Recent Updates
1196: Couplepreneurs: The Blueprint for Aligning Vision, Goals, and Roles in Couple-Owned Businesses with Co-founders Kyle & Ariel Tresch
Running a business together can put enormous strain on a relationship, no matter how strong it is. The constant pressure, long hours, and emotional ups and downs can make it hard to separate work from personal life. Disagreements about the business often spill over, turning everyday moments into tension-filled exchanges. It’s a tough balancing act that can leave both partners feeling isolated and overwhelmed.
Kyle & Ariel Tresch are the co-founders of Couplepreneurs, a mentorship company that helps entrepreneur couples grow thriving businesses without sacrificing their relationships. As digital marketing consultants and a married couple themselves, Kyle and Ariel went through the challenges of running a business with a spouse. They are also the hosts of “The Couplepreneurs Show,” where they share lessons and strategies from influential power couples. Today, Kyle and Ariel discuss the common pitfalls that entrepreneur couples face. Stay tuned!
Resources
- Couplepreneurs: Business Growth Strategies for Couples
- Kyle & Ariel: Discover How To Turn Your Unique Working Dynamic As A Couple Into Your Ultimate Competitive Advantage In Business
- The Couplepreneurs Show hosted by Kyle & Ariel Tresch on Apple Podcasts
- Kyle Tresch on LinkedIn
- Ariel Tresch on LinkedIn
- Couplepreneurs on Facebook
Podcast: Play in new window | Download (Duration: 35:06 — 48.4MB) | Embed
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1195: Flowsend: Perfect your Content Workflow through AI with Founder and CEO Michael Katz
Creating personalized content that truly connects with people can feel like an uphill battle, especially when juggling too many tools and platforms. It’s frustrating to pour time into strategies only to feel like your message isn’t cutting through. Somewhere along the way, the brand’s unique voice can get buried under all the noise and competing priorities. It’s a challenge to keep things consistent and meaningful in such a fast-paced, content-heavy world.
Michael Katz is the founder of Flowsend, an AI-powered platform that helps creators, marketers, and businesses maximize the impact of their content. With a background in scaling a company to an 11-figure exit, Michael is no stranger to the challenges of content creation and distribution. Today, Michael shares his thoughts on the importance of meeting audiences where they are, the role of AI in enhancing creativity, and the strategies for maintaining a consistent brand voice across multiple platforms. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 34:44 — 47.9MB) | Embed
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1194: Cullari Media: Dominate Local Ads and Foot Traffic Through Geofencing with Founders Barbara Wardell and Ernesto Cullari
Small businesses often struggle to compete with dominant chains, finding traditional advertising costly and ineffective considering how crowded the market has become. Attracting local customers without losing them to bigger competitors has become a persistent challenge. Geofencing offers a game-changing approach, using precise location-based technology to engage potential customers when they are near a business. By creating targeted, timely connections, geofencing enables small businesses to increase visibility and drive foot traffic while staying competitive against larger brands.
Barbara Wardell and Ernesto Cullari are dynamic figures in the advertising world, leading Cullari Media, a pioneering geofencing ad agency. They focus on helping businesses boost foot traffic through innovative marketing strategies and specialize in using geofencing technology to enhance local advertising efforts. Today, Barbara and Ernesto talk about the power and effectiveness of geofencing in advertising, sharing stories of how it can transform small businesses by increasing foot traffic and local client engagement. Stay tuned!
Resources
- Cullari Media: Measured Revenue Growth through Geofencing, Amazon Prime Data, and more...
- Cullari & Wardell on Facebook
- Ernesto Cullari on LinkedIn
Podcast: Play in new window | Download (Duration: 31:52 — 44.0MB) | Embed
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1193: From 4-Hour Workweek to Multi-Million Dollar Exit: How to Sell Your Business Right with M&A Advisor Scott Weavil
Selling a business can feel like stepping into uncharted territory, especially when the mergers and acquisitions process starts piling on paperwork and jargon. It’s not just about the numbers; it’s about getting through the negotiations, valuations, and the emotions tied to handing over something you’ve built. The sheer scale of it all can leave anyone feeling overwhelmed. It’s a lot to take in, and every decision seems to carry so much weight.
Scott Weavil is an M&A Advisor from Sierra Pacific Partners, a firm that specializes in sell-side mergers and acquisitions, focused on guiding business owners through the complex process of selling their enterprises. With a background as a Wall Street M&A attorney, Scott has a wealth of experience in deal-making and has transitioned into the M&A advisory space to help clients achieve successful business exits. Today, Scott discusses the essential elements of preparing a business for sale, including maintaining steady profitability, ensuring the business is not overly dependent on the owner, and the importance of clean financial records. Stay tuned!
Resources
- Scott Weavil on LinkedIn
- Sierra Pacific Partners is a boutique sell-side M&A advisory firm and investment bank.
- Sierra Pacific Partners on Facebook
Podcast: Play in new window | Download (Duration: 22:46 — 31.5MB) | Embed
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1192: The Future of Healing and Wellness: PEMF Pocket Pulsed Electromagnetic Field Therapy with VIBE Inventor Mark Fox
Living with chronic pain can feel like an endless cycle of frustration, especially when every new solution ends up being just more of the same. It’s exhausting to keep trying things that promise relief but barely scratch the surface of the problem. You just want something that works, something that lets you feel like yourself again. The search for real relief can be as draining as the pain itself.
Mark L. Fox is the founder and CEO of Resona Health. He has made strides in combining entrepreneurship with scientific advancements. Mark’s career has seen him as a Space Shuttle Chief Engineer, hot air balloonist, and an author, among other roles. He is the author of the book, "What on Earth Are We Doing to Our Health," where he explores themes similar to those discussed in his groundbreaking work with PEMF technology. Today, Mark talks about the Vibe device and how it offers a unique approach to addressing pain and other health conditions. Stay tuned!
Resources
- What on Earth Are We Doing to Our Health by Mark L. Fox on Amazon
- Mark Fox on LinkedIn
- Mark Fox on Facebook
- Resona Health: Resonance Frequency Therapy for People and Pets
Podcast: Play in new window | Download (Duration: 33:22 — 46.0MB) | Embed
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1191: Voltage: Drive Online Success by Mastering SEO and Ads with President and CEO Corey Morris
As digital channels become more crowded and competitors become more skilled, keeping a successful marketing strategy in place is harder than ever before. With so many businesses vying for attention online, it’s easy for your message to get lost in the noise. Marketers are constantly facing new challenges as they try to stand out and reach their target audience. The strategies that worked in the past may not be as effective today, and staying ahead of the competition requires constant adaptation and creativity.
Corey Morris is the founder and CEO of Voltage, a leading digital marketing agency. He has carved out a niche in the industry by focusing on SEO and digital marketing strategies that genuinely drive business results. Corey is also an author, having penned the book "The Digital Marketing Success Plan," which lays out his strategic framework for marketing excellence. Today, Corey shares his thoughts on handling the difficulties of digital marketing, the importance of a structured approach, and how AI can be harnessed to improve efficiency and results in marketing efforts. Stay tuned!
Resources
- The Digital Marketing Success Plan: How to Avoid Poor Communications, Misaligned Expectations, and Wasted Dollars by Corey Morris on Amazon
- Voltage: The Premium Digital Agency For Challenger Brands
- Digital Marketing Success Plan™: Make digital marketing predictable with a documented strategy and objective, actionable plan.
- Corey Morris: Digital Marketing Speaker, Writer, Trainer, and Strategist
- Corey Morris on Facebook
Podcast: Play in new window | Download (Duration: 33:01 — 45.5MB) | Embed
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1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John Horn
It can be a real challenge to balance staying on top of shifting ad policies and actually seeing results. On one hand, you’ve got to keep your ads in line with the rules, which seem to change all the time. On the other hand, you want to make sure those ads are driving real sales, not just checking boxes. It’s all about refining your approach, tweaking things as needed, and keeping a close eye on what works to make sure you're meeting both the compliance standards and your financial goals.
John Horn is the CEO of StubGroup, a premier Google Ads agency that has been helping small and medium-sized businesses address the challenges of digital advertising for over a decade. In addition to his role at StubGroup, John is also the host of his own podcast called “Clicks to Customers,” where he shares his ideas and expertise on a wide range of marketing topics. Today, John talks about the importance of understanding client needs and setting realistic expectations when it comes to running successful Google Ads campaigns. Stay tuned!
Resources
- StubGroup: Dominate Google Ads And Grow Your Business
- Clicks to Customers by StubGroup Podcasts on Spotify Podcasts
- John Horn on LinkedIn
Podcast: Play in new window | Download (Duration: 27:03 — 37.3MB) | Embed
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1189: Amazon Growth Mastery: DTC Brand Scaling, Subscribe & Save Strategies, and Organic Rankings with Hyperzon’s Co-Founder and COO Hristo Arakliev
It’s tough for a DTC brand to stand out on Amazon. The platform is flooded with competition, and it can feel like you're just another face in the crowd. Success often means figuring out the right mix of visibility, pricing, and customer experience while still staying true to your brand’s identity. It's a tricky balance—especially when Amazon's own products often steal the spotlight.
Hristo Arakliev is the co-founder and COO of Hyperzon, a top-tier Amazon marketing agency based in Europe. With over seven years of experience in the Amazon space, Hristo is a serial entrepreneur and Amazon Marketing Specialist with a passion for helping brands worldwide double their revenue by utilizing Amazon as a sales channel. Today, Hristo shares his thoughts on the ever-evolving Amazon landscape and new opportunities and strategies that brands can leverage to succeed on the platform. Stay tuned!
Resources
- Hyperzon: #1 Amazon Agency - Scale Your Amazon Business
- Hyperzon on Facebook
- Hristo Arakliev on LinkedIn
Podcast: Play in new window | Download (Duration: 29:18 — 40.4MB) | Embed
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1188: Automate Your Way to Real Estate Success with UGro and Grocapitus Founder Neal Bawa
It’s common to feel stuck when your mindset or approach to business and investing starts to feel restrictive, especially as you try to break through to new levels of success. There’s often a sense that you’re working hard but not seeing the growth you’re aiming for. The challenge lies in overcoming those mental barriers and old patterns that no longer serve you. Shifting your perspective can be difficult, but it can also open up new opportunities and ways of thinking that allow you to move forward with more confidence and creativity.
Neal Bawa is the CEO and founder of UGRO and Grocapitus, two commercial real estate investment companies that leverage cutting-edge analytics to source and acquire large properties across the United States. He is also the CEO and founder of Multifamily University. With a background in computer science and data analysis, Neal has built a multi-million dollar real estate portfolio and shares his expertise through speaking engagements and educational initiatives. Neal discusses his unique journey into real estate, starting from building custom campuses for his technology company to amassing a portfolio of over 4,800 units worth over $1 billion. Stay tuned!
Resources
- UGRO: Brand New Luxury Condo Homes
- Grocapitus: Multifamily Apartment Investing
- Multifamily University: Smart Investing Made Easy
- Neal Bawa on LinkedIn
- Neal Bawa on Facebook
Podcast: Play in new window | Download (Duration: 33:18 — 45.9MB) | Embed
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1187: Adverio: Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer Mike Danford
The sheer volume of data in e-commerce can be overwhelming, especially when you’re constantly trying to keep up with shifts in platforms, advertising strategies, and pricing models. It can feel like you’re always adjusting to new trends or technologies, which makes it tough to stay focused on what truly matters for your business. Sorting through all this information and figuring out what’s most relevant can take up a lot of mental energy, leaving you wondering if you’re missing something crucial.
Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and presenting data in a meaningful way, as well as capitalizing on AI to empower e-commerce teams and make more data-driven decisions. Stay tuned!
Resources
- Adverio: Amazon Ad Agency USA & Omni-Channel Growth Partner
- Adverio on Facebook
- Mike Danford on LinkedIn
Podcast: Play in new window | Download (Duration: 30:01 — 41.4MB) | Embed
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