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1206: Become a Trusted Content Marketing Ally and Build a Long-Term, Empathy-Driven Demand Generation Strategy with CEO of Cornell Content Marketing Rai Cornell
It’s frustrating when marketing feels like a hamster wheel—always chasing the next big thing but never quite getting anywhere. Jumping from trend to trend can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audience. It’s less about doing everything and more about doing the right things consistently.
Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. With a background in psychology, Rai helps B2B businesses become thought leaders by creating long-term demand generation strategies that build trust and eliminate the need for costly, short-term manipulative tactics. Today, Rai shares her passion for changing the narrative around marketing, spotlighting the importance of marketers being allies to their customers rather than adversaries. Stay tuned!
Resources
- Cornell Content Marketing: The Demand Generation Brainstorming Kit. Win Hearts Today, Close Deals Tomorrow.
- Cornell Content Marketing: Bad Copy is a Crime
- Rai Cornell on LinkedIn
Podcast: Play in new window | Download (Duration: 27:56 — 38.6MB) | Embed
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1205: Tekyz: Craft the Perfect Launch Strategy for Software Development and SaaS with Founder and CEO David Hirschfeld
Watching a startup hit a wall despite pouring your heart into it can be exhausting. It’s easy to feel like something’s missing when the typical “build first, grow later” playbook doesn’t seem to click. The frustration often comes from putting so much focus on the product that other vital pieces—like understanding your audience or refining your approach—get sidelined. Success sometimes feels more about adapting than following any one formula.
David Hirschfeld is an influential figure in the software industry, with over 30 years of comprehensive experience. He's the founder of Tekyz, a company dedicated to supporting startups with innovative strategies and solutions. Today, David tells us about the critical importance of understanding market needs early, the pitfalls of conventional startup approaches, and how a shift in mindset can significantly impact a company's trajectory toward success. Stay tuned!
Resources
- Tekyz: Bespoke Software Development. Hyper-Exceptional Development Team.
- David Hirschfeld on LinkedIn
- David Hirschfeld on Facebook
Podcast: Play in new window | Download (Duration: 30:21 — 41.9MB) | Embed
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1204: Voltage Holdings: Kickstart Your E-commerce Venture with CEO and Co-Founder Neil Twa
Starting an e-commerce venture can feel overwhelming, especially when the competition is as massive as it is on platforms like Amazon. With so many sellers vying for attention, it’s easy to wonder how your idea can even get noticed. Sometimes the key is finding a niche or adding a personal touch that sets your brand apart from the sea of sameness. It’s not just about the product—it’s about the experience you create around it.
Neil Twa is the CEO and Co-Founder of Voltage Holdings, specializing in launching, consulting, and acquiring brands with a focus on e-commerce, particularly through Amazon FBA. With over 17 years of experience, Neil has mastered the art of creating lifestyle-driven businesses without the need for traditional employees. He is also the host of the "High Voltage Business Builders Podcast" and the author of “Almost Automated Income with FBA.” Today, Neil shares insights on tackling common entrepreneurial hurdles, the importance of a growth mindset, and steps for identifying winning products and building a profitable e-commerce brand. Stay tuned!
Resources
- VoltageDM: Build A Business "Done With Us" Under our 5:5 Product Launch Playbook to Build an "Almost Automated Income with FBA" in a Brand You Could Potentially Sell, For BIG Paydays…
- Neil Twa on Facebook
- Neil Twa on LinkedIn
- Almost Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any Ecommerce Experience by Neil Twa, et al. on Amazon
- High Voltage Business Builders Podcast hosted by Neil Twa on Apple Podcasts
Podcast: Play in new window | Download (Duration: 34:52 — 48.1MB) | Embed
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1203: Relationship Advice You Need To Know Before Marriage and Divorce with Bestselling Author Zach Saleh
When relationships fall into cycles of conflict, it can feel like the same arguments keep playing on a loop. The misunderstandings pile up, and even with the best intentions, it’s hard to break free. Sometimes, both people just want to feel heard, but the way they express it keeps clashing. It’s frustrating, but noticing the pattern is often the first step toward shifting how you connect.
Zach Saleh is a father, entrepreneur, and bestselling author dedicated to helping others navigate the complexities of relationships. His book, "The Book I Wish I Had Before Marriage and Divorce," offers readers a roadmap for developing healthier connections through personal introspection and ownership. An engaging storyteller, Zach shares wisdom gained from his own relationship challenges, translating them into actionable advice for others. Today, Zach shares essential relationship topics, highlighting his Four Pillars of Conflict Management, Values, Expectations, and Chemistry. Stay tuned!
Resources
- Zach Saleh on TikTok
- Zach Saleh on LinkedIn
- The Book I Wish I Had Before Marriage and Divorce: Remodeling the Foundation That Relationships Are Built Upon by Zach Saleh on Amazon
Podcast: Play in new window | Download (Duration: 47:31 — 65.5MB) | Embed
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1202: Not Okay, Okay: A Roadmap to Heal from Addiction and Embrace Self-Help with Army Combat Veteran and Bestselling Author Sheridan Taylor
Living in a culture that prizes constant productivity can make it hard to acknowledge the struggles we face beneath the surface. There’s a pressure to keep going, to always seem fine, even when things feel overwhelming. Confronting those battles means letting ourselves slow down and accept that it’s okay not to have it all together. Sometimes, just recognizing those struggles is the first step toward finding peace in a world that rarely stops to notice.
Sheridan Taylor is a Canadian Army combat veteran who has bravely turned his personal struggles into a source of inspiration for many. An advocate for mental health, Sheridan shares his experiences and insights across multiple platforms. He is the author of "Not Okay, Okay.: A Roadmap Back from the Brink," a book that provides guidance and hope for those grappling with life's challenges. Today, Sheridan discusses vital topics such as finding strength in vulnerability, the importance of asking for help, and redefining our self-worth beyond productivity. Stay tuned!
Resources
- Sheridan Taylor: Take control and become who you were meant to be!
- Sheridan Taylor on LinkedIn
- Sheridan Taylor on Instagram
- Sheridan Taylor on Facebook
- Not Okay, Okay.: A Roadmap Back from the Brink by Sheridan Taylor on Amazon
Podcast: Play in new window | Download (Duration: 24:35 — 34.0MB) | Embed
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1201: Full Liberation Technology: Overcome Perfectionism and Low Confidence with CEO Daniel Packard
Feeling caught in the loop of anxiety, procrastination, and self-doubt can be exhausting. Each one seems to feed the other, making it hard to move forward or even figure out where to start. It’s like being trapped in your own mind, second-guessing every decision while time slips away. Breaking free can feel impossible when the cycle just keeps spinning.
Daniel Packard is a mechanical engineer and the CEO of Full Liberation Technology, a company dedicated to helping people overcome limiting factors like anxiety, procrastination, and people-pleasing. With over a decade of research and development, Daniel has created an innovative system that addresses the root cause of these issues - fear. Today, Daniel discusses his approach to solving common personal and professional challenges. He explains how fear, rather than multiple problems, is the underlying cause of symptoms like anxiety and low confidence. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 38:17 — 52.8MB) | Embed
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1200: Follow-up Masterclass: Become an Effective Sales Closer with Real Estate Specialist Sean Ginsburg
Closing high-ticket sales can be one of the most frustrating challenges when trying to grow a business. It often feels like there’s an invisible wall between you and the clients you know could benefit from what you offer. The effort you’re putting in doesn’t always translate into results, leaving you stuck in the same place despite your best intentions. It’s a draining cycle, especially when you’re ready to scale but can’t seem to move the needle.
Sean Ginsburg is a seasoned sales expert and entrepreneur with an unbelievable story of personal transformation. After being expelled from high school, he made the decision to channel his pain and frustration into building a successful career in real estate, digital marketing, and coaching. Today, Sean talks about the power of self-belief, the importance of overcoming objections, and the critical role of persistence and follow-up in driving sales success. Stay tuned!
Resources
- Sean Ginsburg on Instagram
- Sean Ginsburg on LinkedIn
- Sean Ginsburg on Facebook
- Ginsburg Realty: Learn How To Use The Latest PCA System To Fill Your Calendar With Qualified Leads
Podcast: Play in new window | Download (Duration: 35:15 — 48.6MB) | Embed
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1199: The Hockey Coach’s Secrets to Explosive Business Growth with the “Bad Ass CEO” Michael McLean
Running a small business can feel like being trapped in something you built with your own two hands. The chaos of juggling everything—operations, employees, finances—becomes overwhelming, and the "golden handcuffs" of success tie you to a life you can’t easily escape. It’s hard to step back when the business depends so much on you, even though it’s draining the energy you need to grow or enjoy life outside of work. It’s a tough spot, balancing the pride of what you’ve achieved with the weight it puts on your shoulders.
Michael McLean is a multi-millionaire business owner, author, speaker, and business coach who has taught thousands of highly successful men how to achieve their goals in today's business world while maintaining an incredible lifestyle. As the celebrated "Merchant of Truth" in the coaching and consulting industry, he is known for his "no-nonsense, kick-butt" approach. Michael is the author of the book "Ways To Un-Fu#k Your Life In The NEXT 30 Days" and hosts a daily video newsletter where he shares his insights on marketing, entrepreneurship, and living life on your own terms. Today, Michael talks about his career from a hockey coach and team owner to a successful entrepreneur in the insurance business. Stay tuned!
Resources
- Michael McLean on YouTube: Former pro-hockey coach turned 8-figure entrepreneur. BadAss husband, father, business & marketing coach.
- Brass Balls Secrets: Discover What 117,763 Elite, Driven & Generous Men Are REALLY Saying About Michael McLean.
- The Michael McLean Show on Spotify Podcasts
Podcast: Play in new window | Download (Duration: 38:08 — 52.6MB) | Embed
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1198: The Book of Odd: Embrace the Absurdity of the Universe with Author Todd R. LeBlanc
It’s easy to feel small and lost when you start to think about the vastness of the universe and the chaos of life. The more you try to make sense of it all, the more absurd it can seem, as if meaning itself is just out of reach. These questions about purpose and place can feel heavy, but they’re also deeply human. Maybe the real challenge isn’t finding all the answers but learning to live with the mystery.
Todd R. LeBlanc is a seasoned lab manager with over three decades of experience in the field of space laboratories. He is the author of the thought-provoking book, "The Book of Odd: A New Perspective for This Reality." Today, Todd shares his thoughts on the mysteries of time and DNA, exploring how these fundamental concepts shape our understanding of the universe. He stresses the importance of curiosity, gratitude, and meaningful human connections in navigating the complexities of life, encouraging listeners to ask their own questions and seek knowledge that enriches the soul. Stay tuned!
Resources
- Todd R. LeBlanc on LinkedIn
- Todd R. Leblanc on Facebook
- Right Now: The Book of Odd: A New Perspective For This Reality by Todd R. LeBlanc on Amazon
Podcast: Play in new window | Download (Duration: 37:04 — 51.1MB) | Embed
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1197: The Superpower of Curious Leadership: Develop a Growth Mindset and Culture of Psychological Safety with Lateral Solutions Founder and CEO Jon Bassford
Curiosity can be a powerful tool for bringing out the best in a team. When people feel encouraged to ask questions and explore new ideas, it sparks creativity and collaboration in unexpected ways. It’s not about having all the answers—it’s about creating a space where everyone feels comfortable sharing their thoughts. That kind of environment can lead to breakthroughs that wouldn’t happen otherwise.
Jon Bassford is a curious leader who helps organizations and individuals innovate, change, and grow through the power of curiosity. As the founder of Lateral Solutions, Jon is an operations professional and entrepreneur driven by his inquisitive nature. He is the author of two upcoming books: “The Curious Leader” and “The Co-Parenting Secret,” and has an exciting TEDx talk in the works, where he shares his thoughts on cultivating curiosity as a leadership superpower. Today, Jon talks about the impact of curiosity and shares strategies for leaders to unlock the full potential of their organizations by embracing a curious approach to problem-solving and decision-making. Stay tuned!
Resources
- Lateral Solutions: Curiosity Cultivates Change, Fueling Innovation and Growth!
- Jon Bassford: Curious Leader Mastery
- Lateral Solutions on Facebook
- Jon Bassford on LinkedIn
Podcast: Play in new window | Download (Duration: 30:43 — 42.4MB) | Embed
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