overspending and overextending.
14:15 Successful DTC brands have a great product with strong product-market fit, effective storytelling, and excellent customer service before and after the sale.
18:57 Surrounding yourself with a supportive community, such as a mastermind group or networking with like-minded individuals, can help you execute on the knowledge you gain.
20:11 The quote "If you want to go fast, go alone, but if you want to go far, go together" highlights the value of having a team and support system for long-term success.
Resources
- H-Hour Marketing: YOUR PERSONAL MARKETING “SEAL TEAM” THAT DESTROYS YOUR COMPETITION
- Greg Potapenko on Facebook
- Greg Potapenko on Linkedin
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1007: Boost B2B Revenue with MarketMate AI: Optimizing Marketing Strategy with Nathan Schlaffer
In B2B marketing, businesses often struggle to connect with their target audience. Crafting personalized messages and navigating generative AI can be overwhelming, leading to potential missteps in strategy. However, there's an opportunity for growth and improvement. By understanding buyer personas and leveraging generative AI, businesses can enhance their marketing efforts. This approach refines messages and opens new avenues for connecting with the right audience, driving success in B2B marketing.
Nathan Schlaffer is the CEO and Founder of MarketMate AI, an AI marketing solution specifically for B2B. With ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion, Nathan explores the special features of Marketmate. Users can use the platform to create buyer personas, allowing them to improve their messages and use generative AI that is customized for each persona, some practical advice on how to use AI to enhance marketing strategy and execution, and much more! Stay tuned!
Quotes
“All great marketing starts with understanding your audience. Educate them from a thought leadership perspective, and then use AI to rapidly personalize content at scale.” – Nathan Schlaffer
“The power of AI is impressive if it's trained and directed. Our focus is on training AI to understand your audience, their pain points, your messaging, so it can speak your customer's language.” – Nathan Schlaffer
“Everyone, especially as a marketer, loves to tweak things because we're very particular about the way things should sound, our audience, and the words we should use.” – Nathan Schlaffer
Takeaways
00:56 AI tools can cause "AI tool fatigue" and overwhelm marketers, so it's important to focus on integrating AI into a streamlined workflow rather than just experimenting with individual tools.
02:58 AI can be used to create personalized content at scale by first understanding the target audience's needs and pain points, and then generating content templates tailored to that persona.
09:03 Providing proper context and inputs is crucial when using AI tools to ensure high-quality outputs, as AI can "hallucinate" if not given enough information.
15:12 MarketMate AI offers a "Buyer-Centric AI" framework to help B2B marketers adopt AI in a simple and intuitive way, aligning sales and marketing messaging.
22:57 Persistence and hard work are key factors for success, even when using AI tools, as they can help overcome barriers and achieve marketing goals.
Resources
Podcast: Play in new window | Download (Duration: 27:39 — 38.2MB) | Embed
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